August 2021

Are you looking for the best Content Management System for your website? Which one to choose – the most popular or the most recommended one? 

Content Management System (CMS) is an application designed to simplify website building, so you can add different functions and manage whatever content you want to fill the website.

CMS is very important for developing a website, whether it’s for an eCommerce store or a simple blog. A CMS must have a sleek user interface, a reasonable pricing and an amazing community behind it. 

5 CMS platforms that we feel are truly the best are:

#1. WordPress

#2. Hubspot

#3. Shopify

#4. Magento

#5. Wiz

1. WordPress

WordPress is the most popular publishing platform in the market for bloggers and a content management system. WordPress provides a high security, SEO friendly environment and a user-friendly backend which includes unlimited storage for all your documents and information. In addition it provides a customized domain, simple and specially designed for your enterprise. 

Pricing details: Mostly free but paid subscription is around $25/month.

Pros

• Beginner friendly
• Simple and easily accessible.
• Cost effective.
• Search engine and SEO friendly.
• Compatible with mobile devices.
• Automatically updated regularly. 
• Attractive themes.
• A great support community and a number of plugins. 
• Website security. 

Cons

• Modification requires knowledge of PHP, HTML, etc.
• Plug-ins are vulnerable to software errors, piracy and viruses. 
• Site maintenance and security systems are complicated and time consuming.
• Poor customer support.

2. Hubspot

Hubspot is a web content management system designed to help your business more effectively. It is built on a CRM platform. When developing with the HubSpot CMS, carefully plan your website, provide user-oriented content, and make sure your content is produced in a language familiar to readers.

Pricing details: The Starter plan is $25 to $300/month.

Pros

• Easily accessible.
• Flexible pricing is there.
• Can easily create and manage website pages.
• Over 3500 free and paid templates and themes.
• Social media scheduling, email marketing, tracking landing pages and forms can be done easily.
• Learning platform is there for beginners to professionals.
• Customers experience a personalized and secure environment.

Cons

• It is very costly.
• Mobile version needs improvement.
• Limited gallery for plugins and themes.
• It lacks flexibility.
• It is difficult to use properly. 
• Lack of customization to suit the needs of the customers.
• Lost data is irretrievable.
• The template is difficult to modify.

3. Shopify

Shopify is one of the best CMS platforms which helps to build an online store for business. It provides the best pricing plans. It provides you with a mobile app which lets you manage your store from anywhere.

Pricing details: The cheapest plan is $29/month and the most expensive is $299/month.

Pros

• It is mobile-friendly.
• Simple dashboard to manage products, payments and shipping.
• The customer support team is amazing.
• Faster loading speed.
• Very advanced security system.
• Provides excellent performance and an uptime guarantee.
• Free hosting and API support.
• Unlimited products and more than 100 professional themes.

Cons

• It’s costly and offers less customization.
• Limited selection of themes and apps.
• Amp feature is only possible after installing a paid software from the store.
• Exporting blog posts is not hassle-free.

4. Magento

Magento is very popular and owned by Adobe, it provides online merchants with exceptional flexibility and a diverse extension marketplace and rich functionality of their e-commerce store. It has a great reputation and it’s often favored by fast-scaling and larger businesses due to its extensive setup, pricing options and development requirements.

Pricing details: Prices start from $2000/month.

Pros

• It is a mobile-friendly platform.
• Modification of the code, customizing templates, and developing features is easy.
• Site management features are there.
• Learning platform is there for beginners.
• Better search engine optimization results.

Cons

• Very expensive, so installation costs are very high. 
• Website designing and listing is time-consuming. 
• The platform is complicated because of the numerous functions provided.
• Lack of knowledge of PHP can be difficult for many users.

5. Wix

Wix is a leading free, hosted website building platform for online business. It is user-friendly and customizable without requiring coding from the user. The platform provides a drag – and – drop and SEO wix system with more functionality by installing more plugins. People who don’t have much coding experience can use wix very easily.

Pricing details: Wix is for free but paid subscription starts from $13 per month.

Pros

• 500 free design templates. 
• Password protection is high.
• Mobile friendly
• Free and easy accessibility.
• Beginner friendly.
• Provides amazing SEO tools and guidelines. 
• Excellent customer care services.
• No coding skills needed.

