December 2023

In the ever growing digital world, simply creating advertisements does not ensure the success of a brand. Consumers are pampered, and competition is fierce. That is why advertisements must be intelligently positioned – at the correct moment and context, in front of the right audience. This is where the concept of “media buying” enters the marketing mix.

Competing for a piece of that attention may be exceedingly difficult for businesses, and organic advertising isn’t always enough. Media buying is a faster way of getting the brand word out to the correct people through a variety of media.

What is Media Buying?

In  layman’s terms, the process of acquiring ad space and time on digital and offline channels such as websites, YouTube, radio, and television is known as media buying. 

So you might be wondering what exactly a Media Buyer does?

Well, a media buyer’s purpose is to ensure that an ad campaign receives the most exposure in the target market while spending the least amount of money. Ad price negotiation and detailed research on ad placement venues are also required for effective media buying.

Now, Media Buying consists of two main types as follows:

1. Direct media buying: Direct media buying entails acquiring advertising space directly from individual media organizations, such as publishing houses or ad sellers.
   
   
2. Programmatic media buying: Programmatic buying is the process of acquiring digital adverts using an automated ad-buying platform. A media buyer will join up with a demand side platform (DSP) and provide campaign parameters rather than selecting a single media outlet. The DSP then uses real-time bidding to purchase ad inventory on an ad exchange or through an ad network.

The process of Media Buying

Wondering how media buying works in practice? The process has 6 key steps.

1. Review media plan: Examine your media strategy while keeping in mind the campaign’s target audiences, marketing goals, ad spend budget, key performance indicators (KPIs), and target media mix. Although the ad creative will not be finalized until later in the process, start thinking about what types of advertising you’d like to run. For example, if you intend to run video advertising, look for online newspapers that accept the format.
   
   
2. Target list: Create a list of potential media outlets, ad agencies, and ad vendors. If you’re considering both direct and programmatic placements, specify media buying platforms and cost.
   
   
3. Develop & send requests for proposals: By offloading some of the work to media outlets and ad agencies, an RFP (or request for proposal) can help you simplify the ad-buying process. Your RFP will include information about your advertising campaign, such as goals, target audiences, an estimated budget, KPIs, and a response deadline. Based on these exact aims, vendors will react with a bespoke campaign proposal.
   
   
4. Evaluate options and purchase media: Gather and assess RFP replies in a spreadsheet, grouping data elements such as technique, audience, cost, and expected KPI performance. After you’ve gathered your data, analyze choices and choose the most cost-effective set of ad placements, making sure that your media mix matches the parameters in your media plan.
   
   
5. Insertion Orders: An insertion order (IO) is a legal contract between an ad seller and the entity that is placing an ad. It will include the cost, run dates, add specifications, and (if relevant) information regarding KPIs. For each media placement, create and send an IO.
   
   
6. Track results: Monitor campaign performance data, such as click-through rates and conversions, and make changes to your creative assets as needed to improve outcomes. If your vendor guarantees particular performance measures (such as impressions), double-check that your campaigns meet their expectations.

Importance of Media Buying

To achieve results, strategic media buying employs digital and display advertising. Investigate what you can get for your clients and stakeholders by working with an experienced media purchasing team. Following pointers will help you understand the importance of Media Buying.

1. Reach out to your target audiences when it matters: You can ensure that your brand is visible to potential customers at the right place and right time by purchasing media, whether you want it to show on billboards or in their social media feeds.
   
   
2. Get higher ROI: Media buying is more than just a financial transaction for ad space. Media buying with wide networks can assist you in obtaining the best pricing for a brand awareness campaign or more leads.
   
   
3. Boost your visibility: Media buyers are knowledgeable of media buying trends, which allows them to determine appropriate ad placements that provide the most interaction at the lowest cost. Furthermore, they have the potential to affect commercial space availability and ad placements during key events. 

Tips and Tricks for effective Media Buying

Purchasing media is a time-consuming process. These pointers can assist you in increasing efficiency and optimizing your ad expenditure returns.

1. Plan KPIs: Ad performance comparison and tracking can be difficult. To make things simpler, choose ad placements that will allow you to successfully track the KPIs established in your media plan, and confirm how and when ad providers will send performance data. Then, schedule calendar reminders for each ad vendor’s reporting periods.
   
