Just like your product, content marketing is all about addressing your customers’ issues via the material you generate and promote. So, when faced with a challenge, what is the first thing that many individuals do?

Google it, of course.

For some time now, Quora has consistently shown up near the top of search results when someone searches for a specific topic on Google. And if you’re seeing your consumers answering questions on Quora, it’s likely that this is the case for them as well.

In the meanwhile, what is this “Quora” all about? The fact that Quora is the largest Q & A platform in the world, with more than 190 million monthly active users, means that marketers have a huge potential.

And Quora’s beauty is that it has a wide variety of categories in which people ask and answer questions, so no matter what kind of company you’re operating, you can utilise it to increase your website traffic.

Quora can help you discover new content ideas and enhance your brand. However, just as with other marketing efforts in life, you must first use it and establish yourself as an expert in your field before you can reap the benefits.

So, why do you need a Quora marketing strategy?

There are roughly 40 million users using Quora in the United States alone each month. That’s a large and active community of people looking for information. There are a slew of compelling reasons for marketers to consider using this strategy:

• Thousands of people will see your name and your brand.
• There are a number of ways you might demonstrate your knowledge on the subjects that are most important to you
• You may learn a lot from people in your business, as well as from influencers, clients, and other stakeholders.
• People may have queries about your product or be looking for answers in your sector, in which case you may assist them.
• As a marketing research tool, you may ask  questions yourself.

In addition to all of the benefits Quora provides, there is one more benefit that occurs outside of Quora.

Writing on Quora gives you a decent possibility of getting noticed on big media outlets like Forbes. To explain this, a number of prominent media outlets are now sourcing information directly from Quora and repurposing certain responses as content on their websites.

Here are 7 Ways in which Quora can help you  grow your business

• Creating Leads

It’s not impossible for a new product to get noticed and generate income. Quorans have commented that the site is a wonderful place to find new clients. Direct results are also possible, provided you do not go overboard with your advertising.

• Building a Community

Creating a personal brand is a top priority for the majority of experts. Using Quora as a bridge between the startup team and its customers is a great way to connect the dots between the two groups. You may use a feature called “Spaces” on Quora to organise your answers.

• Reality Check

On Quora, you may participate in a virtual round table conversation. Even if you are certain that a specific way is the best, you may be exposed to a new viewpoint or learn about a solution that is more adaptable to diverse circumstances. Use it to confirm your ideas and obtain some helpful feedback from others every now and then.

• Organic Positioning

Many Quorans joined the site after seeing relevant questions in their Google search results on a daily basis. For many searches, Quora ranks well. This means that your material may be seen by your target audience without you having to pay for advertising.

For the most part, people come to Quora for the home feed, email digest, and the most popular answers to all of the site’s questions. According to an algorithm, questions containing dozens or hundreds of answers are sorted in a logical manner.

• Partnerships

Quora is a great place to meet new people, find service providers, and hire employees. They are more inclined to be open and talkative when they live in a thriving community. A person’s past replies make it easy to assess their current behaviour, habits, and outlook on life.

Quora is a popular source of information for certain individuals. If they’ve been watching you and you’re familiar with them, it’s conceivable that they’ll be able to help (or feel like following back out of courtesy). As a matter of fact, they should begin reacting immediately.

As soon as you’ve signed up, you can also link your Facebook and Twitter accounts and start following people you know from those networks. One of the most common ways to get someone to join for a hundred followers is by using this method.

• Learning From Others

Businesses have to deal with everything from product development and strategy to marketing and sales to team growth and recruiting—and they have to do it all. There’s a lot to learn if they haven’t been building businesses for 30 years already. Quora’s collection of valuable questions has a wide range of opinions stated throughout those relevant topics.

• Increased Exposure

Occasionally, responses are sent out through Quora’s newsletters. According to how many people have engaged with the platform, your comment might be seen by tens or even hundreds of thousands of people. Dozens of answers are reprinted in major media outlets every few weeks.

Final Thoughts

Your brand or company may benefit greatly from Quora Marketing. For many companies, Quora marketing is a more effective way to get their message out to a wider audience. Use Quora to find experts in your field. Your customers’ thoughts and needs may be gleaned via question and answer sessions. If you’re having trouble writing and need to update your blog, your Quora marketing strategy will come in handy.

References

• https://www.centresource.in/blogs/harness-the-power-of-branding-with-quora
• https://www.itinfogroup.com/how-to-use-quora-for-business-growth/
• https://www.crazyegg.com/blog/quora-social-strategy/
• https://usergrowth.io/blog/quora-marketing/
• https://www.entrepreneur.com/article/313048

An animated explainer video requires you to be familiar with a wide range of styles and techniques. When contacting an animation business, the first question they may ask you is whether you prefer 2D or 3D animation. In the video production process, the flow will be defined by the use of these two basic animation styles. We’ll go over the differences between the two, as well as how much they cost. Learn more about all of this by reading on!

What is a 2D animation explainer video?

2D explainer videos, as the name implies, are used to explain a topic in two dimensions. x and y are the only two planes in a 2D animation. Basically, it’s just a two-dimensional picture. There is a length and a width to this image.

2-dimensional video includes all graphics and cartoons you see on television, whether computer-generated or hand-drawn. Several well-known cartoon characters are Tom and Jerry, Mickey Mouse, Phineas and Ferb, and the like.

(source:https://static.rfstat.com/bloggers_folders/ec7696c0-fd02-437b-b8d5-e3bd8b464f36.jpg)

A 2D animation explainer film uses two dimensions to illustrate anything. They can only explain things using the ‘x’ and ‘y’ axis. There are only a few frames per second in the 2D animation explainer videos that you see in PowerPoint.

About 24 to 29 frames per second are typical for a 2D animation explainer film. Whiteboard explainer videos, in particular, use animations displayed at a frame rate of 5-10 frames per second. An animator’s skill level and the animation programme they utilise determine the frame rates.

What is a 3D animation explainer video?

In order to create a two-dimensional image, one must have a great deal of skill. 3-D objects can be created by adding extra dimension to a 2-D item. A 3D object has mass and takes up a specific amount of room. Shrek, Rapunzel, Toy Story, or Up are all excellent examples of 3D animation.

(source:https://webneel.com/sites/default/files/images/manual/vdo/animation-3d%20(1).jpg)

In order to fully convey a topic, a 3D animation explainer film makes use of three dimensions. Depending on the keyframe, explainer videos like this can go anywhere from 30 to 60 frames per second. Additionally, the animation video software is critical. Using a 3D animation explainer film is essential since it allows you to show things more realistically. In advertising, a 3D animation explainer film is frequently used to convey a product’s features and benefits to the audience.

Here are 6 differences between 2D and 3D animated video

1. Visual Experience

Visually, 2D animated video is less realistic since it only deals with the length and width of a 2-dimensional environment.

Visuals made in 3D have three dimensions: width, height, and thickness. 3D animations benefit from this because it gives them a more realistic appearance and increases their sense of depth.

