10 Ways to Engage Your Existing Website Audience for More Sales on Your E-Commerce Website
Whenever you go to your favorite retail outlet, you are usually greeted by a friendly salesperson who is willing to help you pick the best product based on your requirement. They take into consideration your budget and solve any queries you may have during the process. In the end, you make a purchase and leave the store feeling happy, a satisfying offline customer experience.
Customer experience is the means by which a brand communicates with its customers at every step of the way during the buyer’s journey. As the e-commerce store continues to clutter, e-commerce shops need new ways to make their customers shop from them on an ongoing basis.Conversion rates can be boosted greatly by improving customer experience. In this article, we will look at 7 ways in which you can improve the customer experience for your Ecommerce store.
1. Personalized Email Campaigns: Email marketing remains a powerful tool for engaging existing customers. Create personalized email campaigns that cater to your customer’s preferences and purchase history. Send out recommendations, exclusive offers, and tailored product suggestions. A little personal touch goes a long way in retaining and converting customers.
2. Reward Loyalty with Loyalty Programs: Implementing a loyalty program is an excellent way to engage your existing audience. Offer points, discounts, or exclusive perks to customers who keep coming back. It not only improves retention rate but also makes your customer feel valued and important.
3. Interactive Content: Make your website a hub of interactive content. Incorporate quizzes, polls, and surveys to collect customer feedback and data. Engaging content keeps visitors on your site longer, increases their investment in your brand, and can even lead to impulse purchases.
4. Product Recommendations: Leverage AI and data analysis to provide your existing audience with product recommendations. Similar to what they’ve previously purchased or viewed can pique their interest and drive more sales. Display these recommendations prominently on your website and in your emails.
5. Social Media Engagement: Stay active and engaged on your social media platforms. Encourage discussions, share user-generated content, and host giveaways. You have to keep your customers excited about your brand so that they will be more likely to get converted into prospect customers and visit your website more often.
6. Live Chat Support: Offer live chat support on your website to assist customers in real-time. Being readily available to answer questions or provide guidance can alleviate concerns and lead to more confident purchases. It also shows that you care about their shopping experience.
7. User-Generated Content (UGC): Showcase UGC such as customer reviews, testimonials, and photos of your products in action. This not only builds trust but also creates a community of like minded people around your brand. Happy customers can be your best advocates, driving more sales through word-of-mouth marketing.
8. Push Notifications: Push notifications are an immediate and direct way to engage with your website visitors. Here’s how they can help:
- Timely Updates: Send real-time updates on product launches, promotions, and sales to your subscribers. This keeps your audience informed and engaged, driving them back to your website to make purchases.
- Abandoned Cart Recovery: Use push notifications to remind users about their abandoned shopping carts, offering incentives like discounts or free shipping to encourage them to complete the purchase.
- Personalized Recommendations: Send personalized product recommendations based on users’ browsing and purchase history. This increases the chances of cross-selling and upselling, leading to more sales.
- Flash Sales and Limited-Time Offers: Notify users about limited-time offers and flash sales, creating a sense of urgency and driving impulse purchases.
9. Retargeting: Retargeting: Retargeting involves showing ads to users who have previously visited your website. It’s a highly effective way to re-engage your existing audience. Here’s how it helps:
- Stay Top of Mind: Keep your brand in front of potential customers who have shown interest in your products but haven’t made a purchase. This reminder can lead to return visits and conversions.
- Personalization: Show tailored ads based on users’ past interactions with your website. This personalization can make them feel more valued and understood, increasing the likelihood of conversion.
10. Marketing Automation: Marketing automation allows you to create personalized and timely interactions with your audience. Here’s how it contributes to engagement and sales:
- Drip Email Campaigns: Set up automated email sequences that nurture leads and guide them through the sales funnel. Provide relevant content and offers to move them closer to conversion.
- Segmentation: Segment your audience based on their behavior, demographics, or purchase history. This enables you to tailor messages and offers to specific groups, increasing the likelihood of conversions.
Conclusion:
The market of e-commerce is constantly evolving according to the customer preferences which you can catch up for better customer engagements. Hope these tips will help you to increase your customer engagement.
