Why is SEO important for business in 2021?
Search Engine Optimisation or SEO is the process of improving the website’s visibility to have relevant searches on search engines. Better visibility in search results makes the site attract the attention of the users.
Search Engines such as Google, Yahoo, Bing use technology to crawl on the web on different sites. They collect information about each site and then put them in an index. Further, the algorithm analyses the pages in the index based upon many different factors to determine the relevant sites that appear in a search result. The ranking factors for SEO can be keywords, unique content, appropriate length of content, image attributes, etc. Optimizing the site with SEO factors can facilitate crawling and indexing and help the site rank higher in search results. Unlike paid search ads, organic rankings on site can not be achieved on search engines. Therefore, it becomes important to optimize websites to rank higher in search results.
When it comes to Statistics, The first five Google searches on the first page account for 67.60%, while only 0.78% of Google searchers click on the second page. 70% of the marketers consider SEO more effective than PPC for generating sales. 51% of shoppers surveyed say they use Google to research a purchase they plan to make online. These are a few statistics to highlight the importance of SEO in 2021.
An effective SEO strategy can help the page rank higher and reach the right audience and increase website traffic when it comes to businesses. It can also help in getting conversions. Readout why SEO is important for businesses in 2021.
1. Increases visibility of a website
SEO, when done right, can help businesses increase their visibility on the website. It is the direct driver of improved visibility and impressions in the search results. Using the right keywords, adding backlinks from high domain authority websites, optimizing metadata on the site, and sharing unique content are among the few factors that can help the site increase visibility. SEO facilitates crawling and indexing, which helps in increasing the visibility of a website.
2. Increases website traffic
Organic search is crucial to a business. Search Engines contribute to a business’s visibility, and SEO can help users land to the site. SEO builds an online presence, increases website traffic, and helps the business to grow. The higher the website ranks, the more traffic the business shall receive. The first Google search result has a 28.5% click-through rate which falls down to 2.5% for the tenth search result.
3. Enhances user trust on website
SEO establishes the authority of content on the search engine by acknowledging parameters like unique content, quality backlinks, higher page ranking, and user behavior, which enhances user trust in the website. Sites that are indexed on the search engine are considered credible than the pages that aren’t. Quality SEO helps establish business credibility, gives exposure, and enhances its reputation.
4. This leads to a better consumer experience of the website.
SEO can help in improving the consumer experience and providing quality content to the consumers. It makes the content reliable through quality backlinks and the right keywords. SEO helps search engines in identifying the right sites that are helpful to the user. Website speed is another criterion that plays an important role. A slow website will have a high bounce and tends to distort the user experience.
5. Search Engines are not perfect, and if you don’t take relevant steps, your website will be ranked lower.
Search Engines need or, as we call, various conditions to identify site relevance. SEO enables the search engine to effectively judge its relevance and show the same in the search results. The better these conditions are satisfied, the higher the page ranks, which can help the business get website traffic, build credibility, and lead to conversions.
6. High website traffic would lead to higher conversions.
Conversions can be referred to the desired goal the site or business has. That can be enabling sales, subscribing to a service, increasing readership, etc. Quality SEO promotes high website traffic which in turn leads to higher conversions. High-engaging websites are bound to get a better conversion as they can gather maximum eyeballs.
Conclusion
SEO has become a critical component to the online success of businesses. Businesses who want to make sure of their strong online presence need to invest in SEO. Ecliqs Consulting provides the best SEO services for your business.
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References
https://backlinko.com/hub/seo/visibility
https://www.reliablesoft.net/what-is-search-engine-optimization-and-why-is-it-important/
https://vwo.com/grow-website-traffic/
Everything You Need to Know About Online Advertising
Online advertising, internet advertising, digital advertising- regardless of how you refer it as,has completely changed how businesses market themselves. Online advertising involves the use of online platforms in order to reach its audience and market the business/product/service. With consumers going online, online advertising has become the need of the hour. It’s important for business to reach its targeted audience where they spend their most of the time- on the internet.
With the world fighting the pandemic, online advertising has never been more important than it is today. Businesses that are successfully advertising their products/services online have a better edge surviving the economical consequences of the pandemic than the business that rely merely on traditional advertising channels.
Today being online is not sufficient for a business to survive. Yes, online presence gives an added advantage over offline presence, but it’s also important to make use of online presence and expand it. That’s when online advertising comes to the role. It has been observed that businesses are reluctant to invest in online advertising ignoring the benefits it delivers in a cost effect way.
Taking into account the case study of Chumbak for example, the brand was able to increase its sales by 35% in just three months in a small budget using Google ads for online advertising. Smart businesses today understand the importance of investing in online advertising and when done correctly, how it helps meeting the desired goals. It has also been observed that businesses that use social media for online advertising get a 129% higher conversion rate.
With so many options available- SEM (search engine marketing), display advertising, social media advertising and more, it can get overwhelming for one to pick out the right online advertising strategy.
Fret not! Ecliqs Consulting is there to help your business grow by leveraging the power of paid search and paid social media advertising. From Google Ads, Facebook Ads, Instagram Ads, Youtube Ads and LinkedIn Ads; we got you covered!
