Complete Guide on Automated Chatbots on Meta
You might have come across several businesses on Facebook but do you recall waiting for a long time to get a reply? For brands who want to leave a long-lasting impression on their customers, this is not a good practice. Most businesses do not have the right resources to offer 24/7 customer service and support. Luckily for them, chatbots do not need time off to sleep or breaks for lunch and coffee! A Facebook Chatbot can answer customers’ questions promptly, track packages, provide information on the product, even provide product recommendations, and close a sale at any time.
The latest information says that Facebook has around 40 million active businesses that use Messenger but only 300,000 that utilize the power of Facebook chatbots. Using a chatbot can help you create a streamlined experience for your customers and followers and can help you set your business apart from the competition.
What is a Facebook Chatbot?
A chatbot is an automated messaging software that uses artificial intelligence to converse with people and help businesses provide chat support to their customers 24/7.
A Facebook Messenger bot is a chatbot that lives within Facebook Messenger and converses with a wide population of 1.3 billion people who use Facebook Messenger every month.
Chatbots can be programmed to understand questions, provide answers, and execute tasks like providing tracking information, and even closing a sale. They can provide a customized online shopping experience so that your customers do not have to wait for you to get online.
Benefits of using Facebook Chatbots
Meeting customers:
Due to ease of access, people are now able to shop from the condor of their homes and Facebook has 40 million active businesses, so it is now even easier to connect with them at any point in time. Chatbots can increase your rate of response, making it easier for people to get the information they expect in real time without having to wait for you to get online. As a bonus, Facebook Messenger has sponsored ads, which can help target people who have previously been in touch with your Business Page. If you use these ads in tandem with your chatbot, you can target high-intent customers.
Saving time:
Customers expect quick responses when it comes to buying any product and they hate waiting on hold. Many times customers ask the same questions over and over again and humans might get bored answering the same question to the same customer multiple times. With Facebook chatbots, they’ll save time with instant answers to their questions, and you’ll save time by letting your Facebook Messenger chatbot answer the easy questions.
Marketing and Conversion:
Facebook chatbot marketing can optimize your campaigns and boost sales. Facebook Chatbots can offer personalized product recommendations and turn conversations into sales opportunities for your business. Research shows that, according to business leaders, chatbots increase sales by as much as 67%.
Final Words
Chatbots are extremely popular among businesses and our experienced team at e-Cliqs Consulting can help you set up all sorts of Messenger, WhatsApp, and Instagram automation.
A Facebook chatbot is a computer program that automates and enhances your customer experience through social media channels. The main features you should look for include AI technology, integrations, and no-code builder. And the top benefits include quicker customer service, scalable support, and increased sales.
Harnessing the Potential of User-Generated Content on Social Media
Have you ever stumbled upon a YouTube video or an Instagram post that left you in awe? A product video that was not only entertaining but also made you feel like you were a part of something larger and was relatable? You’ve most probably experienced the power of user-generated content.
In today’s high-paced, digital world world, the distinction between content creator and content consumer is becoming increasingly blurry. With the rise of social media and easily available technology at your fingertips 24*7, anyone with a smartphone can make and share their content with people across the globe. This transformation has created plenty of opportunities for brands and enterprises seeking to engage with their audiences most genuinely. By leveraging the power of user-generated content and social media, businesses can now find a way into their audience’s creative potential, increase engagement, and develop deeper customer relationships.
In this blog, let us look at the benefits of user-generated content, the various forms it has, and how you can use it to level up your marketing approach. So sit tight and get ready to explore the amazing world of user-generated content!
Understanding User user-generated content (UGC)
User-generated content (UGC) is any content developed and shared by individuals in this vast sea of social media. This type of content can have several forms, such as text, photographs, videos, and audio. UGC is created and shared across a variety of platforms, including social media, forums, and review websites.
It is important to recognize that UGC is not just any random content provided by individuals. It is content that has been generated and published to engage with a specific brand, product, or community with the intention of education, entertainment, or infotainment. When someone makes an Instagram post about their most recent purchase from your business or writes an Amazon review of your products, they are adding to your brand’s user-generated content and ultimately, adding value to your brand.
One of the most distinguishing features of user-generated content is its authenticity and relatability. When someone shares his/her personal experience with a business or product, it is more influential than a well-crafted advertising campaign. This is why leveraging the power of user-generated content (UGC) has proved to be so effective for brands and enterprises seeking to build brand value in less time. By leveraging their audience’s creative potential, they can strengthen their consumer relationships and increase engagement in a more real manner which in turn will increase the sales.
The benefits of utilizing user-generated content
There are so many advantages to leveraging the potential of user-generated content (UGC). Here are some of the most important ones:
Increased interaction: User-generated content has the potential to boost interaction and spark conversations between your brand and your target audience. When someone on social media expresses their views about your product or service, it allows your target audience to respond and express their views/concerns in a more meaningful way.
Boosts Authenticity: UGC is authentic and relatable, and that is what makes it more credible than traditional methods of advertising. When customers see genuine people expressing their real-life experiences with your business, they are more likely to trust your products or services and stay with you for a longer time.
Cost-effective: Including user-generated content (UGC) in your marketing strategy might be a low-cost option to reach a wide audience. Unlike traditional advertising, you do not have to pay for each impression or click because your audience does the job for you by sharing your brand’s user-generated content with their following. If you are seeking to form a lasting impact on your audience and looking to build brand value in less time, user-generated content is the only way to go!
