August 2022

August 25, 2022by adminSearch Engine Optimization Uncategorized

Keyword Research Tips for SEO in 2022

To improve your SEO, you need to conduct keyword research often.

It’s a continuous procedure that may significantly affect your online lead generation and client acquisition efforts.

We guarantee that you will be able to make more informed decisions regarding your digital marketing strategy, tactics, and budget once you start using our keyword research recommendations.

But, how can you maximise the effectiveness of your SEO keyword research?

It’s possible that you’re already familiar with the basics of utilising Google’s Keyword Planner to obtain results for certain search terms. To help you optimise your website for search engines, we’ve compiled some advice from the experts on how to do keyword research.

But before we get into it, let’s quickly go over the fundamentals.

What is Keyword Research?

Through the process of keyword research, you may learn about the themes that consumers are interested in and the specific words you should use on your website and digital content by compiling a list of search terms and phrases that people really use when using search engines.

At its most basic, keyword research entails coming up with a list of the most relevant terms to employ in your content. You may then use keyword research tools like Google’s Keyword Planner, Conductor’s Searchlight, or SEMrush to learn how often people use those keywords and whether there are any alternate terms they might be using.

Although it may seem trivial, conducting thorough keyword research is a vital first step in boosting your website’s traffic and visibility online.

Why is Keyword Research Important?

Understanding how people are utilising search engines to locate your website, content, or items is the primary goal of keyword research. With that knowledge in hand, you’ll be better able to decide how to revamp your current website, what kinds of digital material to produce in the future, and how to produce them.

You may utilise information like the most searched-for keywords to help put your website in front of the people who are most likely to be interested in it. You need to know the keywords people are typing into Google to find your site.

When you conduct keyword analysis, you may see what elements of your site need improvement. It’s quite evident what has to happen with your website’s content if people are using Google to look for chocolate ice cream and your boutique ice cream brand doesn’t have a page dedicated to chocolate ice cream.

In addition, conducting keyword research can provide insight into the tone and style you should adopt for your material. Knowing whether users are searching for “what is X” or “where can I buy X” can help you prioritise what information to include when you’re making a page on X.

Properly optimising your website through keyword research is vital if you want to start using your digital presence to produce consumers, leads, and income for your organisation.

So, to put it plainly, investing in keyword research can benefit your company as it helps your content to:

get more exposure,
boost website traffic,
and increase business.

Having established the necessity of keyword research, we can move on to discussing how to conduct it in a way that yields useful results.

7 Keyword Research Tips To Boost Your SEO

#1. Know your audience

This is a crucial element of keyword research that is often disregarded. Webmasters and advertisers alike need to know their target demographics inside and out in order to select the most effective keywords for their sites.

It is important for marketers to conduct market research in order to better understand their target demographic. The first step in identifying the keywords most likely to bring clients to your site is to have an understanding of the themes that are important to those customers.

#2. Target long tail keyword phrases

Marketers should also select keywords that are highly targeted toward their target audience and niche (also known as “longtail” keyword phrases). In this vein, the word “training” on its own is so broad that it may be used to describe everything from athletic training to dog training.

It’s crucial to be particular in order to optimise content for the appropriate audience. Books on business-to-business sales training are far superior to general sales manuals. Lower levels of competition in search results for longtail phrases also increase the likelihood of higher page ranks in Google.

#3. Use different variations

Many free keyword research tools exist online today to aid marketers in making smart keyword choices. For instance, Ubersuggest is an amazing addition for any SEO content strategy as a terrific keyword recommendation engine. Simply by entering a broad keyword (“sales training”), marketers are presented with a plethora of keyword variants from which to choose (“sales training tips”, “sales training certifications”, etc.).

Online marketing guru Aaron Aders states that the number one criterion for SEO success is to use relevant phrase variations to broaden keyword portfolios.

#4. Identify areas of opportunity

The Google Adwords Keyword Tool is a second excellent free keyword tool. AdWords is Google’s pay-per-click advertising platform, but it may also be a great asset for natural search results. Marketers can analyse search volumes and determine which keywords give the best chances by entering a variety of phrases into the search field.

