People make more than 3 million searches on Google in a second, not to say about other search engines on any given day. More than 65% of searches are done on Google. Being on the front page of Google is important to land to your website/webpage. SEO is what makes it possible.
What is SEO?
SEO- Search Engine Optimization is the process of ranking high on a search engine in the unpaid results (organic listings). SEO enables an increase in the quality and quantity of traffic through organic search engine results. SEO improves the visibility of a site to increase its visibility for search results. Pages where SEO is done correctly, are more likely to draw attention and attract the user.
Organic search results are important to enhance a website’s performance. It also acts as a critical parameter in the buyer funnel, ultimately getting users to complete a conversion or engagement. Implementing a quality SEO helps deliver better information to the search engines so that it can be indexed properly and ranked in a better position.
What makes a quality SEO? Readout to know the top 6 things important for SEO.
1. Secure Website
Over 50% of Google’s front page organic search results feature secure websites. Websites having HTTPS – Hypertext Transport Protocol Security are better for ranking. HTTPS websites are secure and include a 2048-bit key that can protect the site connection through authentication and encryption. Secure sites. Users also prefer landing on secure websites over non-secure sites.
Secure websites offer encryption, ensuring that their identities are safe and information won’t be stolen. Data integrity is another benefit that a secure website offers, implying that the files will not get corrupted when transferring. Thus both the user as well as search engine give importance to website security. SEO done on a secure website fetches better results than SEO done on a non-secure website.
2. High Website Loading Speed
When it comes to accessing content on the internet (or even otherwise), people tend to derive results as quickly as possible. Website loading speed, therefore, is highly crucial to implement a quality SEO. Google has made page speed an essential ranking factor, which means that pages with better loading speed will be better than pages with a slower speed. The website loading speed can also affect things indirectly.
Slower loading pages can increase the bounce rate. It also affects the user experience. The user might not come back to your site, which can decrease the page views and conversions. A website with a high loading speed will, in turn, help in having a better user experience, increasing page views, increasing conversions and lowering bounce rate.
3. User-Friendly Interface
SEO is what brings the user to the site, and the User Interface makes him stay and visit back again. User Interface creates the first impression. It focuses on ensuring that the user has easy access to the website, whether it’s navigating through content, searching relevant content etc.
A user-friendly experience can help in retaining the customer. Not only that, it enables a lower bounce rate and higher conversion rate. A user-friendly interface also helps in gaining customer engagement. It is therefore important for SEO as it can contribute to the performance of websites on search engines.
4. Optimized Content
Optimized content focuses on ensuring that the content is audience-centric and involves unique content, keywords, meta titles, meta descriptions, backlinks etc. The content needs to be created and optimized as per SEO standards and needs, and optimized content can help gain visibility.
Without optimization, the content is just one of the millions of articles on the internet. Small practices such as writing optimized content title can help in achieving quality SEO.
5. Links To Social Media Platforms
Having links to social media platforms helps in increasing brand awareness. An increased brand presence will enable more branded searches on Google over time, making it easier to rank on branded keywords.
It also helps in content promotion as platforms like Facebook, LinkedIn, Twitter, and Instagram can be crawled by Google, which also helps link-building and boosted engagement through organic traffic. Driving engagement and click-through can impact SEO factors like website traffic, content engagement and backlinks.
6. Business Contact Details
Contact Details or Google calls it NAP- Name, Address, Phone Number are important for SEO. It acts as a huge Google ranking factor in local search results and Google Maps. Business details help build credibility towards users and search engine—loyal customers on a website help improve the page metrics leading to better search engine optimization.
These are the six crucial but not limited website necessities for better search engine optimization on-site. Our team of professionals can help you in optimizing your website for the top pages of SERP. Get in touch today!
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References:
SEO Made Simple: A Step-by-Step Guide (neilpatel.com)
What is SEO? Search Engine Optimization In Plain English (backlinko.com)
SEO Basics: A Beginner’s Guide to SEO (wordstream.com)
Internet Live Stats – Internet Usage & Social Media Statistics
