5 Social Media Optimization Tips For Your Business
With businesses going digital, social media is an important digital platform that businesses can’t afford to miss in 2021. Proactive businesses have realized the importance of social media for businesses and have taken this opportunity. But today, being on social media is not sufficient. The business also needs to optimize their social media accounts, similar to using SEO (search engine optimization) to rank their website higher on search engines. Before diving deep into how a business can optimize its social media accounts, let’s first understand why it is important for a business to make this prerequisite effort!
WHY A BUSINESS NEEDS SOCIAL MEDIA OPTIMISATION (SMO)
Statista reports that “Globally, over 3.6 billion people use social media and the number is only projected to increase to 4.41 billion in 2025.”
Another insight shared by SproutSocial is that, after following a brand on social media, consumers engage with the brand in different ways, such as visiting the website or application or sharing/recommending the brand to family/friends. It has been observed that 91% of users visit the brand’s website after finding them using social media.
Backlinko reports that India has the highest percentage of people using social media for work-related purposes, i.e., 47%, followed by Canada and Australia at 31% and 30%, respectively.
It makes it pretty evident how aggressively businesses are moving towards using social media to grow themselves. A well-optimized social media account will help it stand out from the crowd and help meet its social media goals.
The key benefits of optimizing social media account for businesses are three-fold:
- Increase in visibility and reach of the social media account.
- Obtaining better ROI in terms of set goals- awareness, engagement, content reach, etc.
- Add value to social media plans.
SOCIAL MEDIA OPTIMISATION TIPS FOR BUSINESS
Here’s how a business can optimize its social media accounts to make the most out of it.
1. Profile Optimization
In order to generate profile visibility and drive high-value users to the profile, whether it’s on Facebook, Instagram, Twitter, LinkedIn, etc., it’s important to optimize the profile. The main areas where the profile needs to be optimized are:
- Username: The username needs to be consistent across all social media platforms to make it easy for people to search. With that, it should be professional, i.e., omitting the need to belong or having too many special characters.
- Profile Photo/Cover Photo: Profile photo preferably needs to be the logo of your business that is cropped well to the dimensions specified. Likewise, a cover photo is also important. The cover photo reflects your business’s products/services and gives a broader picture of your business.
- Bio/About: The bio/about section speaks to your audience directly. It needs to be up to date, talking about how your business can help the brand. The bio needs to have relevant keywords relevant to the business. It’s important to add a website link here to direct people to learn more about business.
- Contact Details: Contact details relevant to a business, such as mail id, contact number, and business address, should also be mentioned to optimize the profile.
2. Content Strategy Optimization
Businesses get overwhelmed when posting on social media due to the bucket of choices available to them. A well-optimized content strategy comes to the rescue. In order to optimize content strategy, the business needs to:
- Identify the right platform(s)
- Determine what content format works best- text posts, images, or videos
- Plan and execute consistent publishing frequency and volume of posts
An optimized content strategy can help the business stay structured and share content that aligns with the business’s goals. It also helps the business make the most of every social media platform.
3. Post Optimization
Every post is unique and has been shared, keeping a purpose in mind. Therefore, each post must be optimized. Posts can be optimized using:
- Captions: Captions need to reflect upon the post shared. Captions build the personality of the brand. The style of caption differs from business to business. Therefore, the business needs to identify its right style for captions. Another important factor for caption writing is the inclusion of relevant keywords to optimize the post.
- Call To Action: Call to action phrases help direct the audience to perform a desired action such as commenting, liking, sharing, visiting the website, etc. It’s important to include a call to action in the post to encourage the audience to take action and build two-way communication.
- Hashtags: Hashtags make it easier for users to find the content. It’s important to integrate relevant hashtags into the post. It helps in expanding post reach and driving new leads to the business. Hashtags, thus, need to be carefully researched to get the best results.
4. Optimizing Content Sharing
Content sharing schedule can depend on factors like- social media platform, posting frequency, and audience. What’s the point of content creation if it didn’t reach the audience? The audience isn’t always online. It’s therefore important to determine the time they are active the most and share our content accordingly. It’s also important to maintain buffer time in between the posts shared. Optimizing content sharing will help in reaching the audience at the right time and right place.
5. Monitoring Social Media Analytics
Social media optimization is not limited to optimizing profiles and content. It’s also important to monitor social media analytics to identify how the posts are performing and take care of deviations. Tracking metrics like shares, likes, retweets, mentions, etc., can help analyze the performance of content or business on social media in general. It can also help in building the content strategy in the future.
Here were a few but not limited to tips on optimizing social media and boosting their business. Social media is an integral part of a digital marketing strategy. If you want to make the most of your presence on social media platforms, Ecliqs Consulting is there for you.
Our social media experts are there to take your business to new heights with social media management and optimization strategies that work best for your business.
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REFERENCES
https://sproutsocial.com/insights/social-media-optimization/
https://www.webfx.com/blog/social-media/social-media-optimization-tips/
Google Ads vs. Facebook Ads: What’s the difference?
Online Advertisements are a paid form of marketing where the advertiser pays to get noticed online. The two most popular forms of online ads are Google Ads (formerly known as AdWords) and Facebook Ads. These two are the giants of PPC advertising. Both are notable drivers for a business. Choosing between the two can be a task. The decision depends upon various factors – the type of campaign, budget, duration etc. The two ad platforms have significant differences to look upon. Let’s take a look at them.
What are Google Ads?
Google Ads, formerly known as Google Adwords, is an advertising platform that follows the PPC- Pay Per Click model. These advertisements are shown in the search results of Google or other platforms partnered by Google. Google Ads dominantly advertises advertisements to users who are actively searching for the product/service.
What are Facebook Ads?
Facebook ads can appear on different places like- Facebook Newsfeed, Instagram Newsfeed, Facebook stories, Instagram Stories, Facebook Marketplace etc. Facebook ads are passive, and the advertisement is shown to the user even if he/she does not intent to buy/avail the product/service.
Many factors distinguish the two. Check out the difference between Google Ads vs. Facebook Ads
- Targeting Audience
Targeting the Audience using Google Ads involves keywords. When a user from the target market searches for relevant keywords, the ad is displayed. On the other hand, Facebook ads are shown to the target market based upon their interests and online behavior.
- Buyer Intent
Google Ads are displayed to people who are actively looking to buy the service’s product or avail. When it comes to Facebook ads, the user may or may not intend to buy the product/service.
- Content
Google Ads are Text-based. Therefore, when it comes to Google ads, the text needs to be eye-catchy and should be able to convey the information shortly and simply. On the other hand, Facebook ads can incorporate content like graphics and videos, which are the primary driver of these ads.
- Purpose
The purpose differs in Facebook ads and Google Ads. Facebook Ads aim to introduce new business to the customers through passive targeting. Google ads, on the other hand, helps in identifying and reaching prospective customers. It helps the business in finding new customers for the business.
Online Advertising can instantly boost business by reaching out to the right people. Facebook ads or Google Ads are both beneficial to the business. It comes down to the goals you are setting to achieve, for building awareness- Facebook Ads are a great fit, but to obtain lead conversions, Google are worth it. Both advertising platforms, when used correctly, deliver positive results.
Get in touch with us for Online Advertising Services. Google Ads, Facebook Ads, LinkedIn Ads, YouTube Ads- we got you covered.
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