In this era of ever rising competition in business it’s really necessary to market your business well. But traditional marketing techniques are expensive and may not be the best fit for your startup.
In order to sustain in the market you need to use modern techniques which are more economical on side and more impactful on the other
Digital marketing is the new trend. But not everyone gets it right. To make your digital marketing strategy successful, you should implement content marketing techniques.
Now you might be wondering what content marketing actually is.
Well, let’s find out
What is content marketing?
Content marketing is a strategy used to approach and attract an audience by creating relevant blogs, posts, videos, podcasts etc.
This approach makes the customer well aware of the brand and boosts your business when it’s the right time for the customer to buy what you are selling.
Getting started with Content Marketing
Follow these steps to implement a successful content marketing strategy.
- Identify Your Audience
Target audience should be the central point for your content. You should do a thorough research and make a content that is relevant to the reader. You should know about the priorities of the customers and their preferences as well.
- Choose the right format
You should choose the right format depending upon the business you are in and your audience. Ultimate aim is to provide value to your audience. For example if you want to explain a process, animated explainer video would be a good format. If it’s a niche your business is in, you might want to go for blogs.
- Make a team and assign tasks
Decide who is going to be in the team. Assign tasks to all the members. The tasks may include creating the content, proofreading and publishing. The team should be aware and responsible for the tasks they need to accomplish.
- Identify ways through which your content will reach the audience.
Determine how you will deliver content to the audience. For example you might want to deliver your content through emails, social media platforms or by just publishing on the website. If you choose social media platforms you need to think through which platforms are suitable for your business.
- Choosing a suitable schedule
Once you get all the above points right, you need to choose a suitable schedule to deliver the right content at the right time. The schedule should not be very hectic as it might be difficult to be consistent with it and at the same time it should not be very far fetched that audience leave the touch.
Not when we know how we need to go about content marketing, let’s understand why it is important for any business or startup to focus on it.
Here are Five reasons why content marketing should be a part of your digital marketing strategy
1. Builds trust and strong relationship with your target audience
A constant implementation of content marketing strategies helps you build a strong relationship with your existing and prospective customers.
When a customer gets some useful information and expert guidance from your source, they’re more likely to buy your products.
2. Competitive Advantage
Content marketing has always proven to work. It is the go-to technique for digital marketing.
It gives you a competitive advantage.
Content marketing helps you grow close to 30% more than the businesses not using it. (Source: Mailchimp) It helps you lead the charts and keeps you ahead of competition.
3. Makes your business more visible through SEO
By content marketing you create great content for your business which helps in ranking your website through SEO. This leads to higher visibility of your business leading to higher traffic to your website
4. Builds engagement leading to leads and sales
Content marketing increases engagement with the customer. It builds trust in the minds of a customer. Also the customer feels mentally connected to your content when they can relate to the issue highlighted. So when they are actually looking for the product they are likely to contact you as they know you. According to a recent study, businesses with blogs get upto 67% more leads. (Source: Mailchimp). Hence content marketing is likely to result in leads and conversions.
5. Make you more Organized
Content marketing requires a proper schedule with content ready in advance. This makes your entire marketing scheduled and organized. And a well organized and scheduled campaign is likely be successful
Summing up
Content marketing will help you reach the right customer at the right time and it will help build a brand image in the minds of the customers. They will be more likely to choose your products as your content has guided them to understand their needs. The trust build between the business and the customer over a period of time is likely to result in conversions when the customer is looking for the product you sell
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