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January 21, 2022by adminSearch Engine Optimization Uncategorized

7 Elements that must be Optimized in On-Page SEO

With over 1.5 billion existing websites and more than 2 million articles being posted every day, ranking high in SERPs has become more difficult than ever. Most of the good websites use SEO for better rankings and high traffic. These stats are enough to understand that with so much content available, it has become imperative for marketers to put-in extra effort to get their content noticed.

After crafting a piece of high-quality compelling content, you need to optimise it. Content optimization isn’t just using the right keywords, it’s more than that. On-Page SEO elements help in boosting visibility on search engines.

Why is On-Page SEO important?

On-page SEO helps in understanding the search engines better. It also helps in identifying whether the content is relevant to the search query or not.

Search engines are now better at understanding search queries. New and improved algorithms help search engines deliver results that meet users’ intent.

Adapting to these advancements is necessary. You can do that by making sure all your on-page elements are in place.

Here is a list of 7 elements that you should cover in on-page SEO.

1. Title tag

The title tag is one of the crucial elements of on-page SEO. It exists in the head section of a webpage. Adding your target keywords to title tags gives a cue or context about the content. Try to keep the keywords as close as possible to the beginning of the title tag. Also it has to be done in the right way so that it makes sense

2. Keywords

Keywords are the first thing that comes to the minds of most people when they talk about SEO. Keywords are an important aspect of SEO. Using it correctly harnesses its power to the fullest. Use keywords in the right quantity neither too less nor too many as keyword stuffing is penalised by search engines

3. H1 tags

H1 tags or heading 1 tag indicates the primary heading of the web page. It is one of the major ranking factors in search engine optimization. It is usually the most visually notable part of content. H1 tags are generally the title of your blog. It should describe the content precisely. The length of the H1 tag should be between 20 to 70 characters; going beyond this will dilute its influence.

4. Page URL

Page URL is another element that gets noticed first. While deciding which URL should be used, keep in mind the main keywords of the content. Try including keywords in URLs and separate them by hyphens.

URLs should be concise. Keep your URLs neat, keyword-focused, and descriptive. It will help users in understanding your content.

5. Meta descriptions

Meta descriptions are considered an important element of On-Page SEO. Writing a clear, short, and compelling meta description that reflects your content sufficiently can help in improving click-through rates and drive more traffic.

The length of meta descriptions should also be checked. Google can show meta descriptions of up to 320 characters, but it’s best to keep them between 70 to 160 characters.

6. Image optimization

Images make a website look more appealing and when properly optimized, they make for valuable SEO assets. Image optimization gives your content an additional opportunity to rank high and enhances the user experience. Add relevant images to your content so that it helps the user understand your content better.

Use the title keyword in the image title, alt tag, and filename of the image.

7. Internal and external links building

For On-page SEO, internal and external links in content are important. These links signal Google that the website is resourceful and citation-worthy.

Adding internal links not only helps the user find relevant content within your website but also helps in keeping search engine bots on your site for a longer duration.

Linking three to four reputable sites boosts your trust signal which again helps search engines rank.

Conclusion

On-page SEO is one of the major aspects of better rankings in SERPs. On-page SEO enhances the website structurally including design, mobile-friendliness, images, links, page size, etc. On-page SEO improves page speed and user experience. Including all the above points will not only boost your ranks in SERPs, but will also improve the credibility and reliability of your website.

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January 15, 2022by adminUncategorized

10 Ways to Drive Traffic on a Website

Many businesses fail to come up with new and innovative techniques to increase web traffic. Every entrepreneur wants more and more traffic on their website. More traffic means more business. They invest their precious time and effort painstakingly setting up the website. Still struggling to drive traffic on their website.

So, what should they do to increase their web traffic?

In this post, we’ll discuss 10 ultimate ways which will help in skyrocketing the traffic on your website.

1. Running an Advertisement

The first and the obvious way is running an advertisement to promote your website. Ads are an excellent way to attract people to your website. They help in building brands and getting your website noticed. There are various kinds of Online ads available like Google ads, Facebook Ads, Instagram Ads, Linkedin Ads and more. Choose the platform where your target audience are and create an ad keeping the goal as website traffic and your website traffic will certainly increase

2. Promote website on social media

While producing great content is important, it’s not enough. In this age, you need to promote your content to reach the audience. Create social media accounts for your business and try to tell your audience what you’re doing. Follow the latest trends to be on top of social media. Social Media Marketing helps businesses in creating brand awareness which further helps in driving traffic to the website.

3. Optimise Content according to SEO

When it comes to websites, SEO is one of the most important tools for increasing traffic. Conduct proper keyword research and make your website SEO optimised. Write keyword-rich meta descriptions. Reach out to a professional digital marketing agency for SEO as it requires technical knowledge where an expert can really help.

4. Guest posts

People think that guest posts are a thing of the past. But that’s not true. You can write a guest post for others or you can make other popular bloggers write a guest post for you. Linking both will allow you to have a share of the audience from the guests’ audience. It helps in getting more referral links and more backlinks. It also increases brand awareness.

