Performance Marketing

The Ultimate Guide For Advertising on Quora

Every day, millions of people come to Quora to ask questions and to read and share insightful answers and or experiences they have had in the past. This includes people looking for reliable information about your company, products, services, competitions, and industry. With Quora ads, your business can gain a high-intent audience during the consideration phase of their purchase. This makes Quora ideally suited to reach an audience who is actively searching for a product or a service. In this blog, we will take you through all the necessary things you need to know about advertising on Quora.

Whether you are writing answers, or running ads to reach your target audience, quora enable you to:

Reach a coveted audience

Quora has monthly visitors of more than 300 million unique visitors who want to search for a product or want answers to the questions you can help them with! Quora audiences are generally highly educated and want to research and know everything there is before buying any product or service.

Greater efficiency

Quora offers contextual, audience, behavioral, and broad targeting options for you to reach your target customers and find your next potential buyer. It also allows you to further filter by location, gender, device type, or mobile platform giving you just what you are looking for! 

Deliver your message in a premium environment

Quora is known for the quality of its questions and answers, and an internal team of moderators, along with the Quora community, is dedicated to maintaining that high bar so that you get exactly what you are looking for. People are also honest about a certain product they have purchased or a service they have taken so that other people may learn from their mistakes and not get fooled.

What are Quora Ads?

Quora is a very popular online question-and-answer community where people can ask questions related to various topics they are looking to explore or deepen their research. Advertisers benefit from Quora ads to reach potential customers who browse the Q&As that match their products and/or services.

For example, if you are advertising for an e-commerce website that sells cat food, then you might want to reach potential customers who are browsing Q&As related to pet food, such as:

• Which is the best cat food?
• Which is the best dry cat food?
• What do cats love to eat the most?
• What is the best giant cat breed puppy food?
• Is it okay to feed kitten food to an adult cat?
• Which is the best kitten food – grain or grain-free?

People browsing and reading answers to such questions are most likely pet owners looking to explore the best food options for their cats. Does it not sound like an opportune time to get your pet food brand in front of them?

Reaching relevant prospects when they are in the consideration phase of the customer journey is what Quora ads do best to help people make the best decision about the product they want to purchase. Quora ads make it easier for businesses to promote their brands and products leveraging native-ad formats that don’t look like ads.

Types of Quora Ads

There are three types of ads that you can run on Quora:

1. Text Ads

Text ads follow the native question-and-answer pattern on the Quora platform. These ads can appear on the Q&A pages, the Quora newsletter, home feeds, and topic feeds. Placement is available on both desktop and mobile devices. This helps you browse not only on your desktop but also on your mobile phone with ease.

2. Image Ads

Image ads let your brand stand out in the text-based format of Quora. These ads appear on home feeds and topic feeds. Since these feeds follow a text-based pattern, Quora image ads stand out and get your brand the audience you want.

3. Promoted Answers

Promoted Answers lets you expand the reach of your answers in the Quora Q&A platform. Promoted answers are clearly marked as ‘promoted by’. People can upvote, downvote, share, and comment on promoted answers. The higher the number of upvotes your answer has, the greater its authenticity and the greater the number of people who have benefitted from your answers. The only condition Quora has is that your answer should be more than 250 characters and must meet the Quora content policies to be eligible to be advertised as promoted answers.

Quora Ads Advantages – Advertising On Quora

Here are the 5 advantages of advertising on Quora:

1. Increase Your Brand Reach To Millions of Users

Quora is a rapidly growing social network platform with millions of users worldwide. Quora hooks the users to the Q&A platform to research companies, products, or services.

People ask questions on this platform related to a product or service they are using or planning to use in the future.

2. Attract Quality Organic Traffic

Quora questions & answers is one of the highly ranked search engines like Google, Bing, and Yahoo. When people ask questions on Google, the relevant response appears in the search result. You will never be disappointed having taken your query about a product or a service to Quora.

