Facebook Catalogue ads – A Complete Guide
Getting your products and brand in front of new audiences and re-engaging existing ones is the holy grail of marketing.
Integrating your online store with Facebook’s Product Catalogue in Business Manager is one option.
In this post, we’ll discuss the benefits of Facebook’s Product Catalogue for online stores.
Advantages of Merging Facebook Ads With Your Product Catalogue
With the advent of Facebook’s advertising platform, you can now promote your catalogue’s worth of products on the social media network and its subsidiary, Instagram.
Products such as electronics, travel (flights, destinations, and hotels), real estate, and vehicles all have their own respective Product Catalogues from which to choose.
You can use Product Catalogues to:
- Show Dynamic Ads: Promote your products to those who have already shown interest in them by visiting your site or performing relevant searches. Pixel-based user behaviour data is combined with product images and catalogue data to create dynamic advertisements.
- Tag your products on Instagram: If your business has an Instagram account, you should link it to your web store’s product catalogue so that customers may buy items without leaving the app. You can now include catalogue items in Instagram posts and stories. Shoppers can read product descriptions and prices, then make a purchase decision right from the post.
- Add products to your Facebook shop: Shops allow you to showcase your product collections across both Instagram and Facebook in a unified, digital setting. As the page administrator, you have access to the catalogue and can utilise it to populate the Facebook store. Tag products in Facebook posts with data from your catalogue.
- Create Collection Ads: Collection Ads provide a fun and interactive way for Facebook and Instagram consumers to learn about new businesses and items. When a consumer clicks on one of these adverts, photos and videos from your collection expand to fill the screen, at which point they display further information and perhaps some suggestions for further purchase consideration.
4 Benefits of Using Facebook Product Catalogues
By automating and integrating Facebook’s advertising network with your product catalogue, the Product Catalogue solution simplifies your work. To name a few advantages:
- Automatic inventory updates.
- Customers who have viewed your products or added them to their shopping carts can be targeted with cross-selling and up-selling using dynamic remarketing.
- Full personalization, including the capability of generating a variety of market sub-parts, product classifications, and other categories.
- Displaying a product’s sale price when there is a discount on that price, and showing how that sale price stacks up against the product’s full price.
10 tips for making a High-Quality Product Catalogue on Facebook
What you plan to sell on social media platforms like Instagram and Facebook is reflected in your product catalogue. Facebook suggests the following to increase your product’s discoverability and help your customers make educated purchasing decisions:
1. Use one catalogue for ads and commerce: This facilitates stock management and increases exposure to advertisements.
2. Keep your catalogue updated in terms of prices and availability: If the products in-store match those listed online, customers will have more confidence in their purchases.
3. Use accurate titles and descriptions: Your product’s title and description work in tandem to convey its initial impression to potential customers. They need to stand out from the crowd. Always remember to give illuminating specifics, stay away from keyword stuffing, proofread, and not include links.
4. High-quality imagery matters: Use photographs with a minimum resolution of 500 x 500 pixels to showcase your wares, and make sure they do a good job of showing off the item’s features (such as its quality, colour, size, etc.).
5. Make sure product links are correct: Check all of your links to make sure they’re working properly and leading customers to the right product page.
6. Include product category information: If you’re using Facebook Shops to conduct business, your clients will appreciate it if you label each item in your catalogue with a relevant category.
7. Set up variants: If you sell the same item in a variety of sizes and colours, you need to make sure that each of those variations is displayed accurately when you set them up.
8. Create sets of items in your catalogue: Sets can be used to control which items show in your advertisements or feature collections on Facebook or Instagram using your business’s online store.
9. Check if any items are rejected: Any products in your catalogue that do not adhere to Facebook’s Advertising Policies or Commerce Policies will be marked as “rejected” and will not be shown in advertisements or shops. Make sure to keep an eye out for this problem in your products and make any necessary adjustments.
10. Make sure you have the correct permissions: Make sure you have the right permissions in Facebook Business Manager before attempting to add or create catalogue sets. It has two tiers: catalogue management and ad making.