2. Flexibility of Revisions

Due to its greater realism, 3D animated video typically appears to be better looking than 2D animation, but it is also more difficult to make changes because of the additional complexity.

Why is it complex?

In a nutshell, mechanical processes include:

• Modeling —process of creating a 3D mesh by starting with a shape and moulding it into the desired shape.
• Texturing — It’s at this point that the creative process truly begins, as we begin to dress the 3D model.
• Animation— movements of the subject and surroundings.
• Lighting — texture, camera angles, and the like.
• Rendering — the final and most important phase in the manufacturing of 3D animated video production.

As a result, due to the aforementioned technological and mechanical difficulties, the editing and revision process in 3D animation is made more difficult.

The 2D animation drawing style allows for character modifications to be simple with this type of animated film.

3. Production Time

To reduce time, 2D animation uses a drawing process that is more “flexible,” while 3D animation employs full computerization, making it more difficult.

Of course, the outcome will be different as well.

It’s possible to observe every angle of a character in a 3D animation, unlike in 2D animation, when you can only see one perspective.

Creating high-quality animation in any medium takes time, but 3D animation requires more of it due to the difficulty in achieving a more detailed product.

4. Frame Rates

Animating in 2D entails drawing a lot, but the FPS and movement also make a difference. That’s a little confusing. In 3D animation, we typically operate at a frame rate of 24 fps. In 2D animation, this means that each of the 24 frames in a second contains an illustration. A lot of drawing sounds like a lot more work than it is.

For two frames, you can maintain the same drawing in place. That’s a frame rate of 12 images per second. It’s termed “working on twos” because every two frames you’re introducing a new illustration or change to an existing one. You can even work on threes and fours, making a new drawing every three or four frames, if the movement is extremely slow.

In certain cases, a single drawing is shown for a long period of time. 3D, on the other hand, isn’t truly like that. For even one frame of animation, it appears as if the 3D character is completely still and lifeless. Although we can get away with just one new drawing every three to five frames in 2D and stop-motion animations, we must always keep the subject moving in 3D. Not an easy task, either!

5. Cost

When compared to 3D animated videos, 2D animated videos are cheaper. That’s mostly due to the difficulty and time-consuming nature of making a 3D animated film.

In general, a 3D animated video will cost you three times the price of a 2D animated video.

6. Platform

Traditional drawing methods are used in the creation of 2D animated videos. A pencil sketch or a computer-generated animation are the two most common methods of creating a character’s movements and expressions. Adobe After Effects and Adobe Animate are 2D animated video creation tools that aid in the digital addition of movements.

3D animated video creation, on the other hand, is all done through computer software. Modelling, rigging, and texturing are just a few of the phases that make up this process.

What’s better: 2D or 3D animated video?

To be honest, there isn’t a single correct solution to this one. There is a lot that goes into it, and it all comes down to the animator. Advertising and instructive videos can benefit greatly from both of these approaches. 3D animated video has several advantages over 2D animated video, but it’s more expensive to make. More people are involved in 3D animated video production than in 2D animation. As a result, the whole production time is substantially increased. As a result of this, 3D animated videos appear more lifelike than 2D ones. If you’d like to make a video that incorporates both 2D and 3D elements, bear that in mind.

Conclusion

Writing, storyboarding, illustration, animation, voice acting and sound design are just a few of the tasks involved in creating an animated video. 2D and 3D animated video are the two most common types of animated video. In this article, we’ve taken a close look at both of them. You can always consult with experts at e-Cliqs to get a better understanding of what types of animated video will suit your requirements the best. 

References

• https://explain.ninja/blog/2d-animated-videos-vs-3d-animated-videos-whats-the-difference/https://www.lcca.org.uk/blog/education/differences-between-2d-and-3d-animation/
• https://breadnbeyond.medium.com/2d-and-3d-animation-production-4b26d18790c5
• https://www.dbswebsite.com/blog/what-is-the-difference-between-3d-and-2d-animation/
• https://buzzflick.com/difference-between-2d-animation-and-3d-animation/
• https://school.mangoanimate.com/differences-between-2d-3d-animation-explainer-video/

Regardless of the size of a business, Instagram provides a wealth of options to connect with customers.  However, as more businesses join Instagram, it will be more difficult to stand out in the crowd.

With Instagram, it’s easy to connect with people who share your interests, and then turn those people into clients.

That’s completely doable, right?

In late 2015, Instagram launched ad-supported posts. Marketers may now target any subset of Instagram’s millions of  users using the Facebook advertising system. Advertising on Instagram has also become an attractive option for firms wanting to enhance interaction  (and profits, too) because of the 500 million individuals who use the service every day.

We’d be happy to assist you with getting Instagram advertisements up and running. We’ll go through all you need to know to design your first Instagram ad and optimise your results in this post.

What are Instagram ads?

Ads on Instagram are posts that businesses can pay for to reach their target audience on the platform.

Advertisements on Instagram, like those on Facebook, are visible across the app, including in users’ news feeds, stories, and other areas.  It’s hard to know the difference between a normal post and an ad except, the “sponsored” label is present on ads. Links, call-to-action buttons, and product catalogues are common additions to these posts.

How much do Instagram ads cost?

Instagram’s ad prices are widely variable, with no single average or standard. Factors influencing cost include:

• Your targeting
• Competitiveness of your industry
• Time of year (prices go up during the festive season)
• Placement

Using Ads Manager, you can create a prototype campaign and check the Population Definition and Estimated Daily Results modules to see if your budget settings are sufficient to reach the target audience within the timeframe you specify.

No “best practice” exists for determining how much money to spend. You don’t need to invest a lot of money to get started; you may start with a few bucks a day and grow from there.

You have the option of setting daily budgets or lifetime spending caps to keep an eye on the prices of your Instagram advertising. We’ll explain this in more detail in our 6-step guide below.

Steps to Start Advertising on Instagram

1. Navigate to Facebook’s Ad Manager

This link will take you to Facebook’s ad manager if you are logged in to the correct account.

2. Set Your Marketing Objective

Now comes the exciting part: picking a campaign objective. Fortunately, the goals are named in a clear and concise manner. Want more traffic? Decide on a traffic objective.For increasing brands visibility, decide on the objective of brand awareness of your brand. The point is clear.

Instagram ads only work with the following objectives, so keep that in mind:

• Brand awareness
• Reach
• Traffic 
• App installs
• Engagement (for post engagement only)
• Video views
• Conversions 

3. Configure Your Target Audience

Once you’ve decided on your objective, the next step is to narrow down your target demographic so that your ads are seen by the individuals who matter most. Since you’ll be leveraging Facebook’s demographic insights to target the correct people, this is the actual beauty of Instagram ads.

If you’ve used Facebook advertisements before, you’re likely already familiar with the procedure and have built up a number of audiences.  

4. Choose Your Placements

With the right demographic in mind, it’s now time to decide where to post your ad. If you want your ads to be displayed on Instagram only, this is a must. Choosing to ignore this step allows Facebook to show your adverts on both platforms.

Choosing “Edit Placements” here when you have material made exclusively for Instagram is a must.