Quora’s answers are more direct and specific to the question asked by the users, which is why Quora’s pages rank well on search engines and attract more traffic which is a great way to promote your brand, products, or services.

3. Leverage Advertising On A Low Competition Channel

Quora is emerging as a popular online advertising channel yet, many companies have yet to explore the platform. Less competition on Quora makes it easier for companies to make their mark and acquire new customers.

Hence, the sooner you begin advertising on Quora, the faster you will start generating leads for your business and building a varied customer base.

4. Reach To More Relevant Audience

Users on Quora are continuously looking for answers to their questions regarding various industries, products, services, or as basic as recipes for a healthy breakfast. Quora has a vast knowledge base where users explore questions on a variety of topics.

People are constantly looking for solutions and reviews for products and services, and when your ads appear next to relevant questions related to the products or services you sell, the chances of conversions skyrocket.

5. Reach a wider audience with Contextual Targeting

For advertising on relevant question pages, Quora provides a feature called contextual targeting where the advertiser has to choose a topic that should be relevant to their products or services and ads will show up along with the keywords they want to target. These details are very useful to find your target relevant user questions.

This makes your ads appear next to questions with the highest chances of people clicking on the ads.

Final Words

Unlock the power of Quora advertising where your business will know no bounds and you will reach a wide array of audience interested in the similar products and services your brand provides. With Quora ads, you not only can target the audience looking specifically for your products or services but you can also filter based on demographics, gender, device type, etc.

Different online advertising avenues a brand can go for

Marketers and advertisers increasingly employ Internet advertisements to promote their brands to both present and potential customers. Unlike traditional marketing, which targets local demographics, online advertisements allow brands to promote their services to worldwide consumers. Learning more about online advertising might help you incorporate it into your marketing strategy. In this post, we will define online advertising, and look at the many sorts that will help you build your knowledge and implement it in your lives.

What is Online Advertising?

Online advertising is a type of marketing that uses the internet to lead consumers to a brand’s website or to promote a product, service, or related task. This assignment could include making a purchase, scheduling a service, or following the brand on social media. Numerous internet platforms meet the requirements of a marketing strategy. To boost brand awareness, marketing teams may use demographic filters in their adverts and pay to have their brand included in internet locations.

9 Types of Online Advertising

Here are seven methods of online advertising you can use:

#1. Paid search advertising

Paid search advertising is a sort of online advertising in which you pay a fee to have your advertisement displayed on a search engine results page (SERP). Pay-per-click advertising (PPC) is one of the most frequent and effective types of online advertising. It advertises the organic results on the SERP, increasing the possibility that a user would click on the link. The SERP places adverts based on several parameters, including:

Landing page quality: 

SERP pages frequently look at how you’ve developed a landing page for visitors and whether it’s optimized for people to browse and perform their duties. SERPs prioritize mobile-optimized pages over other pages.

Auction bids: 

Companies can bid on keywords or phrases related to the products or services they want to promote using the advertisement space. This way, advertising just pays for each click a user makes.

Keywords: 

If a company competes against a rival for paid advertisement placements using slightly different keywords, the company with the more popular keyword will rank higher than the less popular term. Before purchasing a SERP advertisement, you can investigate keyword popularity.

Advertisement extensions: 

When you create an advertisement, you can include several links, such as a link to the company’s website and contact us forms. Advertisements that include a link urge visitors to take action, increasing the possibility that they will click through from the advertisement to the website.

Search context: 

An advertisement may not appear every time a user searches, particularly if it is unrelated to the company. The advertisement you paid for may appear based on the user’s location, keywords, time, and device used to search.

#2. Social media advertising

Social media advertising is a marketing approach that involves promoting a business, product, or service online via networking sites. On these sites, you can create an advertisement using a variety of formats, including video, photos, and stories. Each social media platform uses its algorithm to create advertisements. You often have to pay a charge to create a social media advertisement.