5 Tips for Creating Shareable Animated Videos on Social Media
Animated videos have grown in popularity, enthralling audiences with their visually appealing and engaging nature. Creating high-quality animated videos, however, is only the first step. It is critical to successfully promote your animated videos on social media channels in order to acquire the appropriate momentum and visibility.
In this comprehensive article, we will look at some of the techniques, tips, and best practices for promoting animated videos on social media and getting the greatest results.
- Understand Your Audience: Before you start creating animated videos, it’s crucial to know your target audience. What appeals to them? What problems are they trying to solve? Tailoring your content to their preferences and needs will make it more shareable. Whether you’re creating content for kids, teens, or adults, understanding your audience is key.
- Keep It Short and Sweet: One of the primary advantages of animated videos is that they can deliver a message quickly. People have short attention spans on social media, so keep your videos concise. Aim for videos that are 15-60 seconds (ideally less than 30 sec) long. This way, viewers are more likely to watch the whole video and share it with their followers.
- Tell a Compelling Story: Great storytelling is at the heart of shareable animated videos. Craft a narrative that resonates with your audience. Whether it’s humor, inspiration, or problem-solving, a compelling story will capture your viewers’ emotions and encourage them to share the video to elicit a similar reaction in their friends and followers.
- High-Quality Animation: The quality of your animation matters. While you don’t need Pixar-level animation, your videos should be visually appealing. Invest in professional animation software or hire a skilled animator if your budget allows. Smooth, eye-catching animation will make your content more shareable.
- Add a Call to Action (CTA): Don’t forget to include a clear call to action in your animated videos. Whether it’s asking viewers to like, share, comment, or visit your website, a CTA encourages engagement and sharing. Make it easy for your audience to take the next step.
Summary
In this article we have discussed the best tips and strategies helpful for you to boost your animated video content on social media and acquire audience engagement like never before.
So, whenever you create an animated video, make sure to understand what your audience wants to see, keep it short yet informative and entertaining. Tell a compelling story to keep your audience hooked till the end and don’t forget to use high quality animation to gain more traction. In the end, add a compelling Call To Action to keep your audience engaged and interactive.
How Chat GPT helps in Online Ads?
Online advertising is a competitive and dynamic industry that necessitates ongoing optimization and innovation. If you want to get the most out of your online advertising, you should leverage the use of Chat GPT. It can help you streamline your online advertising campaigns by automating, personalizing, and optimizing them. Here are some ways Chat GPT might help you streamline your online ads.
Improving Ad copy:
One of the most important components of a successful ad campaign is appealing ad copy that captures readers’ attention and entices them to click. Chat GPT can be an extremely useful tool in this regard. Chat GPT can develop interesting ad text that resonates with your target demographic by analyzing massive amounts of data and understanding user intent. It can propose compelling headlines, enticing descriptions, and effective calls to action, leading in higher click-through rates and better campaign effectiveness.
Ad Targeting:
ChatGPT can help you target your Facebook advertising to the proper audience using data and insights, boosting the likelihood of success and reducing wasted ad spend.
When it comes to optimizing Facebook advertising for success, data analysis is critical. It goes without saying that it is this expertise that distinguishes a marketer from the crowd.
However, data analysis is not a simple talent to master. Not only must one be familiar with data processing and collection, but also with statistical modeling, A/B testing, and data presentation. All of these are quite competitive.
Keyword Targeting:
Using the proper keywords ensures that your adverts are shown to the relevant people. Chat GPT can help you improve your keyword targeting by making keyword suggestions and growing your keyword list.
It can also create a wide range of relevant keywords that you may not have considered by studying user inquiries and search trends. It can identify long-tail keywords, semantic variations, and developing trends. This allows you to widen your keyword targeting and get more relevant traffic. Furthermore, Chat GPT can help you optimize your keyword bids. It can recommend bid adjustments to enhance your return on investment (ROI) by evaluating past data and understanding the relationship between keywords and conversions.
It can discover high-value keywords that need higher bids and low-performing keywords that need lower bids. This degree of granularity ensures that you appropriately allocate your money and achieve optimal results.
Optimizing Landing Pages:
While getting traffic to your website is crucial, the ultimate goal of any marketing campaign is to convert that traffic into leads or customers. Chat GPT can substantially help you optimize your landing pages to increase conversions.