5. Conduct a Podcast

In the US, 42% of the population have listened to a podcast (source:podcastinsights).

In recent times, the podcast has become one of the hottest marketing channels. People prefer podcasts as they can listen to them while doing other works. Appearing as a guest on a podcast and telling the listeners about your website can help in getting new visitors.

6. Host competition and giveaways

Hosting a competition and giveaways regularly makes the people visit your website and return. When visitors see a prize, it helps in convincing them to interact with your website.

7. Engage in email marketing

Email marketing helps in drawing visitors regularly to your website. Build a list of emails and send a personalized e-mail that highlights your business and gives the recipient a reason to visit your website.

Email marketing helps in building trust and increasing brand awareness. It helps in building an authentic connection with the recipient. Include a call to action button that directly sends the recipient to your website.

8. Influencer marketing

Influencers have a large audience and when you get an influencer to market your website, it puts your website in front of their audience. You can provide coupons to the audience of the influencer which further will help in convincing them to visit the website.

9. Conduct webinars and events

Webinars and events are a simple yet effective way of informing people about your business. Conducting webinars and showcasing your business there increases brand awareness. Choose a relevant topic for the webinar and send invites. Get some infographics ready for promoting the upcoming webinars and events.

When a user is interested in attending the webinar, he or she is likely to visit your website to know more about you

10. Creating a quality infographic

Quality infographics have high engagement. Creating high-quality infographics and sharing them across different platforms creates brand awareness which helps in diverting more traffic to the website. While creating the infographics, one should focus on creating something which people would like to share. If your audience shares your infographics, you get a chance to attract a fresh audience.

Final words

There are a lot of ways to increase traffic on your website like social media promotions, SEO, email marketing, etc. Doing these will help increase web traffic to a large extent. The most effective way depends on your brand and your target audience.

For all these activities it would be better if you can bring a professional digital marketing company on board. Their expert team would carry out each of these tasks in the best possible way to get desirable results. e-Cliqs Consulting is one such digital marketing company who is result-oriented and customer centric in approach

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January 7, 2022by adminUncategorized

Email Marketing – The Ultimate Guide

Emails, despite being the oldest form of digital communication, still reign the top spot when it comes to usage. It is still used to build authentic connections with customers to keep the business alive.

With a user base of over 4 billion people (source: Statistica), emails dominate the other marketing channels. This user base is constantly increasing every year.

What is Email Marketing?

Email marketing is the process of targeting and communicating with leads and customers through emails. With an ROI of $38 on every dollar spent (source:emailmonday), email marketing deserves to be a part of every digital marketing campaign. It still beats social media marketing and affiliate marketing and according to smartinsights, email marketing is the most effective marketing channel.

So, Email marketing is an important part of digital marketing campaigns. But the problem is, most people don’t do it the right way which reduces the conversion rate.

To help you in building a successful email marketing campaign, here is a complete guide to email marketing covering everything you need to know about email marketing. Let’s get started.

Why email marketing?

Despite the rapid rise of social media, emails remain one of the most effective ways to generate leads and build loyalty with customers. People who purchased products that are marketed through emails spend 138% more(source:optinmonster).

Your social media account might get deleted for some reason but when it comes to emails, you own your list and no one can take it from you.

How email marketing helps businesses?

Emails increase brand recognition. Including your logo in your emails keeps your business in front of the audience constantly. A customized email with unique and elegant color palettes, logos, and brand graphic help to create a good image of your business in the minds of your potential customers and leads.

Email marketing helps businesses to connect to a larger target market and increase credibility. Consistent emails help in building trust with your customer and these customers who trust you, refer your products to their friends and family.

Sending email newsletters to your clients keeps them updated with what’s new in your business. It educates them about what you are working on and how your business is performing.

How does email marketing work?

A successful Email marketing campaign requires three elements. These are:

1. An email list

You need to have a list of active emails. This is a database of email contacts who expressed interest in your products and in receiving marketing communications from your business. You can generate an email list in many ways. One of the most popular ways is to offer a coupon in exchange for an email.

2. An Email Service Provider(ESP)

It is a software that helps you manage your email list and generate automated emails. It helps you send emails automatically, triggered by the audience’s behaviors which enables you to personalize each interaction with them and increase engagement.

3. Defined goals

The goals of the email marketing campaigns need to be defined and the entire email marketing campaign should be built around it. You can use an email marketing campaign to:

Drive sales
Generate leads
Engage customers
Increase brand awareness

Once you align these elements, you can start working on the email marketing campaign.

Important terminologies

Here is a comprehensive list of email marketing terminologies that will help you in understanding the ESP and bounce rate report.

Acceptance rate

It is the proportion of emails that are accepted by the recipient’s ESP.

Acceptable spam rate

Without impacting the sender’s reputation, the rate at which the email sending server is reported spam.

Bounce rate

Rate of emails that were undelivered to intended recipients.

Blacklist

The list of IPs that have been reported spam by SDS(Spam Detecting System).