   
2. Leverage RFPs: One of the complexities of media buying is that each advertising provider organizes proposal information differently. Some will report cost per click, while others will show total campaign cost, and yet others will report cost per day. Similarly, providers may report an estimated amount of impressions, clicks, deliveries, or other campaign performance metrics.
   
   
3. Agencies: Experienced media buyers are employed by advertising agencies and media buying agencies. Some companies also provide media planning services. They can assist with media plan planning, vendor selection, and performance tracking, as well as provide feedback on ad creative or insights into underperforming campaigns. Because agencies acquire a huge volume of advertisements, they have more negotiation power than an individual media buyer.
   

With e-Cliqs, you don’t have to worry about anything!

At e-Cliqs we have a professional team of experts which will deliver exceptional results without you having to crack your head about!
Join hands with us to ensure results driven strategies!

Conclusion: While randomly placing adverts may work, strategizing first will almost certainly work better. If this is your first time working with a media buyer, don’t be scared to ask questions and make errors. Because one campaign ends, another begins, the entire operation is a learning experience.

Sip your coffee in silence and take your business to new heights everyday with e-Cliqs!

When you make an online purchase, what is the first thing you do? In an ecommerce world where customers cannot physically experience the products before purchasing, many customers turn their heads to the reviews section to get a rough idea about the product.

As online review sites have expanded, finding an opinion on just about anything is only a few clicks away! The proliferation of reviews has even gone so far as to shape how businesses are perceived online.

Studies show that an average customer is willing to spend 31% more on a retailer who has excellent reviews.

Negative reviews carry as much weight as the positive ones. It is possible that 2 people in 10 might have some complaints about the product. Some studies show that users spend five times longer on site when interacting with negative reviews.

Customers like to see lots of reviews. A single review with a few positive words makes up an opinion, but a few dozen that say the same thing make a consensus. The more reviews, the better.

Benefits of Ecommerce Website Reviews:

Here are some of the many benefits of reviews posted on your website

1. Drive Sales: Social proof refers to the psychological phenomenon in which people make judgments and decisions based on the collective actions of others. In this case, reading positive reviews from other people who made similar purchases drives confidence that buying a well-reviewed item is a good choice. In essence, people want proof from other consumers that a product or service is worthwhile, not just biased advertising from brands. Reviews are trusted 12 times more than other marketing materials, demonstrating that social proof is a powerful force.
   
   
2. Build Trust: While handling a product is the best way to gauge quality, reviews can be the next best thing for businesses that exist solely in the ecommerce space. Reading dozens of reviews that indicate good quality and services create an online reputation that customers can trust. In fact, customers are 63% more likely to trust and buy from a company with reviews.
   
   
3. Contributes to SEO results: Building an SEO-friendly web presence can take a lot of time and energy. Fortunately, customer reviews can further your mission without you lifting a finger. Most customers use keywords, like the name of the products, in their reviews, adding more content on the internet associated with you. That can benefit you twofold: your name is more likely to appear when web users search keywords related to your store, and they’re most likely to see your positive reviews.
   
   
4. Aid customer decision making: When purchasing online, the customer decision-making process becomes a lot more complicated. As such, most shoppers put a lot more time and energy into evaluating products, reading reviews, and comparing items with one another before pulling the trigger.

Reviews are key to the decision-making process, helping customers to get a better idea about the product, including material, size, and shape.

How to get more reviews ?

Ecommerce customer reviews have become such a crucial part of the DTC ecommerce process that marketers should gather as many as they can. 

Other than relying on customers, how can brands increase the number of reviews?

The answer is straightforward: simply ask. 

In fact, 70% of those asked will submit a review. Simply asking for feedback, whether on a checkout page, as a pop-up after making a purchase, or as an email or text request following confirmation of product delivery, may make a tremendous difference. 

One innovative technique to get more reviews is to create a review template that users may customize and publish under their own names. Review templates simplify the process of leaving reviews.

One more effective way of getting reviews is that brands can offer additional discounts to people who leave a review! In this way, brands get a review and customers get additional discounts! Win win for all!

