5 Key Digital Marketing Trends for 2024
One thing that always remains constant in this ever changing digital world is ‘Change’. And it really moves fast. One best example is the rise in Artificial Intelligence during 2023. And this will just keep on increasing in 2024 and hence businesses have to keep up with this ever changing market to make sure their business gains more potential clients and leave a solid digital footprint behind.
Marketing not only changes the external environment but also the customer behavior. The psychological behavior a customer had a few years ago is not the same anymore. Since the inflation is rising like anything, customers are cost cautious. Most people now opt for brands that create an impact on society and pay back their share to the society.
There’s a lot to succeed in 2024 but if you have a few trends handy it’s always beneficial.
In this blog we will be covering the latest digital marketing trends in 2024 that will boost the growth of businesses and take it to the next level.
Let’s move!
1. Social Media Trends: It’ll be another exciting year for social media! Social media platforms will continue to compete for users’ attention in 2024, and they will need to reconsider how success is defined.
There may also be a shift in dominance as the ongoing battle with X (previously Twitter) allows new platforms like Instagram Threads to gain popularity, while other networks have the ability to acquire fresh organic traffic.
- Threads on the rise: Meta introduced Threads in July 2023 and currently boasts 100 million monthly users. Threads, a competitor and alternative to X, is largely used for exchanging text updates and engaging public chats. Because user numbers will expand in 2024, businesses should have a presence on Threads, even if it’s only grabbing a username. Do your homework. Examine how other brands, such as Canva, TedTalks, and Channel 4, are utilizing it. Now is the time to play around with the platform.
- Retention is the new engagement: Marketers have observed a reduction in organic social media activity in recent years. While there are numerous reasons for this, including material quality, time of day, and device, people may migrate away from engagement and towards retention in 2024. To fight this, marketers have developed amazing social media strategies centered on entertaining, educating, and enlightening consumers. The key to driving engagement is to be playful and inventive.
- LinkedIn domination: LinkedIn recently reached a billion users worldwide. That’s a far cry from the days when it was only a site to post your resume and hunt for work!
In 2024, experts expect a huge rise in organic engagement on LinkedIn.
- AI integration on social platforms: It’s no surprise that social media marketers are utilizing AI to increase efficiency. ChatGPT and other AI tools assist marketers in coming up with campaign concept ideas, social post ideas, copy generation, and text-to-image generation.
Simultaneously, social media platforms are incorporating AI into their platforms. For example: TikTok enables us to customize feeds based on AI, Instagram is experimenting with AI stickers, LinkedIn is offering premium users AI features such as AI-powered profile writing assistance and ‘Top Choice Jobs’ signals, YouTube is experimenting with Dream Track for Shorts and Music AI tools.
However, you should be aware that adopting AI carries hazards, such as privacy and ethical issues. Consider your target audience’s attitudes towards artificial intelligence. What are their thoughts? Do they enjoy seeing this type of content? Or do they object to it?
2. AI in Digital Marketing: There’s no denying that AI has dominated headlines and turned many marketers’ minds. Continued exponential increase in AI capabilities is expected in 2024, requiring organizations to adopt the technology and stay ahead of the quickly shifting field.
- Marketing to take charge of AI: There is some uncertainty regarding what to do with AI. Because marketing departments are the most in touch with customers, they may be proactive and implement an AI approach. They can leverage the knowledge collected during the customer experience to identify the potential AI can provide to augment what a company already possesses.
When choosing an AI project, marketers need to decide whether they want to optimize processes, accelerate production, or transform the business model:
Optimize: Improve the efficiency of your internal operations (for example, by using ChatGPT to generate marketing briefs).
Accelerate: How could you apply AI to improve your current products or services? Examine the metrics available and consider whether AI would bring enough consumer value to justify raising the product’s price.
Transform: Could you employ AI to develop a new product, service, or business model? This is an excellent opportunity to walk throughout the organization and talk about the difficulties that individuals encounter and how AI may help address these problems.
- AI getting better: There’s no denying that AI outperforms humans in terms of technical expertise, and it’s available to everyone.
It is critical to consider how we navigate an organization in order to get things done. That is what will be crucial in the next two to three years. We also need to consider how we collaborate with AI.