Bulk mailing

Sending emails containing similar content to multiple recipients at the same time.

CAN-SPAM

It is the abbreviation of “Controlling the Assault of Non- Solicited Pornography and Marketing Act of 2003”. It regulates commercial emails by establishing requirements and standards for commercial messages. It gives recipients the right to opt-out of emails and also lays out the penalties for disregarding them.

Clicks Per Delivered

Once delivered to recipients, emails that receive clicks define the click per delivered rate.

Clicks per Open

It is the percentage of emails that become opened/viewed after getting a click.

Cost per Thousand (CPT)

It is the cost that an email marketer bears from every 1000 email addresses on a rental list

Conversion Rate

The number of recipients or subscribers who respond to your promotion or call is analyzed by conversion rate.

Dedicated IP

Dedicated IP is the exact IP address which is used to send emails to subscribers or potential clients.

Double Opt-In

This is the best way to build a subscribers list. It helps you to collect emails by asking interested parties to confirm their subscription by clicking on a link sent to their email. Doing so helps you only collect emails from people who are interested in the subject. It subsequently helps in lowering the probability of a high bounce rate.

Email filter

It helps in blocking emails based on the subject line, sender, or content.

Email Sponsorships

It involves purchasing advertising space in a newsletter or sponsoring a particular article or a series of articles to promote your service or product.

False-positive

When a legitimate permission-based email is marked as spam or erroneously filtered.

Hard Bounce

It refers to the permanent failure of an email to be delivered to the recipient.

Honey Pot

An email address conspicuously planted by organizations that fight spammers.

Retention List/Home List

When subscribers join the list willingly because they are interested in the subject of the matter, your product or service, they are added to the retention list.

HTML Email

You can design custom and creative emails by using HTML Emails. You get the option of playing around with the design as much as you want. Optimized emails generally get a much better reception when compared to generic emails.

IP Warm-up

Slowly increasing the number of emails sent from a single IP.

Landing Page

A dedicated page to capturing leads from a linked email.

Authentication Levels

Identifying whether a sender’s identity is legitimate

List Segmentation

Segmenting subscribers that are most relevant to send your campaign emails.

Open Rate

The number of emails opened by the recipients.

Opt-In/Subscribe

When a user chooses to receive email communication from a website.

Opt-Out/Unsubscribe

This allows subscribers to opt-out from receiving emails from a sender anytime they want.

Physical Address

Address of the company or organization sending the email.

Read or Open Length

Time spent by the recipient to close the email after opening it. Longer read length means the recipient finds the information provided in the mail interesting.

Sender Score

It is a score out of 100 that defines the reputation of an IP.

Single Opt-In

When subscribers opt to receive email communication from the sender, without confirming their email addresses.

Spam Cop

It is a paid service that plants bait emails around the internet to identify people who harvest them and mark their addresses as spam.

Spam Trap

Consists of an email address that was once usable but is no longer valid.

Sender Policy Framework

A DNS record that identifies on whose behalf a domain or IP sends an email.

Whitelist

Opposite of a blacklist, contains emails that have been approved to send messages to that recipient.

Final words

Running a successful email marketing campaign can deliver exceptional results while being affordable. Email marketing campaigns not only widen your network and reach, but also help in building a good relationship with your customer. Email marketing also helps in building brand awareness. Make sure your email marketing campaign has all the three elements and the above-mentioned terminologies will help you in executing the email marketing campaign in a better way.

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December 24, 2021by adminInfluencer Marketing Uncategorized

Facebook Ads – The Complete Guide

Facebook has been around for a while, and it has been one of the most popular social media platforms. In the US, 70% of Facebook users log in daily (source: wordstream.com). So running Facebook ads is one exceptional way to boost business. These ad campaigns are easy to track with an instant flux of traffic.

It is one of the affordable ways to run ads, popularize your brand and increase sales. Spending a little amount can give you significant results.

Why Facebook ads?

Facebook offers a lot of customization options for your ads. You get creative control over your ads. With more than 2.6 million active users monthly (source:Oberlo.com), a good no. of your customers are using Facebook daily. Facebook gives you extensive target-ranging options to choose from depending upon the demographic, interests, gender, life events, etc.

In addition to that, Facebook tools can help you promote any kind of content that is suitable for your business. You can promote text posts, videos, links to your website, events, offers, etc. using Facebook ads.

Running a high converting Ad campaign on Facebook isn’t as tough as it sounds. With proper guidance, you can easily run successful Facebook ads for your business.

Here is a complete guide on Facebook ads where you will get to learn everything about Facebook Ads and how to run them.

Building strategy

Before you browse the Facebook ad manager, sit back and develop a strategy for the ad. Without a proper strategy, you’ll be dazzled by the no. of options Facebook ad manager gives you and you’ll end up creating an ad that isn’t converting. This will result in a failed campaign.

Try to analyze the product or service that you are promoting, Target audience, use of the product, pain points, objections, and many more things.

