360 Degree Marketing Archives

July 15, 2024by admin360 Degree Marketing

360-degree Digital Marketing Vs Traditional Marketing: What is the difference and what should you choose?

Traditional Marketing and Digital Marketing are two very different approaches to marketing that aim at achieving the same goals i.e., promoting products and services, and reaching the target audience. Traditional Marketing is a marketing approach that uses conventional, traditional methods to promote goods and services. However, Digital Marketing uses online platforms and the latest digital technologies to promote products and services.

What is Traditional Marketing?

Traditional Marketing, as the name suggests is a form of marketing that uses conventional/traditional methods/offline media to reach your potential audience. Traditional Marketing uses offline channels such as television, direct mail, radio, telemarketing, flyers, and billboards. This is a one-way communication marketing approach and allows businesses to broadcast their message to a large audience with no or less interaction from the target audience. These marketing materials are usually placed/displayed in locations where their target audience is more likely to see, hear, or engage with them.

Some common traditional marketing methods include –

Tv commercials
Radio Commercials
Magazines
Newspapers
Billboards
Flyers and posters
Tele-marketing
Direct mailers, coupons

What is Digital Marketing?

Digital Marketing is a modern form of marketing that uses online platforms and the latest digital technologies to reach the target audience. With digital Marketing, the organisation leverages social media, the power of the internet, search engines, mobile apps, email, and other digital channels. This is a two-way communication marketing approach and allows the organisation and its target audience to interact with each other, engage, and provide feedback and/or suggestions. Digital Marketing offers businesses numerous tools and techniques to target specific audiences, measure campaign performance, and optimise their strategies.

Digital marketing is the promotion of products/services over the Internet through numerous digital mediums. Some popular digital marketing methods include –

Email Marketing
Social Media Campaigns
Search Engines Ads
SEO
Affiliate Marketing
Influencer Marketing
Websites

Key Differences Between Digital Marketing vs Traditional Marketing

1. Target Audience

Younger people are primarily engaged with social media and digital apps, making them easier to reach through digital marketing. In contrast, traditional marketing methods like newspapers, radio, and television are more effective for older audiences. If your target audience is young, digital marketing is essential since Gen Z spends most of their time online. However, if your audience is older and not as active on digital platforms, traditional marketing might be a better focus.

2. Consumer interaction

Traditional marketing may have a more personal approach since the interaction with the consumer is more direct via telecalling or cold calling but at the same time through TV/radio/newspaper there is no interaction at all. When it comes to digital marketing, the physical presence of the marketer is not required, all your work is done online. The interaction is mainly online in the form of comments, replies, queries etc.

3. Costs

Traditional marketing is more expensive since there is printing involved, radio and television ads, etc., and it is harder to scale and also get the desired slot on radio or television. Online marketing is more affordable as one can set up the costs of the campaign as per their budget.

4. Speed of Results

It can take weeks or even months to track results when it comes to traditional marketing since you have to rely on someone else to get those results. With digital marketing, it is much easier to track results with real-time results with the use of reports and web analytics businesses can have at their fingertips. There are more metrics available as well such as views, click-through rate, ROAS, etc.

5. Strategy

As traditional marketing efforts do not have real-time results, it takes longer to create strategies with limited data available. Strategy improvisation is much easier for digital marketing campaigns as the results are easily available and changes can be done easily.

6. Sustainability

Traditional marketing heavily depends on hard copies (magazines, newspapers, flyers etc.) describing the product or service, displayed in public areas like billboards, and hoardings. On the other hand, digital platforms provide product/ service information in softcopy format on their website, social media platforms, ad campaigns etc. This is accessible to the user at any point in time and also is good for the environment.

7. Feedback

It is easier to track and analyze the feedback of a particular campaign through digital marketing as there is an open line of communication involved in the process. In traditional marketing, marketers simply pray they don’t get negative feedback. This is why most of their time and energy is spent on focus groups and market research. It is easier to fix a glitch in digital marketing as compared to traditional marketing.

What should you choose?

So, what’s our verdict – digital marketing or traditional marketing? It all boils down to who your target audience is. Your audience could also enjoy a mix of both strategies which have their own set of pros and cons. Once you have identified what kind of data both traditional and digital campaigns consume the most, then you can start building your winning strategy.

Digital Marketing is the need of the hour, especially with the ongoing growing digital world.

If your product or service caters to a younger audience, then you definitely should go all out and focus on digital marketing. It is great for small businesses as well to kick-start their presence and build brand value initially as it is inexpensive and has a high reach and engagement.

ROI or the returns on investment is every marketer’s concern. When it comes to digital marketing vs traditional marketing return on investment, digital marketing offers better ROI if your audience is bigger as it helps reach a wider audience with less investment whereas, with traditional marketing, the cost of reaching a wider audience is way too high. But if you are a brand with deep pockets, traditional marketing is a good choice as it might get you more eyeballs and impact making you a household name. The best strategy for most of businesses would be to have a mix of digital marketing and traditional marketing depending on their target audience and budget they have.

