9 Ways to Generate B2B leads

Leads can be very important for any business especially businesses targeting businesses. Generating leads can make or break any business. But generating B2B lead isn’t easy. With growing competition where all the companies promise to provide the most amount of benefits to B2B researchers, the business environment these days is highly dynamic. 61% of B2B markets say that generating quality leads is their greatest challenge(source: Marketing insider group).

Check out these 9 proven ways of generating B2B leads

#1. Optimize your website’s landing page

Landing pages must provide the exact solution that the person is looking for. Optimizing the landing pages according to SEO will help in higher rankings in SERPs.

The call to action button on the landing page is a must. It increases leads. CTA button can ask the visitor to leave their mail ID, contact no. which will help you in connecting to the person in a better way.

#2. Lead Generation using LinkedIn ads

Generating B2B leads on social media is different. You can do advertisements in various Lead gen forums on LinkedIn. Sponsored posts and sponsored InMails can also be done.

Data collected from these lead gen forums can be directly downloaded from your LinkedIn account.

#3. Google Ads and Facebook Ads

Google and Facebook ads can be economical alternative to Linkedin Ads for B2B leads. While there might be a compromise in quality of the leads that can be compensated with substantially lower cost per lead. Also if the campaigns are structured and optimized properly, the quality problem can be minimised.

#4. Emailing

Send emails to a database of businesses to convert them into leads. Customize the emails according to the business that you are targeting and personalize them with merge tags. Merge tags make your emails look professional as it gives you the option of replacing the first name or company name from the email. A personalized email that gives the business what it’s looking for is more likely to generate leads.

#5. Warm calling

Calling someone who hasn’t heard about your business isn’t going to generate any kind of leads. So before you call the prospect, make sure they know something about you or at least they have heard about you. Drop a mail, or target them by running ads. This will make the prospect business aware of you. After that, you can make warm calls and try converting them into leads.

#6. Live chat set up on the website

42% of visitors prefer chat support to get their questions answered(source: Happyfoxblog). Live chats allow you to interact with the visitor instantly. And if you can provide what the visitor is looking for, there are high chances that it gets converted into a lead.

#7. Generating lead through Webinars

According to Outgrow, 73% of B2B marketers say hosting webinars is an effective way of generating quality leads. Webinars allow B2B companies to position themselves as industry experts. It allows companies to educate the target audiences. Webinars make it easy for companies to demonstrate their services and engage with interested participants.

#8. Videos

According to Hubspot, nearly 75% of executives watch work-related videos at least once a week. A brief video that satisfies the B2B researcher question will lead them to continue interacting with your content. You can use testimonial videos to reassure the B2B researchers that you are the best choice. The videos can thus provide a good way of generating leads.

#9. Add signature to your emails

Adding a signature to your emails makes it look professional. It gives the recipient an option of directly connecting with you. According to Komarketing.com, 82% of Email marketers use signatures to boost brand awareness. Increased brand awareness will help in generating more B2B leads.

Summing up

Generating B2B leads is tough but not impossible.

Discuss with your team your strategies and follow the above to generate maximum B2B leads. Personalize your offers and try to reach as many businesses as possible. More leads will give more business and more profit.

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