- GOOGLE ADS
Google Ads AKA Google Adwords is Google’s online advertising platform that works on PPC- Pay Per Click model. The platform offers online advertising using the Google Search Network and/or through Google Display network. Both the approaches work on PPC bidding system and shows the advertisement to users who are actively searching for the keywords that you have selected. When it comes to advertising budget, there is no minimum spending commitment and one can work up on their own suitable budget. Google Ads also offer to make changes to the ad campaign any time and offers to easily measure the impact of the ad.
- FACEBOOK/INSTAGRAM ADS
When it comes to online advertising, two most important social media platforms- Facebook and Instagram can not be left behind. Both the platforms had their sweet beginnings to be a platform for sharing social life through photographs and images and now have turned into an essential space for businesses to build themselves. Unlike Google Ads, Facebook and Instagram Ads are devoid of text based ads. There exists another difference between the two that is- Facebook and Instagram Ads show the ad to the users even before they are aware of their need to have the product/service while also capturing those who are interested. To understand the differences between the two in detail you can read- Google Ads vs. Facebook Ads: What’s the difference?
Facebook and Instagram advertising both are helpful to gain exposure, website traffic, generate new leads and to move current leads down the funnel. When used together, they have proved to give exponential results. Both platforms make the best use of their data to show ads to the appropriate audience. This adds to an added advantage since it enhances the chances to reach the right target audience. Advertisers also have the flexibility to allocate their budget based up on the results they are looking for and can change and monitor the campaign.
- YOUTUBE ADS
YouTube is the world’s second most popular website that draws more than 2 bn logged-in visitors per month. Ads can be discovered on YouTube in various ways. These can be video ads like- skippable in-stream ads, non skippable in-stream ads, video discovery or non video ads like overlays and banners. YouTube offers the PPC model where you only have to pay when someone chooses to watch at least 30 seconds or clicks on your TrueView ad. It offers setting up the budget that works for the business. Over the last two years, the number of small- and medium-sized businesses advertising on YouTube has doubled.
- LINKEDIN ADS
If you are looking to establish yourself as an influential business, LinkedIn is your go to platform. LinkedIn ads have the potential to take your business to the next level with its different advertising options. LinkedIn offers text ads, display Ads, email ads and video ads. Not only that, the ads can be targeted to specific users and targeted messages to LinkedIn-member inboxes. LinkedIn ads also help in reaching the right human resource one is looking for. From a business point of view, the ads are helpful in reaching the right audience in order to gain brand recognition and get noticed by experts in the field. LinkedIn follows the PPC model for advertising. The audience can be targeted based up on industry, geography, seniority and skills.
The choices to run an online advertisement are many. However what makes a successful ad campaign is how strategically the ad has been created and how it connects with people. Online advertising is no longer a trend but has now become the need of the hour. The internet has become a big space and to stand out and get the right eyeballs, it’s important for a brand to reach the right audience by using online advertising methods.
At Ecliqs Consulting, we understand and implement the ad strategy that works best for your business. Our team of seasoned digital marketers are there to help you grow your brand. Connect with us to leverage your business using online advertising services!
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References
https://www.disruptiveadvertising.com/adwords/what-is-google-adwords/
https://scalarly.com/marketing-book/introduction-to-online-advertising/
https://blog.hootsuite.com/linkedin-ads-guide
https://blog.hootsuite.com/youtube-advertising/
https://www.wordstream.com/blog/ws/2017/11/20/instagram-advertising
https://www.facebook.com/business/news/facebook-and-instagram-ads
Google Ads vs. Facebook Ads: What’s the difference?
Online Advertisements are a paid form of marketing where the advertiser pays to get noticed online. The two most popular forms of online ads are Google Ads (formerly known as AdWords) and Facebook Ads. These two are the giants of PPC advertising. Both are notable drivers for a business. Choosing between the two can be a task. The decision depends upon various factors – the type of campaign, budget, duration etc. The two ad platforms have significant differences to look upon. Let’s take a look at them.
What are Google Ads?
Google Ads, formerly known as Google Adwords, is an advertising platform that follows the PPC- Pay Per Click model. These advertisements are shown in the search results of Google or other platforms partnered by Google. Google Ads dominantly advertises advertisements to users who are actively searching for the product/service.
What are Facebook Ads?
Facebook ads can appear on different places like- Facebook Newsfeed, Instagram Newsfeed, Facebook stories, Instagram Stories, Facebook Marketplace etc. Facebook ads are passive, and the advertisement is shown to the user even if he/she does not intent to buy/avail the product/service.
Many factors distinguish the two. Check out the difference between Google Ads vs. Facebook Ads
- Targeting Audience
Targeting the Audience using Google Ads involves keywords. When a user from the target market searches for relevant keywords, the ad is displayed. On the other hand, Facebook ads are shown to the target market based upon their interests and online behavior.
- Buyer Intent
Google Ads are displayed to people who are actively looking to buy the service’s product or avail. When it comes to Facebook ads, the user may or may not intend to buy the product/service.
