A Guide to Instructional Video Types
Instructional films are an excellent way to provide employees and students with learning, training, and educational content. Videos are more interesting than textbooks and more visually appealing than emails, allowing viewers to absorb and retain information more effectively. This makes them immensely more successful as a training tool, and they can also be used as terrific evergreen content to increase your digital marketing ROI and attract new clients. Choosing the appropriate instructional video to convey your message is nearly as crucial as the message itself. Depending on the content you want to provide, the proper style of instructional film will be more effective than others. However, instructional videos may do more than just educate viewers; they can also help you build your business. Businesses that provide educational information to potential clients can establish themselves as industry experts and gain the trust of their audience. Furthermore, including video content on your website might help to increase traffic and social media engagement.
What is an instructional video?
In a word, instructional films are visual aids that show viewers how to perform a task or explain a subject, technique, or concept. The finest instructional films integrate visual effects, text, and audio to create an engaging and visually appealing experience. An educational video may also include animations, visuals, and on-screen annotations to emphasize key points and make the content more focused and consumable.
Of course, the benefits of instructional films aren’t just for the viewers; they’re also quite simple (and enjoyable) to create. Once you begin generating your instructional films, you may find that they can help simplify your concepts, ideas, and processes while making both the teaching and learning process much simpler.
The most popular sorts of instructional videos
The beautiful thing about instructional videos is that they may cover any topic. For example, an instructional film could be a product demonstration, a how-to guide, a software tutorial, or a safety process – the choices are limitless!
So let’s take a deeper look at some of the most popular sorts of instructional videos.
1. Micro-videos
Microvideos are quick educational videos that focus on a single topic without getting into too much detail. The phrase “micro-video” is essentially a fancy name for “short video.” They are intended to be extremely brief, usually lasting less than a minute. Micro-videos, like many other sorts of video content, can be extremely polished or very informal, depending on its purpose and intended audience. Furthermore, micro-videos can convey a specific message without overloading viewers with information. Microvideos help viewers learn a new skill or gain information on a certain subject rapidly because they focus on a single topic.
When should you utilize a micro-video?
You can use a microvideo to teach or explain a simple idea in a few stages. For example, a micro-video could be ideal for demonstrating how to use a new software function. More difficult notions, on the other hand, may be divided into logical steps, each with its micro-video. Some teachers avoid long-form videos since many feel that micro-videos provide the same results but with higher audience engagement. This method also gives you more control over the speed of learning and makes the knowledge more digestible. Microvideos are commonly used to teach a skill, but they can also be used to communicate knowledge or information, as well as to educate soft skills.
2. Tutorial videos
Tutorial videos (also known as “how-to” videos) are the most common instructional approach for teaching a procedure or providing step-by-step instructions. They are typically two to ten minutes long. Unlike micro-videos, lesson videos explain more complex processes and frequently provide detailed instructions and follow-along help. Interactive components, such as quizzes, can help catch the viewer’s interest and make tutorial videos better. Understanding the goal of the video and who will be seeing it is critical to determining how polished it should be. For example, if you’re creating a lesson film for an audience outside of your organization, such as consumers or clients, you’ll probably want to give it a more professional appearance. However, if it is a lesson video for staff training or internal communication, it can be as professional or informal as necessary.
When should you utilize a tutorial video?
Tutorial videos, like micro-videos, can teach almost anything, and there are no restrictions on when or how they should be used. Essentially, if you ever need to teach a procedure or give essential knowledge on how to enhance talent, a tutorial film will be really useful.
3. Training videos
They are an effective tool for developing employees’ professional skills and addressing interpersonal issues that are critical to sustaining a healthy work environment. While there are some obvious parallels with tutorial videos, training videos are mainly focused on enhancing job-specific abilities and covering work-related themes like compliance and health and safety training. Training videos are also more likely to include footage of real individuals, which can be used to generate real-life scenarios. This may also assist the trainer in connecting with the trainees. However, like with other video content, there are no established guidelines, therefore this is not required when creating a training film. Visual aids such as animations and graphics can be equally effective in generating entertaining and instructive training movies. The most important thing to remember is that the greatest training videos will assist firms in improving employee knowledge and performance while fostering a positive culture of learning and development.