Marketers can get a sense of how popular specific terms are among competitive websites by looking at the statistics under “Competition” in the AdWords tool.

#5. Let keywords drive the content process

Optimising content after the fact is a common tactic in SEO content strategy (i.e. writing blog posts, then going back to find relevant keywords to plug in). This method also works in reverse.

After compiling a keyword list, marketers can use it to mine for untapped topics for future articles. In this manner, a focus phrase can be incorporated into the creation process from the outset, eliminating the need to waste time searching for appropriate terms later.

#6. Use different keywords to say the same thing

Marcus Sheridan, a well-known expert in content marketing, suggests that there is more than one way to approach SEO for a given goal. Sheridan, while updating the corporate blog for his pool business, decided to write a piece regarding the varying costs of various pool designs. Shortly after, he published an article discussing the cost of equivalent swimming pools.

Sheridan realised that search engines would treat “how much does it cost” and “what is the price” as separate keyword phrases, despite their seeming similarity. He improved the likelihood that clients would find his content via search by optimising it for both mediums.

#7. Leverage traffic analytics

Keyword research for SEO content strategies can really benefit from data analysis provided by technologies like Google Analytics. Marketers can learn what kinds of terms are bringing people to their site through an analysis of traffic patterns, and then create content that caters to those preferences.

Putting it all together

Using these advanced techniques for finding fresh keyword prospects, you can go well beyond the scope of standard keyword research.

Keep in mind that keyword research is only a small part of the whole SEO process.

Numerous other aspects, including keyword placement and site architecture, might have an impact on search engine optimization. You need to take care of everything, or you can just visit e-Cliqs Consulting where a team of experts will do it for you.

References

August 18, 2022by adminUncategorized Website Design

10 Things you must do for Website Maintenance

You’ve just spent a large portion of your hard-earned money on a new, user-friendly website designed to attract visitors. Whew! You won’t have to bother about website upkeep for at least a few years. Is this what you’re thinking?

If Yes, you’re wrong!

A website is a lot like a vehicle. That well tuned engine will freeze up and become nothing more than a large, costly ornament for your driveway if you don’t do routine oil changes. It’s just as pointless if you don’t take aggressive measures to manage your website regularly.

You don’t want to squander your money, therefore we are going to share with you 10 website maintenance activities that you should do at least once a month.

1. Analyse your site’s performance with Google Search Console/Bing Webmaster Tools

Search Console and Bing Webmaster Tools should be best friends since they will alert you to possible issues before they have a chance to wreck your internet marketing plans.

Search engines like Google and Bing may not properly crawl and index your sites if you have an issue with them. Is a nefarious rival attempting to get you punished by pointing a few thousand low-quality links to your site? In other words, did someone break into your site and introduce malware? When issues arise webmasters may get email and dashboard notifications from Google Search Console and Bing Webmaster Tools.

2. Review analytics

With the use of analytics, you can see issues as well as possibilities. An increase in traffic (along with an increase in conversions) may be an indication that your online marketing is working, while a decrease in traffic may be an indication that you have SEO issues. You may learn a lot about a visitor’s needs by following the journey they take to a page with a high bounce rate. Your clients’ interests will be shown by the pages that get the greatest traffic (visits, social shares, links, referrals, etc.).

Because the meaning of the same data might vary greatly from one firm to another, there is no one size fits all solution.

Because Google Analytics is both free and quite effective, We strongly suggest it.

3. Automated backup

If your website is wiped completely, you’re out of luck since most web servers don’t include automatic backups in their normal hosting plans. There will always be a reason to put off backing up your website by hand, so it’s better to have it done automatically. In terms of website upkeep, this is a critical consideration.

You can use different free and paid tools to automatically backup your websites.

4. Update WordPress and plugins

When we bring on a new customer and get into their admin area for the first time, we find a lot of outdated WordPress core and plugins. People seem to believe that making changes to their website only has to be done once but it’s not true. If not weekly, it should be done at the very least monthly due to the constant discovery of new security flaws.