Closing words
If you provide your Facebook Catalogue Ads with reliable data and fuel them with compelling content, they will quickly become a permanent part of your account hierarchy. The purpose of this campaign is to increase traffic to your online store, and we believe these suggestions will help you do just that.
8 Tips for Instagram Marketing
Instagram has over 1 billion active users each month, making it the ideal platform for reaching a massive audience. Instagram is the most frequently visited social media platform, second only to Facebook, with users spending an average of 53 minutes each day there.
Instagram makes it easier to keep up with your contacts, both current and potential. Ninety percent of Instagram users follow at least one business because they love the personal connection it provides.
What is Instagram Marketing?
Instagram marketing, or brand promotion on the social media platform Instagram, is one sort of social media marketing. This social media site facilitates communication between companies and their massive online audience, which in turn raises product awareness and sales.
Instagram marketing refers to the practice of promoting a brand’s wares via the sharing of images and videos on the social media platform Instagram. Understanding how to network with other businesses that might assist in promoting your own is also important.
Instagram marketing is often done in one of two ways: with or without financial investment. You will likely combine the two strategies, depending on how rapidly you need results. In the next section, you will learn the fundamentals of Instagram advertising.
8 Tips for Instagram marketing
An effective marketing plan is essential for every marketing channel if you want to see stellar results for your company. Use our step-by-step guidance to develop an Instagram marketing plan.
1. Define your target audience
Finding out who you’re trying to reach is a crucial first step in every successful business venture. Here’s an expert tip: create a buyer persona. Determine the demographics of your typical customer, such as age, gender, occupation, region, and income. The more you learn about your target audience, the better your outcomes will be.
Making up a fake identity is a critical error to avoid in this situation. If you want to make good choices, you shouldn’t guess but rather look at the data. If you search Instagram for appropriate hashtags, you may find out more about your potential customers. For instance, an event planning service may research the hashtags #eventplanner, #events, and #eventstyling.
Examine in further detail the accounts that are tagged with these terms. Next, investigate the accounts’ followers to find out what makes them tick by reading their comments, responses, and favourite/least-favourite features.
2. Be Consistent With Content Pillars
Content pillars are useful for establishing a consistent brand voice and articulating your community’s value.
Content pillars, as defined by social media strategists, are the three to five subjects about which your company will regularly post updates and share relevant articles.
Having content pillars in place does more than just simplify the content planning process; it also helps you zero in on your specialty.
Use your content pillars to methodically construct your monthly content plan rather than frantically trying to come up with articles at the last minute.
In addition, the Instagram algorithm may benefit from the use of consistent content pillars since they allow for more precise categorization of your specialty.
3. Use Free Instagram Marketing Tools
There are a lot of similarities between an Instagram business profile and a Meta business profile. Insights provides access to metrics such as view counts, interaction rates, and more. You may even get a breakdown of your followers’ ages, genders, locations, and peak activity times.
Not all insights are broad in scope. For each week, you may see detailed information about your posts, including the total number of impressions, the most popular pieces, and more. When used to analyse how consumers engage with your material, these no-cost resources may be invaluable.
If you want to increase engagement with your content, you need to know how people are responding to it. Posts including product teasers are certain to attract readers’ interest.
4. Use Instagram Stories
Instagram Stories may be used to great effect in the lead generation process. Instagram Stories are presented in a “slideshow” manner, which sets them apart from standard Instagram posts. Although Stories only remain viewable for 24 hours, you may store them to use again and again on any of your devices. This function is very like Snapchat’s Story feature (and is even a direct competitor). Instagram Stories don’t really show up in the news feed itself, but in a discrete section just above it.
A user’s Story will load in a new tab or window after they click on your profile picture at the top. There is no limit to how Instagram Stories can help businesses. To begin, users may find Stories at the very top of their followers’ timelines, a place they often visit anyhow. Companies might utilise stories to collect “low-quality” but interesting behind-the-scenes entries from employees and other insiders. In addition, the “aesthetic” of your business or Instagram profile is less of a concern when it comes to Stories.
Instagram’s Stories feature is a great place to play with new formats, such as photographs, short films, rewind movies, live videos, Reels, and Boomerangs.
