8 tips for increasing engagement on LinkedIn for Businesses
Over 55 million companies and 740 million users are currently present on LinkedIn(source: kinsta.com). LinkedIn is the most preferred social platform for most B2B marketers. According to marketing charts, 86% of respondents say that they use LinkedIn more than any other social platform.
79% of the B2B marketers use LinkedIn to generate leads and about 94% of them distribute content using LinkedIn (source: LinkedIn). All these statistics show that LinkedIn is an essential platform for companies. Just being present on Linkedin is not enough, businesses need to drive engagement to be on top of the mind of their consumers. Moreover, high engagement shows that your consumers trust you as a brand and want to be associated with you.
So, here are 8 tips that will help you in increasing engagement on LinkedIn:
#1. Create and post a variety of content
Keeping in mind the interests of the audience, you should post a variety of strong content on the company’s LinkedIn page. Limit the promotional posts. Sharing industry updates will also increase engagement and will keep your page up to date with the industry trends. Keep a check on what the competitors are posting. Post images and infographics to make your posts more engaging. Asking questions can also help in getting a better engagement on the company page.
#2. Focus on growing your network
Having a large network on LinkedIn is necessary. A larger network means an increased number of likes and shares. Monitor interactions in industry-related groups. Add keywords to the page and update so that it starts ranking on SERPs.
#3. Proofread everything
As you know, LinkedIn is a platform for professionals. You can’t make silly mistakes while creating any form of content as it will harm the brand image. Grammatical mistakes in the text post make the post look unprofessional which leads to a downfall in engagement. And while you may be extremely good at proofreading, you should still use tools to check grammar and plagiarism.
#4. Optimize your profile for mobile users
According to omnicore, 80% of engagement comes from mobile users. This clearly shows that optimizing the content for the mobile user is necessary. Make use of photos and videos that look good on the mobile app.
In 2018, Google rolled out mobile-first indexing. This impacts your LinkedIn presence as both your articles and profile can rank in SERPs
#5. Adding link and Posting videos
According to LinkedIn, adding a link to your post doubles the engagement. Posting videos from YouTube increases the share rate by up to 75 percent. Also, keep in mind to engage with the users that are commenting. And also promote the posts that have important updates to reach connections outside your network.
#6. Engage with employees
According to LinkedIn, about 30% of the engagement comes from the employees. So make sure all the employees of the company connect with the company page and interact with it timely. Also, some of your selected members can invite their connections to the company page manually. Make your employees reshare the company page updates.
#7. Size of profile image and banner image
The size of the profile image should be correct and it should show the logo completely. The profile image is the same for all the platforms but you can have a customized banner for your LinkedIn page. Make sure both of them are rightly sized so that they appear professional on the page.
#8. Be consistent
Posting regularly is important to increase engagement on LinkedIn. Linkedin’s algorithm promotes business pages that post regularly. Most of the advisors and experts suggest 3-4 posts per day. According to Hubspot, the best days to post on LinkedIn are Tuesdays, Wednesdays, and Thursdays.
Summing up
LinkedIn is one of the most powerful professional tools. You can build and maintain your network with it. Following these tips will help in boosting your engagement on LinkedIn. Optimize your page for search results. Be consistent with the posts and keep a track of your success after implementing these tips.
References
- https://www.marketingcharts.com/industries/business-to-business-111025
- https://news.linkedin.com/about-us#statistics
- https://www.omnicoreagency.com/linkedin-statistics/
- https://www.postbeyond.com/blog/linkedin-company-pages-increase-engagement/
- https://www.socialsamosa.com/2017/09/boost-engagement-on-linkedin/
- https://wearesculpt.com/blog/grow-linkedin-company-page/
- https://www.linkedin.com/business/marketing/blog/linkedin-ads/get-proof-the-case-for-b2b-marketing-on-linkedin-infographic
- https://kinsta.com/blog/linkedin-statistics/
5 ways to write an SEO friendly blog
Writing a blog post that is well optimized for both reader and the search engine is a skill. It often gets time-consuming. Choosing the right topic for better engagement with the reader is an important part of writing an SEO blog. Use of the right set of SEO rules is important. It will help in getting higher rankings for the blog post.
According to techjury, nearly 82% of marketers notice a rise in SEO effectiveness in blogs. Optimizing your blog according to SEO rules is as important as writing high-quality content for it. A well-optimized blog with high-quality content will rank higher. Content quality should never be compromised.
But, the question is how to make an SEO-friendly blog?
Well, to answer that, we have these 5 ways to write an SEO-friendly blog.
Think first
Think thoroughly about the topic that you have selected before you start writing. Read several articles about digital marketing and search engine optimization.
Do a detailed analysis about how you are going to write the blog and what topics you’re going to cover. Understanding the goal of that particular blog post is also important.
Structure your blog
A well-structured blog makes the reader engaged. A structured blog will make the reader curious to read it fully. It also makes writing easier.
A well-structured blog should have:
- An introduction
- A body
- A conclusion
Adding these three sections to the blog makes it neat. The introduction guides the reader about what’s going to be there in the blog and engages the reader. The body has the main content and the conclusion sums up the entire topic. Structure helps in getting a higher rank in the search results.