January 18, 2024by admin360 Degree Marketing Performance Marketing

What Is Content Localization? How To Build a Strategy for it?

Did you know that only about 25% of the world’s population can speak and read English? This means there are many untouched markets around the world. Localization is the process of adjusting your brand’s content (such as websites or apps) for a foreign audience. Localization begins with language translation, but it does not end there. When it comes to expanding your brand into international markets, a content localization strategy is essential.

When Coca-Cola launched in China, they quickly realized the name didn’t quite have the same catchy ring to it. In Chinese, the phrase directly translates to “bite the wax tadpole”. This led to a country-specific rebrand. The world-famous drink is now known as Kekoukele in China, which has a much more palatable translation – “tasty fun”. But it’s not just brand names that don’t translate well into other languages. This is where content localization comes in.

What is content localization?

Content localization is the process of adapting your existing content for a specific new market. When you localize material, it must be translated for your new audience. It should be tailored to be culturally suitable and understandable to them. A word-for-word translation is insufficient due to differences in idioms, cultural sensitivities, naming practices, formatting, and linguistic nuances. To truly establish brand loyalty, focus your marketing efforts on your new international audiences and their individual needs.

Why is content localization needed for Global Growth?

There are numerous reasons why content localization is critical to your business’s growth. Nonetheless, they all come from the same premise: consumers who feel connected spend more. Customers want to feel connected to brands. When they do, 57% boost their expenditure and 76% choose to buy from them rather than a competition. The difficult thing is making a connection in the first place. A fantastic approach to accomplish this is to create localized content that is tailored to the interests and demands of each target market.

With this form of content, you demonstrate a genuine interest in who they are and what they want. Your customers will feel understood, and valued, and that you “get” them.

Creating customized content for your target market has numerous benefits for a global brand:

It helps you enter new markets and establish your brand better.
It makes you more relatable to your audience, improves engagement, and builds brand loyalty over time.
It ultimately improves your conversions, which in turn enhances your sales and revenue.

Steps to Build Effective Content Localization Strategy

Research target market: The customer is always right – or, at least, they are always right about what they want and need. Brands that believe they know what varied markets want are on the path to disaster. Assumptions are especially harmful when expanding into new cultures and destinations with drastically different interests and lifestyles. You must perform market research to better understand your target consumer. Begin by determining whether the markets you intend to target are a suitable fit: do they need or want what you’re selling? Most importantly, can they afford what you’re selling? Then, analyze who your primary competitors are in your target location. You’ll get an overview of what works, what doesn’t, and who dominates the space.
Understand what content to localize: Sometimes it doesn’t make sense to translate and localize all of your content for new audiences.

Running a content audit and finding your best-performing items is a smart place to begin. It’s not that you shouldn’t translate all of your content but focus on your highest conversion pages. These can include high-conversion homepages and landing pages.

Consider your wording: Now that the translation is complete, it is more crucial than ever to increase content localization by using words that are relevant to your target market. Even countries that speak the same language use words differently. For example, British people prefer the use of ‘colour’ and Americans use ‘colors’. It might not seem much but if a British person visits your website and sees you regularly referring to ‘colors’ he might feel like you are not talking to him. A word-for-word content translation requires some adjusting to ensure you’re communicating to local audiences, and glossaries come in handy. To speed up the content localization process, you can create rules like ‘always translate: colours to colors.
Show up in local search engines: Visitors to different destinations employ different versions to achieve the same search objective. This holds for the search terms they’ll employ to find your items or services. Localized content allows you to target the specific keywords used in distinct markets, allowing you to dominate search results for that destination. Let’s take an example of sneakers vs trainers. If your content isn’t localized, and you consistently refer to “sneakers”, British visitors may never come across your site simply because they are typing “trainers” on search engines. That is why it is critical to align your translated website with the search intent of your target audience. Even if they speak the same language, regional variances will influence their search phrases.
Personalized shopping experience: When it comes to localization efforts, there are a few additional factors to consider for individuals who own an e-commerce site. A huge majority of customers remain skeptical of internet payments. Handing over money into the ether is a daunting prospect, so we tend to stick with more traditional payment methods.

The issue is that preferred payment methods differ depending on your client’s location. A shopper in Brazil may decide to pay with Boleto Bancario. But if they don’t see that option, they’ll gladly go with whoever does. An Indian prefers to pay with UPI, credit cards, or cash on delivery but if they don’t find that option, they are more likely to not go through with your products or services.

Conclusion: Exploring new international markets is intriguing. You are no longer constrained by borders and can swiftly convert entire populations into potential buyers.

