How important is website loading speed for SEO and how can it be improved?
Considering how many potential clients, consumers, and audiences are always online these days, it’s essential for every company to have its own website. Customer patience is often low among digital users. It is becoming increasingly important for both user experience and SEO that websites load quickly.
A poor page load time has negative effects on user experience, bounce rate, search performance, and revenue as websites become more complicated and content-heavy. While there are many variables that contribute to how long it takes a page to load, there are also some simple changes that can make a big difference.
Google now uses page speed as a major signal for where a site will show up in the search engine giant’s unpaid, organic results. In this post, we’ll discuss why it’s crucial for search engine optimization to have a fast-loading website, as well as some strategies for doing so.
What is Website Loading Speed?
When someone visits a website, how long it takes for the page to load is an indicator of how quickly the content will be shown. Google has stated that the speed of a website (and individual pages) is an indicator utilised in its algorithm. Google can accomplish more in less time by crawling websites that load quickly.
The time it takes for a web page to load is a major factor in the site’s overall usability. The loading of web pages occurs incrementally rather than all at once. In addition, the properties of each page, the user’s browser and device, and the user’s Internet connection all affect how quickly a website loads. Fast-loading websites do better in several areas of marketing and search engine optimization.
There are a few distinct types of website loading times:
- After landing on a website, the amount of time it takes for you to view the first piece of content on that page is referred to as the First Contentful Paint (FCP) time. In most cases, web pages load each component one at a time, as opposed to all of them simultaneously.
- The time it takes for all of the code at the top and bottom of a webpage to load is referred to as the DOMContent Loaded (DCL) time. This is because the different components of a webpage do not load all at the same time.
- The moment in the timeline for loading a page that is indicated by the acronym LCP, or largest contentful paint, is when the page’s primary content has most likely finished loading.
Google will penalise websites that load extremely slowly (taking more than four to seven seconds for the page to become functional). This is due to the fact that after approximately three seconds, visitors begin returning to the SERPs to hunt for anything else. The Page Speed Insights (PSI) tool developed by Google divides the overall quality of the user experience into three distinct categories: Good, Needs Improvement, or Poor.
How to Improve Your Page Load Time
A slow website is annoying to everyone. As an indication for ranking, Google considers how quickly your page loads. In order for your website to show up in the search results provided by Google, you will need to optimise your page load time by adhering to the tips that are provided below:
- It is important to optimise graphics and video because they both slow down the loading time of a webpage and account for a considerable amount of the page’s total size.
- You can lower the size of your larger CSS, HTML, and JavaScript files by enabling compression.
- Utilize browser caching so that when a visitor returns to your site, the browser does not have to reload the entire page. This will save the visitor time.
- Utilize a Content Distribution Network, or CDN, to have several copies of your website stored at a variety of data centres that are located in different parts of the world.
- Reduce the number of redirects on your site because they force your visitors to spend more time waiting for the HTTP request-response cycle to finish.
How eCliqs Consulting helps?
Your website’s search engine rankings, client satisfaction, and conversion rate can all be negatively affected by a slow page load time. If your site is sluggish and unresponsive, it may be time to start fresh.
As one of the simplest methods to make a significant improvement to your site, page speed is often one of the first things we check while providing SEO services.
If you’re worried that your site’s performance is subpar or if you want advice on how to increase your page speed, don’t hesitate to get in contact with us.
Conclusion
Even though it could seem like a lot of additional work, the return on your time investment will be more than sufficient to justify the hassle. When customers know they can depend on your website to load quickly on any device, they are more likely to make a repeat visit, and an increase in loyal customers equals an increase in return visits. A quick loading website often leaves a good impression about your brand and customers also enjoy browsing through it.
References
How to Build a Powerful Influencer Marketing Strategy in 2023?
The importance of influencers and influencer marketing on social media is growing as digital marketing develops.Influencer marketing has quickly become an integral aspect of the marketing strategy for many brands. For brands to maximise the effectiveness of their influencer marketing plan, raise brand awareness, and connect with customers in 2023, they will need to adopt more nuanced influencer marketing methods.
Endorsing a product with just one famous person or social media influencer is a thing of the past. Rather, companies will need to find and collaborate with a wide range of influencers to effectively reach all of their target audiences.
Let’s define influencer marketing and then go on to the strategies.
What Is Influencer Marketing?
Influencer marketing is a type of marketing that focuses on using important influencers to spread a brand’s message to a bigger audience.
The utilisation of trust and credibility to reach consumers distinguishes influencer marketing initiatives from other forms of marketing. Consumers are more likely to trust influencer advertising than brand promotion in many circumstances.
The effectiveness of your influencer marketing campaigns is determined by the influencer marketing plan and strategy you adopt for your company.
Do you want to know which influencer marketing methods will be most beneficial to you? Here’s how you create a powerful influencer marketing plan in 2023.
Best Influencer Marketing Strategies for 2023
- Find Influencers In Your Niche
Influencers are essential components of any influencer marketing campaign. Using influencers in marketing is an excellent approach to promote your product or service in a more innovative manner.
Finding a type of influencer who complements your business aims and can be game-changing is thus one of your primary influencer marketing objectives.
- Define Your Goal
It is critical to identify your influencer marketing goals early in the planning stages of your partnership with influencers in order to execute successful influencer marketing campaigns.
Knowing what you want to achieve will guide your influencer advertising campaign, the type of material you should generate for effective influencer collaboration, and, most significantly, the metrics you will track at the end of your campaign.
Here are some objectives to think about for your influencer marketing plan:
- Building Brand Identity
- Brand Awareness
- Customer Loyalty
- Audience Building
- Engagement
- Lead Generation
- Link Building
- Sales
- Determine Your Campaign’s Content Strategy
Each social media site allows you to present content in a distinctive manner. Creating a content strategy based on the social media platform you choose is one of the finest practices for influencer marketing.
There are numerous content tactics you may use to achieve your brand influencer marketing goals, including as:
- Hosting giveaways
- Online contests
- Brand account takeover by influencers
- Giving discount codes
- Creating content in collaboration with influencers
- Curating video strategies
- Guest blogs
Video is an incredibly powerful and engaging medium for communicating important information to users. However, making a film that extols the virtues of your product or service would be ineffective. Instead, create an intriguing narrative around your brand to capture the attention of your target audience.
In order to solve their problems, 63% of consumers trust influencer messaging more than brand messaging. You must have faith in the influencer with whom you collaborate in order to publish the content that his or her audience prefers.