Decide a title for the blog that’s SEO friendly
The title of your blog should include the keyphrase. Adding a key phrase to the title makes it rank high. The title should describe the whole content accurately. Use long-tail keywords in the titles. According to Seth Winterer from Digital Logic, about 50% of the search queries are of four or more words. Hence, long-tail keywords can make the page rank high in results.
The character limit should be 50-60 so that it appears without breaks in the SERPS. Make it intriguing enough to make the readers click.
Use headings, subheadings and keep the paragraphs short
Headings and subheadings make the blog well structured. But make sure you use them correctly as they are important for SEO purposes as well as readability. These headings and subheadings help Google in understanding the main topics of the blog. A report from Digitalducats says that the use of numbers in the heading can increase the clickthrough rate by up to 36%. It also doubles your social shares.
Subheadings create a pathway for the readers to go through the blog. It makes it easier for the reader to understand what’s written. Also, use some keywords in the subheadings.
Keep your paragraphs short. Longer paragraphs are tiring to read. A large number of people will read the blogs on mobile so it will be easier for them to read them. Also, short paragraphs give a sufficient amount of white space to the blog.
White spaces help the reader to navigate through the blogs. It also gives rest to the eyes of the readers. A short paragraph will help in better engagement with the reader.
Use keywords
Keywords play a very important role in getting a higher rank in the search results. A blog with sufficient keywords has a better possibility of ranking high. According to Advanced web rankings, 67% of all the clicks are gone to the top five links. So it’s important to make a blog rank high.
Search for keywords around your topic. Some writers do this before they start writing and keep them in mind while writing. And some prefer writing the blog first and then inserting the keyword where it fits perfectly. Use the Google keyword tool to search for your main keyword.
Don’t add keywords just for the sake of it, use them only when they appear natural. Also, avoid keyword stuffing. You should add keywords to the title, headings, subheadings, and conclusion.
Summing up
Search engine optimization is not that complicated. As discussed above, give yourself some time to think and structure your blog post. Add the right keywords and keep a grammar check. The headings, subheadings, and titles along with the keywords will help the blog post rank high and get a large number of views. So, go ahead and add these to your blog and create a blog worth reading.
References
- https://openvine.com/small-business-internet-blog/6-ways-to-optimize-your-blog-posts-for-seo/
- https://eternitymarketing.com/blog/how-to-write-seo-friendly-blogs
- https://yoast.com/seo-friendly-blog-post/
- https://www.google.com/amp/s/www.demandjump.com/blog/how-to-write-seo-friendly-blog-posts-a-step-by-step-guide%3fhs_amp=true
- https://www.plezi.co/en/10-tips-writing-seo-friendly-blog-post/
- https://optinmonster.com/seo-statistics/
- https://coschedule.com/blog/catchy-blog-titles
- https://www.digitallogic.co/blog/50-search-queries-four-words-longer-organic-search-digital-logic/
- https://techjury.net/blog/seo-statistics/#gref
- https://www.zerolimitweb.com/organic-vs-ppc-2021-ctr-results-best-practices/
- https://digitalducats.com/headline-strategies-improve-ctr/
5 Essential Elements of a Website that converts visitors into customers
Attracting people to your website is an easy task but that’s just the beginning. Once they are on your website, you need to engage and encourage them to explore it, ultimately turning them into customers.
So, let’s discuss the five essential elements of a website that converts visitors into customers.
Adding these five elements to your website will help you build a strong relationship with visitors.
Attractive and compelling web design
- When you are designing a website, you want to focus on the user. An attractive and compelling web design will help you in creating a good impression of your business.
- Focus on designing the website for the user first. It should be easy for the visitors to explore your website and engage in it. While designing, you should focus on giving the best experience to the visitor.
- Choose colors that align with your business.
Every color has its meaning. It’s important to understand the meaning of every color and the impact they are going to make on the visitors.
- Adding visual elements like videos, photos will make your visitors more engaged.
Noticeable and Contextual Call To Actions (CTAs)
CTAs or call to action buttons are designed to prompt immediate response. All high scoring websites make use of CTAs. CTA guides the visitors about what you want them to do. CTAs guide more leads towards conversion.
Example of some good CTAs are
- Login
- Sign up
- Get started
- Explore
- Learn more
Designing the CTA button
There is no specific color for CTA buttons. A high contrast CTA button will immediately guide the visitor where to click. There is no specific font.
Exit-intent pop-ups
According to Venture Harbour, Exit-intent pop-ups increase conversion by up to 5 to 10 percent. It is a popular lead generation tool.
These pop-ups engage the visitors when they are about to leave the website.
These pop ups make the visitors give some form of information. This information can be used later to convert the visitors into leads.
Also, you can offer some exclusive content in exchange for some information through these pop-ups.