However, the trick is to get it properly. Localization is more than merely translating the text on your website. It is about providing each user with a personalized local experience. Start with these website localization best practices to determine who your new audiences are and what they want from you. Only then can you build smooth and entertaining experiences for consumers wherever they are in the world.

References:

December 29, 2023by admin360 Degree Marketing

5 Key Digital Marketing Trends for 2024

One thing that always remains constant in this ever changing digital world is ‘Change’. And it really moves fast. One best example is the rise in Artificial Intelligence during 2023. And this will just keep on increasing in 2024 and hence businesses have to keep up with this ever changing market to make sure their business gains more potential clients and leave a solid digital footprint behind.

Marketing not only changes the external environment but also the customer behavior. The psychological behavior a customer had a few years ago is not the same anymore. Since the inflation is rising like anything, customers are cost cautious. Most people now opt for brands that create an impact on society and pay back their share to the society.

There’s a lot to succeed in 2024 but if you have a few trends handy it’s always beneficial.

In this blog we will be covering the latest digital marketing trends in 2024 that will boost the growth of businesses and take it to the next level.

Let’s move!

1. Social Media Trends: It’ll be another exciting year for social media! Social media platforms will continue to compete for users’ attention in 2024, and they will need to reconsider how success is defined.

There may also be a shift in dominance as the ongoing battle with X (previously Twitter) allows new platforms like Instagram Threads to gain popularity, while other networks have the ability to acquire fresh organic traffic.

Threads on the rise: Meta introduced Threads in July 2023 and currently boasts 100 million monthly users. Threads, a competitor and alternative to X, is largely used for exchanging text updates and engaging public chats. Because user numbers will expand in 2024, businesses should have a presence on Threads, even if it’s only grabbing a username. Do your homework. Examine how other brands, such as Canva, TedTalks, and Channel 4, are utilizing it. Now is the time to play around with the platform.

Retention is the new engagement: Marketers have observed a reduction in organic social media activity in recent years. While there are numerous reasons for this, including material quality, time of day, and device, people may migrate away from engagement and towards retention in 2024. To fight this, marketers have developed amazing social media strategies centered on entertaining, educating, and enlightening consumers. The key to driving engagement is to be playful and inventive.

LinkedIn domination: LinkedIn recently reached a billion users worldwide. That’s a far cry from the days when it was only a site to post your resume and hunt for work!

In 2024, experts expect a huge rise in organic engagement on LinkedIn.

AI integration on social platforms: It’s no surprise that social media marketers are utilizing AI to increase efficiency. ChatGPT and other AI tools assist marketers in coming up with campaign concept ideas, social post ideas, copy generation, and text-to-image generation.

Simultaneously, social media platforms are incorporating AI into their platforms. For example: TikTok enables us to customize feeds based on AI, Instagram is experimenting with AI stickers, LinkedIn is offering premium users AI features such as AI-powered profile writing assistance and ‘Top Choice Jobs’ signals, YouTube is experimenting with Dream Track for Shorts and Music AI tools.

However, you should be aware that adopting AI carries hazards, such as privacy and ethical issues. Consider your target audience’s attitudes towards artificial intelligence. What are their thoughts? Do they enjoy seeing this type of content? Or do they object to it?

2. AI in Digital Marketing: There’s no denying that AI has dominated headlines and turned many marketers’ minds. Continued exponential increase in AI capabilities is expected in 2024, requiring organizations to adopt the technology and stay ahead of the quickly shifting field.

Marketing to take charge of AI: There is some uncertainty regarding what to do with AI. Because marketing departments are the most in touch with customers, they may be proactive and implement an AI approach. They can leverage the knowledge collected during the customer experience to identify the potential AI can provide to augment what a company already possesses.
When choosing an AI project, marketers need to decide whether they want to optimize processes, accelerate production, or transform the business model:

Optimize: Improve the efficiency of your internal operations (for example, by using ChatGPT to generate marketing briefs).

Accelerate: How could you apply AI to improve your current products or services? Examine the metrics available and consider whether AI would bring enough consumer value to justify raising the product’s price.

Transform: Could you employ AI to develop a new product, service, or business model? This is an excellent opportunity to walk throughout the organization and talk about the difficulties that individuals encounter and how AI may help address these problems.

AI getting better: There’s no denying that AI outperforms humans in terms of technical expertise, and it’s available to everyone.

It is critical to consider how we navigate an organization in order to get things done. That is what will be crucial in the next two to three years. We also need to consider how we collaborate with AI.

3. SEO trends: SEO is evolving, and the future appears to be more user-centric and technologically driven. These changes could be dramatic by 2024, as AI and machine learning assist search engines in delivering results based on user intent.

So, what are the SEO trends for 2024?

Google’s Search generative engine: Google’s SGE is using generative AI to improve the search experience. The goal is to present users with more relevant and detailed information depending on their questions. SGE also displays relevant links and features a conversational mode where users can follow up with more queries – essentially, having a conversation with Google.

