8 Tips for Increasing Engagement on LinkedIn for Businesses

Over 55 million companies and 740 million users are currently present on LinkedIn(source: kinsta.com). LinkedIn is the most preferred social platform for most B2B marketers. According to marketing charts, 86% of respondents say that they use LinkedIn more than any other social platform.

79% of the B2B marketers use LinkedIn to generate leads and about 94% of them distribute content using LinkedIn (source: LinkedIn). All these statistics show that LinkedIn is an essential platform for companies. Just being present on Linkedin is not enough, businesses need to drive engagement to be on top of the mind of their consumers. Moreover, high engagement shows that your consumers trust you as a brand and want to be associated with you.

So, here are 8 tips that will help you in increasing engagement on LinkedIn:

#1. Create and post a variety of content

Keeping in mind the interests of the audience, you should post a variety of strong content on the company’s LinkedIn page. Limit the promotional posts. Sharing industry updates will also increase engagement and will keep your page up to date with the industry trends. Keep a check on what the competitors are posting. Post images and infographics to make your posts more engaging. Asking questions can also help in getting a better engagement on the company page.

#2. Focus on growing your network

Having a large network on LinkedIn is necessary. A larger network means an increased number of likes and shares. Monitor interactions in industry-related groups. Add keywords to the page and update so that it starts ranking on SERPs.

#3. Proofread everything

As you know, LinkedIn is a platform for professionals. You can’t make silly mistakes while creating any form of content as it will harm the brand image. Grammatical mistakes in the text post make the post look unprofessional which leads to a downfall in engagement. And while you may be extremely good at proofreading, you should still use tools to check grammar and plagiarism.

#4. Optimize your profile for mobile users

According to omnicore, 80% of engagement comes from mobile users. This clearly shows that optimizing the content for the mobile user is necessary. Make use of photos and videos that look good on the mobile app.

In 2018, Google rolled out mobile-first indexing. This impacts your LinkedIn presence as both your articles and profile can rank in SERPs

#5. Adding link and Posting videos

According to LinkedIn, adding a link to your post doubles the engagement. Posting videos from YouTube increases the share rate by up to 75 percent. Also, keep in mind to engage with the users that are commenting. And also promote the posts that have important updates to reach connections outside your network.

#6. Engage with employees

According to LinkedIn, about 30% of the engagement comes from the employees. So make sure all the employees of the company connect with the company page and interact with it timely. Also, some of your selected members can invite their connections to the company page manually. Make your employees reshare the company page updates.

#7. Size of profile image and banner image

The size of the profile image should be correct and it should show the logo completely. The profile image is the same for all the platforms but you can have a customized banner for your LinkedIn page. Make sure both of them are rightly sized so that they appear professional on the page.

#8. Be consistent

Posting regularly is important to increase engagement on LinkedIn. Linkedin’s algorithm promotes business pages that post regularly. Most of the advisors and experts suggest 3-4 posts per day. According to Hubspot, the best days to post on LinkedIn are Tuesdays, Wednesdays, and Thursdays.

Summing up

LinkedIn is one of the most powerful professional tools. You can build and maintain your network with it. Following these tips will help in boosting your engagement on LinkedIn. Optimize your page for search results. Be consistent with the posts and keep a track of your success after implementing these tips.

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