Chat GPT can assess your landing page content and make important recommendations using its natural language processing capabilities. It can make copy suggestions, indicate places for development, and provide insights into user preferences and trouble concerns. By following these suggestions, you may develop more convincing, user-friendly, and conversion-focused landing pages.
Chat GPT can also help with tailoring landing page experiences. It can dynamically produce landing page content personalized to each visitor by recognizing user intent and preferences. This tailored strategy boosts relevancy, engagement, and conversion rates.
Providing Valuable Insights:
It can discover emerging trends, market opportunities, and rival strategies by analyzing enormous amounts of data and understanding user behavior.
Chat GPT can help forecast future trends, predict user behavior, and recommend strategic changes. It can examine previous campaign data to detect patterns and optimize bidding techniques.
Conclusion
The future of AI in the Digital Advertising industry is bright, with the potential to greatly enhance the effectiveness and efficiency of advertising campaigns. AI technologies are rapidly evolving and becoming more sophisticated, enabling greater automation and personalisation of ad targeting and optimisation. As data and computing power continue to increase, the capabilities of AI in Digital Advertising will only continue to grow. With its ability to provide deeper audience insights, automate tedious tasks, and detect and prevent ad fraud, AI has the potential to completely transform the Digital Advertising industry in the coming years.
The Importance of Brand Consistency in Social Media Marketing: How to Build Your Brand Identity
Your brand is the face of your company—what you show to potential customers. It not only shapes their first impression of your company and product, but it can also entice them to come back for more business. Maintaining brand consistency produces reliable results and can help form a solid foundation for your marketing strategies.
If you’re interested in learning more about brand consistency, read on. We’ll cover what brand consistency is, how it can help your business, and what you can do to achieve it.
Understanding Brand Consistency:
Brand consistency is the art of presenting a unified and recognizable image across all platforms and interactions. From the visual elements like logos and color schemes to the tone of voice and messaging, consistency builds trust and fosters a sense of reliability among your audience.
The Importance of Brand Consistency:
- Building Recognition: Consistency reinforces visual and messaging elements, making your brand instantly recognizable amidst the sea of content on social media.
- Fostering Trust: A consistent brand image instills trust. When your audience knows what to expect, they are more likely to engage and build a lasting relationship with your brand.
- Creating Cohesion Across Platforms: Social media offers a variety of platforms, each with its unique features. Consistency ensures your brand message remains cohesive, whether it’s a tweet, a Facebook post, or an Instagram story.
- Enhancing Professionalism: A consistent brand image portrays professionalism. It shows that your brand is intentional and invested in delivering a polished and coherent experience.
- Differentiating from Competitors: In a competitive landscape, consistency helps your brand stand out. A cohesive and distinct brand identity gives you a competitive edge by making your brand more memorable.
Strategies for Building Brand Consistency:
- Establish Brand Guidelines: Clearly define your brand guidelines covering elements such as logo usage, color palettes, typography, and tone of voice.
- Create a Content Calendar: Plan your social media content in advance. A content calendar ensures that your messaging is strategic, aligned with your brand, and consistently delivered.
- Visual Consistency: Use consistent visuals across platforms. This includes imagery, filters, and design elements that reflect your brand’s personality.
- Maintain a Unified Tone: Whether your brand voice is friendly, professional, or witty, maintain a consistent tone across all communications. This includes captions, replies, and content descriptions.
- Engage Authentically: Authenticity is key. Engage with your audience in a way that aligns with your brand identity. Respond to comments and messages consistently, and be genuine in your interactions.
Conclusion
Maintaining brand consistency on social media is crucial for businesses that want to create a strong brand image and increase brand recognition. Consistent branding helps establish brand trust, create a cohesive brand experience, improve marketing efficiency, and increase brand loyalty. If you’re looking to improve your social media marketing, be sure to prioritize brand consistency across all social media channels.
The Role of Content in SEO: How to Create High-Quality Content that Rank
There is no doubt that your company requires a strong internet presence to thrive these days. This is where your SEO efforts come in
Search engine optimization is crucial for increasing a website’s visibility and boosting organic traffic. Let’s look at why content is vital for SEO and how it may assist organizations reach their online objectives.