Decide your objective

Once you are done with the above analysis, decide what your objective is for running these ads. Facebook optimizes ad placements depending on your objective. So it’s important to choose an objective.

You can decide among the following objectives:

Brand awareness
Engagement
Traffic
Reach
Video views
App installs
Messages
Lead generation
Catalog sales
Store visits
Conversions

Target audience

Start by analyzing who you want to target. You get a plethora of options to target a specific audience. You can target custom audiences, wherein the ads are visible to particular users from your mail list, or who have taken actions on your Facebook or Instagram business profiles.

There is an option of targeting lookalike audiences, who have similar interests as your custom audience. You can target based on demographics, locations, interest, connections, etc.

Choose the spots for your ads

You will be choosing what apps, devices, placements you want your ads to be displayed on. You choose one or both among mobile and desktop for your ads to be shown on.

Set your budget

Next, you’ll be able to schedule your ads and choose the right budget for your Facebook ads. You have the option for lifetime budget, daily budget, you can run ads indefinitely or schedule a start and end for them as well. You can even choose the timings for your Facebook ad to be displayed.

Choose your Facebook Ad format

Some incredible formats to run your Facebook ads are:

Image ads
Video ads
Canvas ads
Collection ads

All types of formats have their unique benefits but it’s the videos ads and Carousel ads that have the highest engagement and CTRs.

Focus on details

At the bottom of the creative section, you get the option of adding small details that are easy to miss. You can put copies, CTA, URL descriptions there. Take advantage of every single one of these. Using rights copies at the right place will bring a huge difference in Facebook ads performance.

Monitor you ads

Once you have started with your Facebook ads, carefully monitor their performance. Some Facebook ads get high CPC when frequency gets high, others get high CPC at the beginning itself. And sometimes the ad might not be as successful as you’d expect.

Facebook ads manager gives you access to watch CPC, frequency, relevance scores, etc. These are crucial metrics and you’ll have to keep a check on them.

Split testing

Facebook has its split testing tool and while it’s not perfect, it’s pretty good. It works well when you want to split test your Facebook ads strategies. You can rely on it but you’ll have to manually test the creative aspects of your Facebook ad.

Final words

With the number of customization options, Facebook ads can be your go-to thing to promote your business. Once you are familiar with the system, you’ll be able to make it work to your advantage. As long as you have a plan, Facebook ad creation will be an easy thing.

Still, if you find it tough you can always visit Ecliqs.com for getting professional help creating an exceptional Facebook Ad campaign. Our experienced team will help you in customizing your ads the right way.

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December 16, 2021by adminInfluencer Marketing Uncategorized

14 Tips to Grow Followers and Engagement on your Instagram Business Account

Engagement and followers are a form of currency in the social media world. While there are a lot of social media platforms to promote your business, with over a million users Instagram remains the sweetheart of the social media world especially for B2C brands targeting youngsters(source: brandstatic.com)

In 2018, it was reported that about 35% of the world’s population is using Instagram(source:brandstatic). And 8 in 10 users follow a business account. So, businesses need to have their account on Instagram for better engagement and connection with the audience.

While creating an Instagram Business Account is easy, growing it isn’t(if you don’t know the right tricks). Wanna know how you can do that? Well, here are the tips to grow Instagram Business Account engagement and followers.

#1. Optimize your captions for search

Including keywords in your captions can help in increasing the visibility of your business account. Your captions should include relevant hashtags and a good line with keywords that describes your posts. Include a call to action line in your caption to drive a relevant action.

#2. Upload Reels

Instagram Reels is the easiest way to increase both engagement and followers.

You can create reels that describe your business or the latest products. Reels have the highest visibility on Instagram.

With reels, you can give a full description of your business to the audience, along with entertaining them.

#3. Engage with Instagram Stories and Use Story Stickers

Stories help a lot in driving engagement. Behind the scenes, an informal update and regular posts can be shared through stories to gain more eyeballs and engagement. Story stickers help further in interacting with your audience. You can start a poll or seek the audience’s opinion about any service or product. There are a ton of stickers that you can use. It creates a sense of conversation in the minds of the audience and they can connect more with your business.

#4. Hashtag strategy

Hashtags are the biggest tools for increasing followers and engagement. Adding relevant hashtags wherever possible makes your posts and content visible to a large audience.

Hashtags on Instagram are an identifier for the Instagram algorithm for placing your content in the right place. Hashtags give context to your post.

Before posting, do proper research about the trending hashtags that are relevant to your post and include them in the post, stories, reels, etc.

#5. Set up a profile for the first impression

When a user visits your profile, it should be a delight for him/her to see it. Organize all the content that’s there on the profile.

Add a proper highlights section, write a compelling keywords-rich bio that includes relevant hashtags. Set up a business profile picture for your Instagram Business Account.

#6. Create relatable and shareable memes

Memes work like magic. When users find relatable memes, they will most likely share them with someone with the same interest.

Relatable memes not only help you in engaging better with your audience, but they also get you free promotions when your audience shares them.

