In today’s fast-paced world, businesses need to keep up with the latest marketing strategies to stay ahead of their competition. One of the most effective ways to engage with your audience and convey your message is through explainer animated videos. These videos have become increasingly popular in recent years, and for good reason. In this blog, we will discuss why your business needs explainer animated videos in 2023.
Why do animated explainer videos work well?
One of the most efficient ways for a company to attract new clients is through the use of an explainer film. With an explainer video, a business can hold a customer’s interest from the moment they stumble upon the video until they take some sort of action on their website, such as making a purchase.
Businesses that want to advertise products or services online, as well as those with offline sales reps who require a simple way to introduce those representatives to potential clients, can all benefit from using explainer videos. Customers who have moved on from the first purchase but are interested in your brand again can be brought back with the help of an explainer video by providing them with information about promotions, specials, or other incentives to do so.
Marketers can benefit from explainer videos since they help customers quickly grasp what your firm offers and why it’s valuable. In a world where there is too much data, your explainer video will stand out.
7 Reasons why your business needs explainer animated video in 2023
Here are the reasons:
1. Captivating and Memorable
One of the primary reasons to use explainer animated videos is that they are highly captivating and memorable. These videos use vivid and colourful animations to tell a story and convey information, making them more engaging than plain text or static images. The combination of visuals, sound effects, and narration creates a memorable experience that is more likely to stay with the viewer.
2. Easy to Understand
Explainer animated videos are an effective way to simplify complex concepts and information. By using visual aids and simple language, these videos can help your audience understand your product or service and its benefits quickly. This is especially important if you have a complex product or service that is difficult to explain in a few sentences. An explainer video can help break down the information into bite-sized chunks, making it easier for viewers to comprehend.
3. Increased Conversion Rates
Another benefit of explainer animated videos is that they can help increase your conversion rates. These videos are an excellent tool to use on your website, social media, or landing pages. By having a clear call to action in your video, you can guide your viewers towards taking the next step, such as filling out a form or making a purchase. According to a study by Wyzowl, businesses that use videos on their website see an average increase of 144% in conversion rates.
4. Improved SEO
Explainer animated videos can also help improve your website’s search engine optimization (SEO). By embedding videos on your website, you can increase the time visitors spend on your site, which is a crucial factor in SEO. Additionally, videos can help reduce your website’s bounce rate, which is the percentage of visitors who leave your site after only viewing one page. By keeping visitors on your site for longer, you can signal to search engines that your website is valuable and relevant, ultimately improving your search rankings.
5. Cost-Effective
Explainer animated videos are a cost-effective marketing tool that can provide long-term benefits for your business. While producing a high-quality video can be a significant upfront investment, it can pay off in the long run by helping to increase your conversion rates, boost your SEO, and engage your audience. Additionally, explainer videos can be repurposed for different platforms, such as social media or email marketing, making them a versatile asset for your business.
6. Shareable and Viral
Another benefit of explainer animated videos is that they are highly shareable and have the potential to go viral. By creating a video that is entertaining and informative, you can encourage viewers to share your video on social media, email it to their friends, or embed it on their website. This can help increase your brand awareness and reach a wider audience, ultimately leading to more leads and sales for your business.
7. Build Trust and Credibility
Finally, explainer animated videos can help build trust and credibility with your audience. By presenting your product or service in a clear and concise way, you can establish yourself as an authority in your industry. Additionally, by using a professional and polished video, you can show that you take your business seriously and are willing to invest in high-quality marketing materials.
Conclusion
Explainer animated videos are an excellent tool for businesses looking to increase engagement, conversion rates, and brand awareness. These videos are easy to understand, highly shareable, and can help build trust and credibility with your audience.