- Consider The Three Rs Of Influence
One of the most significant influencer marketing recommendations is to examine the three Rs of influence. Influence is made up of three parts:
- Relevance: A relevant influencer pushes material related to your company and industry. Their target demographic must be compatible with yours.
- Reach: Reach refers to the total number of people you may be able to influence through the influencer’s fan base. It’s vital to remember that a small audience can still be useful if it has a large enough following to support your goals.
- Resonance: An influencer’s ability to connect with a target demographic for your company. Not to beat a dead horse, but size isn’t necessarily a plus. If your audience isn’t interested in what you have to offer, then it doesn’t matter how many people follow you. However, influencers in specific subcultures may have a significantly more active and committed fan base.
- Leverage Micro Influencers
Micro-influencers are content creators on social media who have a relatively modest yet dedicated audience size of between one thousand and one hundred thousand people.
It’s common to find young people well-versed in technology among these influencers. These individuals are typically enthusiastic about their particular specialization and regularly publish high-quality content. Since they can reach a wider demographic than traditional influencers, they are an integral part of influencer marketing initiatives.
The popular watchmaker Daniel Wellington uses a wide range of “micro influencers” to promote their products.
They collaborate with bloggers and YouTubers and other social media stars to spread the word about their products. For the sake of driving sales and measuring return on investment, several micro-influencers promote Daniel Wellington by offering promo codes to their followers.
- Focus On The Right Platforms
There is no shortage of options for launching an influencer marketing campaign, but how do you know which one would work best for your company?
Instagram, YouTube, Facebook, Blogs, and Twitter were found to be the top five most essential social media outlets for influencer marketing in a poll conducted by Mediakix. Influencer marketing can benefit from each platform’s unique set of capabilities and advantages.
Consider the influencer’s audience, the content type(s) they often publish, the platform’s capabilities, and the platform’s Growth potential before making your decision.
- Give Influencers Creative Control
Once you’ve identified a suitable influencer to collaborate with, you may be tempted to provide them with a detailed outline of the material they’re expected to produce.
Using an influencer to promote your business has many benefits, including that your target audience is more likely to pay attention to the message since they already like or trust the person promoting it.
This means putting your faith in them and letting them handle communicating with the target demographic on their own. In order to stay ahead of the competition in the realm of influencer advertising, it is important to let influencers choose their angle, give them time to get to know your company, and encourage variation and originality.
- Be Aware Of New Platforms
New platforms appear regularly, making it difficult to determine which ones are actually worth your time and resources.
New media like Twitch, TikTok, Clubhouse, Discord, and dozens more facilitate interaction between influencers and companies and the production of original content.
To get the most out of your influencer marketing initiatives, it’s important to develop a solid plan before switching platforms.
- Turn Influencers Into Brand Ambassadors
Brand ambassadors are experts in their field who promote a company’s products and services in their local area and beyond. By participating in promotional activities like going to events and speaking on panels, they help get the word out about the brand to new people.
Sales can be boosted by having brand ambassadors act as role models for consumers and encouraging them to think positively about the company. A brand’s promoters might be either self-employed people or those who are compensated to spread the word about the company.
Unfortunately, influencer marketing sometimes requires a significant investment of time and resources and can be tricky to coordinate. Recruiting influential people to spread a brand’s message is a great way to cut down on these expenses, streamline the promotion process, and broaden the brand’s overall impact.
- Use Relevant Hashtags
What could be better than using trending hashtags to get your business out there?
How can you expect people to interact with your brand if it isn’t widely shared on social media?
An integral part of any effective Influencer marketing campaign is the use of trending, topical hashtags. The use of hashtags allows users to find others who share an interest in a particular topic or product.
Using hashtags that are more relevant to your company or items might increase interaction. Additionally, you should check that the hashtags you use are meaningful to the people you are trying to reach.
Make use of a consistent hashtag across all of your social media channels, and push your influencers to do the same. Hashtags that are both relevant and interesting are being used by many brands as an influencer marketing approach to improve the success of their campaigns.
- Make The Most Of Influencer Partnerships
Don’t pass up the chance to work together once you’ve created a rapport with a key opinion leader. Encourage people to get creative by asking them to make a video, share a Story, or add your product to a poll instead of just posting a photo.
Invite the influencer to your next event (physical or virtual) so they can cover it and spread the word. You can turn them into dedicated representatives of your brand by inviting them to work together on future endeavours.
- Use Employees As Influencers
Your own staff members may be one of your greatest assets in influencer marketing. If they are well-versed in the company’s culture and values, skilled communicators, and compelling leaders, employees can make a major impact through their words and deeds.
They can help your firm succeed by following the company’s objective and vision, leading by example, swaying the opinions of others on the team, and encouraging open and honest dialogue.
- Measure Your Campaign Results
It’s time to assess the success of your influencer marketing campaign.
Did you meet the objectives you set for your campaign?
How successful was your influencer marketing campaign?
Once your influencer campaign results are measured, you can improve on what works and adapt your approach for future efforts. Measuring the success of an influencer marketing program is critical for determining whether it was worthwhile to invest time and money in.
Monitoring key performance indicators (KPIs) can assist you in determining how well your influencers are performing and whether your campaign is fulfilling its goals.
Follower count, total reach, engagement rate, click-through rate (CTR), lead generation, and conversions are some of the most critical KPIs to track in an influencer marketing campaign.
- Be Genuine, Accessible, And Responsive
Individuals expect to be able to contact the people they follow and respect directly. This does not imply that you must answer every single comment, mention, direct message, and so on. Avoid being the type of influencer that merely tweets content links and never engages with their followers.
Making an attempt to appear approachable will help you get respect and visibility in your field. Even while social media is a fantastic tool for influencer marketing, don’t overlook the “social” aspect of it. Participate in the community and converse with your fans.
Conclusion
Influencer marketing can be used in a variety of ways to reach consumers in 2023. If you want to work with micro influencers or superstars, make sure you target the correct people and use influencer marketing strategies. You may build long-lasting relationships with your audience and increase revenue by utilising the best influencer marketing tactics.
How to Send Bulk Emails Free on Mailchimp?
A marketing campaign is a coordinated effort to disseminate a message to a target audience using several means (email, advertisements, etc.). An ordinary email in Mailchimp is a campaign sent to a large number of subscribers simultaneously. Using a checklist-style campaign builder, you can easily add contacts, select preferences, and format your message when composing a standard email.
Here, you’ll find information on how to use MailChimp for your standard email marketing campaigns.