For creating memes, try to find the latest trends. Understand the sentiments of your target audience. A trending meme that balances your brand’s niche along with the target audience’s sentiments will help you in driving better engagements.

#7. Collaborate with influencers

Collaborating with like-minded influencers may get expensive as some influencers charge a lot but it is a win-win situation. You get a chance to place your business in front of a large audience of influencers.

Having exposure to such a large audience in one go can result in a high engagement and increased number of followers if done right. You can align with the influencer’s audience and grow your trust. Influencers give you the exposure that is otherwise hard to get.

#8. Savable graphics

Instagram users love to share quotes and informative graphics on their stories. Quotes, graphics, and repurposed tweets are perfect for driving engagement.

These aesthetically appealing graphics along with quotes help you in getting free shoutouts from your audience.

#9. Giveaways

Hosting a giveaway is one good way to engage better with your audience and drive in new audiences.

Host International giveaways enticing both your existing audience and target audience. With prizes like products, services, or experiences you’ll be getting a greater engagement and followers through these giveaways.

#10. Post on the right time

Tap the insights button on your Instagram Business account and observe the time when your audience is most active. Schedule your posts for that time.

Posting at the right time makes your content visible to your audience instantly when you’ve uploaded it. It’s fresh, relevant, and updated, all of this helps in creating better engagement.

#11. Post consistently

They say consistency is the key to success. This holds in this case as well. Post consistently from your Instagram Business Account. Schedule your posts and follow the schedule strictly.

According to tailwind, business accounts that post regularly see better growth than those that post less frequently.

#12. Learn how the Instagram algorithm works

Forget about how to beat the Instagram algorithm, instead try to use it to your advantage. The six factors that determine what shows up in a person’s timeline are relationship, timeliness, interest, frequency, following, and usage.

Following all these factors may sound like a complex task but when done right, they surely boost engagement. One simple way is to create high-quality content consistently.

#13. Use Instagram tools

There are a lot of tools that can help you in building a strategy for your Instagram Business Account. Here is the list of some good ones:

Later:- this helps you schedule your Instagram post and automatically uploads them from your device. It makes sure all your posts get uploaded on time. It helps you maintain consistency with your posts.
Iconosquare:- it gives insights about your info and analytics.
Webstagram:- helps you find the best hashtags for your posts and people for sponsored posts.

#14. Analyze your results

Once you have done all this. Now try to figure out how your audience responds to the different strategies that you have implemented, take a look at Instagram insight from your profile. Observe the posts that get the maximum no. of views and likes and generate the maximum no. of followers.

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December 9, 2021by adminUncategorized

App Store Optimization – The Complete Guide

There are billions of mobile users globally. And this number is constantly increasing year by year.

What this means is that the market for the creation and purchasing of apps is also increasing.

With more than 2.6 million apps in Google Play Store and over 2 million apps in the Apple App Store which are used by more than 3 billion mobile users around the world(source: MobiLoud), strategic optimization of the app store is a must as it will help in better visibility of the app and increasing the no. of downloads.

To accelerate your app’s performance, here is a complete guide on App Store Optimization (ASO) which will cover:

What is ASO?
Why is it important?
How is it done?

What is App Store Optimization?

It is the process of improving the app’s visibility on the app store. It includes applying the scientific method to increase:

Visibility
Downloads
Engagement
Reviews

Why is ASO important?

As you can probably guess, the higher your app gets listed in the app store, the more users and downloads you’ll get. With new apps coming daily, it has become quite a difficult task to rank high on the app store. You can’t just rely on a good app name to get listed higher.

ASO helps you in growing your app users organically and continuously. It is cost-efficient and provides steady growth.

How to optimize your App for App Store/Play Store?

Understanding target users and their needs

The first step is to understand who the target user is. Sit down with your team and analyze the target users. Try to understand:

Who is currently using your app?
Who might be interested in your app?
What makes them interested in using your app?
Why your app and not the competitor apps?

Discussing these questions and understanding the answers to these questions will help you in building expertise in further steps in ASO.

Keywords for ASO

If you’re familiar with search engine optimization, you already know how powerful keywords are. And in the case of app stores, they are even more powerful.

According to App radar, nearly 65-70% of downloads come directly from the search. And to rank high in search, the use of keywords wherever possible is necessary.

App name and title

App name is not only about branding, it is also considered as one important factor in ranking high on app stores. A unique app name sets your app apart from the competition and makes a good impression on the user.

The title of your app is also an important factor. Including keywords in the title helps in getting more downloads.

A unique app name along with a keyword-rich title will help in better listing of the app in search results.

Use high-quality screenshots and video previews.

Screenshots give an insight to the viewer. It educates them about what’s in there for them. High-quality screenshots that highlight the most important features of the app help in building a lasting impression on the viewer. It also gives the viewer a sense of professionalism.

The same goes for videos. A video that is high in quality guides the viewer about the main features in a more detailed way, pursuing the viewer to engage with the app more and possibly download it.