3. SEO trends: SEO is evolving, and the future appears to be more user-centric and technologically driven. These changes could be dramatic by 2024, as AI and machine learning assist search engines in delivering results based on user intent.
So, what are the SEO trends for 2024?
- Google’s Search generative engine: Google’s SGE is using generative AI to improve the search experience. The goal is to present users with more relevant and detailed information depending on their questions. SGE also displays relevant links and features a conversational mode where users can follow up with more queries – essentially, having a conversation with Google.
- Create content that is worth sharing: It’s always been important to create great content, but in 2024 if you want to appear on search results, what you create needs to be ramped up. Google is instantly surfacing videos in high-quality images in the SGE carousel. Although the quality isn’t quite there yet, you can expect playable videos to become a critical component of your content strategy.
- High EEAT content: Google’s EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) framework is a component of its Search Quality Evaluator Guidelines, not a ranking factor. While this foundation has been in place for a decade, Google added an extra E for ‘Experience’ this year. Create a checklist of all the EEAT signals that are important to your company and grid it like a scorecard. Examine how your competitors are establishing trust and authority. Then, compare yourself to what your competitors are doing and figure out how to do better.
4. PPC trends: With so much competition for clients, paid advertising allows businesses to target their core audience with appropriate content. The pay-per-click (PPC) approach is appealing since marketers can control their expenditure and stay to a budget.
- AI assistant to Google Ads: In 2024, Google is going to roll out further generative AI tools into Google Ads, Google Ads’ user interface There is an optimisation score where you may add the display network, allow Google to write your advertising, broad match everything, or eliminate keywords.
- Digital marketing strategy trends: The beginning of a new year is an excellent time to evaluate your digital marketing approach. It’s critical to determine what worked and, more crucially, what didn’t.
A well-coordinated plan can help you achieve your business objectives, whether they be growth or brand exposure. The strategy, on the other hand, directs your team so that they know where to focus their efforts and what they are aiming for. - Data Privacy: Data breaches and data misuse damage brands, and not just financially. Customers lose trust and are hesitant to disclose personal information as a result of data breaches, which has an impact on your engagement and data acquisition. Be transparent about how your customers’ data is being used, and give them more control over their data. Examine the value you provide to clients in exchange for their data and determine whether it is adequate. Also, stay up to current on developments in data privacy rules.
- Managing customer expectations: More than 70% of customers said they were willing to pay more for sustainably produced items, according to PWC’s Global Consumer Insights Pulse Survey. This positive trend allows customers to connect their purchasing power with their social issues, while also providing companies with price power for a product or service that meets these concerns. Audit the lifecycle of your product or service to determine sustainability and focus on areas for improvement, reach out to your customers to see what you can do better, and examine your corporate social responsibility strategy.
Conclusion: In 2024, stay relevant and curious. e-Cliqs may help you improve your knowledge and skills in order to jumpstart your business. We help your business grow by providing digital marketing basics, social media marketing, SEO, analytics, AI, PPC, email marketing, and much more. Begin right away!
References:
- https://2stallions.com/blog/digital-marketing-trends/
- https://www.thinkwithgoogle.com/intl/en-emea/consumer-insights/consumer-trends/digital-marketing-trends-2024/
- https://emeritus.org/blog/top-digital-marketing-trends-2024/
- https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/digital-marketing-trends-2024/
- https://www.simplilearn.com/online-digital-marketing-trends-article
Animated Videos – A great medium to grow your business in 2024
New year is just around the corner and what better way to enter it than stepping up your business game?
In recent years, animation videos have proven to be the most effective media for marketing initiatives. They have recently grown in prominence, owing largely to their capacity to generate leads and increase website traffic and boost conversions.
You can engage viewers, enhance brand awareness, capture their attention, and transmit your marketing message through the most effective channels by using an animated video.
Animated videos, in addition to being an excellent marketing tool, enhance your business conversion rate by keeping you at the forefront of your audience’s minds.
Here’s how Animated Videos can boost your business!
- Simplifies what you are doing: One of the primary advantages of animated video, regardless of business, is its capacity to convey complex topics. A realistic animated animation, for example, showcasing how your products and services make your consumers’ life easier can do wonders for your business.