Insights: User-generated content (UGC) can showcase what your customers like and dislike about your business. By monitoring UGC and engaging with your audience, you may gain a deeper understanding of your audience’s preferences and can use that knowledge to improve your services, build your brand image, and boost your sales.
Fosters a Sense of Community: When your customers believe they are a part of something bigger, they are more likely to stick with your brand for loooooong time. By using the power of UGC, you can build a sense of community and belonging among your customers, leading to improved loyalty, great testimonials, and improving your brand.
In summary, harnessing the power of user-generated content may help you strengthen consumer relationships, enhance engagement, and drive brand growth. It benefits everyone involved!
Different types of UGC
Understanding the various sorts of User-Generated Content (UGC) is very important for maximizing its impact. Here are some of the most prevalent sorts of user-generated content:
1. Social media posts: These can include any content uploaded on platforms such as Instagram, Twitter, and Facebook. Social media posts can be in the form of photographs, videos, text, or a combination of the three. User-generated content, whether it be a reel, post or a carousel always brings home the best of engagement and impressions.
2. Reviews: Online reviews on sites like Amazon, and TripAdvisor can provide significant information about what experiences your customers had with your products or services. This type of user-generated content (UGC) can help potential customers to make informed decisions while also providing vital feedback to your organization as well as to other potential customers.
3. Videos: Videos are one of the most engaging types of user-generated content. Whether it’s a review, instructional, or simply demonstrating a product in action, videos can capture and hold your audience’s attention. If you make a video with the right amount of education and the right amount of fun, there is no stopping it on social media.
4. Images: Photos and graphics are excellent ways to highlight your products or services and express your brand’s story. Images, whether they’re an Instagram post highlighting a customer’s newest purchase or a graphic demonstrating how to use your product, can be a powerful type of user-generated content.
5. Blogs: Blog postings are an excellent method to connect with your target audience and deliver useful and engaging information. When customers write about their experiences with your brand, it allows other readers and potential customers to join the conversation (by commenting on the blog) and offer their thoughts, ideas, and experiences.
The Role of Social Media in UGC
Social media has contributed significantly to the emergence of User-Generated Content (UGC) and its impact on businesses. Here’s why social networking is so vital for user-generated content:
Wide reach: Because social media platforms have a huge user base, businesses may easily reach a large audience by posting content that is relatable and funny and resonates with the brand. Businesses that encourage user-generated content on social media can dive into this large network and engage with customers on a more personal level which leads to having a long-term relationship.
User engagement: Social media is all about engagement and impressions, and user-generated content (UGC) allows businesses to engage with their audience in more meaningful and personal ways. Businesses can express their gratitude to their customers and strengthen their ties by responding to user-generated content on various social media platforms.
Real-time input: Social media offers real-time feedback, which may be quite useful for businesses wanting to enhance their products or services. UGC on social media can help businesses understand what their customers enjoy and dislike, allowing them to make more informed decisions and change their strategy accordingly.
Increased visibility: User-generated content (UGC) on social media can assist a business gain brand visibility. When customers share content about your brand, it has the potential to reach a larger audience and generate additional revenue with the gold mine of what your audience likes and loves.
Cost-effective: Encouraging user-generated content (UGC) on social media can help businesses establish their brand and communicate with their target audience more appealingly. Unlike traditional advertising, user-generated content is free, and businesses may use their customers’ networks to reach a broader audience.
Final Words
User-generated content (UGC) is an increasingly significant component of modern marketing operations and for good cause. Brands can improve engagement and conversions by embracing the power of user-generated content (UGC). UGC can take many different forms, including reviews, testimonials, social media posts, and more. To properly harness the power of user-generated content (UGC), brands should encourage their audience to produce and share it, make it shareable, credit creators, respond to UGC, keep it relevant, and track results.
By adhering to these best practices, organizations can effectively include UGC in their marketing efforts and realize the numerous benefits it has to offer.
What are social signals? How social media impacts SEO?
SEO is interdisciplinary, which means that working on other aspects of our digital marketing strategy might help our web pages perform better in the SERPs. This includes your social media strategy and efforts to increase the social signals on our websites.
The relationship between social signals and SEO is indirect, therefore improved social signals will not result in higher-ranking positions. However, our attempts to boost our social media presence are undoubtedly tied to our SEO efforts, which is why the relationship is critical for all digital marketers to harness.
This guide will explain the principles of that relationship. Continue reading to learn more about how social signals affect SEO and ranking, as well as how to optimize them.
What are Social Signals?
Social signals refer to any interactions with a social media profile or its content. These interactions are just social media engagement in social media marketing, but in SEO, they are signals that assist search engines like Google evaluate the identity, popularity, and dependability of a user, profile, or post.
When you consider all of the different social media platforms available, numerous measures can be classified as social signals. Here are a few of the most popular by platform:
- Facebook: Follows, likes, dislikes, comments, shares, views
- Instagram: Follows, likes, shares, favorites, save.
- Twitter: Follows, Tweets, Retweets, Quote Tweets, replies
- Pinterest: Follows, pins, views
- LinkedIn: Connections, likes, comments, shares
- Reddit: Upvotes, comments
How do Social Signals impact SEO?