Key Elements of High-Quality Content
- Relevance is Key: Content should be tailored to meet the needs and interests of your target audience. Understanding your audience’s search intent allows you to produce content that directly addresses their queries and concerns.
- Comprehensive and Informative: High-quality content goes beyond surface-level information. Aim to create comprehensive and informative pieces that provide value to your audience. This not only establishes your expertise but also keeps visitors on your page longer, signaling to search engines that your content is valuable.
- Keyword Optimization: While keyword stuffing is outdated and frowned upon, strategic keyword optimization remains crucial. Identify relevant keywords and integrate them naturally into your content. This helps search engines understand the context of your content and improves its visibility for specific queries.
- Engaging and Readable: User experience matters. An engaging and readable format not only keeps visitors on your page but also signals to search engines that your content is user-friendly.
- Authority and Credibility: Establishing yourself as an authority in your field is vital. Back-up your content with credible sources, cite references, and showcase your expertise. Search engines reward content that demonstrates authority, reliability, and trustworthiness.
Strategies for SEO-Friendly Content Creation
- Conduct Thorough Keyword Research: Start by identifying relevant keywords for your industry and audience. Tools like Google Keyword Planner and SEMrush can help you uncover valuable insights into search volumes and competition.
- Create a Content Calendar: Plan your content strategy in advance by creating a content calendar. This not only ensures consistency but also allows you to align your content with seasonal trends, industry events, or product launches.
- Optimize On-Page Elements: Pay attention to on-page SEO elements such as meta titles, meta descriptions, and header tags. These elements provide search engines with essential information about the content and contribute to better visibility.
- Prioritize User Experience: A seamless user experience is crucial for SEO. Ensure that your website is mobile-friendly, optimize page loading times, and create a clear and intuitive navigation structure.
Conclusion
It is obvious that improving your content can significantly raise your visibility and chances of reaching your target audience. If your material is not visible, it may go undetected and fail to generate interaction or leads.
However, by adopting the SEO tactics outlined above, such as writing unique meta descriptions and adding keywords, you can enhance your content’s visibility in search engine results and attract more visitors.
Increasing visibility and exposure with optimized content takes time and work, but the benefits are well worth it. Businesses can increase their online presence and reach their target audience by committing to providing high-quality, optimized content.
Why Website Speed Matters and How to Improve?
Website speed, or website performance, refers to how quickly a browser is able to load fully functional web pages from a given site. Poorly performing sites that render slowly in a browser can drive users away. Conversely, sites that load quickly will typically receive more traffic and have better conversion rates.
Why Website Speed Matters:
- User Experience (UX): A slow-loading website frustrates visitors and can lead to a high bounce rate. Users expect instant gratification, and a delay of just a few seconds can significantly impact their perception of your brand. A smooth and swift user experience is essential for retaining and converting visitors into customers.
- Search Engine Rankings: Search engines, particularly Google, consider website speed as one of the ranking factors. Websites that load quickly are likely to rank higher in search results. Google’s algorithm values user experience, and fast-loading pages contribute positively to your site’s SEO, potentially increasing your visibility and organic traffic.
- Mobile Responsiveness: With the majority of internet users accessing websites through mobile devices, mobile responsiveness is paramount. Slow-loading pages can be especially frustrating for mobile users, leading them to abandon the site. Google’s mobile-first indexing also emphasizes the importance of a fast and mobile-friendly website.
- Conversion Rates: Website speed directly impacts conversion rates. Studies have shown that even a one-second delay in page load time can result in a significant drop in conversions. Whether you’re selling products, services, or aiming for newsletter sign-ups, a fast website is crucial for encouraging users to take the desired actions.
What factors affect site speed?
- Page Weight: The resources required for website loading significantly affect performance. As web technologies advance and websites become more complex, maintaining a light website (with small file sizes and fast-loading pages) is increasingly challenging.
- Network conditions: Even if a website is designed to be lightweight, it may not load quickly in browsers due to network slowness. The local networking equipment used and the quality of the ISP’s services impact network connectivity. Additionally, mobile devices using 3G or 4G instead of connecting to the Internet over WiFi will typically have slower network connections.
- Hosting Location: If content has to travel a long way to arrive where it is needed, this results in a high amount of network latency. For instance, if a website’s HTML and CSS files are hosted in a data center in Delhi, and its images are hosted in a data center in Kashmir, a user will have to wait while all of these files travel thousands of miles to their device.