Cons

• The drag and drop design will limit your creativity. 
• Loading speed of Wix is very time consuming.
• You cannot change the theme easily after selecting it. 
• Extremely convenient use provided, it lacks complete control and advanced features. 

Conclusion

Now that you know the pros and cons of various CMS platforms and how a CMS helps you with your content and manage your website with their system. Some of these CMS tools will help you launch your website and some will help you manage your website. Pick one with your preferences and comfortability. After all, it all depends on your goals and needs. The best way is to use free trials before putting your money into something.

References

1. https://www.wpbeginner.com/showcase/best-cms-platforms-compared/
2. https://blog.hubspot.com/website/best-cms-systems
3. https://neilpatel.com/blog/best-content-management-systems/
4. https://www.guru99.com/best-cms-platforms.html

There was once a time when only TV, radio, newspapers and magazines performed a huge role in marketing campaigns. While they have  a prominent role to play even today, Digital Marketing is taking a bulk of the pressure from them. Moreover with this pandemic the importance of digital marketing has grown manifolds.

However even in 2021, the digital era, many companies do not have a clear and defined digital marketing strategy.

Do companies need to hire a digital marketing agency?

Image source: smartinsights.com

The above pie diagram indicates 44 percent of businesses don’t have a defined method in digital marketing. 

The market has turned out to be highly competitive nowadays. 

If your company is facing digital marketing issues, perhaps it is time to consider hiring a digital marketing agency.

Outsourcing digital marketing will allow you to focus on the core functions of the businesses

Image source: exabytes.digital

When you have a dedicated digital marketing agency taking care of your digital marketing strategy along with its execution, you are free to focus on what your business is all about, your CORE FUNCTIONS.

You can put your energies and efforts at what you know the best, your primary area of business. For example a manufacturing firm can focus on it’s supply chain, production and needs of the client rather than worrying about the marketing. Similarly a hospital can focus on it’s patients, doctors and operation rather than getting deviated for digital marketing.

Strategy and Execution by Experts will help you get better results

A good digital marketing company will have experts for all its services be it Website Design, Search Engine Optimization, Social Media Marketing or Online Advertisements as this is their core function. If you want to perform digital marketing for your company in house you’ll have to compromise on the quality of the services as it will cost a bomb if you hire experts.

Image source: marcomavenue.com

Explore latest digital marketing avenues which you may not have known

 A professional digital marketing agency has been providing services to multiple clients. This helps them in building their expertise and skill sets in their domain. Also since digital marketing is their focus area they are likely to be well aware of the latest digital marketing avenues and platforms which you may not be aware of. Hence your business can benefit from these latest digital marketing avenues.

Get measurable results through audits, reports, etc.

Image source: zinetgo.com

A proficient digital marketing company would provide you with website audit time to time and regular reports on the services. These reports will help your business in understanding the progress you are making in terms of business growth as well as your business areas which need attention.

 For example through digital advertising campaigns you find that you are getting enough website traffic but very less Contact Forms Filled. Here you can infer that users are hesitating in filling the contact form. The reasons could be long form with many fields which the user doesn’t want to fill or a field with bugs which is not accepting the value properly. You can investigate further to understand which problem is true for your website.

Once the problem is identified you can work towards solving it.

Get access to multiple resources under one roof

Image source: hdmediawilts.uk.co

An established digital marketing company would be providing multiple services under one roof. Hence by coordinating with one account manager you can get to avail all the services. Moreover, the tools, equipment, resources and subscriptions needed for digital marketing might make sense for a digital marketing company but  might be a lot of expenditure for you. For eg SEMRUSH SEO tool’s monthly subscription costs around 500$ which might be affordable for a digital marketing company as they are serving multiple clients but might be way too expensive for a company carrying out SEO inhouse.

Thus digital marketing firms enable you to avail all digital marketing resources under one roof.

Conclusion

Hiring a digital marketing company can be really beneficial as the skills and resources they bring on the table can not be replaced by a digital marketing team inhouse specially if you are a small business or a startup.

Ecliqs Consulting is a result oriented professional Digital Marketing Company which provides its clients all these benefits. Our experts in digital marketing devise a custom made meticulously planned digital marketing strategy and then execute it perfectly so that your organic traffic, engagement with target audience and overall business start skyrocketing!