5. Set Your Budget and Ad Schedule

If you’ve used Facebook, AdWords, or any other digital advertising network before, this step should not be too difficult for you to understand. For those who aren’t sure where to set their daily or lifetime budget for their first Instagram marketing campaign, take a big breath; this is something that can only be learned via trial and error. It’s good to know that you can suspend or terminate your campaign at any time if you believe that your budget is not being appropriately utilised.

6. Create Your Instagram Ad

Your Instagram ad is ready to go!

You should now have some ideas for the ad content you want to promote after following the procedures outlined above. You’ll have a variety of ad formats to pick from, depending on the goals of your campaign, although you’ll have a variety of formats to pick from. 

Types of Instagram ads

Instagram has a wide variety of ad formats, including:

• Image ads
• Stories ads
• Video ads
• Carousel ads
• Collection ads
• Explore ads
• IGTV ads
• Shopping ads
• Reels ads

Because of the variety, you have many options when it comes to advertising. The call-to-action choices for each ad format are shown below.

Image ads

To promote their products and services, firms might use just a single image to do so.

With picture advertising, the focus is on campaigns that have strong visual content that can be conveyed in a single image. Photographs of the highest quality or designs and illustrations can be used to produce these visuals.

Adding text to photographs is also feasible. In order to get the best results, Instagram advises reducing the amount of text that is placed on images.

Users will see full-screen image or video adverts interspersed with their own Stories on Instagram.

More than 500 million people use Instagram every day to view the Stories section of the app. Stories advertising tend to garner more attention since they fill the entire mobile screen and provide a more immersive experience than in-feed ads.

When it comes to Instagram Stories ads, the greatest ones are ones that don’t jump out as advertisements. Businesses may use all of Instagram’s organic Stories features, including filters, text, GIFs, and interactive stickers, while creating Stories advertising.

Video ads

Instagram video ads, like Instagram’s picture advertisements, allow companies to show their products and services up close and personal to customers.

The length of an in-feed video ad can go up to 60 minutes, although shorter lengths perform better.

Carousel ads

Carousel ads lets the users swipe through a succession of images or videos. Using a swipe-up link or a call-to-action button, they can appear both in the feed and in Instagram Stories.

Carousel adverts can be used to:

• Organise a group of related products into a display.
• By telling a multi-part storey
• Up to 10 pictures or videos can be shared

Collection ads

Collection advertisements are a hybrid of carousel ads and shopping ads, combining the best features of both. Ads that feature products from your product catalogue are called collection ads.

If you’re selling things online, collection advertising is a great fit for your company. You will be taken to an Instagram Instant Experience Storefront where you can find out more about the product and buy it whenever you click on an advertisement.

Explore ads

Users can discover new content and accounts based on their Instagram usage habits by clicking on the Explore Ads button. More than half of all Instagram users visit Explore at least once a month, making it an excellent area to promote your work.

Advertising on Instagram appears after a user clicks on a photo or video from Explore, not in the Explore grid or the subject channels. Using Explore Ads, companies can be featured alongside culturally relevant and trending information in the Explore tabs of users. Ads that appear in the Explore section can be either photos or videos.

IGTV ads

In order for an IGTV ad to appear, a user must first click on an IGTV video in their feed. Ideally, videos should be no longer than 15 seconds long, and they should be seen on a vertical screen.

There is a possibility that they are shown in the middle of the video, with the option to pause or skip.

Ads for IGTV are now accessible to Instagram Creator account holders in the United States, United Kingdom, and Australia, with other countries implementing the feature in the near future. 

Shopping ads

As a result of its 130 million monthly shoppers, Instagram has been working hard to improve its ecommerce capabilities over the previous 1-2 years. Shoppers can now browse and purchase things on Instagram without ever leaving the app (limited to businesses with Instagram Checkout enabled).

Users who click on an Instagram Shopping ad are taken to a product details page within the Instagram app. They can then use your mobile website to make a transaction.

To run Shopping advertising on Instagram, you must first create a shopping catalogue on Instagram.

Reels ads

Recently, Instagram revealed that it would be possible to advertise in Reels.

Reels commercials, which are full-screen vertical videos, are broadcast in between Reels and can last up to 30 seconds. Sound and music should be included to ensure that the  Reels ads are in-line with organic Reels .

Choosing the best Instagram ad type

Choosing an ad type to employ for your campaign can be confusing with so many options available. This is great news since it means that you can experiment with different formats and discover which one performs best before launching a full campaign in Ads Manager.

Ask yourself these questions to help you limit down the formats.

1. What is my goal?

Determine the most essential result of your Instagram ad campaign in light of your social media marketing plan. Do you want to:

• Boost your website’s traffic?
• Boost sales of a new product with video views?
• Increase brand recognition for a new company?
• Boost e-commerce sales, app downloads, or email signups?

Depending on the approved objectives and call-to-action options for each ad type, you can select some possible formats. For example, when it comes to generating video views, Stories, IGTV, and Reels advertisements are better. Shopping and Collection ads will work best for boosting ecommerce purchases.

2. Who is my target audience?

Some Instagram ad kinds may be better suited to your target audience than others.

Be aware of the habits and behaviours of your audience. Try to get an understanding for the amount of time they spend watching videos? Do they frequently shop for goods and services on the internet? Do they spend more time on Stories and Reels than they do on their feed?

Select ad types with goals and calls-to-action that are in line with the natural inclinations of your target audience.

3. What has performed best on organic?

Your organic Instagram followers are likely to share many commonalities with the people you’ll be trying to reach with your Instagram advertisements. Since your organic feed contains a lot of useful information, you can use it to figure out whether sponsored formats could be a good fit for your audience.

Conclusion

To figure out everything about Instagram Ads, you’ll need to know who your audience is and what they like, but this may be done by trial and error as well. Give a comprehensive thought to your vertical . If you are an Online clothing retailer, what time of the day do most consumers shop for apparel? Or If you are an Automobile dealership ,on what days of the week do you experience the most traffic to your dealership’s website? A decent starting point is to ask these questions.

The time has come to begin promoting your business on Instagram! A guide like this one will help you become noticed on Instagram.

References

• https://backlinko.com/instagram-users
• https://business.instagram.com/a/stories/overview
• https://buffer.com/library/instagram-ads-guide/
• https://blog.hootsuite.com/instagram-ads-guide/
• https://blog.hootsuite.com/instagram-stories-ads/
• https://www.wordstream.com/blog/ws/2017/11/20/instagram-advertising
• https://statusbrew.com/insights/instagram-ads/

Twitter should be a component of your marketing plan due to its large user base of over 145 million active users each day(source: hootsuite). For businesses, it’s a gold mine of consumer information and possibilities to establish a brand, boost sales, and attract followers.

According to internetlivestats, more than 500 million tweets are sent each day. As a result, you need to be clever and knowledgeable in order to gain (and keep) the attention of your audience.

Is this fast-paced network making you feel nervous? We’ve got everything you need to develop and execute a very successful Twitter marketing campaign.

