When you make an online purchase, what is the first thing you do? In an ecommerce world where customers cannot physically experience the products before purchasing, many customers turn their heads to the reviews section to get a rough idea about the product.
As online review sites have expanded, finding an opinion on just about anything is only a few clicks away! The proliferation of reviews has even gone so far as to shape how businesses are perceived online.
Studies show that an average customer is willing to spend 31% more on a retailer who has excellent reviews.
Negative reviews carry as much weight as the positive ones. It is possible that 2 people in 10 might have some complaints about the product. Some studies show that users spend five times longer on site when interacting with negative reviews.
Customers like to see lots of reviews. A single review with a few positive words makes up an opinion, but a few dozen that say the same thing make a consensus. The more reviews, the better.
Benefits of Ecommerce Website Reviews:
Here are some of the many benefits of reviews posted on your website
- Drive Sales: Social proof refers to the psychological phenomenon in which people make judgments and decisions based on the collective actions of others. In this case, reading positive reviews from other people who made similar purchases drives confidence that buying a well-reviewed item is a good choice. In essence, people want proof from other consumers that a product or service is worthwhile, not just biased advertising from brands. Reviews are trusted 12 times more than other marketing materials, demonstrating that social proof is a powerful force.
- Build Trust: While handling a product is the best way to gauge quality, reviews can be the next best thing for businesses that exist solely in the ecommerce space. Reading dozens of reviews that indicate good quality and services create an online reputation that customers can trust. In fact, customers are 63% more likely to trust and buy from a company with reviews.
- Contributes to SEO results: Building an SEO-friendly web presence can take a lot of time and energy. Fortunately, customer reviews can further your mission without you lifting a finger. Most customers use keywords, like the name of the products, in their reviews, adding more content on the internet associated with you. That can benefit you twofold: your name is more likely to appear when web users search keywords related to your store, and they’re most likely to see your positive reviews.
- Aid customer decision making: When purchasing online, the customer decision-making process becomes a lot more complicated. As such, most shoppers put a lot more time and energy into evaluating products, reading reviews, and comparing items with one another before pulling the trigger.
Reviews are key to the decision-making process, helping customers to get a better idea about the product, including material, size, and shape.
How to get more reviews ?
Ecommerce customer reviews have become such a crucial part of the DTC ecommerce process that marketers should gather as many as they can.
Other than relying on customers, how can brands increase the number of reviews?
The answer is straightforward: simply ask.
In fact, 70% of those asked will submit a review. Simply asking for feedback, whether on a checkout page, as a pop-up after making a purchase, or as an email or text request following confirmation of product delivery, may make a tremendous difference.
One innovative technique to get more reviews is to create a review template that users may customize and publish under their own names. Review templates simplify the process of leaving reviews.
One more effective way of getting reviews is that brands can offer additional discounts to people who leave a review! In this way, brands get a review and customers get additional discounts! Win win for all!
Conclusion:
Customer reviews and feedback are just one part of the DTC ecommerce and post-purchase experience. e-Cliqs can help guide your brand through every aspect of successful ecommerce. We facilitate a faster, safer and smarter entry into Indian as well as global markets for businesses of all sizes through a powerful combination of technology and DTC ecommerce know-how. Contact e-Cliqs today to learn how your brand can partner with a true end-to-end DTC ecommerce.