The truth is that studies and experiments and been conducted on SEO practices to determine the precise influence of social signals on SEO performance. Although there is a significant dispute in the industry, we can draw some strong conclusions regarding the indirect impact of social signals on ranking based on how confirmed ranking variables align with a website’s social media profile.
Social Media Profiles:
Google indexes social media profiles, so they will appear in search results. And, because Google wants to connect websites to their social media accounts, we can be certain that Google is looking for signals that link our websites to specific profile URLs.
Although less significant than ranking for your goal keywords, branded search results are critical to your SEO reputation management approach. If you Google your company name, your Facebook, LinkedIn, or Twitter profile will most certainly appear on the first page.
For Twitter, Google displays the three most recent tweets in the SERP (notice that Google does not display likes or retweets). A strong social media presence mirrored in the SERPs can assist in strengthening your audience’s trust in your brand, resulting in more clicks in the future if they find your web pages through organic search.
More Social Shares:
Backlinks have always been the most essential ranking criteria in search engines. However, when a person Tweets a link back to a web page, it does not truly transmit any link equity to your website, as a backlink on a web page would.
However, having your content shared and spread on social media will result in increased traffic to your web pages, more eyes on your content, and a higher likelihood that a user will find the content interesting and link to it. Being seen is the first step towards becoming bonded. Social media is an excellent approach to reaching a broader audience, therefore it may be part of any link-building plan.
Quality Content:
Assume a web page has been shared thousands of times via social media. Among those thousands of shares, there might be hundreds of thousands of likes, comments, and interactions. If a web page receives that much social proof, it most certainly includes useful content for the user. Web pages that score well in search results frequently include strong social media signals. However, correlation does not imply causation, thus there is no reason to believe that Google is using such social signals to assess quality and set ranks.
However, Google, like social media, rewards quality material. After all, its algorithm is based on Expertise, Authoritativeness, and Trust (EAT). Creating exceptional content will help you enhance your exposure and performance in both digital channels, as long as you share it on social media and optimize it for organic search.
Tips to improve your Social Signals for SEO
Because of the linkages made above, investing time in improving your social signals can benefit your SEO and other aspects of your digital marketing approach.
So, here are some strategies for enhancing your social signals to generate those ancillary benefits and increase your website’s total online visibility.
Linking your website & profiles:
As previously announced, Google wants to connect websites to social network accounts.
To make things easier, ensure that your website links to your social media profile pages and vice versa. This is a basic yet important step. Previously, SEOs used social media schema to interact directly with Google about their social media pages, however, Google no longer supports this schema type. Make it easy for Google to automatically identify the connection by using reciprocal linking. However, you don’t want links to social profiles on your homepage diverting attention away from your CTA buttons or lead generation forms. As a result, we recommend that you include social media connections in your website’s footer.
These links may help improve your user experience. Whether a person comes across your website or your social media page first, you want to make it as simple as possible for them to find additional essential URLs related to your company.
Optimize your social profiles:
On-page optimization can help your social media profile pages in the same way that it does for a web page or blog article.
Including target keywords in your About Us, Services, Products, or other editable portions of your social media profile might assist Google in comprehending your website’s relationship to those terms. It’s critical to complete every element of your profile since Google will crawl and render the content of these pages to determine what your company is all about. Each field allows you to enter additional crucial keywords linked to your business.
Claim your knowledge panel:
Google Knowledge Panels are a SERP feature that compiles all of the most important information about a brand for users, including social network accounts. They typically rank for branded searches or when someone searches for your company name.
Google automatically develops Knowledge Panels, thus there is no way to apply for one if your brand does not yet have one. However, if your company’s Knowledge Panel appears, make sure to claim it. This allows you to communicate more directly with Google about the information that is stored there.
Promote regularly:
If you routinely create content on your website, such as blogs, articles, or ebooks, you should also promote it on your social media profiles. The more posts and material you share on social media networks, the more likely you are to receive likes, comments, shares, and engagements.
You may use social media management tools to schedule and automate posts to your Twitter, Facebook, LinkedIn, and Instagram accounts. If you haven’t yet hired a social media manager, you should think about doing so or outsourcing to an agency.
Here are some suggestions for discovering ways to share your website material daily:
- Include links to your website’s newest content as soon as it is published.
- Post and link to any updated content that gives new or improved information to users.
- When the topic is mentioned in the news, in conversations, or in trending topics in your industry, share and link to relevant content on your website.
- When a person comments with a question about a certain topic, service, or product, provide a link to further related content on your website that addresses their query.
Add social plugins:
Website users are more likely to share content when it is simple to do so.
Adding social plugins to your content management system allows website visitors to easily share your high-quality material on their social network profiles.
Make your content clickable:
Use Open Graph tags and Twitter cards to make your web pages more interesting for social media users when they’re shared. These are just metadata elements that affect how your web content appears when shared on social networking networks.
Actively respond to comments and shares:
Being “active,” on social media, is part of enhancing your social signals. This includes responding to comments and shares, as well as demonstrating to users that your profile is administered by a genuine person. Actively reacting to comments and shares may also result in more opportunities to share relevant connections to other pages on your website with users.
If you are preoccupied with other aspects of your business, consider hiring a social media marketing manager or outsourcing your social media chores to an agency.
Final Words
While social media continues to play an important part in SEO, simply sharing links to your website is insufficient. It is vital to communicate with your audience and build relationships for them to share your social media material.