5. Post to Instagram Reels
Sharing Instagram Reels is among top Instagram marketing recommendations, which shouldn’t come as a surprise.
There have been hundreds of thousands of artists who have hopped on the Reels bandwagon since they first appeared, utilising them to foster better communities, expand their audience, and increase sales.
Sharing this kind of material, which can be as brief as a before-and-after comparison or as long as a behind-the-scenes Reel, is a fantastic way to increase your audience beyond your current following.
6. Find Your Best Time to Post
You need to know that your post is going to the correct people at the appropriate time before you make the decision to make it public.
Finding the optimal time of day to upload content on Instagram is one approach to guarantee this.
Instagram posts perform best when published at peak user activity. Even if your material is timely and interesting, it might be posted at a time when fewer of your followers are actively engaged with the Internet.
The Instagram algorithm considers the timing and relevancy of your post when deciding where it will appear in your followers’ feeds. In addition, more people will see your brand if your posts appear higher in their followers’ news feed. More exposure has the potential to increase participation. The more people that interact with your content, the more exposure they will receive in the future.
7. Analyse your competitors
To understand Instagram marketing, investigate the profiles of your rivals. Determine their identity, the kind of material they provide, and how they connect with their audience and other companies or influencers. You may also investigate your competitors’ branded hashtags to gauge their popularity.
Focus not just on effective strategies, but also on what your rivals may be lacking. This can help you develop innovative and successful brand marketing strategies. Imagine that you are using Instagram to promote a psychologist’s practice. Typical physicians on Instagram provide static graphics with diagnostic recommendations for psychiatric disorders. Thus, to distinguish yourself, you might amuse your audience by posting videos of intriguing psychological tests.
It is laborious to do competitive research on Instagram. Social listening services and customer relationship management (CRM) solutions may help reduce some of the burden.
8. Get a business account
Instagram provides two account categories to its users: personal and business. The latter provides far more advantages and prospects. You may, for example, monitor your success in real time, discover more about the behaviour of your followers, and contribute information about your organisation.
Follow our detailed step-by-step instructions to convert to a business account, and then return to this page for non-technical marketing advice on configuring your profile. These are they:
- Create a beautiful bio. Create a 150-character description of your firm that emphasises its unique selling points.
- Enhance your profile picture. It should be identifiable and representative of your company. You may choose a logo, but Instagram displays it as a 110 × 110 pixel picture.
- Connect to your site. This is essential for lead creation; other than Stories, you can only add a link to your profile description.
- Use business alternatives. In business mode, you may add a category, contact information, and CTAs. Do not miss this chance to communicate with consumers.
Conclusion
Instagram has grown over the years from a place to flaunt one’s status or accomplishments to a useful platform for business. Instagram expands the reach of your company by allowing you to precisely specify your target demographic. Instagram’s ad management affords this possibility thanks to its precise targeting options. You may utilise them to reach the best possible consumers by catering to their specific demographic, interest, behavioural, and other characteristics.
To summarise, Instagram marketing enhances your brand, attracts a ready-to-buy audience, and keeps them engaged with your company.
10 Tips for Technical SEO
One of the cornerstones of SEO is the technical side of things. You could have the best article on the most-searched topic in your niche, but if your site hasn’t fixed its technical SEO faults, it won’t do well in the search engine results pages (SERPs).
Therefore, you need to prioritise investing in the website’s technical SEO.
In this article, we’ll define technical SEO and provide 10 practical suggestions for increasing your site’s visibility in search engines immediately.
What is Technical SEO?
Optimizations made to your site during the crawling, indexing, and rendering phases contribute to your overall technical SEO.
To put it simply, technical SEO is the process of enhancing your website’s technical characteristics in order to raise its position in search engine results pages. It’s a vast subject area that includes everything to do with search engine optimization, such as:
- Mobile optimization
- XML sitemaps
- Image SEO
- Site structure
- SSL certificates
- Internal and external links
- Site speed
- Canonical URLs
- Crawling and indexing
10 Tips for Technical SEO
Now that you know the fundamentals of technical SEO, here are 10 strategies you can apply to improve the technical SEO of your site and move it higher in search results.