All you have to keep in mind is that you have 280 characters to work with.

Unless you start a Twitter thread, of course.

What is a Twitter thread?

A Twitter thread, also known as a tweetstorm, is a series of connected posts published by one person.

Use threads to tell a story or provide information over the course of several tweets instead of keeping your message to the limited 280-character limit on Twitter.

It’s easy for people to follow a sequence of tweets by clicking “Show this thread” beneath each one. When it comes to social media, Twitter threads have a lot to offer.

How to post a thread on Twitter

A Twitter thread may be started on the desktop website, the iOS app, or the Android app.

Twitter threads are supported by many social media management solutions, allowing you to write and schedule tweet threads in advance.

Using the desktop site, we’ll walk you through the process of creating a Twitter thread. Let’s get started straight now.

Step One: Your first tweet should be ready.

A blue “Tweet” button at the bottom of the sidebar or a “What’s happening?” box at the top of the page may be used to create a tweet.

Step Two: Add your second tweet

Add a new tweet by clicking the + symbol next to “Tweet.”

Click the + symbol a second time to add a third tweet once you’ve finished writing your second one.

Step Three: The remaining of your tweets should be written out.

To add additional tweets to your thread, use the same procedure. Click the image icon to include a picture in a tweet.

While Twitter users scan through their feeds, infographics are a terrific method to attract the attention of your audience. On social media, infographics are three times more popular than any other form of content.

Step 4: Publish

Check your thread for errors once you’ve posted the last tweet. Any tweet in the thread may be edited by simply clicking on it.

Your whole thread may be tweeted out at once by clicking the “Tweet all” button.

Now that you’ve got the thread up and running, you can start tweeting and replying like a pro.

Of course, if you want those retweets, your thread must be interesting. That’s what we’re going to focus on in our last portion.

Tips for writing great Twitter threads

Hook readers with the first tweet

Most people’s feeds and retweets will be dominated by the initial tweet in your thread. As with an email subject line or headline, if it doesn’t catch the reader’s interest, they won’t read on.

With 280 characters to work with, the stakes are high.

Here are a few pointers for getting your Twitter thread off to a great start:

• Don’t give up all of your cards right away. To learn more, give your viewers a good reason to click “See thread.”
• Show that there is more to discover. To indicate that this is the first tweet of a series, use the thread emoji (🧵), “1/,” or simply “(A thread).”
• The goal is to pique interest without going overboard with the clickbait. It’s possible to come off as spammy if you say, “You’ll never believe what occurred next!”

Make it easy to share

Is there a sound when a tree falls in the woods but no one is present to hear it?

Is it worth it if no one reads or shares your brilliant Twitter post?

That may come out as a little over the top. It’s possible to feel like you’re sending into the abyss on a social media site that sees more than 500 million postings each day—6,000 tweets per second.

To increase the number of individuals who see your post, you must entice them to forward it to their contacts.

Narrate a narrative

Storytelling is more than simply a way to pass the time. Storytelling is a natural human trait.

Storytelling is a worldwide artform. A means of exchanging ideas and forging connections, it has developed along with us. It’s a tremendous marketing strategy for online courses and beyond since it’s accessible to everyone.

The more you tell a narrative in your tweets, the more likely it is that your followers will read from beginning to end.

Do a lot of testing.

Finally, keep in mind that everything we’ve discussed today is only a starting point for you. While social media best practices are continuously improving, Twitter didn’t include threads until a few years ago.

As a result, there isn’t an all-encompassing Twitter plan.

With this in mind, it’s worthwhile to experiment with different threading techniques.

The best way to identify what works best for your audience is to experiment with alternative formats, link locations, and calls to action.

Nothing is certain in the world of exploration.

Summing Up

Creators may use Twitter threads to build relationships with their followers. You can initiate more conversations, engage more followers, and share more material with the world if you don’t have to worry about a 280-character limit.

To summarise, the following steps will help you create Twitter threads that your followers will like (and want to share with their friends):

• Your first tweet is a great opportunity to catch the reader’s interest and persuade them to continue. By offering essential knowledge or an interesting narrative, you might pique their interest.
• Your threads will be more likely to be shared if you include content that connects with your target audience.
• Additional views may be gained by tagging other relevant Twitter accounts in your post (and shares).
• The best way to keep readers interested is to use your narrative talents.
• Writing on Twitter — or social media in general — is an art form that requires experimentation, so don’t be hesitant to try out various styles and structures.

It’s time to go to the Twittersphere. We’re eagerly anticipating your response.

References

• https://blog.hootsuite.com/twitter-statistics/
• https://blog.hootsuite.com/twitter-marketing/
• https://www.internetlivestats.com/twitter-statistics/
• https://www.lifewire.com/how-to-make-a-thread-on-twitter-4689054
• https://www.podia.com/articles/twitter-threads
• https://zapier.com/blog/twitter-advanced-search-guide/

SEO criteria are always evolving, and it may be difficult to stay on top of the most recent advances. However, if you want to see your Google rankings rise from the bottom of the list to the top of the list, you must be informed.

Sites that are well-optimized attract an increasing amount of visitors over time, resulting in an increase in leads and revenue. Searchers will not be able to locate your website if you do not optimise it, and all of your efforts will be for nothing.

Understanding SEO

Many individuals are perplexed as to how Google’s rankings operate. So, before we go into the specific search engine ranking elements, let’s start by addressing some of the most often asked questions concerning search engine optimization (SEO).

What Is “Ranking” in SEO?

As you may be aware, SEO is an abbreviation for search engine optimization, and it simply refers to the process of making web pages more likely to appear in search results. But, let’s be honest, at this point, “Google” is basically all that comes to mind.

And, more specifically, how does it work? Let’s take it step by step.

In search engine optimization, ranking refers to the position of your content on the search engine results pages (SERPs). When your website is ranked #1, it implies that when people search for a certain phrase, your website is the first result they see.

Making it into the top three results is good since your click-through rates increase exponentially the closer you get to number one.

How to Monitor Search Engine Rankings

Before you can begin to enhance your SEO rating, you must first determine where you now stand.

There are a handful of different approaches to locating this information. For starters, you might do a Google search using the phrases you believe your consumers would be searching for. Use an incognito or private window in your browser to ensure that Google’s customization does not affect your search results. Take a look at where your material appears.

However, for bigger sites with hundreds of pages, this is a bit unrealistic, and you’ll most likely want to use a tool to assist you.

Here is a list of top 10 SEO ranking factors:

#1. A safe and easy to access Website

It should come as no surprise that the first of our SEO ranking considerations has to do with having the appropriate kind of URL. To be more specific, it’s a URL that Google’s bots can readily access and crawl through.

Google must be able to visit the URL and look at the page content in order to determine what the website is about, in other words. You’ll require the following things to assist the bots:

• A website built using a well-coded website builder is a professional-looking website.
• A robots.txt file is a text file that instructs Google where it may and cannot search for content on your website.
• A sitemap that contains a list of all of your pages.