Create content that is worth sharing: It’s always been important to create great content, but in 2024 if you want to appear on search results, what you create needs to be ramped up. Google is instantly surfacing videos in high-quality images in the SGE carousel. Although the quality isn’t quite there yet, you can expect playable videos to become a critical component of your content strategy.

High EEAT content: Google’s EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) framework is a component of its Search Quality Evaluator Guidelines, not a ranking factor. While this foundation has been in place for a decade, Google added an extra E for ‘Experience’ this year. Create a checklist of all the EEAT signals that are important to your company and grid it like a scorecard. Examine how your competitors are establishing trust and authority. Then, compare yourself to what your competitors are doing and figure out how to do better.

4. PPC trends: With so much competition for clients, paid advertising allows businesses to target their core audience with appropriate content. The pay-per-click (PPC) approach is appealing since marketers can control their expenditure and stay to a budget.

AI assistant to Google Ads: In 2024, Google is going to roll out further generative AI tools into Google Ads, Google Ads’ user interface There is an optimisation score where you may add the display network, allow Google to write your advertising, broad match everything, or eliminate keywords.

Digital marketing strategy trends: The beginning of a new year is an excellent time to evaluate your digital marketing approach. It’s critical to determine what worked and, more crucially, what didn’t.
A well-coordinated plan can help you achieve your business objectives, whether they be growth or brand exposure. The strategy, on the other hand, directs your team so that they know where to focus their efforts and what they are aiming for.
Data Privacy: Data breaches and data misuse damage brands, and not just financially. Customers lose trust and are hesitant to disclose personal information as a result of data breaches, which has an impact on your engagement and data acquisition. Be transparent about how your customers’ data is being used, and give them more control over their data. Examine the value you provide to clients in exchange for their data and determine whether it is adequate. Also, stay up to current on developments in data privacy rules.
Managing customer expectations: More than 70% of customers said they were willing to pay more for sustainably produced items, according to PWC’s Global Consumer Insights Pulse Survey. This positive trend allows customers to connect their purchasing power with their social issues, while also providing companies with price power for a product or service that meets these concerns. Audit the lifecycle of your product or service to determine sustainability and focus on areas for improvement, reach out to your customers to see what you can do better, and examine your corporate social responsibility strategy.

Conclusion: In 2024, stay relevant and curious. e-Cliqs may help you improve your knowledge and skills in order to jumpstart your business. We help your business grow by providing digital marketing basics, social media marketing, SEO, analytics, AI, PPC, email marketing, and much more. Begin right away!

References:

December 7, 2023by admin360 Degree Marketing Performance Marketing Social Media Optimization

Meta Business Suite – An Incredible Tool to create and manage multiple social media accounts?

Meta Business Manager is critical for controlling your company’s presence in Meta technology. You can delegate management of your Facebook Page, Instagram Account, Meta Ads Account, and other accounts using the Meta Business Manager.

In this article, you’ll learn how to set up Meta Business Suite from scratch and learn how to effectively manage new social media accounts. So, stay tuned till the end!

What is Meta Business Suite?

Meta Business Suite is a solution that lets you manage your Facebook and Instagram profiles (including ads!) from a single, simple dashboard.

You can manage and administrate all of your accounts using the platform, which includes a variety of tools to help you manage your company’s social media presence.

The best part? It’s free and available on mobile and desktop.

With nearly 3 billion monthly active users on Facebook alone, this tool is one of the best ways to improve your businesses’ social reach, build brand awareness, and make sales!

Below are the steps listed to create a business account!

Step 1: Creating a facebook business account
Visit business.facebook.com/overview and click on “Create an Account.” You will be asked to sign in to your Facebook account or create a new one.

Step 2: Fill up your correct information:

Fill in your full name, company email address, birthday, phone number, and password. This information will not be distributed to your followers. It will only be used by Facebook to contact you.

Step 3: Select your Facebook and Instagram accounts:

You have the option to claim your Facebook and Instagram accounts. You won’t be able to pick it if you’re managing someone else’s account.

To choose an Instagram account, it must first be transformed into a business or creator account. If you choose a personal account, Facebook will prompt you to switch before proceeding with the setup procedure.

Step 4: Add people:

Then, choose your page administrators. Enter each contact’s email address and designate them as an employee (restricted access) or business admin (full access).

If you manage your accounts on your own, you can skip this step.

Step 5: Review: When you’re satisfied with your selection and the people who have access to your Business Suite, click “Confirm.” Facebook will then send you to your dashboard overview, where you can begin using all of the platform’s functions.

What more can be done with Meta Business Suite?