Schedule a session with us if you need SEO or social media marketing assistance. Visit our website and drop a message for a consultation call. Let us take your business to new heights together!
B2B Facebook Targeting: Best Practices for Reaching Your B2B Audience
When you think about business-to-business (B2B) advertising on social media, your first thinking probably goes to LinkedIn — and that’s not wrong! Not necessarily. While LinkedIn is often regarded as the pinnacle of B2B advertising and targeting, there is another social media that can assist you in reaching out to your professional audience.
B2B Facebook targeting and advertising is a largely underestimated opportunity for businesses, and we’re here to clear the air regarding the benefits Facebook’s B2B targeting and ads can provide by sharing some best practices for effectively reaching your B2B audience.
Why use B2B Facebook targeting?
With nearly 3 billion active users and a median cost per click that is substantially lower than LinkedIn, Facebook is practically a goldmine of opportunity for B2B targeted advertising, and we’ve got the tips you need to capitalize on it.
Types of B2B Audiences
Facebook’s B2B targeting possibilities may not be as niche-specific as LinkedIn’s, but there are still valuable audiences to approach. Read on to learn about the two main B2B Facebook targeting choices available today.
1. Facebook lookalike audiences:
Facebook’s B2B Lookalike audiences are an excellent approach to reaching new people who share similar traits with your current audience. In turn, they may be interested in your business.
Lookalike audiences are generated from existing Custom Audiences that you provide as a source audience. Facebook uses data from your source audience, such as demographics and behaviors, to discover other individuals who have similar characteristics, or “look like” them.
Once you’ve created your Lookalike audience, you can choose a percentage range for how closely it should resemble your source audience. The lower your proportion, the more closely it will resemble your source audience. On the other hand, the higher the percentage, the wider your audience will be.
2. Facebook B2B enterprise employees:
Instead of using Facebook’s company and job title targeting, try Facebook’s B2B Enterprise Employee targeting. Enterprise Employee categories, found in “Detailed Targeting” under “More Categories,” target employees from small, medium, and big B2B businesses. Specific targeting for Facebook’s B2B Enterprise Employee targeting options are as follows:
- – Small B2B enterprise employees (10–200 employees)
- – Medium B2B enterprise employees (200–500 employees)
- – Large B2B enterprise employees (500+ employees)
Facebook B2B Enterprise Employee Audience Targeting is an excellent way to reach more relevant audiences for your ads.
Best B2B Facebook targeting practices
Read on for some tried-and-true B2B Facebook targeting best practices to help you succeed with your next campaign.
- First-Party Data: First-party data is your buddy! First-party customer data provides essential insights into your target audience, particularly high-value audience members who are more likely to convert. Use your first-party customer data to assist narrow your B2B Facebook targeting efforts, ensuring you’re targeting the most profitable groups.
- Use of exclusion tools: Just like you would filter out inaccurate or obsolete client data in your customer relationship management (CRM) system, you may filter out B2B audiences on Facebook that you do not want to target with your advertising. Facebook’s audience exclusion tools for campaigns are an excellent approach to ensure that your B2B Facebook ads are seen by the intended recipients. Better yet, you reduce the risk of investing resources in a B2B ad campaign on Facebook that isn’t being seen by those who will engage with it.
- Create ICPs: Ideal customer profiles (ICPs) are extremely useful tools for B2B organizations who want to reach their target demographic. An ICP is a hypothetical corporation that embodies all of the features and characteristics of individuals who would benefit most from a B2B company’s products or services. In essence, ICPs assist B2B businesses in better understanding who they are marketing to.
More crucially, ICPs help B2B enterprises to target their marketing efforts. This includes B2B Facebook targeting. With an ICP, you can learn about your target audience’s interests, behaviors, preferences, and everything else. Using this information, you can use B2B Facebook targeting choices with confidence, knowing you’re hitting your intended audience.
B2B campaigns on Facebook can be as effective as LinkedIn in terms of reaching your target audience. e-Cliqs has the pleasure of working on more than 200+ Projects including B2B clients as well
Contact us today to speak with our digital marketing expert to learn more about how e-Cliqs can help you boost your business.
Importance of Media Buying and Proven Tips & Tricks!
In the ever growing digital world, simply creating advertisements does not ensure the success of a brand. Consumers are pampered, and competition is fierce. That is why advertisements must be intelligently positioned – at the correct moment and context, in front of the right audience. This is where the concept of “media buying” enters the marketing mix.
Competing for a piece of that attention may be exceedingly difficult for businesses, and organic advertising isn’t always enough. Media buying is a faster way of getting the brand word out to the correct people through a variety of media.
What is Media Buying?
In layman’s terms, the process of acquiring ad space and time on digital and offline channels such as websites, YouTube, radio, and television is known as media buying.
So you might be wondering what exactly a Media Buyer does?
Well, a media buyer’s purpose is to ensure that an ad campaign receives the most exposure in the target market while spending the least amount of money. Ad price negotiation and detailed research on ad placement venues are also required for effective media buying.
Now, Media Buying consists of two main types as follows:
- Direct media buying: Direct media buying entails acquiring advertising space directly from individual media organizations, such as publishing houses or ad sellers.
- Programmatic media buying: Programmatic buying is the process of acquiring digital adverts using an automated ad-buying platform. A media buyer will join up with a demand side platform (DSP) and provide campaign parameters rather than selecting a single media outlet. The DSP then uses real-time bidding to purchase ad inventory on an ad exchange or through an ad network.