#2. Page Speed (Both Mobile and Web Page Speed)

Speed is a long-standing ranking element in search engine optimization (SEO). Providing web pages that load quickly is a way for Google to enhance the experience of its users on the internet.

After announcing an algorithm update that prioritised mobile page performance, Google rolled out the change in July 2018. Google may penalise your site if it doesn’t load quickly on mobile devices.

Use Google’s mobile testing tool to find out how your site compares to others.

#3. Mobile Friendliness

It’s important to keep in mind that mobile-friendliness is an important SEO ranking criteria. One of the reasons why Google has made modifications to its search results is because more people use mobile devices than desktop computers to access the internet.

A mobile-first index indicates that Google’s search results now come from mobile-optimized sites rather than desktop-optimized sites. Mobile-optimized sites have a better chance of ranking well than those that aren’t.

For a strong search engine rating, you’ll need to pay attention to many of the SEO ranking elements we’ll discuss in this post. But don’t forget about user experience when users come on your site, as well.

Things to look at include whether you:

• Have a website that automatically adapts to the screen size of the device it is being viewed on.
• Use big fonts for easy readability on a small mobile screen.
• Ensure that your site is simple to use by including accessible menus..
• Make sure that adverts don’t obscure important information.

If you have the resources, the time, and the inclination, Google AMP may be a good option for you (accelerated mobile pages). As a result, your mobile visitors will be able to access all of your content quickly. According to some reports, AMP-enabled webpages appear higher in Google’s search results than non-AMP versions.

The drawback is that you’ll have to rewrite your site to conform to AMP’s rules. Then comes the maintenance phase. Obviously, this is a time-consuming undertaking.

Regardless of whether you use Google AMP or not, you must make certain that your site is mobile-friendly at all times.

#4. Domain Age, URL, and Authority

What if We told you that 60% of the top 10 Google search ranking sites are at least three years old? According to an Ahrefs analysis of two million pages, only a small percentage of newly launched websites obtain this position.

So if you’ve been running your website for some time and have followed the advice in this post, you’re already ahead of the game.

The domain name is important in several instances. There are spammy sites with minimal content that have been punished by Google for using exact-match domains (those that include their target keyword in the URL).

By using exact-match domains, websites that are considered to be of high quality, value, and relevance might notice a rise in their search engine rankings. However, if your firm already has a website, you don’t need to hunt for a domain name that is an identical match to yours.

#5. Optimized Content

In this tutorial to Google SEO ranking criteria, we’ve spoken a lot about content. The reason for this is because it’s one of the most essential ranking variables for search engines (along with user experience, links, and RankBrain).

Now, let’s get down to the nitty gritty of what SEO content optimization entails.

Keywords play an important role in Google’s search algorithm, as shown in our guide to keyword research. A searcher uses these terms and phrases when seeking for information. – Google In addition, the words and phrases you use to describe the subject matter of your website fall under this category.

Ideally, they’ll be the same. You can’t have a strong online presence without including relevant keywords.

Duplicate material has a detrimental impact on SEO rankings. When it comes to search engine optimization (SEO), fresh, unique material is always the greatest option. Using canonical URLs, you can tell Google which of your material is the most authoritative.

#6. Technical SEO

One part of content optimization for higher search engine results is to get the coding correct, as previously stated. Intimidating for those who aren’t tech-savvy and prefer to write rather than learn how to code.

Even if you’re not a developer, you can manage some of the following components of the system:

• The first place Google looks to establish the relevance of a piece of material is in the title of the page.
• Start with your title at h1 and then use h2 or h3 for subheadings, if necessary.
• Use your keyword phrase in your meta description to captivate readers.
• Around 160 characters is the ideal length for meta descriptions, so keep them concise.
• For visually challenged visitors, use keyword words in image alt tags to demonstrate how the pictures are related to the primary content of your site.
• Make it clear to Google what your content is by using schema markup.

#7. User Experience

Google has been employing artificial intelligence to improve the ranking of web sites for a time now. This signal is referred to be RankBrain. In addition to ranking factors, this contains various signals that are used by the search engines. These are some examples:

• Click-through rate: searchers who go to your site as a result of finding an entry via a search engine
• Bounce rate (especially pogo-sticking): the percentage of visitors that land on your website only to rapidly click away and return to the search results.
• Dwell time: a measure of the time spent by visitors after they first arrive at your website.

#8. Links are a crucial SEO ranking signal.

The following are the three types of links to consider:

• Inbound links
• Outbound links
• Internal links

Inbound Links

One factor that Google considers when determining the authority and relevance of your content is the number of incoming links you get.

Ideally, an authoritative site would provide a link to your site in a relevant piece of their own material. Your content marketing resource will be seen more favourably than if a low-quality site connects to it, since the Content Marketing Institute is considered to be an authority in the field.

Inbound links are sometimes referred to as “backlinks” while discussing SEO. You want as many high-ranking websites to link back to yours as possible. Inbound links from low-quality websites should be kept to a minimum.

A service like SEMrush or one of the keyword research tools may help you discover your incoming links.

Outbound Links

At the same time, you want to demonstrate to your visitors that you’re putting out high-quality material. You may do this by connecting to other related, well-known websites in your area.

So does this indicate that you should just flood your site with connections to other websites in order to get authority? The answer is a resounding nay.

If you’re looking for information, you should only choose trustworthy sites with high domain authority. In all honesty, you should be doing this anyhow for the benefit of your consumers to guarantee that you deliver the maximum value.

Internal Links

Linking to your own content may assist Google and your visitors connect your sites, making them more value to both parties. Your site’s visitors will be more likely to click through to a related page if you link to it from an authoritative page.

This aids the second page’s rise in the search results.

#9. Social Media

Another evidence that your material is noteworthy is when people share it on social media. Using 23 million shares, Cognitive SEO showed a clear correlation between social shares and search engine rankings.

According to Google’s official statement, social shares have no impact on search engine rankings. Social media links are not counted the same as links from high-ranking websites like Wikipedia.

Even said, the most popular sites in Google search results almost always have a large number of shares. Though this may be due to a number of variables, including:

• Increasing the number of social media shares increases the amount of visitors to the page.
• Your work is more likely to get backlinks if it has a higher number of shares.

Even so, having more social shares may have an impact on your SEO results, even if just in an indirect way.

#10. Real Business Information

This last point is critical for firms who are specifically targeting a certain geographic region. One of the most important local SEO ranking variables is whether or not a company’s information is available online.

It is important to look after areas like:

• NAP (name, address, phone number)
• Business listings on Google My Business and Facebook
• Correct local search terms

Conclusion

There’s no such thing as a magic bullet when it comes to actual SEO. The most essential thing to remember is that it takes time to get to the top of the search results. No matter how well you optimise your website today for various ranking aspects, it won’t be at the top of search results tomorrow. Maintaining a high level of relevance for your audience is a constant part of the optimization process. In order to expand naturally, you must have a working and optimised website.