When to use a training video?
Employers, trainers, and HR departments may use training videos to onboard new employees, introduce new processes or technology, and provide refresher training. Businesses can, however, use training videos to teach staff about any topic or process. This form of instructional video is frequently utilized in settings when live video is appropriate, as the interpersonal connection can improve knowledge retention.
4. Explainer videos
An explainer video is similar to a modern-day lift pitch, and the best ones are short (30 seconds to a few minutes). They’re also intended to instantly attract the viewer’s attention while simplifying ideas, products, and services. These movies are a popular approach for businesses to present and explain complicated (and sometimes simple) subjects in an interesting and visually appealing manner. While not necessarily necessary, some explainer videos will incorporate animation, graphics, and voiceovers to help capture the viewer’s attention and impart information. One of the key advantages of explainer films is their ability to convey information in a concise, engaging, and amusing manner. Explainer videos may also be quickly shared on social media sites, making them a low-cost and effective approach to reaching a big audience.
When to utilize an explanatory video?
Businesses use explainer movies to present a new product or service to prospective clients, helping them understand how it works and why it’s valuable. It’s a basic concept, but after you’ve completed a well-polished explainer film, there are numerous ways it may be used and distributed. For example, effective explainer videos can be used as marketing material in advertisements and on social media. Businesses may also add explainer movies on their website, making them the first thing prospective buyers see when shopping online.
5. Lectures or Presentations
A recording of your lecture or presentation is an efficient approach to increase the reach of your material and allow people to learn at their own pace. Viewers can now pause, rewind, or fast-forward to areas they may have missed or did not completely grasp the first time. By offering this level of flexibility, you can make your instructional content more accessible while fostering a better grasp of the material. This type of instructional film does not have to be complex to develop. You could, for example, construct a simple visual and audio presentation using only your slides and voice. Or, for a more professional appearance, you could set up a camera (or cameras if you intend to record your own TedTalk!) to accompany your presentation.
When should you use a lecture or presentation video?
When you wish to make it available to a larger audience or share it with folks who were unable to attend the live event, lecture, or presentation videos come in handy. By doing so, the users can attend your lecture or view your presentation whenever they want and feel. Also, it helps build trust in your audience when you provide them with the material.
6. Screencasts
Screencasts are videos generated using screen recordings to teach or share knowledge. You could even build a screencast that shows how to use a screen recording to generate an instructive film! While screencasts are not a distinct sort of instructional video, they can be used to generate any of the videos discussed in this article. They are typically shorter, more informal, and aimed at a smaller audience than instructional videos.
The advantage of screencasts is that they allow the instructor to swiftly extract material from their screen to answer a question or clarify a concept. Many screencasts are called “disposable” videos since they may be created quickly and with little production value. They serve a specific purpose for a limited time. However, this does not mean that screencasts cannot bring long-term benefits. For example, a well-crafted software lesson video may be valuable for months (or even years!) and might be used to onboard new team members or educate consumers.
When should you utilize screencasts?
Screencasts are ideal for informally providing brief instructions. For example, if you know your audience will be limited and the stakes are low, creating a brief screencast is an excellent method to visually express a concept, answer a question, or solve a problem.
Avoid these instructional video blunders.
While generating videos is simple in many respects, there is still room for error. If you’ve read this far, you should be ready to create your first instructional video; but, you should also consider the most typical mistakes individuals make so that you can prevent them.
1. Focusing on equipment: If you are just getting started, don’t get distracted or overwhelmed by fancy equipment. It is far more vital to learn the fundamentals and focus on honing your video-making skills.
2. Striving for perfection: While it can be difficult to let go of the need to perfect every detail, being a perfectionist can also cost you a lot of time, and we believe it is far better to release an engaging and creative video than to spend an unnecessary amount of time on things that most people will not notice.
3. Targeting the incorrect audience: Make sure you understand your audience and design your video with them in mind.
4. Explaining stages too broadly: The goal of an instructional film is to give clear, concise, and explicit directions. So, make sure to clearly explain each step and provide graphics to help everyone comprehend.