Pick out the right category

A large number of users browse apps by category. Choosing the right category for your app is thereby an important part of ASO. It becomes easier for the user to find the app when placed in the right category.

So, understand the categories on the app store and select the category that fits the best for what you are offering in your app.

App icon that stands out

The first element that the users see is the icon, so invest it. The app icon is something that the user is going to see every day if they have downloaded it.

A unique and high-quality app icon helps in creating a lasting impression. According to Udonis, app icons can boost conversion rates by up to 30%.

App description that intrigues users

The description of your app should include keywords but it should not be focused on search engines. The prime focus of the description should be to educate the viewer about what they are going to get in the app.

Write a description that highlights the main features and points out the new improvements you’ve done to the app.

Localize

The process of localization in ASO includes translating the app into different languages, adapting to the needs of users from different countries, customs, and habits of the user from different geo-locations.

A well-localized app creates a sense of familiarity in the minds of the users. The user feels more “at home” when using an app that has been localized according to him or his surroundings.

Get ratings and reviews

An app with a good rating becomes more trusted. A high rating and high no. of reviews influence the new user to download the app.

The fastest way to get reviews from the user is to ask them. Having a good rating creates a positive impression on new users checking the app page.

Updating app descriptions, screenshots, preview videos frequently

With trends changing overnight and brands giving a slew of updates to their apps, it’s important to keep updating your app page with the latest features and include the screenshots of the updated user interface.

This helps in keeping your app relevant and in line with the latest trends. You can also analyze the reviews and try to find out some interesting suggestions regarding the app and update accordingly.

Build backlinks

Link your app to the relevant websites and keep a check on Google’s algorithm standards. These backlinks help in better user engagement and help in giving a more descriptive answer to the question that arises in the minds of the app page viewers.

Drive traffic to your app store page using an SEO optimized website.

An SEO-optimized website that redirects the user to your app page will help in moving the web traffic to your app page.

This way you can rank your app on Google. It will directly send the user to your app page and will likely help in improving the conversion rate.

Conclusion

ASO is one of the most important marketing efforts that directly helps generate more downloads on your app. Get to know your user, place keywords wherever possible, educate the new user as much as possible in short points in the description. Keep up with the ongoing trends and update accordingly.

ASO is necessary if you want your app to grow. Run tests and make required changes to ASO strategy for constant growth and build a trusted user base.

References

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December 3, 2021by adminUncategorized

6 Most Popular Website Trends of 2022

Technology is changing fast and so are the website trends. What used to be modern and innovative are now being called boring and tired. So it’s necessary to have an idea about the latest trends so that your website doesn’t look outdated and lacks critical website standards.

But as mentioned above, these trends keep changing. There are new trends every year. Not updating your website according to the latest trends may result in a low conversion rate. The business may take a toll. These constantly changing website trends often confuse web designers.

So, the question is what are the most popular website trends of 2021-22?

To answer this question, we have listed Six of the most popular website trends to follow in 2021-22.

1. 3D motion elements

(Source: wixblog)

This is an ongoing trend but experts believe that it has not reached its peak yet. 3D motion elements create a truly unusual effect. Having these on your website makes it look modern and well designed. The 3D motion element gives it a sense of realism.

2. Glass morphism

(Source: superdecresources.com)

A frosted glass effect added to the website is called glass morphism. It adds a subtle surprise to the website. It blends easily with what’s already there on the website giving it a unique look. This allows the web designers to highlight what they want to highlight and blur other elements.

Using this effect with colors adds a sophisticated dimension to the website. It is a versatile trend.

3. Chatbots

(Source:- theedigtital.com)

Chatbots are popular these days. They increase user engagement and customer support. They also help in monitoring consumer data to provide them a personalized experience which will make them feel more connected to the website as well as the business. It increases the engagement of target audience and enhances lead generation.

People prefer chatting over calling so integrating a chat bot to your business website is important.

4. Content personalized according to geolocation and browsing history

Most advanced websites track the user’s browsing history. This helps in delivering more relevant content to the user and increasing the chances of conversion. This is going to be a very important trend in the upcoming times for building a successful web presence.

5. Micro Animations

As the name suggests, these are small animations. These add an element of playfulness to your website. Using micro animations organically will keep the visitor engaged. Micro animations that are optimized according to the business helps in increasing customer interactions.

6. Comfortable Colors

(Source: Beauregard)

According to PR Newswire, 39% of web users are drawn to color more than any other element of the website. Colors give a distinct look and feel to the website. But if you use too many colors, it can be a minus point for the website. Soft color palettes are going to be in trend. These make the website look less jarring than pure black or white and give it a relaxed and calm feel.

Conclusion

Website trends are going to revolve around making the websites minimalistic yet elegant. Choosing the right colors and gradients will not only make your website look modern, but also it will increase the interactions. Micro animations will direct the visitor through the content and add a playful character to the website.

Following these will keep the website fresh and fun for a long time. A check on the ongoing trend is also necessary to make changes accordingly. It keeps the website relevant for a large audience.