#3. Display advertising

Display advertising is the marketing of a brand, product, or service using movies or photographs that are uploaded on social networking sites or search engines. The social networking site or search engine places an advertisement through third-party sources, such as a banner, photo, or text. You can divide display adverts into three categories:

Site placement: 

With this category, you can select which websites to post advertisements on for users to view.

Contextual advertising

Contextual advertising enables social networking networks to place ads on related websites. For example, if you’re marketing makeup, the platform can show the advertisement on a beauty store’s website.

Re-marketing display advertising

Re-marketing display advertising appears on websites for customers who have departed without making a purchase. This reminds users of the product they were considering, with the hope that they will return to the company’s website to finish the transaction.

#4. Native advertising

Native advertising involves paying a media organization to publish postings featuring a brand’s products. For example, if the company sells skin care goods, a media company can create a piece featuring a list of the top skin care items under a specific price point. In this post, media firms can include their items with other companies that sell similar things. In addition to paying media businesses to write a post featuring your product or service, you can also pay them to share the post on social media, which can help you reach a bigger audience.

#5. Podcast Advertising

Podcast advertising is used by businesses to increase brand awareness, drive consideration, and secure conversions.

Podcast advertising allows your organization to market its products, services, or offers via:

• Baked-in advertisements, which the podcast host(s) read to all listeners.
• Dynamic advertising is dynamically introduced to the podcast based on the listener’s data.

Podcast advertising is a new and successful way to briefly inform listeners about the value of your product, discounts, promotions, personal experiences, and so on. If you do everything correctly, you will earn trust, expand your target audience, reach new demographics, and promote products. Additionally, this sort of advertising generates warm leads. They’re more inclined to purchase from your brand. You achieve higher conversion rates and ROI. 

#6. Email advertising

Email advertising is another successful method of advertising online. With email advertising, you promote your business through third-party email newsletters. Email advertising promotes your business through third-party email newsletters.Email advertising, like podcast advertising, involves extra study because you need to:

• Research potential newsletters.
• Reach out to potential prospects.
• Provide all essential documentation or offers.

 An email marketer may take advantage of the opportunity of sending emails to an agreed set of users by “renting out” spaces inside the emails to other brands so that they can insert adverts in your campaigns. These other brands can advertise using this space to a targeted audience. You can be this other brand and advertise on this email to get visibility and eyeballs of your targeted audience

What you need to take care of is

• Consider only those newsletters that are targeting your audience
• Check the number of subscribers they have and also their open rate
• Provide any necessary information and offers to lure the readers

#7. Digital signage advertising

Digital signage advertising is a new technology that enables marketers to display animated web adverts on buildings like billboards and bus stations. The technology enables structures to display a continuous loop of particular adverts. This can help you get new consumers who see your advertisement on a sign while walking or driving past it.

#8. Programmatic Advertising

Programmatic advertising uses artificial intelligence to automate ad buying. Programmatic advertising networks can purchase the optimum ad space for your company if provided with audience-targeting information such as location, time of day, and interests.

Google, Kellogg’s, and the Intercontinental Hotel Group (IHG) have all experienced success with this digital advertising technique but the good thing is that you don’t have to be a huge, well-known business to implement and/or afford programmatic advertising. Programmatic ads are suitable for businesses of all sizes, making them one of the most effective Internet advertising techniques.

#9. Amazon Advertising

Amazon Advertising is a service that works similarly to Google’s pay-per-click ads: sellers only pay when customers click on adverts, regardless of whether the item sells.

Amazon’s advertising business is rapidly expanding, particularly as it diversifies its offerings across its ecosystem. The Amazon Demand Side Platform enables retailers to programmatically buy display and video advertisements at scale and target audiences on Amazon.com, Fire TV Sticks, IMDb.com, Kindles, Freedive, apps, third-party sites, apps, and platforms.