Hackers acquired access to the Panama Papers using a plugin called Revolution Slider that they hadn’t updated, but you’ve already heard about it before. Even if the consequences aren’t as catastrophic as getting hacked, the possibility exists.

Furthermore, there’s no excuse for not performing frequent WordPress core and plugin updates. Everything may be modified with a few mouse clicks in your admin area.

5. Check for broken links

In addition to annoyance for visitors, broken links may have a negative impact on your website’s search engine rankings. Due to the fact that they can’t locate any pages on your site, search engine bots will devalue your site as a whole if this occurs often. If a credible site has a broken link, smart marketers will hunt for it and ask the site owner to connect to their page. As a result, losing key backlinks might be a result of broken links.

You could have:

Link with a typo
Moved a page and neglected to check other pages on your site for links to the previous location
Deleted a plugin that left links in your content or changed a picture with an image that has a different file name disabled
Provide a link to other websites or pages that are no longer accessible.

6. Multiple devices should be used to see the website.

To ensure that your website displays properly across various devices, do a quick test on the most important pages using many different web browsers, plugins, and script libraries before making any updates. (Desktop, laptop, tablet, and mobile phone.)

7. Check page speed

Your website performance may have been optimised immediately after your previous makeover, but you may have made some changes that have made it slower since then. To make sure it’s still loading swiftly, run it via Google’s PageSpeed Insights.

8. Test checkout process

Because the shopping cart, payment gateway, and any other plugins that are part of this procedure need to be tested on a regular basis for security reasons, it’s critical that you do a test transaction each month to ensure everything works as it should.

9. Test search function

Search functionality has been demonstrated to enhance visitor duration on site, but only if the results are useful. This is best tested by asking someone who is a good match for the target audience to run a few searches.

10. Update contact information

When clients can’t get in touch with you, they’re less likely to believe what you say. All contact information, including phone numbers, addresses, and social media connections, must be updated on a regular basis.

Final words

Keeping an eye on and maintaining your website is much like taking care of any other piece of company equipment. In order to remain relevant, your website has to evolve along with your industry and business. It will operate like a well-oiled machine as a result of these actions. Keeping your website up and running is simple if you stick to a routine and make a must-do list. As long as you put this effort, your website will be functioning at peak efficiency.

References

How video marketing helps in growing business

August 4, 2022by adminUncategorized

How Video marketing can help your business grow in 2022

Video content, if content is king, is the emperor of it all. According to Hubspot, video was the most popular type of content strategy last year, with blogs and infographics lagging far behind in terms of popularity.

It’s difficult to overestimate the influence videos have in today’s world, and your rivals are making the most of it. More than 87% of them make use of video in their marketing efforts (source:wyzowl.com).

The use of video in marketing is nothing new. Commercials on video have been around since the 1940s, when the first one aired during a Yankees game on a New York TV station.

YouTube was launched 65 years later. For $1.65 billion, Google bought YouTube less than a year after realising the power of videos in marketing.

Video marketing may help your business grow in 2022, and we’ll explain how in this post.

But first, lets understand what video marketing is all about?

What is Video Marketing?

Using video to advertise your brand, product, or service is known as video marketing. The objective is to reach, attract, and educate your target audience in order to nurture and eventually convert them into customers.

Marketing your business and products using videos is known as video marketing. As a result of video’s speed and simplicity, it may be more popular with viewers than textual information. Having a hectic schedule means that consumers may not have the time to read about new products or services. As a result, providing customers with high-quality video material is the ideal method to better explain your business.

7 Benefits of Video Marketing for your business

1. Higher Conversion Rates

WordStream estimates that including a video on a landing page can boost conversions by as much as 80%. Adding a video to an email can increase its open rate by 200 to 300 percent(Source:Forrester).

On your website and social media pages, viewers expect to see videos. Doing so is extremely likely to attract their attention. In less than two minutes, a video may propel a potential customer along the sales funnel.

2. Better Search Engine Rankings

For the past 15 years, Google has been stressing the value of video content. Your website’s search engine rankings will improve as a result. Videos, on the other hand, can assist you gain a 157% boost in organic traffic from search engines(source:Hubspot).