Conclusion:

Customer reviews and feedback are just one part of the DTC ecommerce and post-purchase experience. e-Cliqs can help guide your brand through every aspect of successful ecommerce. We facilitate a faster, safer and smarter entry into Indian as well as global markets for businesses of all sizes through a powerful combination of technology and DTC ecommerce know-how. Contact e-Cliqs today to learn how your brand can partner with a true end-to-end DTC ecommerce.

Digital marketing has evolved into a crucial tool for firms seeking to reach their target audience and raise brand awareness. As a prominent digital marketing company in Jaipur, we realize how important it is to have a strong online presence in order to stay ahead of the competition. Influencer marketing on social media is one of the most efficient ways to accomplish this.

To gain the best outcomes from influencer marketing, it is critical to approach it with the proper plan. Here are some guidelines for brands to follow while engaging in influencer marketing:

Dos:

1. Set clear Campaign Objectives: Define clear and attainable objectives before embarking on an influencer marketing campaign. Having well-defined goals will guide your influencer selection and content approach, whether it’s to increase brand awareness, generate sales, or reach a new target market.
2. Research and analyze the influencers thoroughly: It is critical to find the ideal influencers for your brand. Conduct extensive study to ensure that their values coincide with the objective of your brand. Examine their demographics, engagement rates, and previous collaborations to see if they are a good fit for your campaign.
3. Establish authentic partnerships: Influencer marketing is most effective when influencers truly believe in your brand. Allow influencers the creative freedom to create content that resonates with their audience while effortlessly blending your brand’s objective to foster true collaborations.
4. Create diverse content: Encourage influencers to develop diverse and engaging content that is consistent with their personal style and the image of your company. To present a comprehensive image of your brand, blend Instagram posts, stories, videos, and blog content.
5. Measure and Analyze performance: Use relevant metrics such as reach, engagement, and conversions to track the performance of your influencer marketing programmes. Data analysis can assist you in understanding the performance of your campaigns and identifying areas for improvement in future cooperation.

Don’ts:

1. Rely solely on follower count: While an influencer’s quantity of followers is important, it is not the only element to consider. A large number of followers does not automatically imply a highly engaged audience. Look for influencers who have genuine connections and engage with their followers.
2. Overlook FTC guidelines: In influencer marketing, adherence to Federal Trade Commission (FTC) requirements is critical. To minimize potential legal difficulties and maintain transparency with their audience, ensure that influencers openly declare their affiliations with your brand.
3. Engage in one time collaboration: Long-term relationships with influencers can produce more substantial results than one-time collaborations. Building long-term relationships helps influencers to become genuine brand advocates, resulting in enhanced loyalty and authenticity.
4. Overlook micro influencers: While macro-influencers have a broader audience, micro-influencers frequently have a highly engaged and niche audience. Consider collaborating with micro-influencers, who can provide higher levels of engagement and authenticity.

Conclusion:

When done strategically, influencer marketing can be a game changer for brands. Brands can design effective campaigns that resonate with their audience and achieve real results by adhering to the dos and avoiding the don’ts of influencer marketing. Remember that the keys to unlocking the full potential of influencer marketing for your brand are honest partnerships, interesting content, and correct analysis.

Whenever you go to your favorite retail outlet, you are usually greeted by a friendly salesperson who is willing to help you pick the best product based on your requirement. They take into consideration your budget and solve any queries you may have during the process. In the end, you make a purchase and leave the store feeling happy, a satisfying offline customer experience.

Customer experience is the means by which a brand communicates with its customers at every step of the way during the buyer’s journey. As the e-commerce store continues to clutter, e-commerce shops need new ways to make their customers shop from them on an ongoing basis.Conversion rates can be boosted greatly by improving customer experience. In this article, we will look at 7 ways in which you can improve the customer experience for your Ecommerce store.

1. Personalized Email Campaigns: Email marketing remains a powerful tool for engaging existing customers. Create personalized email campaigns that cater to your customer’s preferences and purchase history. Send out recommendations, exclusive offers, and tailored product suggestions. A little personal touch goes a long way in retaining and converting customers.

2. Reward Loyalty with Loyalty Programs: Implementing a loyalty program is an excellent way to engage your existing audience. Offer points, discounts, or exclusive perks to customers who keep coming back. It not only improves retention rate but also makes your customer feel valued and important.