Before you begin
Consider the following things before getting started with this procedure.
- Make sure you have an audience of email subscribers before sending. Bring in your contacts or create a signup form if you don’t have any subscribers.
- Before you send your first email, you should check that the domain is valid..
Setup an email
Here’s what you should do to make a bulk email.
- Click on the Create icon.
- Click the Email drop-down.
- Click Regular.
- Enter a campaign name and click Begin.
Once you click Begin, you’ll be brought to the editor where you can customise the site’s appearance.
Setup and design
The email builder in MailChimp is flexible enough to allow you to work on individual sections in any sequence you like, and then see the completed email in its entirety before hitting the send button.
Before hitting “send,” there are four mandatory steps you must take.
- In the To section, add your recipients.
- In the From section, add your from name and from email address .
- Add your subject line in the Subject section.
- Design your email in the Content section.
There will be a green checkmark next to each section as tasks are finished.
It’s also a good idea to double-check your monitoring settings and any other preferences you’ve made.
Add recipients
To choose your recipients, follow these steps.
- In the To section, click Add Recipients.
- In the Audience drop-down menu, choose the audience you want to send to.
- In the Segment or Tag drop-down menu, choose All subscribers in the audience, Group or new segment, or one of the available saved or pre-built options.
- Click Save.
Send to a custom segment or group
Use these instructions to target a specific subset of your audience every time you launch a campaign.
- Select the audience you’d like to send to from the Audience drop-down menu to send a campaign to a one-time custom audience.
- To create a new tag or group, select the appropriate option from the Segment or Tag menu.
- To reach a certain group, you must first create it. Create and Send to a Segment explains how to do so.
Exclude contacts from a campaign
By using the segment builder, you can choose specific contacts to not include in a campaign. To leave out a portion, substitute the antonym of the modifier that would be used to incorporate it.
For instance, you can use Signup Source to create a subset of your audience consisting solely of subscribers who subscribed using your hosted signup form.
The Signup Source segment is what you’d create if you wanted to filter out anyone who subscribed using your Hosted Signup Form.
Add from name and from email address
Follow these steps to add your from name and from email address:
- Click Add From in the form section of the email builder.
- Enter your from name and email address.
- You may be asked to verify the domain in your email address.
- Click Save.
Add subject
Follow these steps to alter your subject line and, optionally, your preview text:
- In the Subject section of the email builder, click Add Subject.
- In the Subject field, enter a subject line for your email.
- In the Preview text field, you can include a personalised message in addition to the subject line, which will appear in the inboxes of your recipients. It’s optional to fill out this section.
- Click Save.
Design email
Whether you’re a seasoned pro or just starting out, MailChimp’s campaign creation tools can help you create stunning emails. The new inline email builder is available with our tried-and-true drag-and-drop email creator.
Click Design Email under the Content tab to begin laying out your message.
The next step is to decide whether you’d prefer to use the Classic Builder or the New Builder.
To help you decide, we’ve outlined the many possibilities:
- Classic Builder
The many email template designs, shopping cart functions, and the Creative Assistant are all accessible from our traditional editor. Simple drag-and-drop content editing or complete code rewrites are also possible.
- New Builder
In a streamlined user interface, our new builder allows you to add and update information on your layout as you go.
When you send emails using the same editor more than thrice in a row, that editor will be set as the default. In the Account Details section, you’ll see a link to select or modify your default email creator.
Settings and tracking
Certain tracking features are activated automatically when you make a standard email. Email tracking, from opens and clicks to sales made through a linked storefront, is included.
Here’s how to change your tracking settings:
- Scroll to the Settings & Tracking section and click Edit.
- Check the boxes next to the tracking options you want to enable.
- Click Save.
Send campaign
Once you’ve finished filling out the To, From, Subject, and Content fields in the email creator, you’ll be able to send your message. That implies the time has come to send your usual email.
Scheduled sending is available with the MailChimp Standard plan and higher. Just head on over to your planning page to make any necessary adjustments.
Send will be activated if you are ready to send the email to your subscribers. After reviewing your campaign, you can approve the send by clicking Send Now in the Review Your Campaign box.
Winning Strategy for Animated Video in 2023
Across all sectors, video has emerged as the primary means of sharing information. Nearly eighty-five percent of businesses, according to a recent survey, employ video marketing.
Sales pitches, investment proposals, webinars, product demonstrations, online tutorials are just some of the many ways they’re put to use.
You are probably here because you need to create an animated video and are curious about the best strategy for doing so. Learn how to develop a plan for an animated video campaign with the help of this post.
Winning strategies for animated video
Understand Your Target Audience
Making an animated video that resonates with its intended audience requires some research about that audience. If you don’t know your audience, it doesn’t matter how great of an animated video you develop.
Learning about your target demographic is essential if you want to strike an emotional chord with them. Use real-world examples and terminology they’ll understand. The correct graphics can make a huge difference, and knowing your audience is a huge step in the right direction.
If you want your animated video to have an effect, you need to take the time to learn about your target demographic.
Outline Your Video Content Ideas
Once you’ve figured out ‘who’ is the video for, you can start brainstorming potential topics. Whether you’re working solo or with a team, you’ll need to have some answers ready at the outset of your content generation process.
To what end are you presenting this video? Can you describe the feeling you want your audience to have?
Which visual elements will most effectively convey your message in your video presentations? Your responses will help shape the ideas and concepts that go into the video.
Develop an Exciting Script
The next step, after finishing the prep work, is to compose a script for the video. This is essential if you want to generate animation online for free and still provide tremendous value to your viewers. The writing ought to have interesting and engaging parts for the audience.
Your animated video must be interesting whether it is live or online. A well-written script for your video will help you organise your footage and cut out any unnecessary parts. It’ll help you stay focused on your goals, too.
Make an Impressive Intro and Outro
Even if you put in a lot of effort into the meat of the presentation, you shouldn’t skip out on the opening and outro. Your presentation is only as good as the tone you establish in the introduction. Grab your listeners’ attention with a captivating opening.
The introduction ought to be snappy and to the point. When you’re finished, make your outro memorable. Don’t forget to drive home your presentation’s key points and use a call to action to get your audience involved.
Stay Professional
Please keep in mind that this is a professional animated video. Do your voice over with the utmost professionalism, making sure to utilise the right words and phrasing and to keep your tone and pace natural.