Campaign specific Landing Pages
A landing page, as you can probably guess by the name, is the page that the visitor lands on. It is the first page that visitors see, so it has to be good. If you are running an ad campaign, you can decide where your ad sends the people. This is important because you are running paid ad campaigns so you want to send your leads to the most compelling page
Landing pages are highly unique and highly customized as they are designed keeping your target audience in mind. The landing page holds the audience by giving them the information that they are looking for. According to Search Engine Land, about 80% of the search traffic goes to the top 10% of the landing pages.
Quick loading pages
The loading speed of web pages matters a lot in converting visitors to customers.
Everyone wants to access all their required information quickly.
Faster pages are more user-friendly. It makes the experience of the visitor much smoother.
A recent report by Google shows that if a page is taking longer than three seconds to load,most of the users will close it and shift to another page or website. In 2010, Google announced that page speed will also be considered as one of the ranking factors for their search index. In 2017, Google announced that it will give more importance to page speed in its rankings.
Conclusion
Ultimately, the goal of adding the right elements to your website is to convert the visitors into customers. Adding these elements does not mean that the result will be instant. You need to test how these elements are converting. You might need to make some changes according to the response that you are getting.
You need to constantly monitor the performance of your website and make changes according to it.
You will need to make various changes in the design of the website, try various landing pages, make changes to the CTAs to be successful in converting the maximum number of leads into customers.
References
1.https://www.webfx.com/blog/web-design/examples-of-websites-that-convert/
2.https://www.leadfeeder.com/blog/how-to-convert-website-visitors-into-customers/
3.https://www.webfx.com/blog/web-design/beautiful-websites/
4.https://cxl.com/blog/call-to-action/
5 reasons why content marketing should be a part of any startup’s digital marketing strategy
In this era of ever rising competition in business it’s really necessary to market your business well. But traditional marketing techniques are expensive and may not be the best fit for your startup.
In order to sustain in the market you need to use modern techniques which are more economical on side and more impactful on the other
Digital marketing is the new trend. But not everyone gets it right. To make your digital marketing strategy successful, you should implement content marketing techniques.
Now you might be wondering what content marketing actually is.
Well, let’s find out
What is content marketing?
Content marketing is a strategy used to approach and attract an audience by creating relevant blogs, posts, videos, podcasts etc.
This approach makes the customer well aware of the brand and boosts your business when it’s the right time for the customer to buy what you are selling.
Getting started with Content Marketing
Follow these steps to implement a successful content marketing strategy.
- Identify Your Audience
Target audience should be the central point for your content. You should do a thorough research and make a content that is relevant to the reader. You should know about the priorities of the customers and their preferences as well.
- Choose the right format
You should choose the right format depending upon the business you are in and your audience. Ultimate aim is to provide value to your audience. For example if you want to explain a process, animated explainer video would be a good format. If it’s a niche your business is in, you might want to go for blogs.
- Make a team and assign tasks
Decide who is going to be in the team. Assign tasks to all the members. The tasks may include creating the content, proofreading and publishing. The team should be aware and responsible for the tasks they need to accomplish.
- Identify ways through which your content will reach the audience.
Determine how you will deliver content to the audience. For example you might want to deliver your content through emails, social media platforms or by just publishing on the website. If you choose social media platforms you need to think through which platforms are suitable for your business.
- Choosing a suitable schedule
Once you get all the above points right, you need to choose a suitable schedule to deliver the right content at the right time. The schedule should not be very hectic as it might be difficult to be consistent with it and at the same time it should not be very far fetched that audience leave the touch.
Not when we know how we need to go about content marketing, let’s understand why it is important for any business or startup to focus on it.
Here are Five reasons why content marketing should be a part of your digital marketing strategy
1. Builds trust and strong relationship with your target audience
A constant implementation of content marketing strategies helps you build a strong relationship with your existing and prospective customers.
When a customer gets some useful information and expert guidance from your source, they’re more likely to buy your products.
2. Competitive Advantage
Content marketing has always proven to work. It is the go-to technique for digital marketing.
It gives you a competitive advantage.
Content marketing helps you grow close to 30% more than the businesses not using it. (Source: Mailchimp) It helps you lead the charts and keeps you ahead of competition.
3. Makes your business more visible through SEO
By content marketing you create great content for your business which helps in ranking your website through SEO. This leads to higher visibility of your business leading to higher traffic to your website
4. Builds engagement leading to leads and sales
Content marketing increases engagement with the customer. It builds trust in the minds of a customer. Also the customer feels mentally connected to your content when they can relate to the issue highlighted. So when they are actually looking for the product they are likely to contact you as they know you. According to a recent study, businesses with blogs get upto 67% more leads. (Source: Mailchimp). Hence content marketing is likely to result in leads and conversions.
5. Make you more Organized
Content marketing requires a proper schedule with content ready in advance. This makes your entire marketing scheduled and organized. And a well organized and scheduled campaign is likely be successful
Summing up
Content marketing will help you reach the right customer at the right time and it will help build a brand image in the minds of the customers. They will be more likely to choose your products as your content has guided them to understand their needs. The trust build between the business and the customer over a period of time is likely to result in conversions when the customer is looking for the product you sell
Reference