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November 26, 2021by adminUncategorized

9 Ways to generate B2B leads

Leads can be very important for any business especially businesses targeting businesses. Generating leads can make or break any business. But generating B2B lead isn’t easy. With growing competition where all the companies promise to provide the most amount of benefits to B2B researchers, the business environment these days is highly dynamic. 61% of B2B markets say that generating quality leads is their greatest challenge(source: Marketing insider group).

Check out these 9 proven ways of generating B2B leads

#1. Optimize your website’s landing page

Landing pages must provide the exact solution that the person is looking for. Optimizing the landing pages according to SEO will help in higher rankings in SERPs.

The call to action button on the landing page is a must. It increases leads. CTA button can ask the visitor to leave their mail ID, contact no. which will help you in connecting to the person in a better way.

#2. Lead Generation using LinkedIn ads

Generating B2B leads on social media is different. You can do advertisements in various Lead gen forums on LinkedIn. Sponsored posts and sponsored InMails can also be done.

Data collected from these lead gen forums can be directly downloaded from your LinkedIn account.

#3. Google Ads and Facebook Ads

Google and Facebook ads can be economical alternative to Linkedin Ads for B2B leads. While there might be a compromise in quality of the leads that can be compensated with substantially lower cost per lead. Also if the campaigns are structured and optimized properly, the quality problem can be minimised.

#4. Emailing

Send emails to a database of businesses to convert them into leads. Customize the emails according to the business that you are targeting and personalize them with merge tags. Merge tags make your emails look professional as it gives you the option of replacing the first name or company name from the email. A personalized email that gives the business what it’s looking for is more likely to generate leads.

#5. Warm calling

Calling someone who hasn’t heard about your business isn’t going to generate any kind of leads. So before you call the prospect, make sure they know something about you or at least they have heard about you. Drop a mail, or target them by running ads. This will make the prospect business aware of you. After that, you can make warm calls and try converting them into leads.

#6. Live chat set up on the website

42% of visitors prefer chat support to get their questions answered(source: Happyfoxblog). Live chats allow you to interact with the visitor instantly. And if you can provide what the visitor is looking for, there are high chances that it gets converted into a lead.

#7. Generating lead through Webinars

According to Outgrow, 73% of B2B marketers say hosting webinars is an effective way of generating quality leads. Webinars allow B2B companies to position themselves as industry experts. It allows companies to educate the target audiences. Webinars make it easy for companies to demonstrate their services and engage with interested participants.

#8. Videos

According to Hubspot, nearly 75% of executives watch work-related videos at least once a week. A brief video that satisfies the B2B researcher question will lead them to continue interacting with your content. You can use testimonial videos to reassure the B2B researchers that you are the best choice. The videos can thus provide a good way of generating leads.

#9. Add signature to your emails

Adding a signature to your emails makes it look professional. It gives the recipient an option of directly connecting with you. According to Komarketing.com, 82% of Email marketers use signatures to boost brand awareness. Increased brand awareness will help in generating more B2B leads.

Summing up

Generating B2B leads is tough but not impossible.

Discuss with your team your strategies and follow the above to generate maximum B2B leads. Personalize your offers and try to reach as many businesses as possible. More leads will give more business and more profit.

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October 29, 2021by admin360 Degree Marketing Uncategorized

8 tips for increasing engagement on LinkedIn for Businesses

Over 55 million companies and 740 million users are currently present on LinkedIn(source: kinsta.com). LinkedIn is the most preferred social platform for most B2B marketers. According to marketing charts, 86% of respondents say that they use LinkedIn more than any other social platform.

79% of the B2B marketers use LinkedIn to generate leads and about 94% of them distribute content using LinkedIn (source: LinkedIn). All these statistics show that LinkedIn is an essential platform for companies. Just being present on Linkedin is not enough, businesses need to drive engagement to be on top of the mind of their consumers. Moreover, high engagement shows that your consumers trust you as a brand and want to be associated with you.

So, here are 8 tips that will help you in increasing engagement on LinkedIn:

#1. Create and post a variety of content

Keeping in mind the interests of the audience, you should post a variety of strong content on the company’s LinkedIn page. Limit the promotional posts. Sharing industry updates will also increase engagement and will keep your page up to date with the industry trends. Keep a check on what the competitors are posting. Post images and infographics to make your posts more engaging. Asking questions can also help in getting a better engagement on the company page.

#2. Focus on growing your network

Having a large network on LinkedIn is necessary. A larger network means an increased number of likes and shares. Monitor interactions in industry-related groups. Add keywords to the page and update so that it starts ranking on SERPs.

#3. Proofread everything

As you know, LinkedIn is a platform for professionals. You can’t make silly mistakes while creating any form of content as it will harm the brand image. Grammatical mistakes in the text post make the post look unprofessional which leads to a downfall in engagement. And while you may be extremely good at proofreading, you should still use tools to check grammar and plagiarism.

#4. Optimize your profile for mobile users

According to omnicore, 80% of engagement comes from mobile users. This clearly shows that optimizing the content for the mobile user is necessary. Make use of photos and videos that look good on the mobile app.