Final words
With these instructional video formats in mind, you may begin producing your own. If you’re experiencing problems, remember that you should have a clear goal in mind for your film. Consider writing a narrative and, for certain sorts of instructional videos, a storyboard. This will help you stay focused and deliver a consistent message to your audience. That will help you hold their attention and ensure that your message resonates.
References
- https://elearningindustry.com/what-are-instructional-videos-examples-you-can-incorporate-in-video-training-program
- https://www.viostream.com/blog/instructional-video-types
- https://www.ispringsolutions.com/blog/instructional-video
- https://www.uscreen.tv/blog/instructional-videos/
- https://animationexplainers.com/instructional-video-types-guide/
- https://scribehow.com/library/instructional-video
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Animated Videos – A great medium to grow your business in 2024
New year is just around the corner and what better way to enter it than stepping up your business game?
In recent years, animation videos have proven to be the most effective media for marketing initiatives. They have recently grown in prominence, owing largely to their capacity to generate leads and increase website traffic and boost conversions.
You can engage viewers, enhance brand awareness, capture their attention, and transmit your marketing message through the most effective channels by using an animated video.
Animated videos, in addition to being an excellent marketing tool, enhance your business conversion rate by keeping you at the forefront of your audience’s minds.
Here’s how Animated Videos can boost your business!
- Simplifies what you are doing: One of the primary advantages of animated video, regardless of business, is its capacity to convey complex topics. A realistic animated animation, for example, showcasing how your products and services make your consumers’ life easier can do wonders for your business.
Furthermore, there are no limitations to what you may create in your animated video; whatever the subject, there is a means to portray it.
- Creates emotional connection with your audience: People are more likely to watch an animation video if it features likable characters and a fascinating plot. Evenmore, people will nearly always choose to buy your goods or services as they get to know you and associate with your company.
As a result, the best way to engage clients is to create an emotional connection with them by creating appealing animation videos that portray ideas as a story and, as a result, play an important part in driving traffic.
To put it another way, if your film leaves an impression on your viewers, they will recall your brand the next time they make a purchase.
- Improves SEO: The position of a website on the search engine results page after taking into consideration multiple ranking variables is referred to as its SEO ranking. The inclusion of animated content to your website will improve its SEO, allowing it to rank higher on various search engines. Furthermore, because certain platforms analyze how long visitors stay on your website, animated videos are becoming increasingly popular.
You can also share high-quality content to a variety of platforms and people who may be interested in reading or hearing about it.
- Great for sharing on socials: Individuals are drawn to and intrigued in engaging visual stories and information, which pushes them to share the information with others.
Sharing your content is essential since social media platforms provide your products and services an extra push, enhancing your conversion rate.
Simply put, any of these “shares” might make your SEO appear more legitimate and natural because sharing material is driven by a third party.
- Helps in the brand image: Users nowadays expect companies to produce fascinating video content, and they are used to this type of communication. As a result, some well-known companies employ animated videos to promote their products.
If you can create a whole animation movie that incorporates your brand’s aesthetics and values, it will effectively represent your organization.
People begin to trust your organization when you create an animated film that perfectly engages your audience, shows their problems, and delivers a solution.
If you too are looking to expand your business’s reach and get ranked in the search engines, we just have the right tools for you. WIth our expert team at your convenience, you can take your business to new heights and stand out in the crowd!
So, start your new year by setting new targets and building your strong brand image.
Join hands with e-Cliqs today and be unstoppable!
References:
- https://motionvillee.com/how-custom-animated-video-can-be-the-marketing-breakthrough-your-brand-needs/#:~:text=Animated%20videos%20are%20memorable%2C%20educational,choice%20for%20modern%20marketing%20campaigns.
- https://www.linkedin.com/pulse/how-use-animated-explainer-videos-grow-conversions-audience-richard/
- https://www.rippleanimation.com/blog/how-to-use-animated-explainer-videos-to-increase-conversion-rates/
- https://abmatic.ai/blog/how-to-use-video-on-landing-page-to-increase-conversions
5 Tips for Creating Shareable Animated Videos on Social Media
Animated videos have grown in popularity, enthralling audiences with their visually appealing and engaging nature. Creating high-quality animated videos, however, is only the first step. It is critical to successfully promote your animated videos on social media channels in order to acquire the appropriate momentum and visibility.
