In this fast paced world, staying ahead of the curve is very crucial these days.
Animated videos have evolved to be engaging the audience and get them hooked to your content and also improve the SEO ranking of your website.
Through this blog, we will explain to you the impact animated videos create on the website ranking.
1. Engaging content for high viewing time:
Animated videos are engaging and convey information in the most creative way. In the world where the audience demands everything instant, animated videos play a great role in coping up with the instant world. As a result, search engines are highly likely to reward websites that have animated videos with higher rankings. The longer the viewers stay on your website, the higher ranking on the search engines.
2. Reduction in bounce rate:
High bounce rates appear when visitors visit your website and leave quickly. This is where the animation videos come into play. Many brands make welcoming videos which address the audience’s interest and keep the audience hooked to your website in the first glance hence reducing the bounce rate.
3. Enhancing backlink opportunities:
Visually appealing animated videos have a higher rate of being shared on different platforms and social media channels. When different websites link back to your videos or embed it on their pages, you will gain invaluable backlinks. Backlinks from authoritative sources play a significant factor in boosting your SEO rank. Animated videos therefore serve as a linkable asset for boosting your SEO as well as website traffic.
4. Boosting social engagement:
Social media platforms thrive on engaging content and animated videos are a great way of getting your audience hooked to your content. The more your videos are shared and engaged with on social media, the more the traction and more the visibility. This increased exposure leads to mass traffic on the website since curious audiences are more likely to visit your website to learn more about your brand and services/products.
5. Enhanced Mobile Experience:
Animated videos are best suitable for mobile consumption since they convey information effectively in a visually appealing manner. Since mobile friendly websites are favored by search engines, having animated videos that can be consumed quickly and offer an enjoyable experience can positively impact the SEO results.
Conclusion:
Having animated content into the digital marketing strategy can have a positive impact on SEO since animated videos are funny, engaging and bring a lot of traction. By keeping the visitors engaged, reducing bounce rate, enhancing backlinks, boosting the social media engagement and having an enhanced mobile friendly experience, your website’s authority and visibility increases.
