To improve your SEO, you need to conduct keyword research often.
It’s a continuous procedure that may significantly affect your online lead generation and client acquisition efforts.
We guarantee that you will be able to make more informed decisions regarding your digital marketing strategy, tactics, and budget once you start using our keyword research recommendations.
But, how can you maximise the effectiveness of your SEO keyword research?
It’s possible that you’re already familiar with the basics of utilising Google’s Keyword Planner to obtain results for certain search terms. To help you optimise your website for search engines, we’ve compiled some advice from the experts on how to do keyword research.
But before we get into it, let’s quickly go over the fundamentals.
What is Keyword Research?
Through the process of keyword research, you may learn about the themes that consumers are interested in and the specific words you should use on your website and digital content by compiling a list of search terms and phrases that people really use when using search engines.
At its most basic, keyword research entails coming up with a list of the most relevant terms to employ in your content. You may then use keyword research tools like Google’s Keyword Planner, Conductor’s Searchlight, or SEMrush to learn how often people use those keywords and whether there are any alternate terms they might be using.
Although it may seem trivial, conducting thorough keyword research is a vital first step in boosting your website’s traffic and visibility online.
Why is Keyword Research Important?
Understanding how people are utilising search engines to locate your website, content, or items is the primary goal of keyword research. With that knowledge in hand, you’ll be better able to decide how to revamp your current website, what kinds of digital material to produce in the future, and how to produce them.
You may utilise information like the most searched-for keywords to help put your website in front of the people who are most likely to be interested in it. You need to know the keywords people are typing into Google to find your site.
When you conduct keyword analysis, you may see what elements of your site need improvement. It’s quite evident what has to happen with your website’s content if people are using Google to look for chocolate ice cream and your boutique ice cream brand doesn’t have a page dedicated to chocolate ice cream.
In addition, conducting keyword research can provide insight into the tone and style you should adopt for your material. Knowing whether users are searching for “what is X” or “where can I buy X” can help you prioritise what information to include when you’re making a page on X.
Properly optimising your website through keyword research is vital if you want to start using your digital presence to produce consumers, leads, and income for your organisation.
So, to put it plainly, investing in keyword research can benefit your company as it helps your content to:
- get more exposure,
- boost website traffic,
- and increase business.
Having established the necessity of keyword research, we can move on to discussing how to conduct it in a way that yields useful results.
7 Keyword Research Tips To Boost Your SEO
#1. Know your audience
This is a crucial element of keyword research that is often disregarded. Webmasters and advertisers alike need to know their target demographics inside and out in order to select the most effective keywords for their sites.
It is important for marketers to conduct market research in order to better understand their target demographic. The first step in identifying the keywords most likely to bring clients to your site is to have an understanding of the themes that are important to those customers.
#2. Target long tail keyword phrases
Marketers should also select keywords that are highly targeted toward their target audience and niche (also known as “longtail” keyword phrases). In this vein, the word “training” on its own is so broad that it may be used to describe everything from athletic training to dog training.
It’s crucial to be particular in order to optimise content for the appropriate audience. Books on business-to-business sales training are far superior to general sales manuals. Lower levels of competition in search results for longtail phrases also increase the likelihood of higher page ranks in Google.
#3. Use different variations
Many free keyword research tools exist online today to aid marketers in making smart keyword choices. For instance, Ubersuggest is an amazing addition for any SEO content strategy as a terrific keyword recommendation engine. Simply by entering a broad keyword (“sales training”), marketers are presented with a plethora of keyword variants from which to choose (“sales training tips”, “sales training certifications”, etc.).
Online marketing guru Aaron Aders states that the number one criterion for SEO success is to use relevant phrase variations to broaden keyword portfolios.
#4. Identify areas of opportunity
The Google Adwords Keyword Tool is a second excellent free keyword tool. AdWords is Google’s pay-per-click advertising platform, but it may also be a great asset for natural search results. Marketers can analyse search volumes and determine which keywords give the best chances by entering a variety of phrases into the search field.
Marketers can get a sense of how popular specific terms are among competitive websites by looking at the statistics under “Competition” in the AdWords tool.
#5. Let keywords drive the content process
Optimising content after the fact is a common tactic in SEO content strategy (i.e. writing blog posts, then going back to find relevant keywords to plug in). This method also works in reverse.
After compiling a keyword list, marketers can use it to mine for untapped topics for future articles. In this manner, a focus phrase can be incorporated into the creation process from the outset, eliminating the need to waste time searching for appropriate terms later.
#6. Use different keywords to say the same thing
Marcus Sheridan, a well-known expert in content marketing, suggests that there is more than one way to approach SEO for a given goal. Sheridan, while updating the corporate blog for his pool business, decided to write a piece regarding the varying costs of various pool designs. Shortly after, he published an article discussing the cost of equivalent swimming pools.
Sheridan realised that search engines would treat “how much does it cost” and “what is the price” as separate keyword phrases, despite their seeming similarity. He improved the likelihood that clients would find his content via search by optimising it for both mediums.
#7. Leverage traffic analytics
Keyword research for SEO content strategies can really benefit from data analysis provided by technologies like Google Analytics. Marketers can learn what kinds of terms are bringing people to their site through an analysis of traffic patterns, and then create content that caters to those preferences.
Putting it all together
Using these advanced techniques for finding fresh keyword prospects, you can go well beyond the scope of standard keyword research.
Keep in mind that keyword research is only a small part of the whole SEO process.
Numerous other aspects, including keyword placement and site architecture, might have an impact on search engine optimization. You need to take care of everything, or you can just visit e-Cliqs Consulting where a team of experts will do it for you.
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