Online advertising, internet advertising, digital advertising- regardless of how you refer it as,has completely changed how businesses market themselves. Online advertising involves the use of online platforms in order to reach its audience and market the business/product/service. With consumers going online, online advertising has become the need of the hour. It’s important for business to reach its targeted audience where they spend their most of the time- on the internet.
With the world fighting the pandemic, online advertising has never been more important than it is today. Businesses that are successfully advertising their products/services online have a better edge surviving the economical consequences of the pandemic than the business that rely merely on traditional advertising channels.
Today being online is not sufficient for a business to survive. Yes, online presence gives an added advantage over offline presence, but it’s also important to make use of online presence and expand it. That’s when online advertising comes to the role. It has been observed that businesses are reluctant to invest in online advertising ignoring the benefits it delivers in a cost effect way.
Taking into account the case study of Chumbak for example, the brand was able to increase its sales by 35% in just three months in a small budget using Google ads for online advertising. Smart businesses today understand the importance of investing in online advertising and when done correctly, how it helps meeting the desired goals. It has also been observed that businesses that use social media for online advertising get a 129% higher conversion rate.
With so many options available- SEM (search engine marketing), display advertising, social media advertising and more, it can get overwhelming for one to pick out the right online advertising strategy.
Fret not! Ecliqs Consulting is there to help your business grow by leveraging the power of paid search and paid social media advertising. From Google Ads, Facebook Ads, Instagram Ads, Youtube Ads and LinkedIn Ads; we got you covered!
- GOOGLE ADS
Google Ads AKA Google Adwords is Google’s online advertising platform that works on PPC- Pay Per Click model. The platform offers online advertising using the Google Search Network and/or through Google Display network. Both the approaches work on PPC bidding system and shows the advertisement to users who are actively searching for the keywords that you have selected. When it comes to advertising budget, there is no minimum spending commitment and one can work up on their own suitable budget. Google Ads also offer to make changes to the ad campaign any time and offers to easily measure the impact of the ad.
- FACEBOOK/INSTAGRAM ADS
When it comes to online advertising, two most important social media platforms- Facebook and Instagram can not be left behind. Both the platforms had their sweet beginnings to be a platform for sharing social life through photographs and images and now have turned into an essential space for businesses to build themselves. Unlike Google Ads, Facebook and Instagram Ads are devoid of text based ads. There exists another difference between the two that is- Facebook and Instagram Ads show the ad to the users even before they are aware of their need to have the product/service while also capturing those who are interested. To understand the differences between the two in detail you can read- Google Ads vs. Facebook Ads: What’s the difference?
Facebook and Instagram advertising both are helpful to gain exposure, website traffic, generate new leads and to move current leads down the funnel. When used together, they have proved to give exponential results. Both platforms make the best use of their data to show ads to the appropriate audience. This adds to an added advantage since it enhances the chances to reach the right target audience. Advertisers also have the flexibility to allocate their budget based up on the results they are looking for and can change and monitor the campaign.
- YOUTUBE ADS
YouTube is the world’s second most popular website that draws more than 2 bn logged-in visitors per month. Ads can be discovered on YouTube in various ways. These can be video ads like- skippable in-stream ads, non skippable in-stream ads, video discovery or non video ads like overlays and banners. YouTube offers the PPC model where you only have to pay when someone chooses to watch at least 30 seconds or clicks on your TrueView ad. It offers setting up the budget that works for the business. Over the last two years, the number of small- and medium-sized businesses advertising on YouTube has doubled.
- LINKEDIN ADS
If you are looking to establish yourself as an influential business, LinkedIn is your go to platform. LinkedIn ads have the potential to take your business to the next level with its different advertising options. LinkedIn offers text ads, display Ads, email ads and video ads. Not only that, the ads can be targeted to specific users and targeted messages to LinkedIn-member inboxes. LinkedIn ads also help in reaching the right human resource one is looking for. From a business point of view, the ads are helpful in reaching the right audience in order to gain brand recognition and get noticed by experts in the field. LinkedIn follows the PPC model for advertising. The audience can be targeted based up on industry, geography, seniority and skills.
The choices to run an online advertisement are many. However what makes a successful ad campaign is how strategically the ad has been created and how it connects with people. Online advertising is no longer a trend but has now become the need of the hour. The internet has become a big space and to stand out and get the right eyeballs, it’s important for a brand to reach the right audience by using online advertising methods.
At Ecliqs Consulting, we understand and implement the ad strategy that works best for your business. Our team of seasoned digital marketers are there to help you grow your brand. Connect with us to leverage your business using online advertising services!
Join us on Social Media:
Instagram | Facebook | LinkedIn
References
https://www.disruptiveadvertising.com/adwords/what-is-google-adwords/
https://scalarly.com/marketing-book/introduction-to-online-advertising/
https://blog.hootsuite.com/linkedin-ads-guide
https://blog.hootsuite.com/youtube-advertising/
https://www.wordstream.com/blog/ws/2017/11/20/instagram-advertising
https://www.facebook.com/business/news/facebook-and-instagram-ads