In this comprehensive article, we will look at some of the techniques, tips, and best practices for promoting animated videos on social media and getting the greatest results.
- Understand Your Audience: Before you start creating animated videos, it’s crucial to know your target audience. What appeals to them? What problems are they trying to solve? Tailoring your content to their preferences and needs will make it more shareable. Whether you’re creating content for kids, teens, or adults, understanding your audience is key.
- Keep It Short and Sweet: One of the primary advantages of animated videos is that they can deliver a message quickly. People have short attention spans on social media, so keep your videos concise. Aim for videos that are 15-60 seconds (ideally less than 30 sec) long. This way, viewers are more likely to watch the whole video and share it with their followers.
- Tell a Compelling Story: Great storytelling is at the heart of shareable animated videos. Craft a narrative that resonates with your audience. Whether it’s humor, inspiration, or problem-solving, a compelling story will capture your viewers’ emotions and encourage them to share the video to elicit a similar reaction in their friends and followers.
- High-Quality Animation: The quality of your animation matters. While you don’t need Pixar-level animation, your videos should be visually appealing. Invest in professional animation software or hire a skilled animator if your budget allows. Smooth, eye-catching animation will make your content more shareable.
- Add a Call to Action (CTA): Don’t forget to include a clear call to action in your animated videos. Whether it’s asking viewers to like, share, comment, or visit your website, a CTA encourages engagement and sharing. Make it easy for your audience to take the next step.
Summary
In this article we have discussed the best tips and strategies helpful for you to boost your animated video content on social media and acquire audience engagement like never before.
So, whenever you create an animated video, make sure to understand what your audience wants to see, keep it short yet informative and entertaining. Tell a compelling story to keep your audience hooked till the end and don’t forget to use high quality animation to gain more traction. In the end, add a compelling Call To Action to keep your audience engaged and interactive.
The Impact of Animated Videos on SEO and Website Traffic
In this fast paced world, staying ahead of the curve is very crucial these days.
Animated videos have evolved to be engaging the audience and get them hooked to your content and also improve the SEO ranking of your website.
Through this blog, we will explain to you the impact animated videos create on the website ranking.
1. Engaging content for high viewing time:
Animated videos are engaging and convey information in the most creative way. In the world where the audience demands everything instant, animated videos play a great role in coping up with the instant world. As a result, search engines are highly likely to reward websites that have animated videos with higher rankings. The longer the viewers stay on your website, the higher ranking on the search engines.
2. Reduction in bounce rate:
High bounce rates appear when visitors visit your website and leave quickly. This is where the animation videos come into play. Many brands make welcoming videos which address the audience’s interest and keep the audience hooked to your website in the first glance hence reducing the bounce rate.
3. Enhancing backlink opportunities:
Visually appealing animated videos have a higher rate of being shared on different platforms and social media channels. When different websites link back to your videos or embed it on their pages, you will gain invaluable backlinks. Backlinks from authoritative sources play a significant factor in boosting your SEO rank. Animated videos therefore serve as a linkable asset for boosting your SEO as well as website traffic.
4. Boosting social engagement:
Social media platforms thrive on engaging content and animated videos are a great way of getting your audience hooked to your content. The more your videos are shared and engaged with on social media, the more the traction and more the visibility. This increased exposure leads to mass traffic on the website since curious audiences are more likely to visit your website to learn more about your brand and services/products.
5. Enhanced Mobile Experience:
Animated videos are best suitable for mobile consumption since they convey information effectively in a visually appealing manner. Since mobile friendly websites are favored by search engines, having animated videos that can be consumed quickly and offer an enjoyable experience can positively impact the SEO results.
Conclusion:
Having animated content into the digital marketing strategy can have a positive impact on SEO since animated videos are funny, engaging and bring a lot of traction. By keeping the visitors engaged, reducing bounce rate, enhancing backlinks, boosting the social media engagement and having an enhanced mobile friendly experience, your website’s authority and visibility increases.
7 Reasons Why Your Business Needs Explainer Animated Video in 2023
In today’s fast-paced world, businesses need to keep up with the latest marketing strategies to stay ahead of their competition. One of the most effective ways to engage with your audience and convey your message is through explainer animated videos. These videos have become increasingly popular in recent years, and for good reason. In this blog, we will discuss why your business needs explainer animated videos in 2023.