Tips to improve website speed:
- Optimize pages: Images often take the longest to load on a website since image files tend to be larger in size than HTML and CSS files. Luckily, image load time can be reduced via image optimization, which typically involves reducing its resolution and dimensions, and compressing the image file itself.
- Limit the number of HTTP requests: Webpages usually prompt browsers to make numerous HTTP requests for assets like images, scripts, and CSS files. This process involves round trips to the server, contributing to the overall load time. To mitigate these issues, it’s crucial to minimize the number of assets per page. Conducting a speed test can pinpoint which HTTP requests are causing delays.
- Limit use of external scripts: Any scripted web page elements that are loaded from somewhere else — such as external commenting systems, CTA buttons, CMS plugins, or lead-generation popups — need to be loaded each time a page loads. Depending on the size of the script, these can slow a webpage down, or cause the webpage to not load all at once
- Limit redirect usage: A redirect is when visitors to one webpage get forwarded to a different page instead. Redirects add a few fractions of a second, or sometimes even whole seconds, to page load times. Website owners should institute clear guidelines on redirect usage and periodically scan important web pages for unnecessary redirects.
Conclusion: As we look forward, one thing is clear: optimizing your page speed is necessary for the future. As Google continues to reward mobile-friendly sites with a positive page experience, your SEO focus should be on improving your page speed.
Influencer Marketing in Business to Business Sector (B2B)
As B2B marketing grows, businesses are learning how influencer marketing may assist enhance brand awareness, reputation, and income. According to an InvespCro research, 94% of marketers agree that influencer marketing is a good strategy for B2B organizations.
Despite this, just 24% of B2B companies use influencer marketing in their overall company strategy.
That’s right; influencer marketing isn’t just for B2C brands anymore. Let us dive into the realm of influencer marketing in B2B.
The B2B Landscape is Changing
Traditionally, B2B marketing was a realm of data sheets, whitepapers, and serious corporate talks. While these aspects remain crucial, the landscape has evolved. Decision-makers and professionals now spend more time online, engaging with content and influencers in their respective industries. This difference in era has created an opportunity for influencer marketing to make its way into the B2B space.
What is B2B Influencer Marketing?
B2B influencer marketing involves collaborating with industry experts, thought leaders, or professionals who have a substantial online following and influence.
These influencers are creative and resonate the most with their audience. They know their audience the best and know ways to make your product into their hearts.
Why B2B Influencer Marketing Matters?
Credibility and Trust: Influencers in the B2B realm are trusted voices within their industries. Their endorsement can lend credibility to your brand and its offerings.
Reach and Visibility: Influencers have dedicated audiences interested in niche topics. Partnering with them allows your brand to tap into these audiences and gain visibility among your target demographic.
Quality Content: Influencers are skilled content creators. Their collaboration ensures a high engagement rate, informative content in the most creative way, and a shortcut for you to gain audience trust.
Lead Generation: An effective influencer marketing strategy can drive qualified leads to your business. Influencers can help you reach decision-makers who may not have been easily accessible through traditional marketing channels.
Networking Opportunities: Building relationships with influencers can lead to valuable networking opportunities within your industry. These connections can open doors to partnerships, collaborations, and business growth.
Getting Started with B2B Influencer Marketing
Identify the Right Influencers: Look for influencers who align with your industry, values, and target audience. They should have an interest in your industry and should be close with their followers.
Set Clear Goals: Determine what you want to achieve with your influencer marketing campaign. Whether it’s brand awareness, lead generation, or thought leadership, clear goals are essential.
Collaborate Authentically: Encourage influencers to create content that genuinely reflects their opinions and experiences with your brand. Authenticity is key to building trust.
Measure and Analyze: Track the performance of your influencer marketing efforts using relevant metrics like engagement rates, lead generation, and conversions.
Maintain Relationships: Building long-term relationships with influencers can lead to sustained success. Keep the lines of communication open and collaborate on multiple campaigns.
Summary
Businesses must maintain the value of influencer marketing in B2B. Because customers place a great value on influencers, they must adopt this marketing strategy to boost their brand’s visibility, reputation, and sales.