References

• https://www.smartinsights.com/search-engine-optimisation-seo/10-kpis-track-seo-performance-drive-results/
• https://www.searchenginejournal.com/seo-guide/top-seo-kpis/#close
• https://optinmonster.com/seo-ranking-factors/
• https://www.semrush.com/blog/seo-kpis/

With over 1.7 billion websites present, providing different styles, formats, and functions, choosing the right website for your business becomes a little confusing.

As a business owner, you need to be aware of all the different kinds of present websites. Analysing what the competitors use and conducting tests allows you to choose the right type of website. 

We have created this guide for you to make it easy to understand different types of websites. This guide covers types of websites along with their pros and cons. You can choose the right type of website that suits you. 

Types of websites

1. Static website

These websites are the most basic ones and are the easiest to create. You don’t need a database or any web programming for making these types of websites. You just need to create a few HTML pages and publish them on a webserver to create these types of websites. 

These websites have a fixed code, and the web content does not change unless updated manually by the webmaster. While it works well for small websites, large websites with huge amounts of traffic may be difficult to maintain. Therefore larger websites use dynamic pages.

Pros

• Cost-effective

These websites are cheap to develop. For a startup having a shoestring budget, these come across as the most suitable option. You can get a dedicated server for cheap prices for static websites.

• Time-saving

Static websites can be developed quickly. These websites can be developed in a much shorter span of time when compared to dynamic websites.

• Easy indexing

Search engines can easily index these types of websites

• Quick transferring

These types of websites do not have a complex structure like dynamic websites and can be easily transferred to clients without a lengthy process.

Cons

• Limited functionality

These types of websites don’t offer wide functionalities that a dynamic website is capable of. These types of websites cannot perform any other functions except for adding images, videos, hyperlinks, and texts. 

• Difficult to update

The HTML files need to be changed individually for making changes and updates.

• Not suitable for a long run

Businesses continuously need to make changes to the website for the latest information and updates. If they use a static website it will become very difficult for them to do so.Therefore, in the long run, businesses opt for dynamic websites.

2. Dynamic websites

Dynamic websites are types of websites that can display different types of content every time the user views them. It changes the display depending on various factors like time of day, viewer demographics, location, language settings, etc.

Unlike static websites, dynamic websites don’t need manual updates. Dynamic websites use client-side scripting and server-side scripting to do so. Both these scripts help in reducing the server’s load time.

Pros

• Easy to update

The primary advantage of these types of websites is they are easy to update. Analytical research is not required for making updates.

• Interactive

These websites are interactive. The visitor gets a quick response on these websites. And this website changes according to the user’s behavior.

• Sleek navigation

Dynamic websites enable the user to move around easily. It makes the transition from one page to another quick and easy for the user.

Cons

• Expensive

The development of these types of websites is a little expensive. Cost is high for hosting as well.

• Slow loading

These websites have to perform different functions with complex technologies, therefore they load much slower than static websites.

3. E-commerce  Websites

These types of websites allow the user to buy and sell goods, services, and digital products.  Using an e-commerce website, a business can process orders, get paid, provide customer tracking, manage logistics. E- commerce websites can be of different types depending on your business. 

There are B2B E-Commerce websites, where the trade happens between businesses. B2C E-Commerce websites let businesses trade with direct consumers. Other types include C2C, C2B, C2A, B2A.

Pros

• Selling internationally

New brands can reach customers internationally using e-commerce websites. You get the option to buy and sell products worldwide. It lets you develop your brand quicker.

• Personalised experience

You can offer personalised experience to your customers through e-commerce websites. Personalization of websites can boost sales. You can run various campaigns to attract more customers.

• Low cost of financing

To start an ecommerce business you don’t need a huge amount of funds. You can start a website and start selling products immediately.  

Cons

• E-commerce is highly competitive

The number of e-commerce websites has increased a lot in recent years. The market has become competitive. You need aggressive marketing in order to sustain in the market.

• Website crash

The biggest disadvantage of e-commerce is when there is a large number of visitors present on a website, there are chances that the website may collapse. And when the website crashes the business stops. There is no business till the website is live again.

• Security issues

Malicious hackers often steal customer’s informations from these websites. E-commerce websites need constant security checks in order to keep consumer data safe.

Outlook

Depending on the nature of a business there are different types of websites available. You need to thoroughly analyse all kinds of websites and decide which website suits your business the most. If you are a startup having a low budget, you can develop a static website. If you want a more personalised website you can go for dynamic ones. E-commerce websites can get you access to a wide variety of customers. 

References

• https://www.koolstories.com/ecommerce-website-pros-cons
• https://sundewsolutions.com/blog/static-vs-dynamic-website-pros-and-cons-detailed-comparisons
• https://www.spiralytics.com/blog/what-are-dynamic-websites/
• https://www.google.com/amp/s/99designs.com/blog/web-digital/types-of-websites/amp/

According to The shelf, 92% of customers go with the recommendation from other people. Consumers trust recommendation over promotional content that comes directly from companies. 

In the recent years, we all have seen how the use of social media has increased. Popular platforms like Facebook, Twitter and Instagram now have a large user base and are reaching big parts of the world. 

Nowadays, these platforms are used by brands also to interact and promote their products and services. Brands willing to increase awareness actively use these social media platforms 

Influencers have a huge following on these platforms and their audience trust them. Most influencers try to build a personal connection with their audience. And when these influencers promote a certain product, their audience automatically starts trusting that particular product. 

Let’s understand what influencer marketing is

If you are active on social media, you must have come across a influencer talking about a product. That’s exactly what influencer marketing is. 

Influencer marketing is one type of marketing, where brands and influencers collaborate in a campaign in order to expand the reach of that particular campaign. These influencers don’t necessarily have to be celebrities. 

Beauty blogger, travel vlogger, food blogger, etc. they can be anyone. 

Influencer marketing, at its finest, won’t even feel like marketing. It is much more impactful than traditional advertising. With the right influencer marketing strategy, you can popularise any product or service that you want. To make your influencer marketing campaigns successful, here are a few key points to look for. 

Know your target audience.

For any influencer marketing campaign to be successful, it has to reach the right audience. A target audience analysis will not only help you in product development, but will also help you market your products in front of the right people. 

You will need to understand what you are, what you are offering, and what you want to achieve. Once you have identified these things, it will be easier for you to understand your target audience.

Finding the right influencer

Finding the right influencer for your influencer marketing campaign is important. Every influencer has their own audience, you need to figure out whose audience can be your potential customer. If you are a cosmetics company, you need to identify a promotes or talk about beauty tips, products etc. 

With the right influencer rolled in for your influencer marketing campaign, you can surely achieve your desired goals. 

Some influencers manage all of their business and social accounts by themselves and many of them have dedicated marketing teams. You can get in touch with them and take things forward.

How influencer marketing helps businesses

Influencer marketing helps  businesses to approach a wider target audience. It enables them to scale up by increasing visibility which provides higher return on investment than other marketing channels. According to Mediakix, 50% of companies stated that their return on investment is higher in influencer marketing campaigns when compared to other marketing channels. 

Influencer marketing helps in driving the customer’s buying decision. People respect and trust their influencers. This increases sales. Influencer marketing is also a cost effective way to market your products and services. 