Why do animated explainer videos work well?
One of the most efficient ways for a company to attract new clients is through the use of an explainer film. With an explainer video, a business can hold a customer’s interest from the moment they stumble upon the video until they take some sort of action on their website, such as making a purchase.
Businesses that want to advertise products or services online, as well as those with offline sales reps who require a simple way to introduce those representatives to potential clients, can all benefit from using explainer videos. Customers who have moved on from the first purchase but are interested in your brand again can be brought back with the help of an explainer video by providing them with information about promotions, specials, or other incentives to do so.
Marketers can benefit from explainer videos since they help customers quickly grasp what your firm offers and why it’s valuable. In a world where there is too much data, your explainer video will stand out.
7 Reasons why your business needs explainer animated video in 2023
Here are the reasons:
1. Captivating and Memorable
One of the primary reasons to use explainer animated videos is that they are highly captivating and memorable. These videos use vivid and colourful animations to tell a story and convey information, making them more engaging than plain text or static images. The combination of visuals, sound effects, and narration creates a memorable experience that is more likely to stay with the viewer.
2. Easy to Understand
Explainer animated videos are an effective way to simplify complex concepts and information. By using visual aids and simple language, these videos can help your audience understand your product or service and its benefits quickly. This is especially important if you have a complex product or service that is difficult to explain in a few sentences. An explainer video can help break down the information into bite-sized chunks, making it easier for viewers to comprehend.
3. Increased Conversion Rates
Another benefit of explainer animated videos is that they can help increase your conversion rates. These videos are an excellent tool to use on your website, social media, or landing pages. By having a clear call to action in your video, you can guide your viewers towards taking the next step, such as filling out a form or making a purchase. According to a study by Wyzowl, businesses that use videos on their website see an average increase of 144% in conversion rates.
4. Improved SEO
Explainer animated videos can also help improve your website’s search engine optimization (SEO). By embedding videos on your website, you can increase the time visitors spend on your site, which is a crucial factor in SEO. Additionally, videos can help reduce your website’s bounce rate, which is the percentage of visitors who leave your site after only viewing one page. By keeping visitors on your site for longer, you can signal to search engines that your website is valuable and relevant, ultimately improving your search rankings.
5. Cost-Effective
Explainer animated videos are a cost-effective marketing tool that can provide long-term benefits for your business. While producing a high-quality video can be a significant upfront investment, it can pay off in the long run by helping to increase your conversion rates, boost your SEO, and engage your audience. Additionally, explainer videos can be repurposed for different platforms, such as social media or email marketing, making them a versatile asset for your business.
6. Shareable and Viral
Another benefit of explainer animated videos is that they are highly shareable and have the potential to go viral. By creating a video that is entertaining and informative, you can encourage viewers to share your video on social media, email it to their friends, or embed it on their website. This can help increase your brand awareness and reach a wider audience, ultimately leading to more leads and sales for your business.
7. Build Trust and Credibility
Finally, explainer animated videos can help build trust and credibility with your audience. By presenting your product or service in a clear and concise way, you can establish yourself as an authority in your industry. Additionally, by using a professional and polished video, you can show that you take your business seriously and are willing to invest in high-quality marketing materials.
Conclusion
Explainer animated videos are an excellent tool for businesses looking to increase engagement, conversion rates, and brand awareness. These videos are easy to understand, highly shareable, and can help build trust and credibility with your audience.
Winning Strategy for Animated Video in 2023
Across all sectors, video has emerged as the primary means of sharing information. Nearly eighty-five percent of businesses, according to a recent survey, employ video marketing.
Sales pitches, investment proposals, webinars, product demonstrations, online tutorials are just some of the many ways they’re put to use.
You are probably here because you need to create an animated video and are curious about the best strategy for doing so. Learn how to develop a plan for an animated video campaign with the help of this post.
Winning strategies for animated video
Understand Your Target Audience
Making an animated video that resonates with its intended audience requires some research about that audience. If you don’t know your audience, it doesn’t matter how great of an animated video you develop.