Furthermore, there are no limitations to what you may create in your animated video; whatever the subject, there is a means to portray it.
- Creates emotional connection with your audience: People are more likely to watch an animation video if it features likable characters and a fascinating plot. Evenmore, people will nearly always choose to buy your goods or services as they get to know you and associate with your company.
As a result, the best way to engage clients is to create an emotional connection with them by creating appealing animation videos that portray ideas as a story and, as a result, play an important part in driving traffic.
To put it another way, if your film leaves an impression on your viewers, they will recall your brand the next time they make a purchase.
- Improves SEO: The position of a website on the search engine results page after taking into consideration multiple ranking variables is referred to as its SEO ranking. The inclusion of animated content to your website will improve its SEO, allowing it to rank higher on various search engines. Furthermore, because certain platforms analyze how long visitors stay on your website, animated videos are becoming increasingly popular.
You can also share high-quality content to a variety of platforms and people who may be interested in reading or hearing about it.
- Great for sharing on socials: Individuals are drawn to and intrigued in engaging visual stories and information, which pushes them to share the information with others.
Sharing your content is essential since social media platforms provide your products and services an extra push, enhancing your conversion rate.
Simply put, any of these “shares” might make your SEO appear more legitimate and natural because sharing material is driven by a third party.
- Helps in the brand image: Users nowadays expect companies to produce fascinating video content, and they are used to this type of communication. As a result, some well-known companies employ animated videos to promote their products.
If you can create a whole animation movie that incorporates your brand’s aesthetics and values, it will effectively represent your organization.
People begin to trust your organization when you create an animated film that perfectly engages your audience, shows their problems, and delivers a solution.
If you too are looking to expand your business’s reach and get ranked in the search engines, we just have the right tools for you. WIth our expert team at your convenience, you can take your business to new heights and stand out in the crowd!
So, start your new year by setting new targets and building your strong brand image.
Join hands with e-Cliqs today and be unstoppable!
References:
- https://motionvillee.com/how-custom-animated-video-can-be-the-marketing-breakthrough-your-brand-needs/#:~:text=Animated%20videos%20are%20memorable%2C%20educational,choice%20for%20modern%20marketing%20campaigns.
- https://www.linkedin.com/pulse/how-use-animated-explainer-videos-grow-conversions-audience-richard/
- https://www.rippleanimation.com/blog/how-to-use-animated-explainer-videos-to-increase-conversion-rates/
- https://abmatic.ai/blog/how-to-use-video-on-landing-page-to-increase-conversions
Importance of Media Buying and Proven Tips & Tricks!
In the ever growing digital world, simply creating advertisements does not ensure the success of a brand. Consumers are pampered, and competition is fierce. That is why advertisements must be intelligently positioned – at the correct moment and context, in front of the right audience. This is where the concept of “media buying” enters the marketing mix.
Competing for a piece of that attention may be exceedingly difficult for businesses, and organic advertising isn’t always enough. Media buying is a faster way of getting the brand word out to the correct people through a variety of media.
What is Media Buying?
In layman’s terms, the process of acquiring ad space and time on digital and offline channels such as websites, YouTube, radio, and television is known as media buying.
So you might be wondering what exactly a Media Buyer does?
Well, a media buyer’s purpose is to ensure that an ad campaign receives the most exposure in the target market while spending the least amount of money. Ad price negotiation and detailed research on ad placement venues are also required for effective media buying.
Now, Media Buying consists of two main types as follows:
- Direct media buying: Direct media buying entails acquiring advertising space directly from individual media organizations, such as publishing houses or ad sellers.
- Programmatic media buying: Programmatic buying is the process of acquiring digital adverts using an automated ad-buying platform. A media buyer will join up with a demand side platform (DSP) and provide campaign parameters rather than selecting a single media outlet. The DSP then uses real-time bidding to purchase ad inventory on an ad exchange or through an ad network.
The process of Media Buying
Wondering how media buying works in practice? The process has 6 key steps.
