Facebook Ads - The Complete Guide

Facebook has been around for a while, and it has been one of the most popular social media platforms. In the US, 70% of Facebook users log in daily (source: wordstream.com). So running Facebook ads is one exceptional way to boost business. These ad campaigns are easy to track with an instant flux of traffic.

It is one of the affordable ways to run ads, popularize your brand and increase sales. Spending a little amount can give you significant results.

Why Facebook ads?

Facebook offers a lot of customization options for your ads. You get creative control over your ads. With more than 2.6 million active users monthly (source:Oberlo.com), a good no. of your customers are using Facebook daily. Facebook gives you extensive target-ranging options to choose from depending upon the demographic, interests, gender, life events, etc.

In addition to that, Facebook tools can help you promote any kind of content that is suitable for your business. You can promote text posts, videos, links to your website, events, offers, etc. using Facebook ads.

Running a high converting Ad campaign on Facebook isn’t as tough as it sounds. With proper guidance, you can easily run successful Facebook ads for your business.

Here is a complete guide on Facebook ads where you will get to learn everything about Facebook Ads and how to run them.

Building strategy

Before you browse the Facebook ad manager, sit back and develop a strategy for the ad. Without a proper strategy, you’ll be dazzled by the no. of options Facebook ad manager gives you and you’ll end up creating an ad that isn’t converting. This will result in a failed campaign.

Try to analyze the product or service that you are promoting, Target audience, use of the product, pain points, objections, and many more things.

Decide your objective

Once you are done with the above analysis, decide what your objective is for running these ads. Facebook optimizes ad placements depending on your objective. So it’s important to choose an objective.

You can decide among the following objectives:

Brand awareness
Engagement
Traffic
Reach
Video views
App installs
Messages
Lead generation
Catalog sales
Store visits
Conversions

Target audience

Start by analyzing who you want to target. You get a plethora of options to target a specific audience. You can target custom audiences, wherein the ads are visible to particular users from your mail list, or who have taken actions on your Facebook or Instagram business profiles.

There is an option of targeting lookalike audiences, who have similar interests as your custom audience. You can target based on demographics, locations, interest, connections, etc.

Choose the spots for your ads

You will be choosing what apps, devices, placements you want your ads to be displayed on. You choose one or both among mobile and desktop for your ads to be shown on.

Set your budget

Next, you’ll be able to schedule your ads and choose the right budget for your Facebook ads. You have the option for lifetime budget, daily budget, you can run ads indefinitely or schedule a start and end for them as well. You can even choose the timings for your Facebook ad to be displayed.

Choose your Facebook Ad format

Some incredible formats to run your Facebook ads are:

Image ads
Video ads
Canvas ads
Collection ads

All types of formats have their unique benefits but it’s the videos ads and Carousel ads that have the highest engagement and CTRs.

Focus on details

At the bottom of the creative section, you get the option of adding small details that are easy to miss. You can put copies, CTA, URL descriptions there. Take advantage of every single one of these. Using rights copies at the right place will bring a huge difference in Facebook ads performance.

Monitor you ads

Once you have started with your Facebook ads, carefully monitor their performance. Some Facebook ads get high CPC when frequency gets high, others get high CPC at the beginning itself. And sometimes the ad might not be as successful as you’d expect.

Facebook ads manager gives you access to watch CPC, frequency, relevance scores, etc. These are crucial metrics and you’ll have to keep a check on them.

Split testing

Facebook has its split testing tool and while it’s not perfect, it’s pretty good. It works well when you want to split test your Facebook ads strategies. You can rely on it but you’ll have to manually test the creative aspects of your Facebook ad.

Final words

With the number of customization options, Facebook ads can be your go-to thing to promote your business. Once you are familiar with the system, you’ll be able to make it work to your advantage. As long as you have a plan, Facebook ad creation will be an easy thing.

Still, if you find it tough you can always visit Ecliqs.com for getting professional help creating an exceptional Facebook Ad campaign. Our experienced team will help you in customizing your ads the right way.