Learning about your target demographic is essential if you want to strike an emotional chord with them. Use real-world examples and terminology they’ll understand. The correct graphics can make a huge difference, and knowing your audience is a huge step in the right direction.
If you want your animated video to have an effect, you need to take the time to learn about your target demographic.
Outline Your Video Content Ideas
Once you’ve figured out ‘who’ is the video for, you can start brainstorming potential topics. Whether you’re working solo or with a team, you’ll need to have some answers ready at the outset of your content generation process.
To what end are you presenting this video? Can you describe the feeling you want your audience to have?
Which visual elements will most effectively convey your message in your video presentations? Your responses will help shape the ideas and concepts that go into the video.
Develop an Exciting Script
The next step, after finishing the prep work, is to compose a script for the video. This is essential if you want to generate animation online for free and still provide tremendous value to your viewers. The writing ought to have interesting and engaging parts for the audience.
Your animated video must be interesting whether it is live or online. A well-written script for your video will help you organise your footage and cut out any unnecessary parts. It’ll help you stay focused on your goals, too.
Make an Impressive Intro and Outro
Even if you put in a lot of effort into the meat of the presentation, you shouldn’t skip out on the opening and outro. Your presentation is only as good as the tone you establish in the introduction. Grab your listeners’ attention with a captivating opening.
The introduction ought to be snappy and to the point. When you’re finished, make your outro memorable. Don’t forget to drive home your presentation’s key points and use a call to action to get your audience involved.
Stay Professional
Please keep in mind that this is a professional animated video. Do your voice over with the utmost professionalism, making sure to utilise the right words and phrasing and to keep your tone and pace natural.
Keep appropriate video length
The video should not be too long or too short. Very long videos are not trending these days and it becomes difficult sometimes to drive the point in very short videos. The platform which you are targeting should also be taken into account while determining the length of the videos. The recommended video length platform wise is as follows – Instagram : 30 sec, Twitter: 45 seconds, Facebook: 1 minute, YouTube: 2 minutes
Final Thoughts
In closing, try to keep everything to a bare minimum. Try not to drown your readers in a sea of irrelevant details. Keep your design simple, with only the slides, scenes, pictures, and text that are absolutely necessary to get your point through.
Keeping your animated video straightforward and simple will make for more compelling viewing.
How Animated Videos are Created?
Even while everyone wants to develop animations, not everyone has the skills necessary to make them look like they were created by a pro.
You want your animated video to appear beautiful whether it’s for a content marketing campaign, a classroom assignment, an online instructional, or an e-learning course.
We compiled this blog to serve as a resource for anyone interested in developing an animated video that is both effective and polished. Here are some suggestions for improving your video production process.
Steps to create an animated video
Step 1: Plan ahead and prepare your content
The planning phase is one of the most crucial but often overlooked parts of making a video. The difference between mediocre and successful animated videos is a solid strategy.
Try to keep in mind your target demographic and your ultimate objectives while you plot out your strategy.
The first is, “Who exactly am I trying to reach?” Knowing your target demographic is essential for reaching them effectively. If you want to make an awesome animated video, you need to think about what your viewers want to see and what will get them to take action. Who are these people watching? So what makes you think they’d want to watch your video? I don’t see the point. Before you begin your creative process, ask yourself these questions.
The second thing you should think about when planning is, “What do I want to achieve?” Try understanding the purpose of your video? Is there something specific you’d like your readers to grasp, take action on, or become cognizant of? Make a list of these objectives, and write or edit with them in mind.
Step 2: Write your video script
Now that you know who you’re doing the video for and what you want to achieve, you can move on to the next stage.
Next, you should put together a script for your video. Writing the script can be far more difficult than creating the actual animation for some people.
When penning your script, keep in mind these four guidelines:
- Use first-person pronouns and a conversational tone when writing to your target demographic.
- According to a study, 20% of people will click away from your animated video inside the first 10 seconds(source: stadamedia). To that end, make sure your writing is memorable, interesting, and concise.
- Ensure that every word is scripted. Stay alert and plan ahead. With this method, you can save time in the editing process and have more finished products at the end.
- Wrap up your video animation script by inviting the audience to take the next logical step.
Step 3: The next step is to draw up a storyboard for your animated video.