Keep appropriate video length
The video should not be too long or too short. Very long videos are not trending these days and it becomes difficult sometimes to drive the point in very short videos. The platform which you are targeting should also be taken into account while determining the length of the videos. The recommended video length platform wise is as follows – Instagram : 30 sec, Twitter: 45 seconds, Facebook: 1 minute, YouTube: 2 minutes
Final Thoughts
In closing, try to keep everything to a bare minimum. Try not to drown your readers in a sea of irrelevant details. Keep your design simple, with only the slides, scenes, pictures, and text that are absolutely necessary to get your point through.
Keeping your animated video straightforward and simple will make for more compelling viewing.
Types of Conversions Ads on Facebook
There are 2.9 billion people who use Facebook each month, ranging from college students and young professionals to seasoned executives and stay-at-home moms.
Even if your target audience hangs out there, free advertising won’t assist until you post anything of value. Spending all of your advertising money on increasing Facebook page likes won’t help, either.
Whether you own a tiny business or a multinational conglomerate, Facebook advertising should be an integral part of your marketing plan for a number of reasons.
What Types of Conversion Ads are there on Facebook
- Image ads
Facebook’s News Feed images are a great way to promote your business’s goods and services. Pick an engaging product photo to pique curiosity and drive clicks, or use a striking image to demonstrate your company’s unique character.
- Carousel Ads
Facebook’s carousel ad format allows you to feature up to ten photos or videos within a single ad, each with its own unique link in the News Feed. You may tell a more in-depth story about your company across multiple carousel cards, which gives you more room to showcase multiple products or provide additional information about a single product, service, or offer.
- Video Ads
Facebook’s video Ads in the News Feed is a great method to introduce people to your business or highlight a specific offering. Incorporate dynamic visuals and audio to instantly grab the audience’s attention and highlight the product’s distinctive qualities or the company’s history.
- Collection Ads
In order to facilitate the discovery, browsing, and purchasing of items and services from a mobile device in a visual and immersive manner, the collection ads in the Facebook News Feed can be utilised.
With a Facebook collection ad, you may expect to see a cover photo or video, followed by three individual product shots. When a user clicks on a collection ad, they are taken to an Instant Experience, a full-screen landing page designed to increase brand awareness and sales. Whether you’re making a storefront, lookbook, or customer acquisition Instant Experience, you may start with one of our premade templates or design something entirely new.
Tips for Creating Facebook Ads that Convert
1. Visuals and Copy Must Work Together
Facebook gives more weight to photos and videos than it does to plain text. Why? For the obvious reasons that it will be shared and will stand out in a feed. And with 65% of marketers saying that video advertisements get more hits than static ads, you should probably include video in your strategies.
The need for good copywriting remains high. You need to quickly and clearly convey to your audience what they can expect from visiting your site, and then gradually lead them there by providing them with something entertaining or useful. Artistry catches the eye, but it’s the copy that makes the sale.
2. Make Sure You Know Your Audiences.
Create content targeting specific demographics, such as those who have already purchased from you, those who are considering doing so, those who have purchased from you recently, and so on, depending on the Facebook module settings you use.
3. Include Your Value Proposition in the Image
By including your value proposition into the image, you can rest assured that people will pay attention to your Facebook ad as soon as they see it.
The value you bring to customers and why they should choose to do business with you rather than your competition should be outlined in your value proposition. Still, if you brag that you’re the best in the world, you’d better have some evidence to back up your claim.
4. Send Visitors To a High Converting Landing Page
Users of Facebook should not be sent to your homepage. Instead, you should make certain that you are driving people to a landing page that is pertinent to the ad and that reflects the tone and goals that are outlined in the ad.
5. The (Written) Bones of a Great Facebook Ad
- Headline – A brief summary of the services that you are providing. Consider this to be a call to action.
- Media – The image or video in your advertisement. This focus point entices onlookers to look closer.
- Description – Not available in all ad types, but it is an opportunity to offer more information about your product. It’s comparable to the meta description that appears when you search for something on Google.
- Post Text – The words above or below your image will typically be the first seen by your readers.
- Call-to-Action – Typically, calls to action like “Learn More” or “Shop Now” can be found on a button at the bottom of an advertisement. A sense of urgency should be created through your call to action.
Closing Words
If you want to make changes to your Facebook ads after they have already been published, you need to set up a regular strategy for assessing and analysing them. You’ll be able to fine-tune your campaign effectively once you have this data in hand. This is the first step in figuring out what works best for your situation. It’s possible that you’re spending money on the incorrect customers if you give up on your ad and lose focus.
10 Tips to Increase Followers on Instagram
Want more Instagram followers but don’t know where to begin?
Some Instagram users choose to purchase followers or boost posts in an effort to get more visibility; however, these strategies are short-lived and may even backfire.
Instagram has more than 2 billion active users on the platform at this time, making it the social media network of preference for sharing photographs and videos.
Therefore, marketing on Instagram and having a large number of followers may increase a company’s exposure and visibility, which is beneficial for companies that want to communicate with the customers they are trying to attract.
Here are 10 tips to increase followers on Instagram. Each of these methods has been proven effective, from boosting likes to uploading high-quality photographs.
10 Tips to Increase Instagram Followers
#1. Plan & set a Content Calendar full of great ideas
When we are developing amazing content, our primary focuses are on the concepts, the delivery, and the optimization.
When we upload photographs and videos on an Instagram account belonging to a company or brand, this shouldn’t be any different from the usual.
It is vital to set aside some time to think of ideas for engaging content that are in line with the seasons, the holidays, the future events that your company will be hosting, and (most importantly) your overall traffic and sales goals.
Although, you still have the option of being spontaneous with your posting whenever an idea strikes.
However, rather than rushing around in a panic to come up with content, you may stay ahead of the game by keeping a library of ideas and a (tentative) calendar.
In addition, the frequency of your posts should be determined by the nature of your company and might range from multiple times per day to multiple times per week.
So, plan your Instagram posts and keep to them.
#2. Only Post Well-Composed Images & Videos
When publishing on Instagram, companies should only use photographs and videos of the finest quality.
By high-quality, we mean shots that are perfectly clear and don’t have pixels. Instagram is, first and foremost, a place to share and view visual content.
Businesses are not permitted to use fuzzy or partially cropped photographs.
Naturally, it is not necessary for it to be up to the standards of National Geographic. It only needs to be brought into sharp focus. A lack of engagement and, worse, a loss of followers is the result of posting content that is not up to par.
#3. Experiment With Different Filters & Dimensions
Even if you run a business, there’s no reason you can’t experiment with different dimensions and filters to add some spice to your work.
Indeed, it is recommended that you use content filters.