1. Make your website mobile-friendly
Let’s get started with the most fundamental technical SEO recommendation.
In 2015, one of the most significant changes Google made to its algorithm was to prioritise mobile-friendly, responsive sites. The “Mobilegeddon” algorithm update penalised numerous popular websites for failing to switch to a mobile-friendly design.
In the present day, it is crucial to have a mobile-friendly website.
So, how do you determine if your site is suitable for mobile use? The Mobile-Friendly Test on Google is a great resource. Use Google’s Mobile-Friendly Test to see if your site is up to snuff in terms of mobile optimization.
2. Optimise Your XML Sitemap
Google can’t crawl and index your site’s pages without a sitemap.
An XML sitemap can be made quickly and easily. Free WordPress plugins like Yoast and Google XML Sitemaps can help you create one.
The sitemap should then be submitted to Google through the Google Search Console.
Get started by going to Sitemaps in your Google Search Console account. You can submit a new sitemap by adding one.
Take into account these XML sitemap recommendations once you’ve submitted your sitemap for review:
- You shouldn’t include a page in your XML sitemap if you’ve explicitly forbidden it in robots.txt.
- Include only high-quality content in your sitemap.
- Dynamic XML sitemaps should be used if your site has more than 50,000 URLs.
3. Speed Up Your Website
Website loading times are crucial. Don’t get me wrong. Google will penalise your site’s rankings slightly if it loads slowly and takes too long to react.
This means that your website will not rank as highly in search engine results pages (SERPs) as it would if page load speeds were improved.
You can’t afford to disregard this technical SEO factor.
4. Performing Weekly Technical SEO Site Audits To Fix Your Site Errors
If you want to improve your search engine rankings permanently, you need to do a weekly technical SEO audit to identify and rectify any problems with your site’s on-page optimization.
5. Optimise Internal Links
A link to another page within the same website is called an internal link.
Even though internal links may not have as much of an impact on search engine results as do external connections, they are nevertheless essential for building a search engine optimised site structure and making sure search engines can easily understand your website’s information hierarchy.
6. Include Your Main Keywords in Image Alt Text
Google’s image recognition can’t read what’s there in an image. Instead, it reads the image’s metadata, which includes the file name and alt text, to figure out what it is.
Alt text is used in HTML to describe an image’s appearance and purpose.
The standard advice for alt text is to be as descriptive as possible while still making use of your primary keywords. You should also avoid overusing keywords.
7. Use Canonical URLs to Avoid Duplicate Content Issues
Getting rid of any duplicates on your site should be your top focus. Use a duplicate content scanner and removal tool like Semrush to get your site back in good standing with search engines.
However, there are occasions where it will be impossible to avoid publishing content more than once on a website. Make advantage of canonical URLs in such instances.
When copying a blog post from one domain to another, a canonical URL will come in helpful. In the case of an e-commerce site with hundreds of similar pages, they become invaluable.
8. Install an SSL Certificate for Your Website
In 2014, Google officially acknowledged that SSL certificates, often known as HTTPS encryptions, constitute a ranking indication.
Websites that haven’t yet upgraded to an SSL certificate are missing out on search engine optimization and user confidence.
9. Check and Fix Crawl Errors in Google Search Console
Crawl errors are major technical issues that can hamper your website’s performance and affect your rankings, therefore it’s important to check for them once a week in Google Search Console and repair them as soon as possible.
You should also double-check your robots.txt file to ensure that it isn’t blocking any legitimate pages by mistake.
10. Find and Fix Broken Links on Your Site
In addition to hurting your search engine rankings, broken links can also make for an unpleasant user experience.
A “404 Not Found” page is the last thing you want your readers to see. That’s a certain way to drive away a potential customer who otherwise may have become a repeat visitor.
That’s why it’s important to keep an eye out for dead links and replace them as soon as you notice them.
Conclusion
In order for search engines to successfully crawl and index your website, you need to do a series of checks and tweak various settings, which is what technical SEO entails.
The good news is that aside from performing regular SEO Audits, you won’t typically need to worry about technical SEO after you’ve gotten it right.
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