Influencer marketing is a growing concept that will continue to grow as more businesses adopt it. To construct successful programs, businesses must establish precise objectives for their influencer marketing activities and measure their efficacy.
Measuring Success: KPIs for Evaluating 360 Degree Marketing Campaigns
Metrics for marketing analytics are critical for having access to relevant data that can enhance sales, profitability, and brand recognition. The correct analytics tools can assist in the identification of new markets, audience segments, and possible growth regions.
However, with so much data available, it can be difficult to make sense of it all. It is vital to focus on specific metrics and key performance indicators (KPIs) while quantifying data. While these terminologies may appear perplexing at first, with a basic grasp, they become strong marketing tools.
1. Website Traffic and Engagement:
- Unique Visitors: It is the number of distinct individuals who visit your website. With the help of this, you can get insights on how many people have visited your website and if you are making any progress.
- Page Views: Tracks how many pages a visitor views per session. With this you will be able to understand your audience better in what products they are most interested in.
- Bounce Rate: Measures the percentage of visitors who leave the site after viewing only one page. A lower bounce rate suggests higher engagement. With the help of this, you will understand what corrections to make to your website.
2. Social Media Metrics:
- Follower Growth: Indicates how well your campaign is attracting a broader audience. Increase in follower growth marks increase in the content consumption by your audience.
- Engagement Rate: Calculates the ratio of interactions (likes, comments, shares) to the number of followers. High engagement rate indicates that your audience is actively engaging with your content and wants to see more of it.
- Click-Through Rate (CTR): Measures the percentage of clicks on a post or ad relative to its impressions. High click through rate indicates more people interested into your product.
3. Content Performance:
- Time on Page: Evaluates how long visitors stay on your content. Longer durations may signify quality content. The more time your audience spends on your page or website, the more they are likely to buy your products or services.
- Conversion Rate: Tracks how many visitors take a desired action, such as signing up for a newsletter or making a purchase.
4. Email Marketing Metrics:
- Open Rate: Measures the percentage of recipients who opened your email. More open rates indicates that your newsletter is engaging and your customers are hooked on your content.
- Click-Through Rate (Email CTR): Tracks the number of clicks on links within your email relative to the total number of recipients.
- Conversion Rate: Evaluates how many recipients completed the desired action after clicking through from an email. High conversion rate means your audience responding to a certain Call To Action mentioned in the email. It might be sign up or completing a pending purchase.
5. Search Engine Metrics:
- Organic Search Traffic: Analyzes how many users find your website through search engines.
- Keyword Rankings: Monitors your website’s position in search engine results pages (SERPs).
- Conversion from Organic Search: Measures the number of conversions generated from organic search traffic.
6. Customer Lifetime Value (CLV):
- Estimates the total revenue a customer is expected to generate throughout their relationship with your brand. High CLV suggests a strong campaign impact on customer retention.
7. Return on Investment (ROI):
- Evaluates the financial success of your campaign by comparing the cost of the campaign to the revenue generated.
8. Customer Feedback and Surveys:
- Collect qualitative data through surveys or feedback forms to understand customer sentiment, brand perception, and overall campaign effectiveness.
9. Customer Retention Rate:
- Measures the percentage of customers who continue to engage with your brand after their initial interaction.
10. Sales Metrics: – Tracks the number of sales generated as a direct result of your marketing efforts, including sales attribution
Conclusion: The significance of these KPIs can vary depending on your campaign goals. Whether it’s brand awareness, lead generation, or revenue growth, choosing the right KPIs for your 360-degree marketing campaign is essential. Continually monitoring and analyzing these metrics will help you adapt your strategy for ongoing success in the dynamic digital marketing landscape.
The Impact of Animated Videos on SEO and Website Traffic
In this fast paced world, staying ahead of the curve is very crucial these days.
Animated videos have evolved to be engaging the audience and get them hooked to your content and also improve the SEO ranking of your website.
Through this blog, we will explain to you the impact animated videos create on the website ranking.
1. Engaging content for high viewing time:
Animated videos are engaging and convey information in the most creative way. In the world where the audience demands everything instant, animated videos play a great role in coping up with the instant world. As a result, search engines are highly likely to reward websites that have animated videos with higher rankings. The longer the viewers stay on your website, the higher ranking on the search engines.