The process of Media Buying
Wondering how media buying works in practice? The process has 6 key steps.
- Review media plan: Examine your media strategy while keeping in mind the campaign’s target audiences, marketing goals, ad spend budget, key performance indicators (KPIs), and target media mix. Although the ad creative will not be finalized until later in the process, start thinking about what types of advertising you’d like to run. For example, if you intend to run video advertising, look for online newspapers that accept the format.
- Target list: Create a list of potential media outlets, ad agencies, and ad vendors. If you’re considering both direct and programmatic placements, specify media buying platforms and cost.
- Develop & send requests for proposals: By offloading some of the work to media outlets and ad agencies, an RFP (or request for proposal) can help you simplify the ad-buying process. Your RFP will include information about your advertising campaign, such as goals, target audiences, an estimated budget, KPIs, and a response deadline. Based on these exact aims, vendors will react with a bespoke campaign proposal.
- Evaluate options and purchase media: Gather and assess RFP replies in a spreadsheet, grouping data elements such as technique, audience, cost, and expected KPI performance. After you’ve gathered your data, analyze choices and choose the most cost-effective set of ad placements, making sure that your media mix matches the parameters in your media plan.
- Insertion Orders: An insertion order (IO) is a legal contract between an ad seller and the entity that is placing an ad. It will include the cost, run dates, add specifications, and (if relevant) information regarding KPIs. For each media placement, create and send an IO.
- Track results: Monitor campaign performance data, such as click-through rates and conversions, and make changes to your creative assets as needed to improve outcomes. If your vendor guarantees particular performance measures (such as impressions), double-check that your campaigns meet their expectations.
Importance of Media Buying
To achieve results, strategic media buying employs digital and display advertising. Investigate what you can get for your clients and stakeholders by working with an experienced media purchasing team. Following pointers will help you understand the importance of Media Buying.
- Reach out to your target audiences when it matters: You can ensure that your brand is visible to potential customers at the right place and right time by purchasing media, whether you want it to show on billboards or in their social media feeds.
- Get higher ROI: Media buying is more than just a financial transaction for ad space. Media buying with wide networks can assist you in obtaining the best pricing for a brand awareness campaign or more leads.
- Boost your visibility: Media buyers are knowledgeable of media buying trends, which allows them to determine appropriate ad placements that provide the most interaction at the lowest cost. Furthermore, they have the potential to affect commercial space availability and ad placements during key events.
Tips and Tricks for effective Media Buying
Purchasing media is a time-consuming process. These pointers can assist you in increasing efficiency and optimizing your ad expenditure returns.
- Plan KPIs: Ad performance comparison and tracking can be difficult. To make things simpler, choose ad placements that will allow you to successfully track the KPIs established in your media plan, and confirm how and when ad providers will send performance data. Then, schedule calendar reminders for each ad vendor’s reporting periods.
- Leverage RFPs: One of the complexities of media buying is that each advertising provider organizes proposal information differently. Some will report cost per click, while others will show total campaign cost, and yet others will report cost per day. Similarly, providers may report an estimated amount of impressions, clicks, deliveries, or other campaign performance metrics.
- Agencies: Experienced media buyers are employed by advertising agencies and media buying agencies. Some companies also provide media planning services. They can assist with media plan planning, vendor selection, and performance tracking, as well as provide feedback on ad creative or insights into underperforming campaigns. Because agencies acquire a huge volume of advertisements, they have more negotiation power than an individual media buyer.
With e-Cliqs, you don’t have to worry about anything!
At e-Cliqs we have a professional team of experts which will deliver exceptional results without you having to crack your head about!
Join hands with us to ensure results driven strategies!
Conclusion: While randomly placing adverts may work, strategizing first will almost certainly work better. If this is your first time working with a media buyer, don’t be scared to ask questions and make errors. Because one campaign ends, another begins, the entire operation is a learning experience.
Sip your coffee in silence and take your business to new heights everyday with e-Cliqs!
Meta Business Suite – An Incredible Tool to create and manage multiple social media accounts?
Meta Business Manager is critical for controlling your company’s presence in Meta technology. You can delegate management of your Facebook Page, Instagram Account, Meta Ads Account, and other accounts using the Meta Business Manager.
In this article, you’ll learn how to set up Meta Business Suite from scratch and learn how to effectively manage new social media accounts. So, stay tuned till the end!
What is Meta Business Suite?
Meta Business Suite is a solution that lets you manage your Facebook and Instagram profiles (including ads!) from a single, simple dashboard.
You can manage and administrate all of your accounts using the platform, which includes a variety of tools to help you manage your company’s social media presence.
The best part? It’s free and available on mobile and desktop.
With nearly 3 billion monthly active users on Facebook alone, this tool is one of the best ways to improve your businesses’ social reach, build brand awareness, and make sales!
Below are the steps listed to create a business account!
Step 1: Creating a facebook business account
Visit business.facebook.com/overview and click on “Create an Account.” You will be asked to sign in to your Facebook account or create a new one.
Step 2: Fill up your correct information:
Fill in your full name, company email address, birthday, phone number, and password. This information will not be distributed to your followers. It will only be used by Facebook to contact you.
Step 3: Select your Facebook and Instagram accounts:
You have the option to claim your Facebook and Instagram accounts. You won’t be able to pick it if you’re managing someone else’s account.