The more creative and unique your photographs are, the more probable it is that individuals will share them and follow your account.
Downloading an app that edits images is another option for improving the look of your photos. Feel free to experiment with landscape and portrait layouts in addition to the standard square format.
#4. Use Instagram Analytics To Feed Your Persona Research
You’ll get access to statistics that reveal the times of day when your audience is most engaged if you sign up for a business account on Instagram (which is free).
Make the most of that information to decide when to post.
Instagram also provides demographic information on its users, such as their ages, genders, and locations, which can serve as a starting point for further exploration into your target audience.
#5. Tag People In Your Photos Who Interact With Your Brand
It’s possible to get noticed by those who aren’t following you by tagging relevant accounts so that they see your profile in their tagged feed.
If you own a fitness center, you might take a group photo of your Body Pump clients after class and share it online, complete with captions and tags. Then it will appear in every one of their tagged feeds.
The post will be seen by their followers, who will then know about your studio.
Nonetheless, this strategy can be applied to a wide variety of different company and brand profiles as well.
It’s nice to give credit where credit is due and to tag people in posts when appropriate. It will eventually lead to a rise in your Instagram following and potential business opportunities.
#6. Optimize Your Instagram Bio With Branded Hashtags & CTAs
When you are trying to find new Instagram users, it is essential that your Instagram bio include branded hashtags, a link, and a call to action.
In this section, visitors can know more about you and your brand to decide if they want to stick with you.
Try not to come off as spammy or desperate. You should introduce yourself and explain why your followers should stick with you.
Keep this part up-to-date as necessary.
#7. Ask Questions In Your Posts & Include CTAs
The best way to get people interested in what you have to do is to ask them a question or push them to take some sort of action at the end of each post.
CTAs consist of items like:
- Link in bio for further information.
- Double tap if you want to watch more videos like this!
- You may stay up to date by following us.
You can ask questions as well. This can help keep your audience engaged, demonstrate that you care what your audience wants to see, and provide your ideas for what to post in the future.
#8. Add A Link To Instagram To Your Website & Email
Make it easy for your current clientele to discover your Instagram by adding a button to your social media links or integrating material from the platform.
In addition to including a link to your personal Instagram account, you may include a link to your company’s Instagram account in your email signature.
You may also add your most recent Instagram photos and videos to your website by using a plugin.
This may be an excellent approach to market your new account to those who frequently visit your website, thus increasing the size of your following of potential customers.
#9. Run Contests & Campaigns To Increase Brand Reach
Contests and campaigns may be held once you have a solid following to draw in even more people to your page.
For example, by hosting an engaging Instagram contest, you may increase clicks to your website or purchases of your goods.
You can tell your followers to do things like, comment, or use a certain hashtag, or you can ask them to tag a friend.
#10. Look At What Your Competitors Are Doing
If you want to know how to obtain more Instagram followers, one good strategy is to examine what your rivals are doing and adopt some of their strategies.
By looking through their profiles, you can find new hashtags, influencers to contact, or other ideas to include into your own social media marketing.
Keep an eye on which of their postings are getting the most engagement, since it might give you ideas for your own profile.
Conclusion
Take advantage of these suggestions if you want an immediate increase in your Instagram following.
You should check your hashtags, use high-quality photographs, write compelling captions, and include a call-to-action button to your Instagram posts.
Youtube Seo – A complete Guide
With 500 hours of live-action and animated video published to the platform every minute, you may believe viewers won’t locate your videos. How will you attract clicks and deter others?
The answer to that is: With an effective SEO approach, just like on other search engines! That’s why we’re here.
We’ll show you how to optimise your YouTube videos for top rankings. You’ll understand YouTube keywords and content optimization after reading.
Research Your Potential Keywords
By conducting keyword research, you may find out what people are actually looking for. Fortunately, there are a few low-cost strategies you may employ on YouTube:
- Looking at the Search Suggestions
Yes, it’s literally that easy. It’s a good idea to base your SEO off of the most popularly used terms, which you can see by looking at the keywords YouTube suggests as you type. You may find out what people are interested in seeing more of on YouTube by selecting a wide keyword connected to your video.
- Visiting Related Channels
It’s always beneficial to examine the successes and failures of others. Our advice is that you investigate a channel that appeals to an audience not dissimilar to your own. Focus on the keywords and subjects that are generating interest from your target audience and avoid those that aren’t.
While you’re at it, take note of how viewers respond to the channel’s material in general (for example, are they more into animated or live-action videos? Is it more effective to provide them with information or to keep them entertained? In any case, this data can help you fine-tune your YouTube approach with little wasted time and effort, regardless of your focus on search engine optimization.
- Handling Google Trends
Google Trends is a great resource to use if you have a set of keywords in mind. This useful tool provides insight into the popularity of certain YouTube search terms. What’s even better is that, after a quick signup process, you can start using it for Google as well!
Choose Your Ideal Keywords
When you’re done with your investigation, you’ll have a long list of potential key phrases to choose from. Looking at them, you can tell that broad, general keywords far outnumber their more specific counterparts. It’s natural to want to go with what everyone else is doing, but you should give it some serious thinking before making a final decision.
You have to remember that most of the time those keywords are too broad. There are millions of results when you look for them online. That means there are millions of other videos vying for the same attention as yours.
Longer and more specialised search terms, or long-tail keywords, provide fewer results and thus less competition on the search engine results page.
It’s true that fewer individuals use those search terms, but you may turn that to your advantage. Using a long-tail keyword as the basis for your video will increase the likelihood that people searching for that phrase will find and watch your content. Although your potential viewers would be smaller, they would be more engaged since they would be more likely to watch your video.
Time to Put your Keywords to Work!
Once you have settled on the perfect set of keywords, it will be time to put them into action. In order for YouTube’s crawlers to understand the context of your videos, you should include your keywords in the video’s metadata. Let’s take a look at the factors that need improvement right now:
- The Title
You can choose whichever keywords you like for your title, but don’t forget to include your focus keyword.
Your primary keyword is the term used in the industry to describe the word or phrase that best characterises your video and the results of which you hope to rank well.
The truth is, the title of the video impacts your search engine optimization in more ways than one. It’s also a major role in your CTR, another important metric that YouTube uses to rank videos. Because of this, you should think of a title that will entice people to click on it.
- The Description
You may optimise your video description for search engines by including the terms you’ve selected in the text box provided. The YouTube crawlers will be better able to understand the context of your video and index it accordingly.