1. Create and add pages to the Business suite: With the help of facebook business suite, you can create multiple business pages for your business giving the information about what the business is about, adding its location for the users to get the right location, adding timing to the business pages help users to know about the working times of the business. If the accounts are already made you can add them to the business page

2. Post across Facebook and Instagram: You may publish feed posts and stories to both Facebook and Instagram using Meta Business Suite without switching accounts. You can schedule your posts and stories, save them as drafts, or upload creative assets to the media library if you wish to share at a later time when your consumers are most interested.

3. Manage your inbox: Read and respond to Facebook, Messenger, and Instagram messages and comments in one spot, and set automated responses for faster responses.

4. Create Ads: Meta Business Suite allows you to produce ads on many platforms. This can assist you in reaching more clients and meeting your business objectives.
Before you begin, you must add a facebook page to your business account in the meta business suite. Select the business page you would like to run ads on. You must have facebook access to the page or task access to Ads.

5. Track insights and trends: View the performance of your posts, track significant trends, and discover more about your Facebook and Instagram audience. With this you will be able to understand which of your posts are performing well and which aren’t.
With the knowledge of this, you will precisely understand what kind of content works for your business and which does not.

6. See all activity at a glance: Using the Activity tab, you can view all of your company’s Facebook and Instagram activity. Unread messages and comments can also be prioritized by accessing your To-do list right from the home screen. This helps in accessing and managing all the activity from the same platform.

7. Helpful tools: You can rapidly access other Meta features such as Ads Manager, Commerce Manager, Business Settings, and more from Meta Business Suite on desktop.
Ads manager helps you run ads on your facebook as well as instagram account. Commerce manager helps you manage your inventory on the facebook business page and the business setting allows you to change or modify your business information.

Meta Business Suite is ideal for creators, personal brands, and businesses looking to streamline and improve their Facebook and Instagram marketing.

The platform includes everything you need to track your progress, respond to comments and direct messages from your audience, schedule content, generate social media ads, and much more!

But, why go through all this when you can just hire the right people who would do it for you while you sit back and take care of other aspects of your business?
e-Cliqs has a team of trained and experienced professionals who just know what is right for your business!
Contact e-Cliqs today to get the best quote!

References:

The Role of Content in SEO How to Create High-Quality Content that Rank

October 19, 2023by admin360 Degree Marketing Social Media Optimization

The Importance of Brand Consistency in Social Media Marketing: How to Build Your Brand Identity

Your brand is the face of your company—what you show to potential customers. It not only shapes their first impression of your company and product, but it can also entice them to come back for more business. Maintaining brand consistency produces reliable results and can help form a solid foundation for your marketing strategies.

If you’re interested in learning more about brand consistency, read on. We’ll cover what brand consistency is, how it can help your business, and what you can do to achieve it.

Understanding Brand Consistency:

Brand consistency is the art of presenting a unified and recognizable image across all platforms and interactions. From the visual elements like logos and color schemes to the tone of voice and messaging, consistency builds trust and fosters a sense of reliability among your audience.

The Importance of Brand Consistency:

Building Recognition: Consistency reinforces visual and messaging elements, making your brand instantly recognizable amidst the sea of content on social media.
Fostering Trust: A consistent brand image instills trust. When your audience knows what to expect, they are more likely to engage and build a lasting relationship with your brand.
Creating Cohesion Across Platforms: Social media offers a variety of platforms, each with its unique features. Consistency ensures your brand message remains cohesive, whether it’s a tweet, a Facebook post, or an Instagram story.
Enhancing Professionalism: A consistent brand image portrays professionalism. It shows that your brand is intentional and invested in delivering a polished and coherent experience.
Differentiating from Competitors: In a competitive landscape, consistency helps your brand stand out. A cohesive and distinct brand identity gives you a competitive edge by making your brand more memorable.

Strategies for Building Brand Consistency:

Establish Brand Guidelines: Clearly define your brand guidelines covering elements such as logo usage, color palettes, typography, and tone of voice.
Create a Content Calendar: Plan your social media content in advance. A content calendar ensures that your messaging is strategic, aligned with your brand, and consistently delivered.
Visual Consistency: Use consistent visuals across platforms. This includes imagery, filters, and design elements that reflect your brand’s personality.
Maintain a Unified Tone: Whether your brand voice is friendly, professional, or witty, maintain a consistent tone across all communications. This includes captions, replies, and content descriptions.
Engage Authentically: Authenticity is key. Engage with your audience in a way that aligns with your brand identity. Respond to comments and messages consistently, and be genuine in your interactions.

Conclusion

Maintaining brand consistency on social media is crucial for businesses that want to create a strong brand image and increase brand recognition. Consistent branding helps establish brand trust, create a cohesive brand experience, improve marketing efficiency, and increase brand loyalty. If you’re looking to improve your social media marketing, be sure to prioritize brand consistency across all social media channels.

