5 Social Media Optimization Tips For Your Business
With businesses going digital, social media is an important digital platform that businesses can’t afford to miss in 2021. Proactive businesses have realized the importance of social media for businesses and have taken this opportunity. But today, being on social media is not sufficient. The business also needs to optimize their social media accounts, similar to using SEO (search engine optimization) to rank their website higher on search engines. Before diving deep into how a business can optimize its social media accounts, let’s first understand why it is important for a business to make this prerequisite effort!
WHY A BUSINESS NEEDS SOCIAL MEDIA OPTIMISATION (SMO)
Statista reports that “Globally, over 3.6 billion people use social media and the number is only projected to increase to 4.41 billion in 2025.”
Another insight shared by SproutSocial is that, after following a brand on social media, consumers engage with the brand in different ways, such as visiting the website or application or sharing/recommending the brand to family/friends. It has been observed that 91% of users visit the brand’s website after finding them using social media.
Backlinko reports that India has the highest percentage of people using social media for work-related purposes, i.e., 47%, followed by Canada and Australia at 31% and 30%, respectively.
It makes it pretty evident how aggressively businesses are moving towards using social media to grow themselves. A well-optimized social media account will help it stand out from the crowd and help meet its social media goals.
The key benefits of optimizing social media account for businesses are three-fold:
- Increase in visibility and reach of the social media account.
- Obtaining better ROI in terms of set goals- awareness, engagement, content reach, etc.
- Add value to social media plans.
SOCIAL MEDIA OPTIMISATION TIPS FOR BUSINESS
Here’s how a business can optimize its social media accounts to make the most out of it.
1. Profile Optimization
In order to generate profile visibility and drive high-value users to the profile, whether it’s on Facebook, Instagram, Twitter, LinkedIn, etc., it’s important to optimize the profile. The main areas where the profile needs to be optimized are:
- Username: The username needs to be consistent across all social media platforms to make it easy for people to search. With that, it should be professional, i.e., omitting the need to belong or having too many special characters.
- Profile Photo/Cover Photo: Profile photo preferably needs to be the logo of your business that is cropped well to the dimensions specified. Likewise, a cover photo is also important. The cover photo reflects your business’s products/services and gives a broader picture of your business.
- Bio/About: The bio/about section speaks to your audience directly. It needs to be up to date, talking about how your business can help the brand. The bio needs to have relevant keywords relevant to the business. It’s important to add a website link here to direct people to learn more about business.
- Contact Details: Contact details relevant to a business, such as mail id, contact number, and business address, should also be mentioned to optimize the profile.
2. Content Strategy Optimization
Businesses get overwhelmed when posting on social media due to the bucket of choices available to them. A well-optimized content strategy comes to the rescue. In order to optimize content strategy, the business needs to:
- Identify the right platform(s)
- Determine what content format works best- text posts, images, or videos
- Plan and execute consistent publishing frequency and volume of posts
An optimized content strategy can help the business stay structured and share content that aligns with the business’s goals. It also helps the business make the most of every social media platform.
3. Post Optimization
Every post is unique and has been shared, keeping a purpose in mind. Therefore, each post must be optimized. Posts can be optimized using:
- Captions: Captions need to reflect upon the post shared. Captions build the personality of the brand. The style of caption differs from business to business. Therefore, the business needs to identify its right style for captions. Another important factor for caption writing is the inclusion of relevant keywords to optimize the post.
- Call To Action: Call to action phrases help direct the audience to perform a desired action such as commenting, liking, sharing, visiting the website, etc. It’s important to include a call to action in the post to encourage the audience to take action and build two-way communication.
- Hashtags: Hashtags make it easier for users to find the content. It’s important to integrate relevant hashtags into the post. It helps in expanding post reach and driving new leads to the business. Hashtags, thus, need to be carefully researched to get the best results.
4. Optimizing Content Sharing
Content sharing schedule can depend on factors like- social media platform, posting frequency, and audience. What’s the point of content creation if it didn’t reach the audience? The audience isn’t always online. It’s therefore important to determine the time they are active the most and share our content accordingly. It’s also important to maintain buffer time in between the posts shared. Optimizing content sharing will help in reaching the audience at the right time and right place.