It also aids the audience in deciding whether or not to click on your video. After all, the first few words preview on the YouTube SERP, thus the beginning of your description might affect your video’s Click-Through Rate and, by extension, its SEO.
- The Transcript
Your video’s conversation and narration will be captured in a text file called a transcript. When will we learn? Because YouTube spiders can only read text but cannot analyse audiovisual information at this time.
Simply put, the words you use in your video can be used as keywords if you include a transcript of the video. This transcript can be written by a human, a speech recognition software, or both. An increased and more varied use of keywords is the end outcome.
Are you looking for a helpful hint from the pros? Use your target term within the first 15 seconds of your video to maximise the SEO value of your transcript.
Optimize Your Content for SEO
You may believe that optimising your videos for search engines is the last thing to do when launching a marketing campaign. It makes perfect sense, as search engine optimization (SEO) contributes to the video’s exposure in digital spaces like YouTube. While it may come as a surprise, a great search engine optimization plan for videos starts with the script.
An initial source of video concept ideas can come from doing keyword research. After all, the popularity of certain keywords suggests that people have an inherent interest in the subject, so reaching out to them by discussing it seems like a no-brainer.
Aside from keywords, there are other aspects of your video script that can affect your position in the YouTube search results page. Then, let’s take a look at them:
- The Script’s Length
Longer videos tend to rank higher in YouTube’s search results because they encourage viewers to spend more time on the site. Moreover, many people assume, reasonably so, that a lot of time and effort went into making a lengthy video.
It’s crucial that you understand how the length of your video impacts its position in the search engine results page (SERP), but you shouldn’t artificially lengthen it for the sake of SEO. Video metrics like watch-time, likes, and shares are all at risk if they are not engaged with, suggesting that SEO is not the only thing you should be concerned about.
- The Introduction
You can add this to the list of criteria YouTube uses to determine your video’s ranking: Audience Retention measures how engaged a viewer is with your video over the course of its entirety.
Having the majority of viewers stick around until the conclusion is the best case scenario. To be sure, that’s easier said than done. You just need to learn how to keep your audience gripped from the very beginning.
To hook them, you can directly or indirectly describe the benefits they’ll reap from watching the entire clip. Remember that people have clicked on your movie assuming that this value will be what they get based on the title, description, and thumbnail.
- The CTAs
An increase in views, engagement (in the form of comments, likes, and shares), and new subscribers should lead to a rise in the video’s position in the search engine results page.
Since you have no say over how viewers interact with your video, this YouTube SEO component is by far the most difficult to master. However, you may sway their choices by encouraging people to engage with your content in various ways such as commenting, liking, subscribing, and sharing. The inclusion of calls-to-action in the screenplay of your YouTube video is, thus, crucial.
A number of CTAs The answer to this question is highly context-dependent; nonetheless, 10- to 20-minute videos typically feature three calls-to-action: one at the conclusion of the video’s introduction, another at the midpoint, and a third at the end.
Closing Words
You may think that only established YouTubers, well-known brands, or funny cat videos have a shot at the top of the YouTube search results pages (SERPs). But the truth is that anybody can achieve that coveted position by employing the proper SEO strategies.
The first step is to aim lower and concentrate on long-tail keywords rather than broad ones. Certainly, you would be targeting a smaller subset of YouTube’s audience, but this subset would be actively seeking out your product or service. They’d be more likely to watch your video as a result.
10 Plugins to Make Your WordPress Website Attractive and Useful
Using plugins, you can greatly increase WordPress’s usefulness. Anything you can think of that would make your work with WordPress easier already exists as an add-on, whether it is a contact form, a heatmap, or a new visual editor. But what about attractive add-ons that improve the visual appeal of your website?
In this blog, we’ll define plugins and provide a curated list of the best ones for enhancing the functionality and aesthetics of your WordPress site.
What are WordPress Plugins?
Plugins allow you to extend your website’s functionality without touching a single line of code. With the help of browser plugins, WordPress extends its functionality in a variety of ways for its users. Plugins are often lauded among web designers because of the significant impact they have on improving a site’s overall performance.
They can change the look of your website and add features like dropboxes and forms for visitors to fill out. To further facilitate communication between the user and the website, these plugins can also have specialised social media buttons.
Listing all the plugins would take forever, so it’s crucial to zero down on the most pressing problem areas. Consider the Learning Management System (LMS) plugin, for instance, if you’d like to streamline a number of back-end processes, such as programme tracking, reporting, and distribution.
The following are some examples of essential plugins that you, as a website owner, should think about using:
- Security – There is an ever-increasing amount of cyber risks and breaches, making it imperative that all websites use WordPress security measures. Without the right WordPress security plugins, a website can easily be hacked, exposing sensitive data.
- Backup – To back up their data, WordPress site owners should also install a backup plugin. Despite a prolonged site outage, we can quickly restore service thanks to our offshore backups.
- Contact Forms – As far as plugins go, this is one of the best at turning readers into paying clients. Readers are more likely to stay on a website and make a purchase if they can use the contact form to ask questions or provide feedback. While there are several options for contact forms, many companies choose either Gravity forms or WPforms.
- SEO – WordPress’s SEO plugins are a terrific asset for increasing a site’s visibility in search engines, which is why they are so important for website content creation. Useful plugins for WordPress include SEO Press and All-in-One SEO.
Now that you have an idea about what WordPress plugins are, here are some plugins that will make your WordPress website attractive and useful.
1. UberMenu
What good is a website if it doesn’t have a well-designed menu that lets users easily traverse the various sections?
The UberMenu plugin was developed with this sort of intuitive menu access in mind. The very flexible and adaptive plugin provides seven primary menus and a number of drop-down menu choices to accommodate a wide range of preferences and requirements.
Notable features:
- Fully responsive and compatible with mobile and touch-enabled devices
- Easy to add images and descriptions
- Choice of 18 layout variables
- Google Maps
- Extensive user-friendly documentation
The WordPress menu system is already compatible with UberMenu, so you can get started right away designing beautiful menus.
2. Justified Image Grid: Premium WordPress Gallery
Displaying photographs in a grid might be challenging if you have images with varying sizes and orientations. The preceding illustration, however, shows how straightforward it is with the Justified Image Grid add-on.
The most notable features are:
- Retina-ready
- Right-click content protection
- Responsive gallery
- Gallery support for YouTube, Vimeo and self-hosted
- Special effects on-the-fly
- Video gallery support
3. Real3D FlipBook WordPress Plugin
If you’d like to provide your users with the same page-turning experience they’d find in a book or magazine, this layout manager is for you.