- Review media plan: Examine your media strategy while keeping in mind the campaign’s target audiences, marketing goals, ad spend budget, key performance indicators (KPIs), and target media mix. Although the ad creative will not be finalized until later in the process, start thinking about what types of advertising you’d like to run. For example, if you intend to run video advertising, look for online newspapers that accept the format.
- Target list: Create a list of potential media outlets, ad agencies, and ad vendors. If you’re considering both direct and programmatic placements, specify media buying platforms and cost.
- Develop & send requests for proposals: By offloading some of the work to media outlets and ad agencies, an RFP (or request for proposal) can help you simplify the ad-buying process. Your RFP will include information about your advertising campaign, such as goals, target audiences, an estimated budget, KPIs, and a response deadline. Based on these exact aims, vendors will react with a bespoke campaign proposal.
- Evaluate options and purchase media: Gather and assess RFP replies in a spreadsheet, grouping data elements such as technique, audience, cost, and expected KPI performance. After you’ve gathered your data, analyze choices and choose the most cost-effective set of ad placements, making sure that your media mix matches the parameters in your media plan.
- Insertion Orders: An insertion order (IO) is a legal contract between an ad seller and the entity that is placing an ad. It will include the cost, run dates, add specifications, and (if relevant) information regarding KPIs. For each media placement, create and send an IO.
- Track results: Monitor campaign performance data, such as click-through rates and conversions, and make changes to your creative assets as needed to improve outcomes. If your vendor guarantees particular performance measures (such as impressions), double-check that your campaigns meet their expectations.
Importance of Media Buying
To achieve results, strategic media buying employs digital and display advertising. Investigate what you can get for your clients and stakeholders by working with an experienced media purchasing team. Following pointers will help you understand the importance of Media Buying.
- Reach out to your target audiences when it matters: You can ensure that your brand is visible to potential customers at the right place and right time by purchasing media, whether you want it to show on billboards or in their social media feeds.
- Get higher ROI: Media buying is more than just a financial transaction for ad space. Media buying with wide networks can assist you in obtaining the best pricing for a brand awareness campaign or more leads.
- Boost your visibility: Media buyers are knowledgeable of media buying trends, which allows them to determine appropriate ad placements that provide the most interaction at the lowest cost. Furthermore, they have the potential to affect commercial space availability and ad placements during key events.
Tips and Tricks for effective Media Buying
Purchasing media is a time-consuming process. These pointers can assist you in increasing efficiency and optimizing your ad expenditure returns.
- Plan KPIs: Ad performance comparison and tracking can be difficult. To make things simpler, choose ad placements that will allow you to successfully track the KPIs established in your media plan, and confirm how and when ad providers will send performance data. Then, schedule calendar reminders for each ad vendor’s reporting periods.
- Leverage RFPs: One of the complexities of media buying is that each advertising provider organizes proposal information differently. Some will report cost per click, while others will show total campaign cost, and yet others will report cost per day. Similarly, providers may report an estimated amount of impressions, clicks, deliveries, or other campaign performance metrics.
- Agencies: Experienced media buyers are employed by advertising agencies and media buying agencies. Some companies also provide media planning services. They can assist with media plan planning, vendor selection, and performance tracking, as well as provide feedback on ad creative or insights into underperforming campaigns. Because agencies acquire a huge volume of advertisements, they have more negotiation power than an individual media buyer.
With e-Cliqs, you don’t have to worry about anything!
At e-Cliqs we have a professional team of experts which will deliver exceptional results without you having to crack your head about!
Join hands with us to ensure results driven strategies!
Conclusion: While randomly placing adverts may work, strategizing first will almost certainly work better. If this is your first time working with a media buyer, don’t be scared to ask questions and make errors. Because one campaign ends, another begins, the entire operation is a learning experience.
Sip your coffee in silence and take your business to new heights everyday with e-Cliqs!
Meta Business Suite – An Incredible Tool to create and manage multiple social media accounts?
Meta Business Manager is critical for controlling your company’s presence in Meta technology. You can delegate management of your Facebook Page, Instagram Account, Meta Ads Account, and other accounts using the Meta Business Manager.
In this article, you’ll learn how to set up Meta Business Suite from scratch and learn how to effectively manage new social media accounts. So, stay tuned till the end!
What is Meta Business Suite?