It is also a very quick way to showcase your products in front of an established fan base. You don’t need to setup a page and the build following to market your products in front of your target audience. You just hire an influencer whose followers match your target audience and that’s it. 

Types of influencer marketing

Influencer marketing, at its core, is getting an influencer to talk about your products or services. 

Here are some types of influencer marketing:

#1. Sponsored content

Sponsored content is the most popular form of influencer marketing. Sponsored content is just a post that talks about a particular service or product for advertisement.  

The content is generally shared on the influencer’s social media accounts and most of the time it includes a call to action. 

#2. Brand ambassador

If you find that the influencer is a good fit for your products and services, you can make them your brand ambassador. 

Brand ambassador works for an extended period of time. If you think the influencer has good reach and can benefit your business, making them the brand ambassador will help you in getting the most out of your influencer marketing campaign. 

Long term association with an influencer helps in executing different strategies like sponsored content, giveaways, better utilisation of user generated content etc.

#4. Influencer content on your channel

Posting influencer content on your channel works like a testimonial. When potential customers visit your social accounts and see influencers talking about your content, it generates trust in their minds. 

Potential customers start trusting your products and services more once they see influencer content on your channel.

#5. Discount and affiliate links

People love discounts. Offering discounts can often make potential customers choose your products over the competition. And when this discount strategy is coupled with influencer marketing, it becomes more powerful. 

Influencers build trust and when a discount is offered, the customers tend to buy the product or service with an immediate effect. 

You can use affiliate links and track the conversion rates of your influencer marketing campaign.

#6. Contests and giveaways

Holding contests and giveaways for the influencer’s audience makes them interact with your brand. You can make them your followers. This is also a very good way to generate UGC. 

Offer your own products as a prize to the winners. You can also provide discounts to the participants. 

Takeaway

It’s obvious that influencer marketing is more than just an ongoing trend. It is transforming the way how people interact with brands. It is becoming more vital in the marketing space. Running influencer marketing campaigns is present on the lists of most brands. If you take the right approach and know your audience, this guide will help you in executing the type of influencer marketing strategy and make your influencer marketing campaign successful. 

References

• https://mediakix.com/influencer-marketing-resources/influencer-marketing-industry-statistics-survey-benchmarks/#gs.cwtjta
• https://engaiodigital.com/influencer-marketing/#:~:text=Influencer%20marketing%20allows%20big%20brands,ROI%20than%20other%20marketing%20channels.
• https://buffer.com/library/influencer-marketing/amp/
• https://influencermarketinghub.com/the-definitive-guide-to-influencer-marketing/amp/
• https://www.theshelf.com/the-blog/what-is-influencer-marketing/
• https://www.quintly.com/influencer-marketing
• https://blog.alexa.com/influencer-marketing-strategy/amp/

With growing digitization, the consumption of video content has increased tremendously. People prefer watching videos over reading. That’s the reason why most brands have started introducing video content in their marketing campaigns. 

Animated videos can often serve as valuable tools for these marketing campaigns. New products and services can be introduced using these videos in a fun and interactive way. Complex concepts can be easily clarified using these animated explainer videos. 

When done correctly, these videos prove to be a unique and effective way of explaining the function or value of a topic under discussion. 

To make the most of these animated explainer videos, you need to focus on a few things that make them perfect. Here are 7 qualities an animated explainer video must-have.

1. Straight to the point message

Your viewers decide if they are going to watch your full videos or not in just the first 8 seconds. Your animated explainer videos should focus on having a message that’s conveyed quickly. 

Animated explainer videos are most effective when the creator utilises the time by connecting to the audience and grabbing their attention quickly. 

2. Engaging Script 

To make animated explainer videos work, the visuals need to be clear but more importantly, the audio must be easy to understand. The script of the animated video should be engaging. If the script is complex, the audio is not going to be easy to understand. So make sure your script is easy, engaging, conveying the right message,e, and fun. The consumer should enjoy watching your animated video. 

3. Visually Appealing

With many brands taking a minimalist approach, the integration of animated explainer videos to their website and social media channels have become an important part of their campaigns. 

Choosing good visuals along with elegant fonts along with the right colours is important. In addition, the visual should align with the message of the animated video. 

4. Impactful voiceover and music

The aim of any animated explainer video is to explain a particular product or service. And that’s the reason why voiceover is important. The voiceover artist should have a clear and easy-to-understand voice. The narration should be straightforward and not fancy. 

The pitch should make sense and should explain the product or service at the beginning and end of the animated video. 

Choose the right music for your animated explainer video. Music helps in keeping the consumer engaged throughout the video. Keep in mind that the music should also align with the pitch and tone of the voiceover artist.

5. Relevance

Explainer videos should be relevant to the consumers. Make sure you analyse your target audience before starting to make animated explainer videos. 

If you want your animated video to be relevant to your target audience, it should focus on their preferences and needs. While the script can be crafted by keeping the target audience in mind, it’s the animation that helps in connecting to the viewers and building relevance. 

If the content is relevant to the consumer, it’s more likely that they will share it. If the animated explainer video is shared by the consumers with their friends and family, it will help in attracting more consumers and increase conversion.

6. A persuasive call to action

Marketing researchers often suggest that a good call to action makes a huge difference. A call to action makes for a perfect opportunity to increase conversions. An animated explainer video helps the consumer in understanding the product or service and adding a call to action in the video makes the user take further action. Make sure your call to action inspires the consumer to take the action that you want them to take.

7. Branding

Animated explainer videos succeed when they reflect the brand that made them. Be it creating an animated explainer video to demonstrate a product or service to your company’s board or using it to advertise products, animated videos should be carefully branded. 

Brand guidelines should be strictly followed. An animated explainer video should meet the personality of the brand.

Final thoughts

By creating animated explainer videos that are fun and relevant, you can achieve your goals and deliver your message. These videos are effective and powerful. Try making shareable videos. People often prefer sharing good stuff with their friends and family. Keep it short, simple, and direct. Avoid being too fancy.  A good voiceover artist with a clear voice and good narration skills can make your videos perform well.

References

• https://www.columnfivemedia.com/10-qualities-every-good-explainer-video-needs/
• https://www.wordstream.com/blog/ws/2014/03/13/explainer-videos
• https://www.promoshin.com/10-qualities-of-a-great-explainer-video/
• https://animationexplainers.com/what-makes-a-good-explainer-video/
• https://medium.com/@KaraEberle/6-qualities-of-an-outstanding-animated-explainer-video-cc6b8b3c1ae0

For professionals and companies, LinkedIn has evolved as the biggest lead generation platform. With 810 million members (source: LinkedIn), LinkedIn is a platform where people invest time, unlike other platforms where people are just passing time. 

With such a large user base, LinkedIn becomes the go-to platform for promotions. If you operate in the B2B space, there are high chances that your potential customers will be found on LinkedIn by running ads. With optimum market research, you can reach out to your potential customers and run a successful LinkedIn Ad campaign.

What are LinkedIn Ads?

