5 Key Digital Marketing Trends for 2024

One thing that always remains constant in this ever changing digital world is ‘Change’. And it really moves fast. One best example is the rise in Artificial Intelligence during 2023. And this will just keep on increasing in 2024 and hence businesses have to keep up with this ever changing market to make sure their business gains more potential clients and leave a solid digital footprint behind. 

Marketing not only changes the external environment but also the customer behavior. The psychological behavior a customer had a few years ago is not the same anymore. Since the inflation is rising like anything, customers are cost cautious. Most people now opt for brands that create an impact on society and pay back their share to the society.

There’s a lot to succeed in 2024 but if you have a few trends handy it’s always beneficial.

In this blog we will be covering the latest digital marketing trends in 2024 that will boost the growth of businesses and take it to the next level.

Let’s move!

1. Social Media Trends: It’ll be another exciting year for social media! Social media platforms will continue to compete for users’ attention in 2024, and they will need to reconsider how success is defined. 

There may also be a shift in dominance as the ongoing battle with X (previously Twitter) allows new platforms like Instagram Threads to gain popularity, while other networks have the ability to acquire fresh organic traffic.

• Threads on the rise: Meta introduced Threads in July 2023 and currently boasts 100 million monthly users. Threads, a competitor and alternative to X, is largely used for exchanging text updates and engaging public chats. Because user numbers will expand in 2024, businesses should have a presence on Threads, even if it’s only grabbing a username. Do your homework. Examine how other brands, such as Canva, TedTalks, and Channel 4, are utilizing it. Now is the time to play around with the platform.

• Retention is the new engagement: Marketers have observed a reduction in organic social media activity in recent years. While there are numerous reasons for this, including material quality, time of day, and device, people may migrate away from engagement and towards retention in 2024. To fight this, marketers have developed amazing social media strategies centered on entertaining, educating, and enlightening consumers. The key to driving engagement is to be playful and inventive.

• LinkedIn domination: LinkedIn recently reached a billion users worldwide. That’s a far cry from the days when it was only a site to post your resume and hunt for work! 

In 2024, experts expect a huge rise in organic engagement on LinkedIn. 

• AI integration on social platforms: It’s no surprise that social media marketers are utilizing AI to increase efficiency. ChatGPT and other AI tools assist marketers in coming up with campaign concept ideas, social post ideas, copy generation, and text-to-image generation. 

Simultaneously, social media platforms are incorporating AI into their platforms. For example: TikTok enables us to customize feeds based on AI, Instagram is experimenting with AI stickers, LinkedIn is offering premium users AI features such as AI-powered profile writing assistance and ‘Top Choice Jobs’ signals, YouTube is experimenting with Dream Track for Shorts and Music AI tools.

However, you should be aware that adopting AI carries hazards, such as privacy and ethical issues. Consider your target audience’s attitudes towards artificial intelligence. What are their thoughts? Do they enjoy seeing this type of content? Or do they object to it?

2. AI in Digital Marketing: There’s no denying that AI has dominated headlines and turned many marketers’ minds. Continued exponential increase in AI capabilities is expected in 2024, requiring organizations to adopt the technology and stay ahead of the quickly shifting field.

• Marketing to take charge of AI: There is some uncertainty regarding what to do with AI. Because marketing departments are the most in touch with customers, they may be proactive and implement an AI approach. They can leverage the knowledge collected during the customer experience to identify the potential AI can provide to augment what a company already possesses.
  When choosing an AI project, marketers need to decide whether they want to optimize processes, accelerate production, or transform the business model:

Optimize: Improve the efficiency of your internal operations (for example, by using ChatGPT to generate marketing briefs).

Accelerate: How could you apply AI to improve your current products or services? Examine the metrics available and consider whether AI would bring enough consumer value to justify raising the product’s price.

Transform: Could you employ AI to develop a new product, service, or business model? This is an excellent opportunity to walk throughout the organization and talk about the difficulties that individuals encounter and how AI may help address these problems. 

• AI getting better: There’s no denying that AI outperforms humans in terms of technical expertise, and it’s available to everyone.

It is critical to consider how we navigate an organization in order to get things done. That is what will be crucial in the next two to three years. We also need to consider how we collaborate with AI. 

3. SEO trends: SEO is evolving, and the future appears to be more user-centric and technologically driven. These changes could be dramatic by 2024, as AI and machine learning assist search engines in delivering results based on user intent.  

So, what are the SEO trends for 2024? 

• Google’s Search generative engine: Google’s SGE is using generative AI to improve the search experience. The goal is to present users with more relevant and detailed information depending on their questions. SGE also displays relevant links and features a conversational mode where users can follow up with more queries – essentially, having a conversation with Google. 

• Create content that is worth sharing: It’s always been important to create great content, but in 2024 if you want to appear on search results, what you create needs to be ramped up. Google is instantly surfacing videos in high-quality images in the SGE carousel. Although the quality isn’t quite there yet, you can expect playable videos to become a critical component of your content strategy.

• High EEAT content: Google’s EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) framework is a component of its Search Quality Evaluator Guidelines, not a ranking factor. While this foundation has been in place for a decade, Google added an extra E for ‘Experience’ this year. Create a checklist of all the EEAT signals that are important to your company and grid it like a scorecard. Examine how your competitors are establishing trust and authority. Then, compare yourself to what your competitors are doing and figure out how to do better. 

4. PPC trends: With so much competition for clients, paid advertising allows businesses to target their core audience with appropriate content. The pay-per-click (PPC) approach is appealing since marketers can control their expenditure and stay to a budget. 

• AI assistant to Google Ads: In 2024, Google is going to roll out further generative AI tools into Google Ads, Google Ads’ user interface There is an optimisation score where you may add the display network, allow Google to write your advertising, broad match everything, or eliminate keywords. 

• Digital marketing strategy trends: The beginning of a new year is an excellent time to evaluate your digital marketing approach. It’s critical to determine what worked and, more crucially, what didn’t.
  A well-coordinated plan can help you achieve your business objectives, whether they be growth or brand exposure. The strategy, on the other hand, directs your team so that they know where to focus their efforts and what they are aiming for.
  
• Data Privacy: Data breaches and data misuse damage brands, and not just financially. Customers lose trust and are hesitant to disclose personal information as a result of data breaches, which has an impact on your engagement and data acquisition. Be transparent about how your customers’ data is being used, and give them more control over their data. Examine the value you provide to clients in exchange for their data and determine whether it is adequate. Also, stay up to current on developments in data privacy rules.
  
• Managing customer expectations: More than 70% of customers said they were willing to pay more for sustainably produced items, according to PWC’s Global Consumer Insights Pulse Survey. This positive trend allows customers to connect their purchasing power with their social issues, while also providing companies with price power for a product or service that meets these concerns. Audit the lifecycle of your product or service to determine sustainability and focus on areas for improvement, reach out to your customers to see what you can do better, and examine your corporate social responsibility strategy.
  
  

Conclusion: In 2024, stay relevant and curious. e-Cliqs may help you improve your knowledge and skills in order to jumpstart your business. We help your business grow by providing digital marketing basics, social media marketing, SEO, analytics, AI, PPC, email marketing, and much more. Begin right away!

References: 

1. https://2stallions.com/blog/digital-marketing-trends/
2. https://www.thinkwithgoogle.com/intl/en-emea/consumer-insights/consumer-trends/digital-marketing-trends-2024/
3. https://emeritus.org/blog/top-digital-marketing-trends-2024/
4. https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/digital-marketing-trends-2024/
5. https://www.simplilearn.com/online-digital-marketing-trends-article