In 2018, Google rolled out mobile-first indexing. This impacts your LinkedIn presence as both your articles and profile can rank in SERPs

#5. Adding link and Posting videos

According to LinkedIn, adding a link to your post doubles the engagement. Posting videos from YouTube increases the share rate by up to 75 percent. Also, keep in mind to engage with the users that are commenting. And also promote the posts that have important updates to reach connections outside your network.

#6. Engage with employees

According to LinkedIn, about 30% of the engagement comes from the employees. So make sure all the employees of the company connect with the company page and interact with it timely. Also, some of your selected members can invite their connections to the company page manually. Make your employees reshare the company page updates.

#7. Size of profile image and banner image

The size of the profile image should be correct and it should show the logo completely. The profile image is the same for all the platforms but you can have a customized banner for your LinkedIn page. Make sure both of them are rightly sized so that they appear professional on the page.

#8. Be consistent

Posting regularly is important to increase engagement on LinkedIn. Linkedin’s algorithm promotes business pages that post regularly. Most of the advisors and experts suggest 3-4 posts per day. According to Hubspot, the best days to post on LinkedIn are Tuesdays, Wednesdays, and Thursdays.

Summing up

LinkedIn is one of the most powerful professional tools. You can build and maintain your network with it. Following these tips will help in boosting your engagement on LinkedIn. Optimize your page for search results. Be consistent with the posts and keep a track of your success after implementing these tips.

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October 22, 2021by adminSearch Engine Optimization Uncategorized

5 ways to write an SEO friendly blog

Writing a blog post that is well optimized for both reader and the search engine is a skill. It often gets time-consuming. Choosing the right topic for better engagement with the reader is an important part of writing an SEO blog. Use of the right set of SEO rules is important. It will help in getting higher rankings for the blog post.

According to techjury, nearly 82% of marketers notice a rise in SEO effectiveness in blogs. Optimizing your blog according to SEO rules is as important as writing high-quality content for it. A well-optimized blog with high-quality content will rank higher. Content quality should never be compromised.

But, the question is how to make an SEO-friendly blog?

Well, to answer that, we have these 5 ways to write an SEO-friendly blog.

Think first

Think thoroughly about the topic that you have selected before you start writing. Read several articles about digital marketing and search engine optimization.

Do a detailed analysis about how you are going to write the blog and what topics you’re going to cover. Understanding the goal of that particular blog post is also important.

Structure your blog

A well-structured blog makes the reader engaged. A structured blog will make the reader curious to read it fully. It also makes writing easier.

A well-structured blog should have:

An introduction
A body
A conclusion

Adding these three sections to the blog makes it neat. The introduction guides the reader about what’s going to be there in the blog and engages the reader. The body has the main content and the conclusion sums up the entire topic. Structure helps in getting a higher rank in the search results.

Decide a title for the blog that’s SEO friendly

The title of your blog should include the keyphrase. Adding a key phrase to the title makes it rank high. The title should describe the whole content accurately. Use long-tail keywords in the titles. According to Seth Winterer from Digital Logic, about 50% of the search queries are of four or more words. Hence, long-tail keywords can make the page rank high in results.

The character limit should be 50-60 so that it appears without breaks in the SERPS. Make it intriguing enough to make the readers click.

Use headings, subheadings and keep the paragraphs short

Headings and subheadings make the blog well structured. But make sure you use them correctly as they are important for SEO purposes as well as readability. These headings and subheadings help Google in understanding the main topics of the blog. A report from Digitalducats says that the use of numbers in the heading can increase the clickthrough rate by up to 36%. It also doubles your social shares.

Subheadings create a pathway for the readers to go through the blog. It makes it easier for the reader to understand what’s written. Also, use some keywords in the subheadings.

Keep your paragraphs short. Longer paragraphs are tiring to read. A large number of people will read the blogs on mobile so it will be easier for them to read them. Also, short paragraphs give a sufficient amount of white space to the blog.

White spaces help the reader to navigate through the blogs. It also gives rest to the eyes of the readers. A short paragraph will help in better engagement with the reader.

Use keywords

Keywords play a very important role in getting a higher rank in the search results. A blog with sufficient keywords has a better possibility of ranking high. According to Advanced web rankings, 67% of all the clicks are gone to the top five links. So it’s important to make a blog rank high.

Search for keywords around your topic. Some writers do this before they start writing and keep them in mind while writing. And some prefer writing the blog first and then inserting the keyword where it fits perfectly. Use the Google keyword tool to search for your main keyword.

Don’t add keywords just for the sake of it, use them only when they appear natural. Also, avoid keyword stuffing. You should add keywords to the title, headings, subheadings, and conclusion.

Summing up

Search engine optimization is not that complicated. As discussed above, give yourself some time to think and structure your blog post. Add the right keywords and keep a grammar check. The headings, subheadings, and titles along with the keywords will help the blog post rank high and get a large number of views. So, go ahead and add these to your blog and create a blog worth reading.

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