2. Reduction in bounce rate:
High bounce rates appear when visitors visit your website and leave quickly. This is where the animation videos come into play. Many brands make welcoming videos which address the audience’s interest and keep the audience hooked to your website in the first glance hence reducing the bounce rate.
3. Enhancing backlink opportunities:
Visually appealing animated videos have a higher rate of being shared on different platforms and social media channels. When different websites link back to your videos or embed it on their pages, you will gain invaluable backlinks. Backlinks from authoritative sources play a significant factor in boosting your SEO rank. Animated videos therefore serve as a linkable asset for boosting your SEO as well as website traffic.
4. Boosting social engagement:
Social media platforms thrive on engaging content and animated videos are a great way of getting your audience hooked to your content. The more your videos are shared and engaged with on social media, the more the traction and more the visibility. This increased exposure leads to mass traffic on the website since curious audiences are more likely to visit your website to learn more about your brand and services/products.
5. Enhanced Mobile Experience:
Animated videos are best suitable for mobile consumption since they convey information effectively in a visually appealing manner. Since mobile friendly websites are favored by search engines, having animated videos that can be consumed quickly and offer an enjoyable experience can positively impact the SEO results.
Conclusion:
Having animated content into the digital marketing strategy can have a positive impact on SEO since animated videos are funny, engaging and bring a lot of traction. By keeping the visitors engaged, reducing bounce rate, enhancing backlinks, boosting the social media engagement and having an enhanced mobile friendly experience, your website’s authority and visibility increases.
Popular Website Trends of 2023
Many say that the trends in websites come and go so you don’t have to pay too much attention to them and not waste your time, money and resources!
One day a big bold typography makes a big impact and the other day small fonts and minimalistic designs amazes the audience.
However, a good website is something that does its job, promotes your brand, showcases your brand values and is a real reflection of who you are!
Of Course it has to be functional and meet the technical web standards as well as audiences’ expectations!
This is where the web designs come into play. They allow you to meet current expectations of the audience and make the website look worthy of your audience’s time.
Let us see what are the biggest trends to watch to stay on the top of your A game!
1. Interactive Websites:
Modern technology (including web browser support capabilities) has vastly improved. As a result, we can see how this trend is gradually maturing into something extravagant yet significant and becoming an essential component of website design, such as a slide-out menu or mobile-friendliness.
Creating an interactive experience for your user has a solid ground. This is what the market expects from you. Interactive content is more likely to engage a visitor than any static content!
2. Low-Code Websites:
Previously, building a website was all about hiring a developer, conveying your thoughts and then getting it done. The biggest problem being, the website always turned out to be different than you had thought as the developer had technical knowledge but limited business knowledge so while he was good at providing the required functionalities, he might not be that good at providing the required look and feel and the user experience. Also these websites took lot of time
But now tables have turned. Anyone having relevant experience on no-code builder applications like wordpress, shopify and similar tools can build a website using their drag and drop functionalities. Thus, now someone who understands business and competitors can help you build the website with an attractive look and feel and amazing user experience. In addition to this this can be built in fraction of time taken by a developer who is building from scratch
3. Immersive 3D World:
This style entails creating an imaginary environment with abstract and occasionally ludicrous features. It has a distinct attraction and a significant impact on consumers, enticing them to immerse themselves in a glitzy world where they can escape mundane routines.
These projects are typically visually heavy. They contain a slew of dynamic effects and interactive elements that allow viewers to interact with the environment. Some have audio backgrounds and video elements that are merged.
4. Gamification:
Gamification is another big trend to adopt in your website. It makes things easy to understand and makes it less boring. Gamification is usually advised for educational websites where there is too much knowledge and no one wants to read long paragraphs. Gamification comes into play here!
The best part of gamification is, it not only includes games but game-like elements , mechanics and features to your website.
5. Minimalism:
Not everyone desires a showy website with bright colors and quirky animations. As a result, one of the top web design trends for 2023 is minimalism. Minimalist designs employ limited color palettes and as few design elements as essential to convey the message.
Although choosing a minimalist aesthetic has various advantages, you must pay special attention to the general balance of each design, as a huge amount of white space makes it clear when something is out of place.