SEO experts may use videos to their advantage. They don’t immediately affect your website’s search engine rankings, but they offer it a greater chance of increasing them.

Dwell time — Google considers the amount of time a visitor spends on your website when calculating your page rank. Intense videos deter potential customers from abandoning your website.
Bounce rate — As a major ranking element, Google considers how long a visitor stays on your page. Videos that pique the interest of your potential customers keep them on your website longer.

3. Improved Customer Connection

Your company’s connection with consumers and the trust of potential customers can both benefit from the use of videos. It’s far simpler for the typical individual to establish eye contact with someone when they can see them talking directly to them.

A video is always better than black text on a white backdrop. The user, on the other hand, finds it more difficult to turn off the video than to turn off the text.

Videos are better at evoking emotions than any other media on the internet. Your voice, music, and facial emotions may all be used in your favour. This promotional tool might assist you in humanising your company’s image.

4. Impressive Brand Awareness

As part of your marketing strategy, videos are a wonderful way to increase brand recognition. Your company story, interviews with employees, and behind-the-scene footage may all be conveyed in a film.

You may do a better job of convincing clients that you share their beliefs by displaying films. A picture is worth a thousand words when it comes to promoting a brand. At the very least, video is worth twice as much.

5. Easier Journey Down the Funnel

YouTube’s popularity cannot be overestimated. If you want to reach your target demographic, you should consider using the platform to make purchases.

Because they give a genuine look at the product and an opportunity to see how it appears and functions in action, video reviews of products are becoming increasingly popular in today’s marketplace.

Making product videos available to customers directly from the website is another way to aid them in their purchasing choice. More than four times as many people would rather watch a video than read about a product according to animoto. Additionally, 20% of buyers may lose interest in the goods if there is no video description.

6. Improved Engagement

A video’s likelihood of being shared on social media is incredibly high. Text and picture sharing are outperformed by social video by a factor of 1200. User engagement is increased by 33% when videos are posted on a Facebook page. According to Mediapost, the open rate of your email may be increased by 13% just by mentioning the word “video.”

Word of mouth marketing is a great way to spread the word about your product or service. Aside from the fact that you’re gaining new customers, you’re also providing them the opportunity to become your brand advocates.

7. Better ROI

Nearly 90 percent of marketers feel video marketing pays off, according to a recent Wyzowl poll. An increase in ROI may have a significant impact on a company’s decision-making process because of the amount of money they spend on marketing.

If you take use of video marketing to its maximum potential, your campaign’s return on investment (ROI) will soar.

Here are some pointers to help you succeed with video marketing.

Be Genuine — Professional video production isn’t necessary for all promotional videos. A more authentic connection is made between the spectator and an amateur video, not the other way around.

Keep It Short — There is no need for a lengthy film to accomplish the task at hand. Longer videos drive viewers away. The vast majority of effective marketing films are no longer than 120 seconds long.

Converse — Direct your voiceover to the intended audience to make the video more engaging. In your communication, use the pronoun “you” to emphasise the importance of your message to them.

Optimise for SEO — All videos must be properly tagged, described, and transcribed for search engine optimization (SEO). Even if videos aren’t the most crucial SEO tool, when properly optimised, they may have a positive impact on the campaign’s results.

Focus on the First 10 Seconds — First 10 seconds of your video are an opportunity to grab the attention of a viewer and keep them engaged. As a result, make every one of them count. This brief time frame should be enough to address your client’s concerns and guarantee a solution.

Use Closed Captions — According to the American Press Institute, an estimated 85 percent of all videos on Facebook are viewed without sound. According to the same studies, many people are unable to focus on other tasks because of the sound. Additionally, closed captions make your films more accessible to those with hearing or vision impairments.

Summing Up

If a company incorporates video into its marketing strategy, it may clearly see a rise in sales. More significantly, video marketing is having a positive impact on both B2B and B2C companies of all sizes.

In other words, video marketing may aid you no matter who your target audience is or what your business’s goals are.