September 21, 2023by admin360 Degree Marketing

Measuring Success: KPIs for Evaluating 360 Degree Marketing Campaigns

Metrics for marketing analytics are critical for having access to relevant data that can enhance sales, profitability, and brand recognition. The correct analytics tools can assist in the identification of new markets, audience segments, and possible growth regions.

However, with so much data available, it can be difficult to make sense of it all. It is vital to focus on specific metrics and key performance indicators (KPIs) while quantifying data. While these terminologies may appear perplexing at first, with a basic grasp, they become strong marketing tools.

1. Website Traffic and Engagement:

Unique Visitors: It is the number of distinct individuals who visit your website. With the help of this, you can get insights on how many people have visited your website and if you are making any progress.
Page Views: Tracks how many pages a visitor views per session. With this you will be able to understand your audience better in what products they are most interested in.
Bounce Rate: Measures the percentage of visitors who leave the site after viewing only one page. A lower bounce rate suggests higher engagement. With the help of this, you will understand what corrections to make to your website.

2. Social Media Metrics:

Follower Growth: Indicates how well your campaign is attracting a broader audience. Increase in follower growth marks increase in the content consumption by your audience.
Engagement Rate: Calculates the ratio of interactions (likes, comments, shares) to the number of followers. High engagement rate indicates that your audience is actively engaging with your content and wants to see more of it.
Click-Through Rate (CTR): Measures the percentage of clicks on a post or ad relative to its impressions. High click through rate indicates more people interested into your product.

3. Content Performance:

Time on Page: Evaluates how long visitors stay on your content. Longer durations may signify quality content. The more time your audience spends on your page or website, the more they are likely to buy your products or services.
Conversion Rate: Tracks how many visitors take a desired action, such as signing up for a newsletter or making a purchase.

4. Email Marketing Metrics:

Open Rate: Measures the percentage of recipients who opened your email. More open rates indicates that your newsletter is engaging and your customers are hooked on your content.
Click-Through Rate (Email CTR): Tracks the number of clicks on links within your email relative to the total number of recipients.
Conversion Rate: Evaluates how many recipients completed the desired action after clicking through from an email. High conversion rate means your audience responding to a certain Call To Action mentioned in the email. It might be sign up or completing a pending purchase.

5. Search Engine Metrics:

Organic Search Traffic: Analyzes how many users find your website through search engines.
Keyword Rankings: Monitors your website’s position in search engine results pages (SERPs).
Conversion from Organic Search: Measures the number of conversions generated from organic search traffic.

6. Customer Lifetime Value (CLV):

Estimates the total revenue a customer is expected to generate throughout their relationship with your brand. High CLV suggests a strong campaign impact on customer retention.

7. Return on Investment (ROI):

Evaluates the financial success of your campaign by comparing the cost of the campaign to the revenue generated.

8. Customer Feedback and Surveys:

Collect qualitative data through surveys or feedback forms to understand customer sentiment, brand perception, and overall campaign effectiveness.

9. Customer Retention Rate:

Measures the percentage of customers who continue to engage with your brand after their initial interaction.

10. Sales Metrics: – Tracks the number of sales generated as a direct result of your marketing efforts, including sales attribution

Conclusion: The significance of these KPIs can vary depending on your campaign goals. Whether it’s brand awareness, lead generation, or revenue growth, choosing the right KPIs for your 360-degree marketing campaign is essential. Continually monitoring and analyzing these metrics will help you adapt your strategy for ongoing success in the dynamic digital marketing landscape.

August 7, 2023by admin360 Degree Marketing Influencer Marketing

Threads by Instagram

In today’s fast paced world, it’s important to stay connected with people who you share good memories with. Instagram, a popular photo and video sharing app has kept us updated with latest trends and a sneak peek into the lives of our near and dear ones. But, there arose a need for a more intimate and private way to connect with our close friends. That’s why they introduced “Threads by Instagram”!

This application is designed to help users share and communicate effectively and still manage to lead a private life. In this blog, we will explore the features and benefits of “Threads by Instagram”. So, stay tuned till the end.

Features:

1. Close Friend List: This app revolves around the concept of keeping our closest friends close. Close Friend List is a feature that allows you to curate a list of close friends with whom you share most cherished memories. By selecting a close friends list from the Instagram app, you can seamlessly share photos, videos and your darkest thoughts too!
Threads takes it further by bringing this list on the forefront making it easier to communicate with your inner circle.

2. Status Updates: One of the standout functions of “Threads by Instagram” is its automatic status update. Threads uses your phone’s location, motion sensors and battery level updates to provide contextual status updates. For instance, if you are “At Home” or “Low on Battery”, threads allows your close friends to know what you are upto without much of a hassle on your part. This encourages natural and real time interactions bringing you close to your friends.