LinkedIn Ads are paid marketing tools offered by the platform. It lets you run Ad campaigns in different formats. LinkedIn Ads help in:

• Website conversion

• Audience engagement

• Sales

• Brand awareness

• Lead generation

• Increasing website traffic

LinkedIn ads, with a wide variety of options, can help you target your customer no matter what kind of business you are into.

Types of LinkedIn Ads

To achieve specific ad goals, LinkedIn offers you several ad formats to choose from. These are:

• Message Ads

• Video Ads

• Carousel Ads

• Single Image Ads

• Event Ads

• Spotlight Ads

• Conversion Ads

• Text Ads

You can choose any format to start your LinkedIn Ad campaign. Every format has its compositions and benefits. Depending upon your budget and goals of your LinkedIn Ad campaign you can choose from Cost per click ads(CPC), cost per impression (CPI), Cost per send(CPS) models. 

How to create Linkedin Ads?

You’ll need a LinkedIn account to get started. Signup and go through the beginner’s guide to get started with LinkedIn. Once you are done with it. You can start creating LinkedIn Ads for your business. Let’s have a look at the steps to create Linkedin Ads

• Set up a Campaign manager account

This is the platform where all your LinkedIn Ads-related activities take place. This includes setting up ad accounts, budget management, and running LinkedIn Ad campaigns. 

• Decide your LinkedIn Ad objective

The type of action you want the user to take after seeing your LinkedIn Ads is your objective.  Setting up an objective helps in deciding the best suitable format for your LinkedIn Ads.

•  Target audience analysis

 You can choose a location for your Ads and then you can filter your audience by company name, industry, job titles, personal interests, etc. 

• Choosing your LinkedIn Ad format

Your ad objective will help you decide the right format for your ads. You can choose from the formats listed above. Each format has its benefits and capabilities. You can choose the format that aligns the best with your Linkedin Ad objective.

• Decide your budget

LinkedIn ads manager will provide you with a budget range. This range is based on your target audience and format. Ad managers also factor in the competition in your chosen target audience. 

• Decide the right time

Once you are done with the setup of your LinkedIn Ad, you can choose the right time for it to run. You can decide the start and end of your LinkedIn Ad campaign or you can continuously run the campaign.

• Confirm and pay

Once you are done with the above steps, you can preview your ad. Once you are satisfied with the preview, you can make the payment and that’s it. Your LinkedIn Ad is ready to meet its audiences.

Final words

LinkedIn has proven to be one of the best platforms to connect with like-minded business-oriented people. You can connect with the right audience and brands. Once you’ve built the right LinkedIn Ad strategy, you will learn how powerful LinkedIn ads are. 

Follow the above steps and build your ads the right way. 

References

• https://expandi.io/blog/linkedin-advertising/

• https://gotoclient.com/en/definitive-guides/the-linkedin-ads-definitive-guide/

• https://neilpatel.com/blog/start-to-finish-guide-how-to-use-linkedin-ads-to-generate-sales/?lang_geo=us&amp

• https://later.com/blog/linkedin-ads/amp/

• https://about.linkedin.com/

• https://www.socialbakers.com/blog/ultimate-linkedin-advertising-guide

Engagement on Facebook has dropped by 20% since the beginning of 2017, as reported by BuzzSumo. Despite being the most popular Social media platform, this downfall can surely give sleepless nights to any social media marketer. 

To tackle this constant decline in engagement and followers, one needs to build strong strategies. To help you with that, here are 5 tips to increase engagement and followers on Facebook pages.

1. Mix up format of posts

Try out different post formats to check which of them is generating the maximum engagement. If images are not helping in boosting engagement, try videos. Similarly, try experimenting with posts. 

This will help in growing Facebook engagement organically. It will keep your Facebook page up to date with fresh content. Track these posts to understand which format brings in the most engagement. 

2. Create viral content

Creating viral content brings high traffic to your posts. Most popular Facebook pages focus on delivering viral content that not only increases engagement but also brings in new followers with every post. All of this is organic. Content can be a meme, video, animation, etc. 

Your existing audience tags their friends on your viral content and shares it with their friends and followers. Sometimes, popular pages also share your viral content and you get exposure to a larger audience.

3. Use automation tools

Sometimes, it gets tough to post constantly on Facebook due to time constraints or busy schedules. And if you’re still a growing business, hiring a team might be a little expensive for you. 

You can always opt for Social media automation tools. These tools help you schedule your post for upcoming days and events. They automatically get posted on your pre-decided time. If you have a social media team that manages all your activity, they can also use these automation tools as it makes it easier for them to post on different platforms at the same time. 

4. Go live

Going live helps you interact with the audience directly. You can give insights into your upcoming products or services while going live. You can also get feedback for your products and discuss user experience. You can also demonstrate your existing services and products on Facebook Live. 

Going live regularly helps in creating a strong engagement with your followers. And it also puts you high on the Facebook live map. The more the no. of people watching you live, the more chances are that you’ll be ranking high in Facebook live maps.

5. Partner with influencer

Influencer marketing has seen exponential growth in the last few years. Partnering with an influencer gives you access to a huge following that the influencer has. Audiences trust the influencer that they follow. So, when the influencer promotes your service and products, their audience gets convinced easily. 

You can also run giveaways along with influencers which will further improve engagement. This not only increases traffic on your Facebook page, but it also increases traffic on websites as well. 

6. Start a contest

This is one of the best ways to generate organic engagement and followers on your Facebook page. To keep the contest effective, keep your prize related to your brand. It’s best when you provide your product as a gift. 

Encourage the users to like, share, and comment on the post. Ask users to post on timelines about the contest. 

7. Tagging

Tagging helps in getting exposure to different audiences. When partnering with an influencer, ask the influencer to tag your page wherever possible. Comment on different posts related to your products and services. 

When running a contest, ask the user to tag more people for higher chances of winning. This way you not only increase your engagement, but you get more people on board. Sometimes these tagged people become your audience. 

8. Try user-generated content

UGC(user-generated content) is more than just a passing trend in Facebook. If users create content using your brand name, it shows that they trust you. It becomes a major signal to others. This 

means more engagement and more organic reach. Some ways to do this is

• Get users to write reviews about your products.

• Start hashtags and ask your users to post content using your hashtags.

• Start a UGC contest and ask your audience to compete to win exciting prizes.

Final words

Facebook is a great platform for engagement. With a high user base and the right strategies, you can build exceptional engagement and popularise your Facebook page. Run paid ads and create high-quality content. Post viral content like memes so that the audience can relate to it and share it. Use automation tools to be on time when it comes to posting. Hop-in influencers and build a strong strategy to increase engagement and followers on Facebook. 

References

• https://buffer.com/library/increase-facebook-page-engagement/amp/
• https://www.postplanner.com/boost-facebook-engagement-infographic/
• https://www.revlocal.com/resources/library/blog/how-to-get-more-facebook-followers-and-improve-engagement
• https://www.lyfemarketing.com/blog/how-to-increase-facebook-engagement/
• https://www.oberlo.in/blog/facebook-followers