Summary

In this blog, we covered the seven most common types of Internet advertising: paid search advertisements, display ads, native ads, social media ads, digital signage ads, podcast advertising, programmatic advertising, amazon advertising, and email ads. While we only quickly covered the main types this time, stay tuned for additional in-depth posts on each channel.

Finally, while selecting an advertising media, it is best to establish your target demographic, advertising budget, and investigate which channel your audience is most likely to be active on, and then base your decision on that. Every business and consumer base will be unique, therefore you must choose the medium that best suits you and your current circumstances.

A/B Testing of Landing Pages for Better Online Ads Results

When marketers develop landing sites, write email copy, or design call-to-action buttons, it’s easy to use our instincts to forecast what will compel consumers to click and connect. However, conducting A/B testing is far superior to making marketing decisions based on a “feeling,” as this might hurt outcomes. Continue reading to learn what is A/B testing, why it is helpful, and how you can do it!

What is A/B Testing?

A/B testing, commonly known as split testing, is a marketing experiment in which you divide your audience to test variations on a campaign and see which works better. In other words, you can present version A of marketing content to one-half of your audience and version B to the other.

Let’s go over how A/B testing works so you don’t make false assumptions about what your audience prefers.

How does A/B Testing work?

To conduct an A/B test, you must produce two distinct versions of the same piece of content with modifications to a single variable.

Then, you’ll display these two versions to two audiences of equal size and compare how they performed over a set amount of time. A/B testing allows marketers to compare how one version of marketing content performs against another.

A/B Testing in Marketing

A/B testing has numerous advantages for a marketing team, depending on what you choose to test. There are an infinite number of items you may test to evaluate the total influence on your bottom line.

Here are some elements you may want to test in your campaigns:

• Subject Lines
• CTAs
• Headers
• Titles
• Font and Colours
• Product Images
• Blog Graphics
• Body copy
• Navigation
• Opt-in forms

Of course, this list isn’t complete. Your alternatives are limitless. Above all, these tests are beneficial since they are low-cost and high-reward.

A/B Testing Goals

A/B testing can reveal a lot about how your target audience behaves and responds to your marketing effort. Not only does A/B testing assist you in understanding your audience’s behavior, but the results can also help you set your next marketing objectives. Here are some frequent aims that marketers have for their businesses while conducting A/B testing.

Increased website traffic: You’ll want to employ A/B testing to assist you in identifying the perfect URL and title for your landing page/website so you can attract your audience’s attention. Testing different blog or web page titles and URLs can affect the number of visitors who click on the hyperlinked title to visit your site. This may enhance website traffic. A rise in online traffic is a positive thing! More traffic usually leads to more sales.

Higher conversion rate: Not only does A/B testing increase traffic to your website, but it can also improve conversion rates. Testing alternative placements, colors, and even anchor text on your CTAs might affect the number of people who click them to reach a landing page. This can improve the number of users who fill out your website’s forms, provide you with their contact information, and “convert” into leads.

Lower Bounce Rate: A/B testing can assist you figure out what’s driving visitors away from your website. Perhaps the feel of your website does not resonate with your target demographic. Perhaps the colors clash, leaving your target audience with poor taste. If your website visitors quickly depart (or “bounce”), experimenting with different blog post openers, fonts, or prominent images will help you retain them.

Better Product images: You know you have the ideal product or service to offer your target client. But how do you know you’ve chosen the best product image to represent what you have to offer?

Use A/B testing to identify which product image will best capture the attention of your target audience. Compare the photographs and select the one with the highest sales rate.

Lower Cart abandonment: E-commerce enterprises report that 70% of clients leave with things in their shopping carts. This is known as “shopping cart abandonment” and is, of course, bad for any online retailer. Testing alternate product images, checkout page styles, and even where shipping costs are shown might help to reduce abandonment.

Launching test

Let’s say the landing page is ready and there is nothing to do, then launch the test. Let’s launch it step by step.

