7 Qualities of a Great Explainer Video

With growing digitization, the consumption of video content has increased tremendously. People prefer watching videos over reading. That’s the reason why most brands have started introducing video content in their marketing campaigns.

Animated videos can often serve as valuable tools for these marketing campaigns. New products and services can be introduced using these videos in a fun and interactive way. Complex concepts can be easily clarified using these animated explainer videos.

When done correctly, these videos prove to be a unique and effective way of explaining the function or value of a topic under discussion.

To make the most of these animated explainer videos, you need to focus on a few things that make them perfect. Here are 7 qualities an animated explainer video must-have.

1. Straight to the point message

Your viewers decide if they are going to watch your full videos or not in just the first 8 seconds. Your animated explainer videos should focus on having a message that’s conveyed quickly.

Animated explainer videos are most effective when the creator utilises the time by connecting to the audience and grabbing their attention quickly.

2. Engaging Script

To make animated explainer videos work, the visuals need to be clear but more importantly, the audio must be easy to understand. The script of the animated video should be engaging. If the script is complex, the audio is not going to be easy to understand. So make sure your script is easy, engaging, conveying the right message,e, and fun. The consumer should enjoy watching your animated video.

3. Visually Appealing

With many brands taking a minimalist approach, the integration of animated explainer videos to their website and social media channels have become an important part of their campaigns.

Choosing good visuals along with elegant fonts along with the right colours is important. In addition, the visual should align with the message of the animated video.

4. Impactful voiceover and music

The aim of any animated explainer video is to explain a particular product or service. And that’s the reason why voiceover is important. The voiceover artist should have a clear and easy-to-understand voice. The narration should be straightforward and not fancy.

The pitch should make sense and should explain the product or service at the beginning and end of the animated video.

Choose the right music for your animated explainer video. Music helps in keeping the consumer engaged throughout the video. Keep in mind that the music should also align with the pitch and tone of the voiceover artist.

5. Relevance

Explainer videos should be relevant to the consumers. Make sure you analyse your target audience before starting to make animated explainer videos.

If you want your animated video to be relevant to your target audience, it should focus on their preferences and needs. While the script can be crafted by keeping the target audience in mind, it’s the animation that helps in connecting to the viewers and building relevance.

If the content is relevant to the consumer, it’s more likely that they will share it. If the animated explainer video is shared by the consumers with their friends and family, it will help in attracting more consumers and increase conversion.

6. A persuasive call to action

Marketing researchers often suggest that a good call to action makes a huge difference. A call to action makes for a perfect opportunity to increase conversions. An animated explainer video helps the consumer in understanding the product or service and adding a call to action in the video makes the user take further action. Make sure your call to action inspires the consumer to take the action that you want them to take.

7. Branding

Animated explainer videos succeed when they reflect the brand that made them. Be it creating an animated explainer video to demonstrate a product or service to your company’s board or using it to advertise products, animated videos should be carefully branded.

Brand guidelines should be strictly followed. An animated explainer video should meet the personality of the brand.

Final thoughts

By creating animated explainer videos that are fun and relevant, you can achieve your goals and deliver your message. These videos are effective and powerful. Try making shareable videos. People often prefer sharing good stuff with their friends and family. Keep it short, simple, and direct. Avoid being too fancy. A good voiceover artist with a clear voice and good narration skills can make your videos perform well.

References