To choose an Instagram account, it must first be transformed into a business or creator account. If you choose a personal account, Facebook will prompt you to switch before proceeding with the setup procedure.
Step 4: Add people:
Then, choose your page administrators. Enter each contact’s email address and designate them as an employee (restricted access) or business admin (full access).
If you manage your accounts on your own, you can skip this step.
Step 5: Review: When you’re satisfied with your selection and the people who have access to your Business Suite, click “Confirm.” Facebook will then send you to your dashboard overview, where you can begin using all of the platform’s functions.
What more can be done with Meta Business Suite?
1. Create and add pages to the Business suite: With the help of facebook business suite, you can create multiple business pages for your business giving the information about what the business is about, adding its location for the users to get the right location, adding timing to the business pages help users to know about the working times of the business. If the accounts are already made you can add them to the business page
2. Post across Facebook and Instagram: You may publish feed posts and stories to both Facebook and Instagram using Meta Business Suite without switching accounts. You can schedule your posts and stories, save them as drafts, or upload creative assets to the media library if you wish to share at a later time when your consumers are most interested.
3. Manage your inbox: Read and respond to Facebook, Messenger, and Instagram messages and comments in one spot, and set automated responses for faster responses.
4. Create Ads: Meta Business Suite allows you to produce ads on many platforms. This can assist you in reaching more clients and meeting your business objectives.
Before you begin, you must add a facebook page to your business account in the meta business suite. Select the business page you would like to run ads on. You must have facebook access to the page or task access to Ads.
5. Track insights and trends: View the performance of your posts, track significant trends, and discover more about your Facebook and Instagram audience. With this you will be able to understand which of your posts are performing well and which aren’t.
With the knowledge of this, you will precisely understand what kind of content works for your business and which does not.
6. See all activity at a glance: Using the Activity tab, you can view all of your company’s Facebook and Instagram activity. Unread messages and comments can also be prioritized by accessing your To-do list right from the home screen. This helps in accessing and managing all the activity from the same platform.
7. Helpful tools: You can rapidly access other Meta features such as Ads Manager, Commerce Manager, Business Settings, and more from Meta Business Suite on desktop.
Ads manager helps you run ads on your facebook as well as instagram account. Commerce manager helps you manage your inventory on the facebook business page and the business setting allows you to change or modify your business information.
Meta Business Suite is ideal for creators, personal brands, and businesses looking to streamline and improve their Facebook and Instagram marketing.
The platform includes everything you need to track your progress, respond to comments and direct messages from your audience, schedule content, generate social media ads, and much more!
But, why go through all this when you can just hire the right people who would do it for you while you sit back and take care of other aspects of your business?
e-Cliqs has a team of trained and experienced professionals who just know what is right for your business!
Contact e-Cliqs today to get the best quote!
References:
- https://www.socialmediaexaminer.com/how-to-use-meta-business-suite/
- https://www.tributemedia.com/self-serve-support/how-to-create-and-manage-your-meta-business
- https://www.socialmediaexaminer.com/how-to-set-up-meta-business-suite-and-business-manager-for-clients/
- https://www.facebook.com/business/tools/meta-business-suite
- https://www.socialmediaexaminer.com/how-to-use-meta-business-suite/
The Importance of Brand Consistency in Social Media Marketing: How to Build Your Brand Identity
Your brand is the face of your company—what you show to potential customers. It not only shapes their first impression of your company and product, but it can also entice them to come back for more business. Maintaining brand consistency produces reliable results and can help form a solid foundation for your marketing strategies.
If you’re interested in learning more about brand consistency, read on. We’ll cover what brand consistency is, how it can help your business, and what you can do to achieve it.
Understanding Brand Consistency:
Brand consistency is the art of presenting a unified and recognizable image across all platforms and interactions. From the visual elements like logos and color schemes to the tone of voice and messaging, consistency builds trust and fosters a sense of reliability among your audience.
The Importance of Brand Consistency:
- Building Recognition: Consistency reinforces visual and messaging elements, making your brand instantly recognizable amidst the sea of content on social media.
- Fostering Trust: A consistent brand image instills trust. When your audience knows what to expect, they are more likely to engage and build a lasting relationship with your brand.
- Creating Cohesion Across Platforms: Social media offers a variety of platforms, each with its unique features. Consistency ensures your brand message remains cohesive, whether it’s a tweet, a Facebook post, or an Instagram story.
- Enhancing Professionalism: A consistent brand image portrays professionalism. It shows that your brand is intentional and invested in delivering a polished and coherent experience.
- Differentiating from Competitors: In a competitive landscape, consistency helps your brand stand out. A cohesive and distinct brand identity gives you a competitive edge by making your brand more memorable.
Strategies for Building Brand Consistency:
- Establish Brand Guidelines: Clearly define your brand guidelines covering elements such as logo usage, color palettes, typography, and tone of voice.
- Create a Content Calendar: Plan your social media content in advance. A content calendar ensures that your messaging is strategic, aligned with your brand, and consistently delivered.
- Visual Consistency: Use consistent visuals across platforms. This includes imagery, filters, and design elements that reflect your brand’s personality.
- Maintain a Unified Tone: Whether your brand voice is friendly, professional, or witty, maintain a consistent tone across all communications. This includes captions, replies, and content descriptions.