3. Interactive Content: Make your website a hub of interactive content. Incorporate quizzes, polls, and surveys to collect customer feedback and data. Engaging content keeps visitors on your site longer, increases their investment in your brand, and can even lead to impulse purchases.

4. Product Recommendations: Leverage AI and data analysis to provide your existing audience with product recommendations. Similar to what they’ve previously purchased or viewed can pique their interest and drive more sales. Display these recommendations prominently on your website and in your emails.

5. Social Media Engagement: Stay active and engaged on your social media platforms. Encourage discussions, share user-generated content, and host giveaways. You have to keep your customers excited about your brand so that they will be more likely to get converted into prospect customers and visit your website more often. 

6. Live Chat Support: Offer live chat support on your website to assist customers in real-time. Being readily available to answer questions or provide guidance can alleviate concerns and lead to more confident purchases. It also shows that you care about their shopping experience.

7. User-Generated Content (UGC): Showcase UGC such as customer reviews, testimonials, and photos of your products in action. This not only builds trust but also creates a community of like minded people  around your brand. Happy customers can be your best advocates, driving more sales through word-of-mouth marketing.

8. Push Notifications: Push notifications are an immediate and direct way to engage with your website visitors. Here’s how they can help:

• Timely Updates: Send real-time updates on product launches, promotions, and sales to your subscribers. This keeps your audience informed and engaged, driving them back to your website to make purchases.
• Abandoned Cart Recovery: Use push notifications to remind users about their abandoned shopping carts, offering incentives like discounts or free shipping to encourage them to complete the purchase.
• Personalized Recommendations: Send personalized product recommendations based on users’ browsing and purchase history. This increases the chances of cross-selling and upselling, leading to more sales.
• Flash Sales and Limited-Time Offers: Notify users about limited-time offers and flash sales, creating a sense of urgency and driving impulse purchases.

9. Retargeting: Retargeting: Retargeting involves showing ads to users who have previously visited your website. It’s a highly effective way to re-engage your existing audience. Here’s how it helps:

• Stay Top of Mind: Keep your brand in front of potential customers who have shown interest in your products but haven’t made a purchase. This reminder can lead to return visits and conversions.
• Personalization: Show tailored ads based on users’ past interactions with your website. This personalization can make them feel more valued and understood, increasing the likelihood of conversion.

10. Marketing Automation: Marketing automation allows you to create personalized and timely interactions with your audience. Here’s how it contributes to engagement and sales:

• Drip Email Campaigns: Set up automated email sequences that nurture leads and guide them through the sales funnel. Provide relevant content and offers to move them closer to conversion.
• Segmentation: Segment your audience based on their behavior, demographics, or purchase history. This enables you to tailor messages and offers to specific groups, increasing the likelihood of conversions.

Conclusion:

The market of e-commerce is constantly evolving according to the customer preferences which you can catch up for better customer engagements. Hope these tips will help you to increase your customer engagement.

Animated videos have grown in popularity, enthralling audiences with their visually appealing and engaging nature. Creating high-quality animated videos, however, is only the first step. It is critical to successfully promote your animated videos on social media channels in order to acquire the appropriate momentum and visibility.

In this comprehensive article, we will look at some of the techniques, tips, and best practices for promoting animated videos on social media and getting the greatest results.

1. Understand Your Audience: Before you start creating animated videos, it’s crucial to know your target audience. What appeals to them? What problems are they trying to solve? Tailoring your content to their preferences and needs will make it more shareable. Whether you’re creating content for kids, teens, or adults, understanding your audience is key.
2. Keep It Short and Sweet: One of the primary advantages of animated videos is that they can deliver a message quickly. People have short attention spans on social media, so keep your videos concise. Aim for videos that are 15-60 seconds (ideally less than 30 sec) long. This way, viewers are more likely to watch the whole video and share it with their followers.
3. Tell a Compelling Story: Great storytelling is at the heart of shareable animated videos. Craft a narrative that resonates with your audience. Whether it’s humor, inspiration, or problem-solving, a compelling story will capture your viewers’ emotions and encourage them to share the video to elicit a similar reaction in their friends and followers.
4. High-Quality Animation: The quality of your animation matters. While you don’t need Pixar-level animation, your videos should be visually appealing. Invest in professional animation software or hire a skilled animator if your budget allows. Smooth, eye-catching animation will make your content more shareable.
5. Add a Call to Action (CTA): Don’t forget to include a clear call to action in your animated videos. Whether it’s asking viewers to like, share, comment, or visit your website, a CTA encourages engagement and sharing. Make it easy for your audience to take the next step.

