Technology is changing fast and so are the website trends. What used to be modern and innovative are now being called boring and tired. So it’s necessary to have an idea about the latest trends so that your website doesn’t look outdated and lacks critical website standards.
But as mentioned above, these trends keep changing. There are new trends every year. Not updating your website according to the latest trends may result in a low conversion rate. The business may take a toll. These constantly changing website trends often confuse web designers.
So, the question is what are the most popular website trends of 2021-22?
To answer this question, we have listed Six of the most popular website trends to follow in 2021-22.
1. 3D motion elements
(Source: wixblog)
This is an ongoing trend but experts believe that it has not reached its peak yet. 3D motion elements create a truly unusual effect. Having these on your website makes it look modern and well designed. The 3D motion element gives it a sense of realism.
2. Glass morphism
(Source: superdecresources.com)
A frosted glass effect added to the website is called glass morphism. It adds a subtle surprise to the website. It blends easily with what’s already there on the website giving it a unique look. This allows the web designers to highlight what they want to highlight and blur other elements.
Using this effect with colors adds a sophisticated dimension to the website. It is a versatile trend.
3. Chatbots
(Source:- theedigtital.com)
Chatbots are popular these days. They increase user engagement and customer support. They also help in monitoring consumer data to provide them a personalized experience which will make them feel more connected to the website as well as the business. It increases the engagement of target audience and enhances lead generation.
People prefer chatting over calling so integrating a chat bot to your business website is important.
4. Content personalized according to geolocation and browsing history
Most advanced websites track the user’s browsing history. This helps in delivering more relevant content to the user and increasing the chances of conversion. This is going to be a very important trend in the upcoming times for building a successful web presence.
5. Micro Animations
As the name suggests, these are small animations. These add an element of playfulness to your website. Using micro animations organically will keep the visitor engaged. Micro animations that are optimized according to the business helps in increasing customer interactions.
6. Comfortable Colors
(Source: Beauregard)
According to PR Newswire, 39% of web users are drawn to color more than any other element of the website. Colors give a distinct look and feel to the website. But if you use too many colors, it can be a minus point for the website. Soft color palettes are going to be in trend. These make the website look less jarring than pure black or white and give it a relaxed and calm feel.
Conclusion
Website trends are going to revolve around making the websites minimalistic yet elegant. Choosing the right colors and gradients will not only make your website look modern, but also it will increase the interactions. Micro animations will direct the visitor through the content and add a playful character to the website.
Following these will keep the website fresh and fun for a long time. A check on the ongoing trend is also necessary to make changes accordingly. It keeps the website relevant for a large audience.
References
- https://envato.com/blog/web-design-trends/
- https://www.mindinventory.com/blog/web-design-trends/amp/
- https://www.bluecompass.com/blog/web-design-trends-to-watch-for
- https://www.wix.com/blog/amp/2020/12/web-design-trends
- https://www.theedigital.com/blog/web-design-trends
- https://www.creativebloq.com/amp/features/web-design-trends-2022
- https://designmodo.com/web-design-trends-2021/
- https://www.google.com/amp/s/www.dotcominfoway.com/blog/important-benefits-of-integrating-a-chatbot-with-your-business-website/
- https://www.beauregard.ch/