3. Photo and Video Sharing:
Threads make sharing moments with your friends a breeze. With spontaneous opening of the camera to capture real time photos and videos, you can send photos and videos to your friends just with a tap.
With an option to add captions or stickers, your media becomes more engaging and relatable.

4. Messaging made Simple:
In addition to the spontaneous photo and video sharing, messaging as a central component is the cherry on the cake. Threads offers a simple messaging interface which focuses solely on your close friends. You can send text, react with emojis, share reactions to messages and send real time pictures to your friends through camera without having to leave the conversation. How cool is that?

5. Privacy and Control:
Instagram has placed a very strong emphasis on privacy and controls with Threads. Users have full control of their close friends list, allowing them to add or remove individuals from the list.

Benefits:

1. Authenticity: By focusing on close friends, you can stay closer by keeping yourself updated with all the live life updates of the people you love most.
Threads incorporate authenticity without the pressure of a wider audience.

2. Intimacy: The app provides a safe and intimate place for your thoughts to be shared with your close friends, strengthening your bonds.

3. Time Saving: Threads allows you to share photos and videos directly from the messaging so you don’t have to leave your conversation in half.

4. Contextual communication: The automated status updates provide context allowing friends to understand each other better without having to wait so long for updates.

Conclusion:

Threads by Instagarm is a powerful app that helps you keep your inner circle closer. With the fast moving world, we often lose connection with our close friends but not anymore. Threads by instagram allows us to cherish the past memories by sharing photos and also keep your loved ones updated!

July 22, 2023by admin360 Degree Marketing Performance Marketing

Performance Max Google Ads – Its significance and important elements to optimize while running this campaign

What is Performance Max?

The Performance Max is a new sort of automated Google advertising campaign that employs Artificial Intelligence to display responsive advertising across the major networks: Search, Display, YouTube, Gmail, Discover, and so on.

To begin with these campaigns, advertisers must develop and structure their creatives before activating them using Google Smart Bidding based on the objectives of each advertiser.

When To Use Google Performance Max Campaigns

Google recommends you use Performance Max when:
You have specific advertising and conversion goals: To get the most out of it, it is recommended setting SMART goals.
Your ads aren’t limited to a particular channel: If your advertising has limitations or constraints (e.g., a limited budget, time, a lack of resources, etc.) or were created for a specific channel, now is not the time to employ Performance Max. It works well for campaigns that allow for real-time adaptation.
You want to take your keyword-based Search campaigns even further: Performance Max will enable you to reach even more individuals, resulting in more conversions.

Important Elements to Optimize in Performance Max Google Ads Campaign:

1. Campaign Objectives: By creating clear campaign objectives, whether they are lead generation, sales growth, or brand awareness, the campaign is structured in the right direction resulting in better outcome

2. Compelling Ad Creatives: Take efforts on designing visually appealing creatives to attract your target audience and leverage the power of visuals. This will not only attract your target audience but will keep your audience hooked to your brand. Don’t forget to tailor your message for your target audience to resonate with your brand and add a compelling CTA (call-to-action)

3. Audience Segmentation: With the help of google’s audience segmentation tools, refine your audience based on demographics, behaviors and interests. This will ensure that your ads are being shared to the audience which best resonates with your objectives.

4. Landing Page Optimization: The success or failure of performance max ads campaigns is not solely dependent on the ads you run or the visuals you make, landing page plays a crucial role too. You have to ensure that your landing pages are designed for a seamless user experience and relevance, and convey clear conversion pathways.

5. Monitoring and Refinement: Regularly monitoring the performance in your ad campaign will help analyze the data to identify trends, patterns and the areas of improvement.

Benefits of Google Performance Max Campaigns:

The main benefits of Performance Max are:

1. Access to the entire Google Network: Machine learning will provide the appropriate advertisements to the right people at the right time, taking your keyword-based search campaigns to the next level.
2. Automation: All aspects of the bidding and ad buying process are automated with Smart Bidding, and Performance Max will even build your ads for you depending on the creative assets you provided.
3. Audience signals: Allows you to instruct the machine learning algorithms to save time and maximize efficacy.
4. Better insights: Includes additional features such as Asset Audience Insights and Diagnostic Insights
5. Goal-focused campaigns: To help you achieve your marketing goals.

In a nutshell, Google Performance Max campaigns are designed to make your clients’ Google Ads campaigns easier to set up and to get those ads in front of more people, while also optimizing performance in real-time.

June 10, 2023by admin360 Degree Marketing

The Role of Data Analytics in Digital Marketing

Data has been fundamental in the birth and advancement of digital marketing. We think of it as the fuel that powers the engine of digital marketing. The quality of data you have and what you deduce from it, on the other hand, influences the success of your digital marketing activities. This results in a massive digital footprint, allowing advertisers to put their best foot forward by analyzing customer behavior.