It’s a novel approach to web page design, and the main benefit of this WordPress plugin is that no additional plugins, such as Adobe Flash, are required. You may make your own dynamic pages with minimal effort and a lot of personalization options.
Notable features:
- Optimised for mobile
- Create flip-books directly from PDF files
- Font Awesome or Material Icons
- Responsive mode
- Light/dark skins
- 100% HTML5 (no Flash!)
It’s possible to customise the flip book’s layout for various devices. In addition to the usual two-page spread, mobile devices also make advantage of a single-page view that improves readability by eliminating the need to scroll horizontally, all while preserving the 3D page-flipping effect and shadows.
4. Video Gallery WordPress Plugin
The Video Gallery WordPress Plugin is an excellent choice among WordPress video plugins since it provides more functionality than most users will ever need.
This plugin can be adjusted in a wide variety of ways and is responsive, so it will look amazing on everything from a mobile device to a 5K monitor. Analytics are included, videos may be indexed and optimised for search engines, and advertising can be used to make money if desired. The whole shebang comes with the regular six-month support.
Video Gallery WordPress Plugin works with videos hosted on your own server, as well as videos hosted on YouTube, Vimeo, and Facebook.
Notable features:
- Subtitle support
- Stream from many sources
- Shortcodes
- Play from a specific point
- Iphone/Ipad compatible
- Easy to install
- Ultra-responsive
- Extensive admin panel
5. The Grid: Responsive WordPress Grid Plugin
The Grid is an excellent alternative if you’d like to use your WordPress posts to create a grid. It allows for a variety of post formats and is loaded with capabilities, including as:
Notable features:
- Up to 12 Instagram posts per grid
- Quick and easy setup
- YouTube and Vimeo streams
- WooCommerce integration
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6. Essential Grid WordPress Plugin
Essential Grid is a layout plugin for WordPress that can be used to create a grid for displaying your content, whether it’s blog entries, photographs, products, testimonials, social media streams, services, or anything else you can think of.
With this flexible grid, you may organise your WordPress site’s content anyway you choose.
The first step in entering data into a grid is deciding where to get that data. Then, you may modify the grid to your liking by picking a layout from one of three options, tweaking the number of columns, rows, and item spacing. Once that’s done, you can change the appearance even further by using one of many skins.
Notable features:
- Various animation styles available
- Widely varied content sources possible, including images, YouTube, and HTML5 self-hosted video
- Over 25 example skins included
- Responsive and mobile optimised
You may make your WordPress page more aesthetically appealing and interesting by using the Essential Grid plugin.
7. Media Grid
Media Grid is a fantastic page template plugin for WordPress, allowing you to effortlessly construct endless flexible, filterable, and paginated portfolios.
Make your own gallery arrangement and use a wide variety of media. The plugin provides extensive control over your gallery’s appearance.
Notable features:
- One-click grid cloning system
- Visual, drag-and-drop grid builder
- Ability to create grids using any public post on your website
- Unlimited layout-free portfolios
8. Templatera
Templatera is a WordPress template manager developed by the same people responsible for the WPBakery Page Builder. It allows users to create, manage, and assign access to templates based on the user role or content type.
Notable features:
- Edit content across templates from one central place
- Easy content reuse across templates
- Ability to import or export templates in XML format
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9. Sidebar and Widget Manager
The Sidebar and Widget Manager is a great choice if you’d want the flexibility of adding widgets wherever on your WordPress page.
The widget placement options are not limited to the sidebar and bottom of the page anymore thanks to this plugin; you can now install widgets anywhere within the page content area.
Notable features:
- Supports any kind of content
- Drag-and-drop grid manager
- Ability to display or hide any widget on any page
- Vertical or horizontal widget alignment
The Sidebar and Widget Manager plugin for WordPress makes it easy to add widgets to any part of a page, giving users a lot of flexibility in creating their own custom page designs.
10. DHWCPage
DHWCPage is a page content plugin for WordPress that can be used to design a WooCommerce page in any layout. The plugin, which necessitates the use of WPBakery Page Builder, is simple to set up and requires no coding knowledge.
Notable features:
- Display the product description and review separately
- Supports WooCommerce shortcodes
- Create a single product by category or product type
- Works with any theme
Wrapping up
The number of potential actions is overwhelming. Don’t forget that more is less when it comes to WordPress plugins. Your site’s load time could increase if you use too many, especially if they’re graphic ones like these. Don’t blindly click download on all of them; instead, give some thought to which ones would be most useful to your site and then download only those.
No matter which one you pick, your site will look amazing with these attractive plugins. We sincerely hope that you were able to use this collection to locate an aesthetically pleasing plugin that you will like using.
References
Influencer Marketing : A Must Have For Fashion Business
When compared to traditional advertising mediums like TV and magazines, fashion influencer marketing brings the runway to the consumer. Brands no longer need supermodels to promote their products; ordinary people can be the faces of effective social media campaigns.
The fashion business is changing the way it interacts with its clients. Now more than ever, we look to the real-life figures we follow on social media for motivation.
If you’re a fashion company looking to promote your items through influencer marketing, this is the perfect starting point for you.
What is fashion influencer marketing?
The use of people who are popular on social media for advertising has recently become the go to marketing strategy. Influencer Marketing is offering a fresh channel of communication between brands and consumers. Collaborations between influencers and the fashion industry’s quick fashion and high fashion labels are becoming increasingly common.
Having influential people (those with large online followings on social media platforms like YouTube, Instagram, and more) talk about your company is a great approach to get people talking. Often, all it takes is a single post to skyrocket your brand’s internet fame.
In an era where hundreds of millions of people use social media every day, influencer marketing is a great way to swiftly increase brand recognition and credibility. In contrast, each month Vogue magazine is read by 22.5 million people around the world(source: condenast).
Creative Strategies for Fashion Influencer Marketing
Depending on your brand’s needs and long-term objectives, you can choose from a variety of collaboration strategies with influencers. If you put some thought and originality into your marketing, you may make it truly stand out. Gains in popularity, interest, and sales for your business are the result of this.
Here are a few ideas:
- Product promotion: It is normal practice to provide fashion influencers a discount or free merchandise as part of a marketing effort. Then they create different combos to display your clothes and accessories on their blogs, social media, tales, etc.
- Promote sales with affiliate links: Have social media influencers promote your upcoming sale by posting about the deals and highlighting some of their favourite products. Motivating influencers to bring new clients to your brand by offering them a cut of the profits made through their affiliate links.