Summary

In this article we have discussed the best tips and strategies helpful for you to boost your animated video content on social media and acquire audience engagement like never before.

So, whenever you create an animated video, make sure to understand what your audience wants to see, keep it short yet informative and entertaining. Tell a compelling story to keep your audience hooked till the end and don’t forget to use high quality animation to gain more traction. In the end, add a compelling Call To Action to keep your audience engaged and interactive.

Online advertising is a competitive and dynamic industry that necessitates ongoing optimization and innovation. If you want to get the most out of your online advertising, you should leverage the use of Chat GPT. It can help you streamline your online advertising campaigns by automating, personalizing, and optimizing them. Here are some ways Chat GPT might help you streamline your online ads.

Improving Ad copy:

One of the most important components of a successful ad campaign is appealing ad copy that captures readers’ attention and entices them to click. Chat GPT can be an extremely useful tool in this regard. Chat GPT can develop interesting ad text that resonates with your target demographic by analyzing massive amounts of data and understanding user intent. It can propose compelling headlines, enticing descriptions, and effective calls to action, leading in higher click-through rates and better campaign effectiveness.

Ad Targeting:

ChatGPT can help you target your Facebook advertising to the proper audience using data and insights, boosting the likelihood of success and reducing wasted ad spend.

When it comes to optimizing Facebook advertising for success, data analysis is critical. It goes without saying that it is this expertise that distinguishes a marketer from the crowd.

However, data analysis is not a simple talent to master. Not only must one be familiar with data processing and collection, but also with statistical modeling, A/B testing, and data presentation. All of these are quite competitive.

Keyword Targeting:

Using the proper keywords ensures that your adverts are shown to the relevant people. Chat GPT can help you improve your keyword targeting by making keyword suggestions and growing your keyword list.

It can also create a wide range of relevant keywords that you may not have considered by studying user inquiries and search trends. It can identify long-tail keywords, semantic variations, and developing trends. This allows you to widen your keyword targeting and get more relevant traffic. Furthermore, Chat GPT can help you optimize your keyword bids. It can recommend bid adjustments to enhance your return on investment (ROI) by evaluating past data and understanding the relationship between keywords and conversions. 

It can discover high-value keywords that need higher bids and low-performing keywords that need lower bids. This degree of granularity ensures that you appropriately allocate your money and achieve optimal results.

Optimizing Landing Pages:

While getting traffic to your website is crucial, the ultimate goal of any marketing campaign is to convert that traffic into leads or customers. Chat GPT can substantially help you optimize your landing pages to increase conversions.

Chat GPT can assess your landing page content and make important recommendations using its natural language processing capabilities. It can make copy suggestions, indicate places for development, and provide insights into user preferences and trouble concerns. By following these suggestions, you may develop more convincing, user-friendly, and conversion-focused landing pages.

Chat GPT can also help with tailoring landing page experiences. It can dynamically produce landing page content personalized to each visitor by recognizing user intent and preferences. This tailored strategy boosts relevancy, engagement, and conversion rates.

Providing Valuable Insights:

It can discover emerging trends, market opportunities, and rival strategies by analyzing enormous amounts of data and understanding user behavior.

Chat GPT can help forecast future trends, predict user behavior, and recommend strategic changes. It can examine previous campaign data to detect patterns and optimize bidding techniques.

Conclusion

The future of AI in the Digital Advertising industry is bright, with the potential to greatly enhance the effectiveness and efficiency of advertising campaigns. AI technologies are rapidly evolving and becoming more sophisticated, enabling greater automation and personalisation of ad targeting and optimisation. As data and computing power continue to increase, the capabilities of AI in Digital Advertising will only continue to grow. With its ability to provide deeper audience insights, automate tedious tasks, and detect and prevent ad fraud, AI has the potential to completely transform the Digital Advertising industry in the coming years.