Your script can be visually elaborated upon with a storyboard. A script is written text, while a storyboard complements the narrative with visual elements. You may have a good idea of how your animated video will turn out before investing a lot of time and energy into the process by drawing out a storyboard.
First, you should determine the most important parts of your animation. Include the relevant script segment in each scene, and then draw thumbnails in a rectangle adjacent to it to show how the scene will look in your film. Simple sketches will do just fine; there’s no need to be a graphic artist.
Storyboarding is the process of outlining your story for production. You need not provide exhaustive detail. Make sure it flows well with your story and is easily digestible.
For collaborative video projects, a storyboard is invaluable. It’s a great way to get people’s opinions on your video concept before you even start making it. You’ll quickly learn that big revisions to a finished animated video, say in response to unexpected criticism, could necessitate scrapping or redoing significant portions of the project. A storyboard, while time-consuming to produce, could end up saving you a lot of time in the long run.
Step 4: Animate your story!
Now that you have everything you need, you can use an animated movie maker to turn your ideas into polished video material, complete with animations.
Styling is important in any animated video. You should choose a theme that goes well with your brand and your logo. Choose colours that will blend well with your website. Give proper movements to props and characters so that they appear real.
Find an animation style you like and stay with it. A more engaging appearance is often displayed when there is a constant style.
Step 5: Add voice over and sound effects
A voice over makes it easier for the audience to understand what they are seeing in the video. It helps clear their doubts that occur while watching the video. Sound effects make it engaging. The right sound effect at the right time gives life to the video. So make sure you include an easy voice over with the right sound effects to make your video more engaging.
A few final words
Animated videos help you convey your message in an easy way. It’s easy for people to understand your point if it is done using an animated video. At e-Cliqs, we create high quality professional looking animated videos for our clients so that they can reach the maximum target audience and increase their brand awareness. Click here to begin.
6 Differences Between 2D And 3D Animated Video
An animated explainer video requires you to be familiar with a wide range of styles and techniques. When contacting an animation business, the first question they may ask you is whether you prefer 2D or 3D animation. In the video production process, the flow will be defined by the use of these two basic animation styles. We’ll go over the differences between the two, as well as how much they cost. Learn more about all of this by reading on!
What is a 2D animation explainer video?
2D explainer videos, as the name implies, are used to explain a topic in two dimensions. x and y are the only two planes in a 2D animation. Basically, it’s just a two-dimensional picture. There is a length and a width to this image.
2-dimensional video includes all graphics and cartoons you see on television, whether computer-generated or hand-drawn. Several well-known cartoon characters are Tom and Jerry, Mickey Mouse, Phineas and Ferb, and the like.
(source:https://static.rfstat.com/bloggers_folders/ec7696c0-fd02-437b-b8d5-e3bd8b464f36.jpg)
A 2D animation explainer film uses two dimensions to illustrate anything. They can only explain things using the ‘x’ and ‘y’ axis. There are only a few frames per second in the 2D animation explainer videos that you see in PowerPoint.
About 24 to 29 frames per second are typical for a 2D animation explainer film. Whiteboard explainer videos, in particular, use animations displayed at a frame rate of 5-10 frames per second. An animator’s skill level and the animation programme they utilise determine the frame rates.
What is a 3D animation explainer video?
In order to create a two-dimensional image, one must have a great deal of skill. 3-D objects can be created by adding extra dimension to a 2-D item. A 3D object has mass and takes up a specific amount of room. Shrek, Rapunzel, Toy Story, or Up are all excellent examples of 3D animation.
(source:https://webneel.com/sites/default/files/images/manual/vdo/animation-3d%20(1).jpg)
In order to fully convey a topic, a 3D animation explainer film makes use of three dimensions. Depending on the keyframe, explainer videos like this can go anywhere from 30 to 60 frames per second. Additionally, the animation video software is critical. Using a 3D animation explainer film is essential since it allows you to show things more realistically. In advertising, a 3D animation explainer film is frequently used to convey a product’s features and benefits to the audience.
Here are 6 differences between 2D and 3D animated video
1. Visual Experience
Visually, 2D animated video is less realistic since it only deals with the length and width of a 2-dimensional environment.