- Exclusive discount codes: Providing exclusive promo coupons to your most influential customers is a terrific strategy to boost sales and figure out who is sending the most people to your site.
- Have a social media takeover: Complete social media takeovers are a great alternative to the standard sponsored post. An influencer, for instance, may spend an entire day posting as your brand on Instagram. Provide the influencer with access to your social media accounts so they may post to your feed, Instagram Stories, and Instagram Reels to attract their followers.
Tips for a successful fashion influencer marketing campaign
Successful influencer marketing needs extensive preparation and analysis. Take into account these guidelines to ensure the success of your fashion influencer marketing strategy.:
Establish your goals for the partnership
Before going in, identify the goals for your influencer campaign. Why do you want to collaborate with a style influencer? Is your goal to have more people talk about your brand, increase your social media following, or make more money?
If you know where you want to go, you’ll also know what indicators of influencer relationship success to look for. It’s important to track the success of your campaigns to determine whether influencers are worth collaborating with again.
Find out what kind of campaign you want to run
At the end of the day, you need to think about what kind of marketing will assist you succeed. Do you believe a sponsored social media post will provide the best outcomes? Or, perhaps it would be more fruitful to run a contest or provide a special coupon code.
Find out what methods of influencer marketing work best for your brand by putting them through their paces. The idea is to constantly refine your marketing plan based on what you learn from your tests.
If you want your campaign to succeed, you need to pick the ideal influencers to work with
If you’re a company, you should constantly seek out influencers who have access to the kind of customers you’re trying to attract. A campaign won’t be successful if an influencer’s current followers aren’t interested in purchasing your goods. Don’t pick someone simply because they have a lot of fans. Influencers with a lesser follower count can still make for effective cooperation if they have a dedicated, engaged audience.
The importance of fairness and inclusion in your influencer partnership choices cannot be overstated. Your brand should use influencers from a wide range of demographics and physical attributes in every marketing effort to create authentic connections with consumers.
Wrapping up
In the past, fashion companies relied on celebrities to promote their wares, but now they turn to bloggers for more genuine product buzz. The use of influencers in marketing has increased brand awareness and sales, allowing businesses to generate a greater return on investment.
As a form of advertising, influencer promotion is here to stay. Get the ball rolling today if you want your brand to be talked about and recommended.
References
- https://www.unboxsocial.com/blog/influencer-marketing-for-fashion-and-lifestyle/
- https://www.affable.ai/blog/why-a-fashion-brand-must-use-influencer-marketing
- https://www.lexiconn.in/blog/content-writing/influencer-marketing-fashion-lifestyle-brands/
- https://thesocialshepherd.com/blog/social-media-strategy-fashion-brands
- https://www.condenast.com/brands/vogue
How Animated Videos are Created?
Even while everyone wants to develop animations, not everyone has the skills necessary to make them look like they were created by a pro.
You want your animated video to appear beautiful whether it’s for a content marketing campaign, a classroom assignment, an online instructional, or an e-learning course.
We compiled this blog to serve as a resource for anyone interested in developing an animated video that is both effective and polished. Here are some suggestions for improving your video production process.
Steps to create an animated video
Step 1: Plan ahead and prepare your content
The planning phase is one of the most crucial but often overlooked parts of making a video. The difference between mediocre and successful animated videos is a solid strategy.
Try to keep in mind your target demographic and your ultimate objectives while you plot out your strategy.
The first is, “Who exactly am I trying to reach?” Knowing your target demographic is essential for reaching them effectively. If you want to make an awesome animated video, you need to think about what your viewers want to see and what will get them to take action. Who are these people watching? So what makes you think they’d want to watch your video? I don’t see the point. Before you begin your creative process, ask yourself these questions.
The second thing you should think about when planning is, “What do I want to achieve?” Try understanding the purpose of your video? Is there something specific you’d like your readers to grasp, take action on, or become cognizant of? Make a list of these objectives, and write or edit with them in mind.
Step 2: Write your video script
Now that you know who you’re doing the video for and what you want to achieve, you can move on to the next stage.
Next, you should put together a script for your video. Writing the script can be far more difficult than creating the actual animation for some people.
When penning your script, keep in mind these four guidelines:
- Use first-person pronouns and a conversational tone when writing to your target demographic.
- According to a study, 20% of people will click away from your animated video inside the first 10 seconds(source: stadamedia). To that end, make sure your writing is memorable, interesting, and concise.
- Ensure that every word is scripted. Stay alert and plan ahead. With this method, you can save time in the editing process and have more finished products at the end.
- Wrap up your video animation script by inviting the audience to take the next logical step.
Step 3: The next step is to draw up a storyboard for your animated video.
Your script can be visually elaborated upon with a storyboard. A script is written text, while a storyboard complements the narrative with visual elements. You may have a good idea of how your animated video will turn out before investing a lot of time and energy into the process by drawing out a storyboard.
First, you should determine the most important parts of your animation. Include the relevant script segment in each scene, and then draw thumbnails in a rectangle adjacent to it to show how the scene will look in your film. Simple sketches will do just fine; there’s no need to be a graphic artist.
Storyboarding is the process of outlining your story for production. You need not provide exhaustive detail. Make sure it flows well with your story and is easily digestible.
For collaborative video projects, a storyboard is invaluable. It’s a great way to get people’s opinions on your video concept before you even start making it. You’ll quickly learn that big revisions to a finished animated video, say in response to unexpected criticism, could necessitate scrapping or redoing significant portions of the project. A storyboard, while time-consuming to produce, could end up saving you a lot of time in the long run.
Step 4: Animate your story!
Now that you have everything you need, you can use an animated movie maker to turn your ideas into polished video material, complete with animations.
Styling is important in any animated video. You should choose a theme that goes well with your brand and your logo. Choose colours that will blend well with your website. Give proper movements to props and characters so that they appear real.
Find an animation style you like and stay with it. A more engaging appearance is often displayed when there is a constant style.
Step 5: Add voice over and sound effects
A voice over makes it easier for the audience to understand what they are seeing in the video. It helps clear their doubts that occur while watching the video. Sound effects make it engaging. The right sound effect at the right time gives life to the video. So make sure you include an easy voice over with the right sound effects to make your video more engaging.
A few final words
Animated videos help you convey your message in an easy way. It’s easy for people to understand your point if it is done using an animated video. At e-Cliqs, we create high quality professional looking animated videos for our clients so that they can reach the maximum target audience and increase their brand awareness. Click here to begin.