The Psychology of Marketing

Marketing has always been about understanding client behavior, introducing relevant offerings, and targeting them to ultimately make more sales. However, data has added much-needed accuracy to being in the right place at the right time for the right person. Previously, a lot of marketing activities were based on guessing game because there were no ready-to-consume statistics, such as, did the sentiments work? Is the content interesting enough? Is the consumer segmentation accurate? What was the end user’s most used and engagement-driven journey to be satisfied and give us business?

Gone are the days of creating a product and then looking for buyers. With the superpower that data possesses, digital marketing analytics may assist in acquiring access to who (will buy), what (will serve), and where (will sell) of your target market. These three crucial inputs will help you in building a product which solves a common day problem for your audience, making their life easier!

How Data makes your life easier?

Companies today want to engage with their customers and acquire their loyalty in order to strengthen their presence. Loyal customers are more likely to order from you multiple times. Having a stand-out product or a service is important but how you make your clients feel appreciated and demonstrate that you have solutions to their problems is equally important. Personalized communication matters as it makes your customers feel special and builds trust!

Data has helped us to categorize clients, create user personas that are appropriate for a specific product, and then target them at their preferred touch point. As a result, a long-lasting link is formed that establishes the connection and targets your potential customers with your ads.

Digital marketing analytics allows you to measure not only the efforts that have worked for you, but also those that have not (which is a bigger learning in understanding what NOT to do). User journey, organic, and campaign-level efforts can all be tracked.

Why use Digital Marketing Analytics?

Brands may use digital marketing analytics to make more data driven decisions about what they should do to make it work for them. The analytics show what type of content is working for you, what isn’t hence, it’s up to you to understand the analytics properly before going forward.

We believe that evaluating the accuracy and quality of the data needed to create a strategy, as well as how to make sense of the massive data lake in front of you, is an area that requires a significant amount of work. We believe there is a growing need to collaborate with data scientists, and this is true across industries, to have someone who can extract important data and make sense of it. This approach can assist you in developing a suitable marketing plan, rather than collecting irrelevant data, engaging in marketing efforts, and then being dissatisfied when the desired outcome is not obtained.

Data analytics is now allowing brands to leverage massive data sets to construct predictive models for digital marketing operations. With the rise of Machine Learning and Artificial Intelligence in data analytics, the future will only offer new competencies to better deduce data in order to acquire rich actionable insights that can aid digital marketing in reaching improved outcomes.

April 20, 2023by admin360 Degree Marketing Uncategorized

Everything You Need to Know About Google Analytics 4 (GA4)

What is Google Analytics 4 (GA4) ?

Google Analytics 4 (GA4) is the newest version of Google’s web analytics platform announced in October 2020. Formerly known as App and Web properties, GA4 marks a significant step forward for Google Analytics. It introduces several new features aimed at providing marketers and website owners with deeper insights into how users interact with their websites and mobile apps.

Here are some important aspects of GA4 that you should know:

The Event-Driven Data Model

The biggest change in GA4 is the shift to an event-driven data model. This means that instead of tracking pageviews and sessions, GA4 focuses on tracking specific user actions such as clicks, page scrolls, video plays, and form submissions. In other words, it enables businesses to track every user interaction with their website or mobile app as an event. These events can then be used to track user behavior, gain insights into user journeys, and measure the effectiveness of marketing campaigns.

Enhanced Cross-Device Tracking

GA4 enhances cross-device tracking capabilities, allowing marketers to measure user behavior across devices such as desktops, tablets, and smartphones. By doing so, marketers can gain a better understanding of how users engage with their brand and deliver personalized content that resonates with their users.

Machine Learning-driven Insights

GA4 incorporates machine learning-driven insights to provide more meaningful realisation to marketers. For instance, the platform offers predictive metrics that can forecast potential revenue and churn rates. These insights help marketers make data-driven decisions on how to improve customer engagement and increase their value.

Integration with Google Ads

GA4 provides seamless integration with Google Ads. This means that Google Ads can use GA4’s event data to optimize bidding strategies based on user behavior and deliver more personalized ads to users across their journey. This way, marketers can better target their audience and increase return on ad spend.

Privacy-centric Approach

Lastly, GA4 follows a privacy-centric approach, a response to the increased concerns over user privacy. The platform has made changes to data tracking policies, and marketers must get explicit user consent before collecting and processing their data. GA4 also provides new features to protect user data, such as the ability to automatically delete user data after a specified period of time.

Conclusion

In conclusion, Google Analytics 4 represents a significant step forward for Google Analytics. With its event-driven data model, enhanced cross-device tracking capabilities, machine learning-driven insights, Google Ads integration, and privacy-centric approach, businesses can gain deeper insights into user behavior, improve customer engagement and experience, and drive business growth. It’s worth noting that GA4 is now the default platform for new Google Analytics users. While it may take some time to get used to the new data model, the benefits GA4 offers make it worth the investment for marketers and website owners.

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