1. First, ask yourself this question: What could be the cause of a low conversion rate? Sometimes it’s the color of a call to action button. Sometimes it’s a headline or an image. There are numerous approaches to determine what is creating the vicious loop of no conversions, such as heat maps- A heat map depicts a visitor’s interaction with your website. A heat map indicates which elements of a landing page are the most appealing for your users.

2. Prepare two separate versions of your effective landing page. Remember that you must make them differ by only one element to conduct a credible A/B test.

3. Take your time selecting your target audience. Also, remember that it’s usually preferable to test on a new group of clients; they won’t have any prior experience with your website, so their behavior will be clean and dependable.

4. Select the source of traffic. It might be Facebook, Google search, email, and so forth. Now, start testing!

5. Choose a winner! Analyzing the results is straightforward. Simply check which combination resulted in a higher conversion rate. There is only one modification, so you’ll know right away what caused it. 

6. Take another test! We hope you did not assume this was the end! If your first A/B test was successful, it just means there should be more, because with each test, your landing page improves! And as it improves, it achieves higher conversions, CTR, and, finally, sales! Remember, A/B testing is not a single action, it’s an ongoing process. A/B testing makes you the effective landing page you are looking for.

Final Words

A/B testing allows you to discover the truth about what content and marketing your audience wants to see. If you want to learn more about how A/B testing can help your business increase conversions, please contact us online or drop us an email at info@ecliqs.com to speak with a strategist.

We look forward to hearing from you.

References:

1. https://www.crazyegg.com/blog/landing-page-ab-testing/
2. https://www.outbrain.com/blog/landing-page-a-b-testing/
3. https://www.webfx.com/digital-marketing/learn/landing-page-ab-testing-tips/
4. https://www.leadpages.com/blog/ab-testing-split-testing
5. https://landingi.com/blog/a-b-testing-step-by-step/

B2B Facebook Targeting: Best Practices for Reaching Your B2B Audience

What Is Content Localization? How To Build a Strategy for it?

Did you know that only about 25% of the world’s population can speak and read English? This means there are many untouched markets around the world. Localization is the process of adjusting your brand’s content (such as websites or apps) for a foreign audience. Localization begins with language translation, but it does not end there. When it comes to expanding your brand into international markets, a content localization strategy is essential.

When Coca-Cola launched in China, they quickly realized the name didn’t quite have the same catchy ring to it. In Chinese, the phrase directly translates to “bite the wax tadpole”. This led to a country-specific rebrand. The world-famous drink is now known as Kekoukele in China, which has a much more palatable translation – “tasty fun”. But it’s not just brand names that don’t translate well into other languages. This is where content localization comes in.

What is content localization?

Content localization is the process of adapting your existing content for a specific new market. When you localize material, it must be translated for your new audience. It should be tailored to be culturally suitable and understandable to them. A word-for-word translation is insufficient due to differences in idioms, cultural sensitivities, naming practices, formatting, and linguistic nuances. To truly establish brand loyalty, focus your marketing efforts on your new international audiences and their individual needs.

Why is content localization needed for Global Growth?

There are numerous reasons why content localization is critical to your business’s growth. Nonetheless, they all come from the same premise: consumers who feel connected spend more. Customers want to feel connected to brands. When they do, 57% boost their expenditure and 76% choose to buy from them rather than a competition. The difficult thing is making a connection in the first place. A fantastic approach to accomplish this is to create localized content that is tailored to the interests and demands of each target market. 

With this form of content, you demonstrate a genuine interest in who they are and what they want. Your customers will feel understood, and valued, and that you “get” them. 

Creating customized content for your target market has numerous benefits for a global brand:

• It helps you enter new markets and establish your brand better.
• It makes you more relatable to your audience, improves engagement, and builds brand loyalty over time.
• It ultimately improves your conversions, which in turn enhances your sales and revenue.

