August 2023

Many say that the trends in websites come and go so you don’t have to pay too much attention to them and not waste your time, money and resources!
One day a big bold typography makes a big impact and the other day small fonts and minimalistic designs amazes the audience.

However, a good website is something that does its job, promotes your brand, showcases your brand values and is a real reflection of who you are!
Of Course it has to be functional and meet the technical web standards as well as audiences’ expectations!

This is where the web designs come into play. They allow you to meet current expectations of the audience and make the website look worthy of your audience’s time.

Let us see what are the biggest trends to watch to stay on the top of your A game!

1. Interactive Websites:

Modern technology (including web browser support capabilities) has vastly improved. As a result, we can see how this trend is gradually maturing into something extravagant yet significant and becoming an essential component of website design, such as a slide-out menu or mobile-friendliness.

Creating an interactive experience for your user has a solid ground. This is what the market expects from you. Interactive content is more likely to engage a visitor than any static content!

2. Low-Code Websites:

Previously, building a website was all about hiring a developer, conveying your thoughts and then getting it done. The biggest problem being, the website always turned out to be different than you had thought as the developer had technical knowledge but limited business knowledge so while he was good at providing the required functionalities, he might not be that good at providing the required look and feel and the user experience. Also these websites took lot of time 

But now tables have turned. Anyone having relevant experience on no-code builder applications like wordpress, shopify and similar tools can build a website using their drag and drop functionalities. Thus, now someone who understands business and competitors can help you build the website with an attractive look and feel and amazing user experience. In addition to this this can be built in fraction of time taken by a developer who is building from scratch 

3. Immersive 3D World: 

This style entails creating an imaginary environment with abstract and occasionally ludicrous features. It has a distinct attraction and a significant impact on consumers, enticing them to immerse themselves in a glitzy world where they can escape mundane routines.

These projects are typically visually heavy. They contain a slew of dynamic effects and interactive elements that allow viewers to interact with the environment. Some have audio backgrounds and video elements that are merged.

4. Gamification:

Gamification is another big trend to adopt in your website. It makes things easy to understand and makes it less boring. Gamification is usually advised for educational websites where there is too much knowledge and no one wants to read long paragraphs. Gamification comes into play here!

The best part of gamification is, it not only includes games but game-like elements , mechanics and features to your website.

5. Minimalism: 

Not everyone desires a showy website with bright colors and quirky animations. As a result, one of the top web design trends for 2023 is minimalism. Minimalist designs employ limited color palettes and as few design elements as essential to convey the message. 

Although choosing a minimalist aesthetic has various advantages, you must pay special attention to the general balance of each design, as a huge amount of white space makes it clear when something is out of place.

The world is moving at an unimaginable pace and to keep up with that, startups are finding new unique ways of standing out. One such effective strategy has gained popularity in recent days, Influencer Marketing. With influencer marketing, startups get an edge where they can hope to stand out amongst their competitors and leverage the power of influencer marketing. 

In this blog, let’s take a look at how influencer marketing can prove beneficial for your brand!

Understanding Influencer Marketing

Influencer Marketing involves collaborating with mini, micro, and nano influencers to build your brand presence, enhance growth and build trust with your customers.

Influencers can range from social media personalities and bloggers to experts and leaders. By collaborating with influencers who have a substantial amount of followers, you can help your new brand reach a wider array of audience and enhance your brand presence and capitalize on the influencer’s credibility and authenticity.

Ways to Leverage Influencer Marketing

1. Identifying Influencers

Depending on your niche, you can choose the influencers that suit the best for your brand and products/services. Conduct thorough research to find the relevant influencers who match with your brand values, target audience, and niche. 

2. Build Authentic Relationships

Successful influencer marketing campaigns go beyond one-time transactions. Focus on building customer trust and leveraging influencer audiences to reach your target audience. Engage with them genuinely, and understand their problems and interests.

3. Co-Created Content

Collaborate with influencers to create engaging but original content which will not only attract your target audience but will keep them hooked to your brand and also resonates with the influencer’s followers. Whether it’s a sponsored blog, social media post, or video content, ensure that the quality of the content aligns with both your brand and the influencer’s personal style.

4. Give Creative Freedom

Influencers know their audience better and hence know what best works for them. Influencers need creative freedom to think and executive unique and out-of-the-box ideas. If you provide them with the freedom of execution, the content will be more likely to be liked by the audience since the influencer knows what works best with their audience.  This approach not only allows the influencers to showcase your product originally but also enhances their credibility.

