Complete Guide to Twitter Threads

Twitter should be a component of your marketing plan due to its large user base of over 145 million active users each day(source: hootsuite). For businesses, it’s a gold mine of consumer information and possibilities to establish a brand, boost sales, and attract followers.

According to internetlivestats, more than 500 million tweets are sent each day. As a result, you need to be clever and knowledgeable in order to gain (and keep) the attention of your audience.

Is this fast-paced network making you feel nervous? We’ve got everything you need to develop and execute a very successful Twitter marketing campaign.

All you have to keep in mind is that you have 280 characters to work with.

Unless you start a Twitter thread, of course.

What is a Twitter thread?

A Twitter thread, also known as a tweetstorm, is a series of connected posts published by one person.

Use threads to tell a story or provide information over the course of several tweets instead of keeping your message to the limited 280-character limit on Twitter.

It’s easy for people to follow a sequence of tweets by clicking “Show this thread” beneath each one. When it comes to social media, Twitter threads have a lot to offer.

How to post a thread on Twitter

A Twitter thread may be started on the desktop website, the iOS app, or the Android app.

Twitter threads are supported by many social media management solutions, allowing you to write and schedule tweet threads in advance.

Using the desktop site, we’ll walk you through the process of creating a Twitter thread. Let’s get started straight now.

Step One: Your first tweet should be ready.

A blue “Tweet” button at the bottom of the sidebar or a “What’s happening?” box at the top of the page may be used to create a tweet.

Step Two: Add your second tweet

Add a new tweet by clicking the + symbol next to “Tweet.”

Click the + symbol a second time to add a third tweet once you’ve finished writing your second one.

Step Three: The remaining of your tweets should be written out.

To add additional tweets to your thread, use the same procedure. Click the image icon to include a picture in a tweet.

While Twitter users scan through their feeds, infographics are a terrific method to attract the attention of your audience. On social media, infographics are three times more popular than any other form of content.

Step 4: Publish

Check your thread for errors once you’ve posted the last tweet. Any tweet in the thread may be edited by simply clicking on it.

Your whole thread may be tweeted out at once by clicking the “Tweet all” button.

Now that you’ve got the thread up and running, you can start tweeting and replying like a pro.

Of course, if you want those retweets, your thread must be interesting. That’s what we’re going to focus on in our last portion.

Tips for writing great Twitter threads

Hook readers with the first tweet

Most people’s feeds and retweets will be dominated by the initial tweet in your thread. As with an email subject line or headline, if it doesn’t catch the reader’s interest, they won’t read on.

With 280 characters to work with, the stakes are high.

Here are a few pointers for getting your Twitter thread off to a great start:

Don’t give up all of your cards right away. To learn more, give your viewers a good reason to click “See thread.”
Show that there is more to discover. To indicate that this is the first tweet of a series, use the thread emoji (🧵), “1/,” or simply “(A thread).”
The goal is to pique interest without going overboard with the clickbait. It’s possible to come off as spammy if you say, “You’ll never believe what occurred next!”

Make it easy to share

Is there a sound when a tree falls in the woods but no one is present to hear it?

Is it worth it if no one reads or shares your brilliant Twitter post?

That may come out as a little over the top. It’s possible to feel like you’re sending into the abyss on a social media site that sees more than 500 million postings each day—6,000 tweets per second.

To increase the number of individuals who see your post, you must entice them to forward it to their contacts.

Narrate a narrative

Storytelling is more than simply a way to pass the time. Storytelling is a natural human trait.

Storytelling is a worldwide artform. A means of exchanging ideas and forging connections, it has developed along with us. It’s a tremendous marketing strategy for online courses and beyond since it’s accessible to everyone.

The more you tell a narrative in your tweets, the more likely it is that your followers will read from beginning to end.

Do a lot of testing.

Finally, keep in mind that everything we’ve discussed today is only a starting point for you. While social media best practices are continuously improving, Twitter didn’t include threads until a few years ago.

As a result, there isn’t an all-encompassing Twitter plan.

With this in mind, it’s worthwhile to experiment with different threading techniques.

The best way to identify what works best for your audience is to experiment with alternative formats, link locations, and calls to action.

Nothing is certain in the world of exploration.

Summing Up

Creators may use Twitter threads to build relationships with their followers. You can initiate more conversations, engage more followers, and share more material with the world if you don’t have to worry about a 280-character limit.

To summarise, the following steps will help you create Twitter threads that your followers will like (and want to share with their friends):

Your first tweet is a great opportunity to catch the reader’s interest and persuade them to continue. By offering essential knowledge or an interesting narrative, you might pique their interest.
Your threads will be more likely to be shared if you include content that connects with your target audience.
Additional views may be gained by tagging other relevant Twitter accounts in your post (and shares).
The best way to keep readers interested is to use your narrative talents.
Writing on Twitter — or social media in general — is an art form that requires experimentation, so don’t be hesitant to try out various styles and structures.

It’s time to go to the Twittersphere. We’re eagerly anticipating your response.

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