Visuals made in 3D have three dimensions: width, height, and thickness. 3D animations benefit from this because it gives them a more realistic appearance and increases their sense of depth.
2. Flexibility of Revisions
Due to its greater realism, 3D animated video typically appears to be better looking than 2D animation, but it is also more difficult to make changes because of the additional complexity.
Why is it complex?
In a nutshell, mechanical processes include:
- Modeling —process of creating a 3D mesh by starting with a shape and moulding it into the desired shape.
- Texturing — It’s at this point that the creative process truly begins, as we begin to dress the 3D model.
- Animation— movements of the subject and surroundings.
- Lighting — texture, camera angles, and the like.
- Rendering — the final and most important phase in the manufacturing of 3D animated video production.
As a result, due to the aforementioned technological and mechanical difficulties, the editing and revision process in 3D animation is made more difficult.
The 2D animation drawing style allows for character modifications to be simple with this type of animated film.
3. Production Time
To reduce time, 2D animation uses a drawing process that is more “flexible,” while 3D animation employs full computerization, making it more difficult.
Of course, the outcome will be different as well.
It’s possible to observe every angle of a character in a 3D animation, unlike in 2D animation, when you can only see one perspective.
Creating high-quality animation in any medium takes time, but 3D animation requires more of it due to the difficulty in achieving a more detailed product.
4. Frame Rates
Animating in 2D entails drawing a lot, but the FPS and movement also make a difference. That’s a little confusing. In 3D animation, we typically operate at a frame rate of 24 fps. In 2D animation, this means that each of the 24 frames in a second contains an illustration. A lot of drawing sounds like a lot more work than it is.
For two frames, you can maintain the same drawing in place. That’s a frame rate of 12 images per second. It’s termed “working on twos” because every two frames you’re introducing a new illustration or change to an existing one. You can even work on threes and fours, making a new drawing every three or four frames, if the movement is extremely slow.
In certain cases, a single drawing is shown for a long period of time. 3D, on the other hand, isn’t truly like that. For even one frame of animation, it appears as if the 3D character is completely still and lifeless. Although we can get away with just one new drawing every three to five frames in 2D and stop-motion animations, we must always keep the subject moving in 3D. Not an easy task, either!
5. Cost
When compared to 3D animated videos, 2D animated videos are cheaper. That’s mostly due to the difficulty and time-consuming nature of making a 3D animated film.
In general, a 3D animated video will cost you three times the price of a 2D animated video.
6. Platform
Traditional drawing methods are used in the creation of 2D animated videos. A pencil sketch or a computer-generated animation are the two most common methods of creating a character’s movements and expressions. Adobe After Effects and Adobe Animate are 2D animated video creation tools that aid in the digital addition of movements.
3D animated video creation, on the other hand, is all done through computer software. Modelling, rigging, and texturing are just a few of the phases that make up this process.
What’s better: 2D or 3D animated video?
To be honest, there isn’t a single correct solution to this one. There is a lot that goes into it, and it all comes down to the animator. Advertising and instructive videos can benefit greatly from both of these approaches. 3D animated video has several advantages over 2D animated video, but it’s more expensive to make. More people are involved in 3D animated video production than in 2D animation. As a result, the whole production time is substantially increased. As a result of this, 3D animated videos appear more lifelike than 2D ones. If you’d like to make a video that incorporates both 2D and 3D elements, bear that in mind.
Conclusion
Writing, storyboarding, illustration, animation, voice acting and sound design are just a few of the tasks involved in creating an animated video. 2D and 3D animated video are the two most common types of animated video. In this article, we’ve taken a close look at both of them. You can always consult with experts at e-Cliqs to get a better understanding of what types of animated video will suit your requirements the best.
References
- https://explain.ninja/blog/2d-animated-videos-vs-3d-animated-videos-whats-the-difference/https://www.lcca.org.uk/blog/education/differences-between-2d-and-3d-animation/
- https://breadnbeyond.medium.com/2d-and-3d-animation-production-4b26d18790c5
- https://www.dbswebsite.com/blog/what-is-the-difference-between-3d-and-2d-animation/
- https://buzzflick.com/difference-between-2d-animation-and-3d-animation/
- https://school.mangoanimate.com/differences-between-2d-3d-animation-explainer-video/