Steps to Build Effective Content Localization Strategy

1. Research target market: The customer is always right – or, at least, they are always right about what they want and need. Brands that believe they know what varied markets want are on the path to disaster. Assumptions are especially harmful when expanding into new cultures and destinations with drastically different interests and lifestyles. You must perform market research to better understand your target consumer. Begin by determining whether the markets you intend to target are a suitable fit: do they need or want what you’re selling? Most importantly, can they afford what you’re selling? Then, analyze who your primary competitors are in your target location. You’ll get an overview of what works, what doesn’t, and who dominates the space.
2. Understand what content to localize: Sometimes it doesn’t make sense to translate and localize all of your content for new audiences. 

Running a content audit and finding your best-performing items is a smart place to begin. It’s not that you shouldn’t translate all of your content but focus on your highest conversion pages. These can include high-conversion homepages and landing pages. 

3. Consider your wording: Now that the translation is complete, it is more crucial than ever to increase content localization by using words that are relevant to your target market. Even countries that speak the same language use words differently. For example, British people prefer the use of ‘colour’ and Americans use ‘colors’. It might not seem much but if a British person visits your website and sees you regularly referring to ‘colors’ he might feel like you are not talking to him. A word-for-word content translation requires some adjusting to ensure you’re communicating to local audiences, and glossaries come in handy. To speed up the content localization process, you can create rules like ‘always translate: colours to colors.
4. Show up in local search engines: Visitors to different destinations employ different versions to achieve the same search objective. This holds for the search terms they’ll employ to find your items or services. Localized content allows you to target the specific keywords used in distinct markets, allowing you to dominate search results for that destination. Let’s take an example of sneakers vs trainers. If your content isn’t localized, and you consistently refer to “sneakers”, British visitors may never come across your site simply because they are typing “trainers” on search engines. That is why it is critical to align your translated website with the search intent of your target audience. Even if they speak the same language, regional variances will influence their search phrases.
5. Personalized shopping experience: When it comes to localization efforts, there are a few additional factors to consider for individuals who own an e-commerce site. A huge majority of customers remain skeptical of internet payments. Handing over money into the ether is a daunting prospect, so we tend to stick with more traditional payment methods.

The issue is that preferred payment methods differ depending on your client’s location. A shopper in Brazil may decide to pay with Boleto Bancario. But if they don’t see that option, they’ll gladly go with whoever does. An Indian prefers to pay with UPI, credit cards, or cash on delivery but if they don’t find that option, they are more likely to not go through with your products or services.

Conclusion: Exploring new international markets is intriguing. You are no longer constrained by borders and can swiftly convert entire populations into potential buyers. 

However, the trick is to get it properly. Localization is more than merely translating the text on your website. It is about providing each user with a personalized local experience. Start with these website localization best practices to determine who your new audiences are and what they want from you. Only then can you build smooth and entertaining experiences for consumers wherever they are in the world. 

References: 

1. https://phrase.com/blog/posts/content-localization/
2. https://localizejs.com/articles/creating-a-content-localization-strategy/
3. https://rockcontent.com/blog/content-localization/
4. https://www.contentbloom.com/blog/content-localization-a-strategy-for-building-global-engagement/
5. https://www.acclaro.com/blog/how-to-create-an-effective-content-localization-strategy/

Meta Business Suite – An Incredible Tool to create and manage multiple social media accounts?

Meta Business Manager is critical for controlling your company’s presence in Meta technology. You can delegate management of your Facebook Page, Instagram Account, Meta Ads Account, and other accounts using the Meta Business Manager. 

In this article, you’ll learn how to set up Meta Business Suite from scratch and learn how to effectively manage new social media accounts. So, stay tuned till the end!

What is Meta Business Suite?

Meta Business Suite is a solution that lets you manage your Facebook and Instagram profiles (including ads!) from a single, simple dashboard.

You can manage and administrate all of your accounts using the platform, which includes a variety of tools to help you manage your company’s social media presence.

The best part? It’s free and available on mobile and desktop.