5. Host Giveaways and Contests

Influencer Marketing isn’t limited to a single platform. Explore collaborations of several platforms which include social media platforms, posts, blogs, articles, and even live sessions. Diversify your influencer campaign to reach a wider audience and build a community of the same interests.

Benefits of Influencer Marketing

1. Enhanced Brand Credibility

Influencers have already established their credibility and authenticity so partnering up with them can give your brand instant popularity and enhanced brand presence especially when their audience sees them endorsing your product.

2. Increased Brand Awareness

Influencers have the power to showcase your brand to a wide audience. This newly gained reach can help you bypass traditional advertising barriers and reach your potential audience who are genuinely interested in your products.

3. Improved Audience Engagement

Influencers often have an engaging and loyal fan base. This can help your product reach potential audiences who can positively engage with your products and share similar interests. When influencers promote your products, it’s likely to lead to a higher engagement level including likes, comments, DMs, shares, and click-throughs.

4. Cost-Effective

The traditional advertising budget often goes beyond the limits of the newcomers in the market. But influencer marketing has proved to be a boon to startups. Influencers usually charge based on their following and that can vary according to the category of influencers which consists of mini-influencers, micro-influencers, and nano-influencers.

5. Authentic Storytelling

Influencers are skilled storytellers who have a unique way of conveying your brand story with authenticity and reliability which attracts more audience since in today’s much falke world, people love to see what’s real! This storytelling approach resonates best with the audience on a deeper level making them more likely to connect with your brand.

6. Increased Sales

The follower base of influencers trusts them and when they endorse a product the likely hood of the follower base purchasing the product increases tremendously. Thus influencer marketing can lead to higher sales for the product

Conclusion

In conclusion, Influencer Marketing presents a startup with an incredible instant opportunity to grow its brand presence and connect with a wide range of potential audiences. The benefits of Influencer Marketing go beyond just numbers. They facilitate the creation of meaningful connections between your startup and the target audience.

In today’s fast paced world, it’s important to stay connected with people who you share good memories with. Instagram, a popular photo and video sharing app has kept us updated with latest trends and a sneak peek into the lives of our near and dear ones. But, there arose a need for a more intimate and private way to connect with our close friends. That’s why they introduced “Threads by Instagram”!

This application is designed to help users share and communicate effectively and still  manage to lead a private life. In this blog, we will explore the features and benefits of “Threads by Instagram”. So, stay tuned till the end.

Features:

1. Close Friend List: This app revolves around the concept of keeping our closest friends close. Close Friend List is a feature that allows you to curate a list of close friends with whom you share most cherished memories. By selecting a close friends list from the Instagram app, you can seamlessly share photos, videos and your darkest thoughts too!
Threads takes it further by bringing this list on the forefront making it easier to communicate with your inner circle.

2. Status Updates: One of the standout functions of “Threads by Instagram” is its automatic status update. Threads uses your phone’s location, motion sensors and battery level updates to provide contextual status updates. For instance, if you are “At Home” or “Low on Battery”, threads allows your close friends to know what you are upto without much of a hassle on your part. This encourages natural and real time interactions bringing you close to your friends.

3. Photo and Video Sharing:
Threads make sharing moments with your friends a breeze. With spontaneous opening of the camera to capture real time photos and videos, you can send photos and videos to your friends just with a tap.
With an option to add captions or stickers, your media becomes more engaging and relatable.

4. Messaging made Simple:
In addition to the spontaneous photo and video sharing, messaging as a central component is the cherry on the cake. Threads offers a simple messaging interface which focuses solely on your close friends. You can send text, react with emojis, share reactions to messages and send real time pictures to your friends through camera without having to leave the conversation. How cool is that?

5. Privacy and Control:
Instagram has placed a very strong emphasis on privacy and controls with Threads. Users have full control of their close friends list, allowing them to add or remove individuals from the list.

Benefits:

1.  Authenticity: By focusing on close friends, you can stay closer by keeping yourself updated with all the live life updates of the people you love most.
Threads incorporate authenticity without the pressure of a wider audience.

2. Intimacy: The app provides a safe and intimate place for your thoughts to be shared with your close friends, strengthening your bonds.

3. Time Saving: Threads allows you to share photos and videos directly from the messaging so you don’t have to leave your conversation in half.

4. Contextual communication: The automated status updates provide context allowing friends to understand each other better without having to wait so long for updates.

Conclusion:

Threads by Instagarm is a powerful app that helps you keep your inner circle closer. With the fast moving  world, we often lose connection with our close friends but not anymore. Threads by instagram allows us to cherish the past memories by sharing photos and also keep your loved ones updated!