Meta Business Suite is a solution that lets you manage your Facebook and Instagram profiles (including ads!) from a single, simple dashboard.
You can manage and administrate all of your accounts using the platform, which includes a variety of tools to help you manage your company’s social media presence.
The best part? It’s free and available on mobile and desktop.
With nearly 3 billion monthly active users on Facebook alone, this tool is one of the best ways to improve your businesses’ social reach, build brand awareness, and make sales!
Below are the steps listed to create a business account!
Step 1: Creating a facebook business account
Visit business.facebook.com/overview and click on “Create an Account.” You will be asked to sign in to your Facebook account or create a new one.
Step 2: Fill up your correct information:
Fill in your full name, company email address, birthday, phone number, and password. This information will not be distributed to your followers. It will only be used by Facebook to contact you.
Step 3: Select your Facebook and Instagram accounts:
You have the option to claim your Facebook and Instagram accounts. You won’t be able to pick it if you’re managing someone else’s account.
To choose an Instagram account, it must first be transformed into a business or creator account. If you choose a personal account, Facebook will prompt you to switch before proceeding with the setup procedure.
Step 4: Add people:
Then, choose your page administrators. Enter each contact’s email address and designate them as an employee (restricted access) or business admin (full access).
If you manage your accounts on your own, you can skip this step.
Step 5: Review: When you’re satisfied with your selection and the people who have access to your Business Suite, click “Confirm.” Facebook will then send you to your dashboard overview, where you can begin using all of the platform’s functions.
What more can be done with Meta Business Suite?
1. Create and add pages to the Business suite: With the help of facebook business suite, you can create multiple business pages for your business giving the information about what the business is about, adding its location for the users to get the right location, adding timing to the business pages help users to know about the working times of the business. If the accounts are already made you can add them to the business page
2. Post across Facebook and Instagram: You may publish feed posts and stories to both Facebook and Instagram using Meta Business Suite without switching accounts. You can schedule your posts and stories, save them as drafts, or upload creative assets to the media library if you wish to share at a later time when your consumers are most interested.
3. Manage your inbox: Read and respond to Facebook, Messenger, and Instagram messages and comments in one spot, and set automated responses for faster responses.
4. Create Ads: Meta Business Suite allows you to produce ads on many platforms. This can assist you in reaching more clients and meeting your business objectives.
Before you begin, you must add a facebook page to your business account in the meta business suite. Select the business page you would like to run ads on. You must have facebook access to the page or task access to Ads.
5. Track insights and trends: View the performance of your posts, track significant trends, and discover more about your Facebook and Instagram audience. With this you will be able to understand which of your posts are performing well and which aren’t.
With the knowledge of this, you will precisely understand what kind of content works for your business and which does not.
6. See all activity at a glance: Using the Activity tab, you can view all of your company’s Facebook and Instagram activity. Unread messages and comments can also be prioritized by accessing your To-do list right from the home screen. This helps in accessing and managing all the activity from the same platform.
7. Helpful tools: You can rapidly access other Meta features such as Ads Manager, Commerce Manager, Business Settings, and more from Meta Business Suite on desktop.
Ads manager helps you run ads on your facebook as well as instagram account. Commerce manager helps you manage your inventory on the facebook business page and the business setting allows you to change or modify your business information.
Meta Business Suite is ideal for creators, personal brands, and businesses looking to streamline and improve their Facebook and Instagram marketing.
The platform includes everything you need to track your progress, respond to comments and direct messages from your audience, schedule content, generate social media ads, and much more!
But, why go through all this when you can just hire the right people who would do it for you while you sit back and take care of other aspects of your business?
e-Cliqs has a team of trained and experienced professionals who just know what is right for your business!
Contact e-Cliqs today to get the best quote!
References:
- https://www.socialmediaexaminer.com/how-to-use-meta-business-suite/
- https://www.tributemedia.com/self-serve-support/how-to-create-and-manage-your-meta-business
- https://www.socialmediaexaminer.com/how-to-set-up-meta-business-suite-and-business-manager-for-clients/
- https://www.facebook.com/business/tools/meta-business-suite
- https://www.socialmediaexaminer.com/how-to-use-meta-business-suite/
