Everything You Need to Know About Google Analytics 4 (GA4)
What is Google Analytics 4 (GA4) ?
Google Analytics 4 (GA4) is the newest version of Google’s web analytics platform announced in October 2020. Formerly known as App and Web properties, GA4 marks a significant step forward for Google Analytics. It introduces several new features aimed at providing marketers and website owners with deeper insights into how users interact with their websites and mobile apps.
Here are some important aspects of GA4 that you should know:
The Event-Driven Data Model
The biggest change in GA4 is the shift to an event-driven data model. This means that instead of tracking pageviews and sessions, GA4 focuses on tracking specific user actions such as clicks, page scrolls, video plays, and form submissions. In other words, it enables businesses to track every user interaction with their website or mobile app as an event. These events can then be used to track user behavior, gain insights into user journeys, and measure the effectiveness of marketing campaigns.
Enhanced Cross-Device Tracking
GA4 enhances cross-device tracking capabilities, allowing marketers to measure user behavior across devices such as desktops, tablets, and smartphones. By doing so, marketers can gain a better understanding of how users engage with their brand and deliver personalized content that resonates with their users.
Machine Learning-driven Insights
GA4 incorporates machine learning-driven insights to provide more meaningful realisation to marketers. For instance, the platform offers predictive metrics that can forecast potential revenue and churn rates. These insights help marketers make data-driven decisions on how to improve customer engagement and increase their value.
Integration with Google Ads
GA4 provides seamless integration with Google Ads. This means that Google Ads can use GA4’s event data to optimize bidding strategies based on user behavior and deliver more personalized ads to users across their journey. This way, marketers can better target their audience and increase return on ad spend.
Privacy-centric Approach
Lastly, GA4 follows a privacy-centric approach, a response to the increased concerns over user privacy. The platform has made changes to data tracking policies, and marketers must get explicit user consent before collecting and processing their data. GA4 also provides new features to protect user data, such as the ability to automatically delete user data after a specified period of time.
Conclusion
In conclusion, Google Analytics 4 represents a significant step forward for Google Analytics. With its event-driven data model, enhanced cross-device tracking capabilities, machine learning-driven insights, Google Ads integration, and privacy-centric approach, businesses can gain deeper insights into user behavior, improve customer engagement and experience, and drive business growth. It’s worth noting that GA4 is now the default platform for new Google Analytics users. While it may take some time to get used to the new data model, the benefits GA4 offers make it worth the investment for marketers and website owners.
How to make Video testimonials that Sell?
A great testimonial video might be the difference between a successful and unsuccessful product or service.
As the name implies, a testimonial video is a film of a client(s) providing favorable feedback about your company, product, or service.
Because video is more interesting and memorable than words on a page, it is often seen to be more impactful than written testimonials.
When consumers shop online, they want information that reassures them before they buy, and video testimonials are excellent.
According to a poll conducted by wyzowl, 78% of consumers think a brand’s video influenced them to buy software or an app.
Here we are sharing a few best practices for making a video testimonial that sells, stay tuned!
1. Pick one of your most successful customers
The first step in making a testimonial video is determining who will appear in it. You should select a client with whom you have a good connection, especially one who has had a lot of success with your product/service/company.
Clear, measurable achievements will serve as an excellent talking point in your testimonial video, as well as persuade potential consumers viewing to convert.
2. Plan ahead
The finest testimonial films have an air of spontaneity about them, but that doesn’t imply there wasn’t any planning beforehand.
The goal is to record responses from your clients that appear to be spontaneous but are not. Preparing your customer with talking topics is the best method to do this; you could even offer them a list of questions you want to ask. Here are some samples to get you started:
- What drew you to our company/product/service?
- How was our company/product/service beneficial to you?
- What makes our company/product/service superior to others you’ve tried?
- What were the most significant advantages for you?
You offer the consumer time to think about what they want to say and prepare a fantastic answer by providing your questions ahead of time. It’s just as crucial that kids don’t write their answers down and read from them beforehand. This might appear incredibly robotic – and no one believes a robot!
3. Make your customer comfortable
Most individuals are uneasy having a camera pointing at them, so it’s critical to set aside time to assist and put your consumer at ease.
Set up the cameras ahead of time before requesting your consumer to arrive “on set.” Then, instead of immediately pressing record, take some time to break the ice. Distract them by talking about other subjects, and then start when they’re ready.
It also helps to indicate where to gaze and how much of their body will be in the frame. We’ve all experienced that horrible ‘what do I do with my hands?’ moment, so providing simple hints and pointers like these will make your consumer feel more at ease.
4. Create a scene
When selecting a filming site, there are numerous practical factors to consider. For example, you should choose a location with good natural lighting and no background noise. However, there are other ‘nice-to-haves’ that will enhance the appearance of your testimonial film.
Set your camera up and then consider the complete scene within the frame. Include some props, such as plants or your goods. And don’t be afraid to experiment with different locales – more scenes in your film equals more variation for viewers, which makes them less likely to disconnect.
5. Use multiple viewpoints
In addition to employing several scenes, it is beneficial to have multiple views. You don’t have to go overboard; two angles will be enough; it’s only good to have a variety of shots to pick from when editing your film.
To do this, utilize two cameras (if feasible) and configure them such that they both record at the same time.
6. Put the spotlight on your customers
Creating a testimonial video is a collaborative effort. Sure, you’re utilizing it to boost conversions, but there’s no reason you can’t also advertise your fantastic customers!
Allowing your consumer to introduce themselves is a terrific approach to begin your testimonial video. This operates on several levels:
- It can assist your consumer in relaxing on-screen.
- It begins to tell a narrative.
- It provides viewers with someone with whom they can identify.
It also helps if you can interview more than one person for your testimonial, especially if you’re a B2B firm, as you can demonstrate how your product/service/organization has aided different individuals in different jobs.
7. Show the product in use
If you’re writing a testimonial for one of your goods, seeing it in action is a great method to boost credibility. After all, 47% of people believe that testimonial films are beneficial because they help customers picture how a product or service works.
You don’t have to make it the main attraction, but a few seconds showing your client using the product (and enjoying it!) can convey a strong message to potential consumers.
Final thoughts
Creating a stunning testimonial video is a great method to not only improve conversions but also to connect with your present customers. Customers that desire to feature in your testimonial movies will be your most devoted supporters and, ideally, will remain with you for a long time.