- Content
Google Ads are Text-based. Therefore, when it comes to Google ads, the text needs to be eye-catchy and should be able to convey the information shortly and simply. On the other hand, Facebook ads can incorporate content like graphics and videos, which are the primary driver of these ads.
- Purpose
The purpose differs in Facebook ads and Google Ads. Facebook Ads aim to introduce new business to the customers through passive targeting. Google ads, on the other hand, helps in identifying and reaching prospective customers. It helps the business in finding new customers for the business.
Online Advertising can instantly boost business by reaching out to the right people. Facebook ads or Google Ads are both beneficial to the business. It comes down to the goals you are setting to achieve, for building awareness- Facebook Ads are a great fit, but to obtain lead conversions, Google are worth it. Both advertising platforms, when used correctly, deliver positive results.
Get in touch with us for Online Advertising Services. Google Ads, Facebook Ads, LinkedIn Ads, YouTube Ads- we got you covered.
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Top 6 things important for SEO
People make more than 3 million searches on Google in a second, not to say about other search engines on any given day. More than 65% of searches are done on Google. Being on the front page of Google is important to land to your website/webpage. SEO is what makes it possible.
What is SEO?
SEO- Search Engine Optimization is the process of ranking high on a search engine in the unpaid results (organic listings). SEO enables an increase in the quality and quantity of traffic through organic search engine results. SEO improves the visibility of a site to increase its visibility for search results. Pages where SEO is done correctly, are more likely to draw attention and attract the user.
Organic search results are important to enhance a website’s performance. It also acts as a critical parameter in the buyer funnel, ultimately getting users to complete a conversion or engagement. Implementing a quality SEO helps deliver better information to the search engines so that it can be indexed properly and ranked in a better position.
What makes a quality SEO? Readout to know the top 6 things important for SEO.
1. Secure Website
Over 50% of Google’s front page organic search results feature secure websites. Websites having HTTPS – Hypertext Transport Protocol Security are better for ranking. HTTPS websites are secure and include a 2048-bit key that can protect the site connection through authentication and encryption. Secure sites. Users also prefer landing on secure websites over non-secure sites.
Secure websites offer encryption, ensuring that their identities are safe and information won’t be stolen. Data integrity is another benefit that a secure website offers, implying that the files will not get corrupted when transferring. Thus both the user as well as search engine give importance to website security. SEO done on a secure website fetches better results than SEO done on a non-secure website.
2. High Website Loading Speed
When it comes to accessing content on the internet (or even otherwise), people tend to derive results as quickly as possible. Website loading speed, therefore, is highly crucial to implement a quality SEO. Google has made page speed an essential ranking factor, which means that pages with better loading speed will be better than pages with a slower speed. The website loading speed can also affect things indirectly.
Slower loading pages can increase the bounce rate. It also affects the user experience. The user might not come back to your site, which can decrease the page views and conversions. A website with a high loading speed will, in turn, help in having a better user experience, increasing page views, increasing conversions and lowering bounce rate.
3. User-Friendly Interface
SEO is what brings the user to the site, and the User Interface makes him stay and visit back again. User Interface creates the first impression. It focuses on ensuring that the user has easy access to the website, whether it’s navigating through content, searching relevant content etc.
A user-friendly experience can help in retaining the customer. Not only that, it enables a lower bounce rate and higher conversion rate. A user-friendly interface also helps in gaining customer engagement. It is therefore important for SEO as it can contribute to the performance of websites on search engines.
4. Optimized Content
Optimized content focuses on ensuring that the content is audience-centric and involves unique content, keywords, meta titles, meta descriptions, backlinks etc. The content needs to be created and optimized as per SEO standards and needs, and optimized content can help gain visibility.
Without optimization, the content is just one of the millions of articles on the internet. Small practices such as writing optimized content title can help in achieving quality SEO.
5. Links To Social Media Platforms
Having links to social media platforms helps in increasing brand awareness. An increased brand presence will enable more branded searches on Google over time, making it easier to rank on branded keywords.
It also helps in content promotion as platforms like Facebook, LinkedIn, Twitter, and Instagram can be crawled by Google, which also helps link-building and boosted engagement through organic traffic. Driving engagement and click-through can impact SEO factors like website traffic, content engagement and backlinks.
6. Business Contact Details
Contact Details or Google calls it NAP- Name, Address, Phone Number are important for SEO. It acts as a huge Google ranking factor in local search results and Google Maps. Business details help build credibility towards users and search engine—loyal customers on a website help improve the page metrics leading to better search engine optimization.
These are the six crucial but not limited website necessities for better search engine optimization on-site. Our team of professionals can help you in optimizing your website for the top pages of SERP. Get in touch today!
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References:
SEO Made Simple: A Step-by-Step Guide (neilpatel.com)
What is SEO? Search Engine Optimization In Plain English (backlinko.com)
SEO Basics: A Beginner’s Guide to SEO (wordstream.com)
Internet Live Stats – Internet Usage & Social Media Statistics
