Getting your products and brand in front of new audiences and re-engaging existing ones is the holy grail of marketing.
Integrating your online store with Facebook’s Product Catalogue in Business Manager is one option.
In this post, we’ll discuss the benefits of Facebook’s Product Catalogue for online stores.
Advantages of Merging Facebook Ads With Your Product Catalogue
With the advent of Facebook’s advertising platform, you can now promote your catalogue’s worth of products on the social media network and its subsidiary, Instagram.
Products such as electronics, travel (flights, destinations, and hotels), real estate, and vehicles all have their own respective Product Catalogues from which to choose.
You can use Product Catalogues to:
- Show Dynamic Ads: Promote your products to those who have already shown interest in them by visiting your site or performing relevant searches. Pixel-based user behaviour data is combined with product images and catalogue data to create dynamic advertisements.
- Tag your products on Instagram: If your business has an Instagram account, you should link it to your web store’s product catalogue so that customers may buy items without leaving the app. You can now include catalogue items in Instagram posts and stories. Shoppers can read product descriptions and prices, then make a purchase decision right from the post.
- Add products to your Facebook shop: Shops allow you to showcase your product collections across both Instagram and Facebook in a unified, digital setting. As the page administrator, you have access to the catalogue and can utilise it to populate the Facebook store. Tag products in Facebook posts with data from your catalogue.
- Create Collection Ads: Collection Ads provide a fun and interactive way for Facebook and Instagram consumers to learn about new businesses and items. When a consumer clicks on one of these adverts, photos and videos from your collection expand to fill the screen, at which point they display further information and perhaps some suggestions for further purchase consideration.
4 Benefits of Using Facebook Product Catalogues
By automating and integrating Facebook’s advertising network with your product catalogue, the Product Catalogue solution simplifies your work. To name a few advantages:
- Automatic inventory updates.
- Customers who have viewed your products or added them to their shopping carts can be targeted with cross-selling and up-selling using dynamic remarketing.
- Full personalization, including the capability of generating a variety of market sub-parts, product classifications, and other categories.
- Displaying a product’s sale price when there is a discount on that price, and showing how that sale price stacks up against the product’s full price.
10 tips for making a High-Quality Product Catalogue on Facebook
What you plan to sell on social media platforms like Instagram and Facebook is reflected in your product catalogue. Facebook suggests the following to increase your product’s discoverability and help your customers make educated purchasing decisions:
1. Use one catalogue for ads and commerce: This facilitates stock management and increases exposure to advertisements.
2. Keep your catalogue updated in terms of prices and availability: If the products in-store match those listed online, customers will have more confidence in their purchases.
3. Use accurate titles and descriptions: Your product’s title and description work in tandem to convey its initial impression to potential customers. They need to stand out from the crowd. Always remember to give illuminating specifics, stay away from keyword stuffing, proofread, and not include links.
4. High-quality imagery matters: Use photographs with a minimum resolution of 500 x 500 pixels to showcase your wares, and make sure they do a good job of showing off the item’s features (such as its quality, colour, size, etc.).
5. Make sure product links are correct: Check all of your links to make sure they’re working properly and leading customers to the right product page.
6. Include product category information: If you’re using Facebook Shops to conduct business, your clients will appreciate it if you label each item in your catalogue with a relevant category.
7. Set up variants: If you sell the same item in a variety of sizes and colours, you need to make sure that each of those variations is displayed accurately when you set them up.
8. Create sets of items in your catalogue: Sets can be used to control which items show in your advertisements or feature collections on Facebook or Instagram using your business’s online store.
9. Check if any items are rejected: Any products in your catalogue that do not adhere to Facebook’s Advertising Policies or Commerce Policies will be marked as “rejected” and will not be shown in advertisements or shops. Make sure to keep an eye out for this problem in your products and make any necessary adjustments.
10. Make sure you have the correct permissions: Make sure you have the right permissions in Facebook Business Manager before attempting to add or create catalogue sets. It has two tiers: catalogue management and ad making.
Closing words
If you provide your Facebook Catalogue Ads with reliable data and fuel them with compelling content, they will quickly become a permanent part of your account hierarchy. The purpose of this campaign is to increase traffic to your online store, and we believe these suggestions will help you do just that.
