Do you want to know what’s going on in the world of social media and stay updated about it?
In a short period of time, social media has managed to become a vital part of our lives. What began as a way for friends and family to remain in touch quickly evolved into a way for brands and companies to interact with their target audience through social media.
There are always upcoming and ongoing trends which can be seen on social media every year.
With Each year, social media trends keep on evolving as social media sites add new features and update their algorithms. The social media market is growing faster than every day, and we must be aware of the latest trends to stay updated and above competition.
Some of 5 social media marketing trends to incorporate in 2021 are given below:
#1. Influencer marketing
Social media today is dominated by influencers and will continue to do so for years to come. Humans prefer to buy products which are recommended by their known circle. Influencers have large social media following and when they recommend a product their followers tend to buy it. It is comparatively more economical to invest in influencers than running ad campaigns. Moreover it delivers good results. These are the reasons why influencer marketing is becoming more popular these days.
Companies are now working with a whole network of micro and niche influencers. These kinds of influencers get much higher engagement and don’t cost much. Companies are preferring this strategy over going for a single celebrity and spending too much money.
Influencer Marketing can be a very good strategy for Instagram.
#2. Employee Advocacy
Employee advocacy means the promotion and awareness of an organization or by it’s staff members. (1)
Employee Advocacy is about transforming your engaged staff and creating more promotion and sales. It gives better market efforts by creating better content.
Employee advocacy gives better engagement, more productivity and an increase in sales. A good advocacy will generate more leads, customer retention and brand exposure.
Employee advocacy helps in increasing the reach and is an effective tool on Linkedin
#3. Use of groups on social media
Social media groups are communities of professionals from different niches who come together to share their knowledge on social media platforms. These are mainly private groups for like-minded people with similar likes and interests.
Brands can learn a lot about their audience’s interests and behaviors and get feedback about their products in the group. These interactions can help build brand trust and loyalty and drive engagement. The group can help brands create better content for their social media pages. Having conversations with their customers will make them feel seen, heard and respected.
Groups can be a powerful tool on Facebook, Linkedin and Twitter.
#4. Stories
Stories of social media were first invented by Snapchat and then copied and amplified by Instagram and Facebook and recently by Linkedin and Youtube. Stories are the next best way to communicate on social media.
These virtual stories last for 24 hours and give people many opportunities to create different types of content which are recent in nature and let them express their thoughts in a creative way. They are more casual as compared to posts on the feed and hence give you a place to experiment.
The main advantage is that they are very short to watch which makes it easy for people to watch them on the go. Examples of stories can be behind the scenes, opinion pieces, editorials, podcasts and more.
#5. Direct interaction
Direct messaging allows individuals to connect instantly. It allows companies to connect with their customers directly by messaging. Messaging allows you to connect with the people you need digitally without meeting them in real life.
Businesses can communicate through direct messaging for order and product questions, feedback and queries. This helps your business to stand out from others by creating a more positive and meaningful customer experience.
Instagram and Linkedin are the platforms which give the option of direct messaging.
Conclusion
Above given trends are dominating social media in 2021 and will dominate beyond. Businesses need to adopt the trending features to have an engaging and effective social media strategy so that they can remain ahead of their competition.
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