5. Monitoring Social Media Analytics
Social media optimization is not limited to optimizing profiles and content. It’s also important to monitor social media analytics to identify how the posts are performing and take care of deviations. Tracking metrics like shares, likes, retweets, mentions, etc., can help analyze the performance of content or business on social media in general. It can also help in building the content strategy in the future.
Here were a few but not limited to tips on optimizing social media and boosting their business. Social media is an integral part of a digital marketing strategy. If you want to make the most of your presence on social media platforms, Ecliqs Consulting is there for you.
Our social media experts are there to take your business to new heights with social media management and optimization strategies that work best for your business.
Join us on Social Media:
Instagram | Facebook | LinkedIn
REFERENCES
https://sproutsocial.com/insights/social-media-optimization/
https://www.webfx.com/blog/social-media/social-media-optimization-tips/
Website Design and Development Trends in 2021
The digital world is highly competitive. Trends are born and they die extremely quickly in the digital space. And when it comes to changing trends, website trends are no different. Website trends that once seemed highly modern and captivating are now boring and overdone. Think of accessing a flashy website that has a poor loading time with a weird layout. Clenching your eyes?
Website today is the identity of a business. No matter what you do, a website can help you grow. Checkout our blog Who Should Have a Website and Why to know how having a website can play an important role to help you or your business grow. The last thing a business wants is to lose conversions because of a sluggish website. Therefore, it becomes very important to foresee the trends and adapt them.
Here are 5 top website design and development trends for 2021.
1. Having less website loading time
Less website loading time is an extremely important factor when it comes to user experience and SEO. If you are looking to improve your page rankings and enable conversions, having a fast loading speed is a must. It has been observed that users expect a site to open in no more than two seconds after clicking on the link. Review42 reports that 40% of consumers will leave a site if it takes longer than three seconds to load. A slow website can lead to a loss of users, not for once, but forever.
2. Adding micro animation on the website
Micro animations act as interactive elements on the website. They make a website stand out, making the website design unforgettable. These animations are highly helpful when it comes to guiding users and enhancing user experience. Adding animations on the website not only helps in guiding the users, it can even make them buy. Using micro animations can help in drawing the users attention and can help in improving conversions and ROI. However, it should also be taken into consideration that too many animations on the page can make it slow and disturb the user experience as well as SEO. These should be incorporated moderately.
3. Adding short videos on website
When it comes to website design and development trends in 2021, adding short videos on the website is bound to make it to the list. Videos are the most effective online marketing tool. Gone are the days of embedding a YouTube video to your website. In 2021, a well thought and high quality video that speaks about your business is important to help your business grow. Not only videos help in marketing, they are also helpful in building the image of the business.
4. Giving dark mode feature for the website
Website developers in 2021 are opting to provide users with dark mode for their website. While on a practical end, dark mode can help in reducing the screen glare and eye strain, on a design level it can make the website design stand out. It’s important to note that when designing for dark mode, it needs to be ensured that the content which will be at the forefront has a strong focus. Websites having a dark background works better for interfaces based on graphic elements rather than content-heavy websites. Also, when it comes to having the dark mode feature for your website, the workload also doubles up as the website designer has to work out the color scheme for the light as well as the dark mode and design the website accordingly.
5. Integrating chatbots and automated assistants to the website
Integrating chatbots and automated assistants to the website has come out to be an important development for the website. Chatbots provide quick assistance to the users. The technology replaces support managers and saves cost for many companies. B2C companies are making great use of it by provisioning 24/7 assistance to their users using the chatbots feature, and thus, enabling a better user experience. With the sophistication of artificial intelligence and machine learning, chatbots can offer the user the exact thing/assistance they are looking for.
Conclusion
Trends are fast changing, and it’s important to implement them and make the best out of them while they last. Implementing all or a few of website design and development trends as mentioned can help you grow your business. At Ecliqs Consulting we provide best design and development services for your business. Our team of expert website designers and developers can help your business stand out and grow! Get in touch with us today.
Join us on Social Media:
Instagram | Facebook | LinkedIn
References
https://www.droptica.com/blog/benefits-dark-background-your-website/
https://www.theedigital.com/blog/web-design-trends
https://lanars.com/blog/top-web-development-trends
https://line25.com/articles/animation-web-design-why-and-when-to-use