With nearly 3 billion monthly active users on Facebook alone, this tool is one of the best ways to improve your businesses’ social reach, build brand awareness, and make sales!

Below are the steps listed to create a business account!

Step 1: Creating a facebook business account
Visit business.facebook.com/overview and click on “Create an Account.” You will be asked to sign in to your Facebook account or create a new one.

Step 2: Fill up your correct information:

Fill in your full name, company email address, birthday, phone number, and password. This information will not be distributed to your followers. It will only be used by Facebook to contact you.

Step 3: Select your Facebook and Instagram accounts:

You have the option to claim your Facebook and Instagram accounts. You won’t be able to pick it if you’re managing someone else’s account.

To choose an Instagram account, it must first be transformed into a business or creator account. If you choose a personal account, Facebook will prompt you to switch before proceeding with the setup procedure.

Step 4: Add people:

Then, choose your page administrators. Enter each contact’s email address and designate them as an employee (restricted access) or business admin (full access).

If you manage your accounts on your own, you can skip this step.

Step 5: Review: When you’re satisfied with your selection and the people who have access to your Business Suite, click “Confirm.” Facebook will then send you to your dashboard overview, where you can begin using all of the platform’s functions.

What more can be done with Meta Business Suite?

1. Create and add pages to the Business suite: With the help of facebook business suite, you can create multiple business pages for your business giving the information about what the business is about, adding its location for the users to get the right location, adding timing to the business pages help users to know about the working times of the business. If the accounts are already made you can add them to the business page

2. Post across Facebook and Instagram: You may publish feed posts and stories to both Facebook and Instagram using Meta Business Suite without switching accounts. You can schedule your posts and stories, save them as drafts, or upload creative assets to the media library if you wish to share at a later time when your consumers are most interested.

3. Manage your inbox: Read and respond to Facebook, Messenger, and Instagram messages and comments in one spot, and set automated responses for faster responses.

4. Create Ads: Meta Business Suite allows you to produce ads on many platforms. This can assist you in reaching more clients and meeting your business objectives.
Before you begin, you must add a facebook page to your business account in the meta business suite. Select the business page you would like to run ads on.  You must have facebook access to the page or task access to Ads. 

5. Track insights and trends: View the performance of your posts, track significant trends, and discover more about your Facebook and Instagram audience. With this you will be able to understand which of your posts are performing well and which aren’t.
With the knowledge of this, you will precisely understand what kind of content works for your business and which does not.

6. See all activity at a glance: Using the Activity tab, you can view all of your company’s Facebook and Instagram activity. Unread messages and comments can also be prioritized by accessing your To-do list right from the home screen. This helps in accessing and managing all the activity from the same platform.

7. Helpful tools: You can rapidly access other Meta features such as Ads Manager, Commerce Manager, Business Settings, and more from Meta Business Suite on desktop.
Ads manager helps you run ads on your facebook as well as instagram account. Commerce manager helps you manage your inventory on the facebook business page and the business setting allows you to change or modify your business information.

Meta Business Suite is ideal for creators, personal brands, and businesses looking to streamline and improve their Facebook and Instagram marketing.

The platform includes everything you need to track your progress, respond to comments and direct messages from your audience, schedule content, generate social media ads, and much more!

But, why go through all this when you can just hire the right people who would do it for you while you sit back and take care of other aspects of your business?
e-Cliqs has a team of trained and experienced professionals who just know what is right for your business!
Contact e-Cliqs today to get the best quote!

References:

1. https://www.socialmediaexaminer.com/how-to-use-meta-business-suite/
2. https://www.tributemedia.com/self-serve-support/how-to-create-and-manage-your-meta-business
3. https://www.socialmediaexaminer.com/how-to-set-up-meta-business-suite-and-business-manager-for-clients/
4. https://www.facebook.com/business/tools/meta-business-suite
5. https://www.socialmediaexaminer.com/how-to-use-meta-business-suite/

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