- Engage Authentically: Authenticity is key. Engage with your audience in a way that aligns with your brand identity. Respond to comments and messages consistently, and be genuine in your interactions.
Conclusion
Maintaining brand consistency on social media is crucial for businesses that want to create a strong brand image and increase brand recognition. Consistent branding helps establish brand trust, create a cohesive brand experience, improve marketing efficiency, and increase brand loyalty. If you’re looking to improve your social media marketing, be sure to prioritize brand consistency across all social media channels.
How to Generate Leads through Social Media Platforms?
Social media can be a powerful tool for lead generation if used correctly. In today’s digital age, social media is where many potential customers are spending their time. With billions of users on social media platforms like Facebook, Instagram, and LinkedIn, social media presents a huge opportunity for businesses to generate new leads.
Here are 6 tips for using social media to generate leads:
#1. Optimize your social media profiles
Make sure your profiles on social media are optimized for lead generation. Use a professional profile picture, include a description of your business, and add a call-to-action to your profile page. Your call-to-action can be anything from “Sign up for our newsletter” to “Contact us for a quote.”
#2. Create valuable content
Content is king when it comes to social media marketing. Creating valuable content that speaks to your target audience can help attract new leads. Share blog posts, infographics, and videos that educate and inform your audience. Make sure to include a call-to-action at the end of your content to encourage readers to take action.
#3. Use social media advertising
Social media advertising can help you target your ideal customer with precision. Platforms like Facebook and LinkedIn offer robust advertising tools that allow you to target people based on demographics, interests, and behavior. Use these tools to create targeted ads that drive traffic to your website and generate new leads.
#4. Engage with your followers
Engaging with your followers on social media can help build trust and credibility. Respond to comments and messages promptly, and be proactive in starting conversations with your followers. Use social listening tools to monitor mentions of your brand and engage in relevant conversations.
#5. Host contests and giveaways
Contests and giveaways are a fun way to generate new leads on social media. Encourage your followers to share your content and tag their friends for a chance to win a prize. Make sure the prize is valuable enough to get people excited and interested in your brand.
#6. Leverage social proof in sales pitch
Social proof is the idea that people are more likely to trust a business if they see that others have had positive experiences with it. Use social proof to your advantage by sharing customer testimonials, reviews, and case studies in your sales pitch. This can help build trust with potential customers and encourage them to take action.
In conclusion, social media presents a huge opportunity for businesses to generate new leads. By optimizing your profiles, creating valuable content, using social media advertising, engaging with your followers, hosting contests and giveaways, and leveraging social proof, you can generate new leads and grow your business.
5 Next Big Trends in Social Media Marketing (2021)
Do you want to know what’s going on in the world of social media and stay updated about it?
In a short period of time, social media has managed to become a vital part of our lives. What began as a way for friends and family to remain in touch quickly evolved into a way for brands and companies to interact with their target audience through social media.
There are always upcoming and ongoing trends which can be seen on social media every year.
With Each year, social media trends keep on evolving as social media sites add new features and update their algorithms. The social media market is growing faster than every day, and we must be aware of the latest trends to stay updated and above competition.
Some of 5 social media marketing trends to incorporate in 2021 are given below:
#1. Influencer marketing
Social media today is dominated by influencers and will continue to do so for years to come. Humans prefer to buy products which are recommended by their known circle. Influencers have large social media following and when they recommend a product their followers tend to buy it. It is comparatively more economical to invest in influencers than running ad campaigns. Moreover it delivers good results. These are the reasons why influencer marketing is becoming more popular these days.
Companies are now working with a whole network of micro and niche influencers. These kinds of influencers get much higher engagement and don’t cost much. Companies are preferring this strategy over going for a single celebrity and spending too much money.
Influencer Marketing can be a very good strategy for Instagram.
#2. Employee Advocacy
Employee advocacy means the promotion and awareness of an organization or by it’s staff members. (1)
Employee Advocacy is about transforming your engaged staff and creating more promotion and sales. It gives better market efforts by creating better content.
Employee advocacy gives better engagement, more productivity and an increase in sales. A good advocacy will generate more leads, customer retention and brand exposure.
Employee advocacy helps in increasing the reach and is an effective tool on Linkedin
#3. Use of groups on social media
Social media groups are communities of professionals from different niches who come together to share their knowledge on social media platforms. These are mainly private groups for like-minded people with similar likes and interests.
Brands can learn a lot about their audience’s interests and behaviors and get feedback about their products in the group. These interactions can help build brand trust and loyalty and drive engagement. The group can help brands create better content for their social media pages. Having conversations with their customers will make them feel seen, heard and respected.
Groups can be a powerful tool on Facebook, Linkedin and Twitter.
#4. Stories
Stories of social media were first invented by Snapchat and then copied and amplified by Instagram and Facebook and recently by Linkedin and Youtube. Stories are the next best way to communicate on social media.
These virtual stories last for 24 hours and give people many opportunities to create different types of content which are recent in nature and let them express their thoughts in a creative way. They are more casual as compared to posts on the feed and hence give you a place to experiment.
The main advantage is that they are very short to watch which makes it easy for people to watch them on the go. Examples of stories can be behind the scenes, opinion pieces, editorials, podcasts and more.
#5. Direct interaction
Direct messaging allows individuals to connect instantly. It allows companies to connect with their customers directly by messaging. Messaging allows you to connect with the people you need digitally without meeting them in real life.
Businesses can communicate through direct messaging for order and product questions, feedback and queries. This helps your business to stand out from others by creating a more positive and meaningful customer experience.
Instagram and Linkedin are the platforms which give the option of direct messaging.
Conclusion
Above given trends are dominating social media in 2021 and will dominate beyond. Businesses need to adopt the trending features to have an engaging and effective social media strategy so that they can remain ahead of their competition.
References
5 Social Media Optimization Tips For Your Business
With businesses going digital, social media is an important digital platform that businesses can’t afford to miss in 2021. Proactive businesses have realized the importance of social media for businesses and have taken this opportunity. But today, being on social media is not sufficient. The business also needs to optimize their social media accounts, similar to using SEO (search engine optimization) to rank their website higher on search engines. Before diving deep into how a business can optimize its social media accounts, let’s first understand why it is important for a business to make this prerequisite effort!
WHY A BUSINESS NEEDS SOCIAL MEDIA OPTIMISATION (SMO)
Statista reports that “Globally, over 3.6 billion people use social media and the number is only projected to increase to 4.41 billion in 2025.”
Another insight shared by SproutSocial is that, after following a brand on social media, consumers engage with the brand in different ways, such as visiting the website or application or sharing/recommending the brand to family/friends. It has been observed that 91% of users visit the brand’s website after finding them using social media.
Backlinko reports that India has the highest percentage of people using social media for work-related purposes, i.e., 47%, followed by Canada and Australia at 31% and 30%, respectively.
It makes it pretty evident how aggressively businesses are moving towards using social media to grow themselves. A well-optimized social media account will help it stand out from the crowd and help meet its social media goals.
The key benefits of optimizing social media account for businesses are three-fold:
- Increase in visibility and reach of the social media account.
- Obtaining better ROI in terms of set goals- awareness, engagement, content reach, etc.
- Add value to social media plans.
SOCIAL MEDIA OPTIMISATION TIPS FOR BUSINESS
Here’s how a business can optimize its social media accounts to make the most out of it.
1. Profile Optimization
In order to generate profile visibility and drive high-value users to the profile, whether it’s on Facebook, Instagram, Twitter, LinkedIn, etc., it’s important to optimize the profile. The main areas where the profile needs to be optimized are:
- Username: The username needs to be consistent across all social media platforms to make it easy for people to search. With that, it should be professional, i.e., omitting the need to belong or having too many special characters.
- Profile Photo/Cover Photo: Profile photo preferably needs to be the logo of your business that is cropped well to the dimensions specified. Likewise, a cover photo is also important. The cover photo reflects your business’s products/services and gives a broader picture of your business.
- Bio/About: The bio/about section speaks to your audience directly. It needs to be up to date, talking about how your business can help the brand. The bio needs to have relevant keywords relevant to the business. It’s important to add a website link here to direct people to learn more about business.
- Contact Details: Contact details relevant to a business, such as mail id, contact number, and business address, should also be mentioned to optimize the profile.
2. Content Strategy Optimization
Businesses get overwhelmed when posting on social media due to the bucket of choices available to them. A well-optimized content strategy comes to the rescue. In order to optimize content strategy, the business needs to:
- Identify the right platform(s)
- Determine what content format works best- text posts, images, or videos
- Plan and execute consistent publishing frequency and volume of posts
An optimized content strategy can help the business stay structured and share content that aligns with the business’s goals. It also helps the business make the most of every social media platform.
3. Post Optimization
Every post is unique and has been shared, keeping a purpose in mind. Therefore, each post must be optimized. Posts can be optimized using:
- Captions: Captions need to reflect upon the post shared. Captions build the personality of the brand. The style of caption differs from business to business. Therefore, the business needs to identify its right style for captions. Another important factor for caption writing is the inclusion of relevant keywords to optimize the post.
- Call To Action: Call to action phrases help direct the audience to perform a desired action such as commenting, liking, sharing, visiting the website, etc. It’s important to include a call to action in the post to encourage the audience to take action and build two-way communication.
- Hashtags: Hashtags make it easier for users to find the content. It’s important to integrate relevant hashtags into the post. It helps in expanding post reach and driving new leads to the business. Hashtags, thus, need to be carefully researched to get the best results.
4. Optimizing Content Sharing
Content sharing schedule can depend on factors like- social media platform, posting frequency, and audience. What’s the point of content creation if it didn’t reach the audience? The audience isn’t always online. It’s therefore important to determine the time they are active the most and share our content accordingly. It’s also important to maintain buffer time in between the posts shared. Optimizing content sharing will help in reaching the audience at the right time and right place.
5. Monitoring Social Media Analytics
Social media optimization is not limited to optimizing profiles and content. It’s also important to monitor social media analytics to identify how the posts are performing and take care of deviations. Tracking metrics like shares, likes, retweets, mentions, etc., can help analyze the performance of content or business on social media in general. It can also help in building the content strategy in the future.
Here were a few but not limited to tips on optimizing social media and boosting their business. Social media is an integral part of a digital marketing strategy. If you want to make the most of your presence on social media platforms, Ecliqs Consulting is there for you.
Our social media experts are there to take your business to new heights with social media management and optimization strategies that work best for your business.
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REFERENCES
https://sproutsocial.com/insights/social-media-optimization/
https://www.webfx.com/blog/social-media/social-media-optimization-tips/
