10 Tips to Make Your Website More Engaging For Your Users

It’s crucial to make a good impression on people who check out your brand. The best way to proactively inspire them in the year 2022 is through a website. So, to make a long-lasting impression on visitors, you need to make your website more interesting.

Just keep in mind that the first three or four seconds of a user’s visit can determine whether or not they will become paying customers. It stands to reason that the more interesting and straightforward your website is to navigate, the more people will look it up. Simply put, a convincing and well-built design is the driving force behind the expansion of your company.

In order to succeed, you must understand what constitutes “maximum engagement” and how to increase this crucial website factor to increase your future leads and revenue.

What is User Engagement?

Simply put, user engagement occurs when site visitors enjoy your content enough to read it, take it in, and ultimately take action.

First and foremost, you’ll notice that when user engagement is high, your audience becomes more loyal. Because your website is so effective, more people will keep coming back.

Types of User Engagement

When it comes to websites, there are many different levels of interaction. Here are some:

Reading & Absorbing Content

User engagement occurs when a visitor to your site lands on the homepage, reads the content, and then navigates to other pages within your site.

They’re doing research on your company and products.

The more knowledgeable your customer is, the more likely they are to make a purchase from you. That’s why it’s crucial to your success that you boost website engagement.

Visitor Comments & Discussions

Users are actively engaged when they take part in your website’s interactive content. For example completing a quiz, voting in a poll, filling out a survey, chatting with a bot, etc.

These additions are not only fun for your visitors, but they also increase engagement and encourage them to return and tell their friends.

Social Shares

Those who enjoy reading what you have to say on your blog may decide to “like” it on Facebook and share it with their friends. Simply clicking on your site’s social sharing buttons can increase interaction.

Watching Videos & Viewing Images

Providing a media gallery page means there will be more content for visitors to peruse. Maximize the quality of all visual-oriented content, not just the images on your homepage; fuzzy or otherwise poor-quality imagery is unacceptable.

Now that you have an idea about user engagement and its types,

Here are 10 tips to make your website more engaging for the users.

1. Have a simple layout for your homepage

To make a user-friendly website, a basic layout of the homepage is a good place to begin.

Free and paid pre-built templates are available for use with website builders like WordPress

Picking and choosing elements from those designs and other sites can be the first step in crafting an interesting layout.

2. Mix up the layout

Numerous websites online use the same design for every page. Maintaining a consistent style is commendable; however, if you want your site to feel modern and inviting, consider refreshing the designs of the various folders in your navigation bar.

You may wish to have a different layout for your blog than you do for your products and services page. It will make your site visitors feel like they are exploring new content each time they visit..

3. Use white space

You shouldn’t be afraid of white space.

The notion that every blank space on a page must be filled can consume some people. Although appealing, this approach fails to deliver in terms of design effectiveness.

When a site is completely covered, it’s like walking into a crowded room. Visitors to a poorly organised website are in the same position as someone trying to clean a cluttered room: they have no idea where to begin.

White space on a website is effective because it draws the eye and guides the reader’s focus from one section to the next.

4. Choose colors strategically

There is a psychological impact of colour.

Certain associations are made between colours and the emotions they evoke. For this reason, the predominant colours of fast food establishments are red and yellow. Colors like those have been shown to stimulate appetite.

Blue is a soothing colour, which is why many online businesses and social media sites (like Facebook and Twitter) choose to use it.

Create an attractive website by carefully selecting your colour palette.

Distracting and off-putting colour combinations can discourage site visitors from exploring further. Use no more than three colours on your site, and make the third an accent.

The colours in your logo should serve as inspiration for your overall colour scheme. Make sure the colours on your website match the ones in your logo. One more colour is allowed if it’s black and white.

5. Use clean, easy-to-read fonts

The fonts you use should complement the tone and purpose of your website and brand. Confused about which typeface to use to attract readers to your website? Due to its clean readability, san-serif fonts are commonly used for the majority of a website’s standard content.

In general, serif fonts like Times New Roman are better for print, while sans-serif fonts like Arial and Roboto are better for digital reading. Serif fonts add a touch of sophistication to online titles and headers when used as contrast and accents.

Make sure the correct font size is used when posting on the web.

It is recommended that websites use at least a 16-point font size for body text, especially on mobile devices. If you go any smaller, your OS will automatically zoom in, making everything very small and unreadable. Labels and captions can be a point or two smaller, while headers should be the same size or a point or two larger.

Fonts should be viewed on as many devices as possible to ensure optimal viewing.

Depending on the typeface you use, the text size you enter will shift accordingly.
Georgia and Courier New have different equivalent sizes for a 12-point font.

6. Make your site mobile-friendly

Develop a mobile-optimized version of your website. In today’s society, mobile phone usage is extremely common. According to Google, 70% of all internet use occurs on mobile devices, and users have high expectations that their favourite sites will render correctly on these devices.

Your site’s credibility will be assessed by how well it works on mobile devices. Users are much less likely to interact with a mobile site that is poorly designed. In fact, users are 52% less likely to interact with a business if they have a poor mobile experience(source:webfx).

This means that the more effort you put into making your site mobile-friendly, the longer visitors from mobile devices will stay.

7. Make it easy to navigate

Website design that succeeds has a distinct hierarchy that makes sense to users.

Your site’s menu must provide links to all of your pages. Popular websites usually use a pyramidal structure for their menus, where broad categories are listed first and then more narrow ones.

Your site will benefit from pyramid navigation because it will be easier for search engines to crawl through it, resulting in faster page indexing and a higher position in search results (which can lead to more visitors).

In addition, users will be able to quickly navigate to the information they need, which will boost your site’s engagement and give you more freedom in crafting an effective layout.

8. Make your contact details easy to find

Keep your information handy so that people can reach you. You could put them on a “about” page that visitors could access via the menu. Or you could put them in the footer at the bottom of your web pages, like many other sites do.

An easy-to-find contact page increases customer satisfaction and loyalty. On the other hand, people will become aggravated if they can’t get in touch with you when they need you to resolve a problem if they haven’t saved your contact information in a convenient location.

Verify that your contact details are correct and consistent across all of your online profiles (such as your Google Business Profile listing). Having consistent contact information across the web increases your authority.

9. Place social media plugins

Adding social media plugins to your site makes it more user-friendly and facilitates content sharing on various networks.

They’re a simple addition to your site that will greatly improve:

Brand awareness
Traffic to your site
Presence on social media
Natural backlinks
Your site’s user experience
Your brand’s engagement

Popular locations for social media plugins include the page’s top and bottom, immediately adjacent to and following the content, and in the sidebars.

10. Include clear CTAs

You should highlight each CTA on your page so that it stands out. In order to convert, CTAs are used.

Without clear calls to action (CTAs), visitors to your page are much less likely to take any action.

All calls to action (CTAs) must be prominently displayed. In addition, they need to be tailored to the specific needs of your sales funnel’s various segments. Use engaging, prompting language in your CTAs, and make it crystal clear what you want the reader to do in response to each.

Conclusion

Making a website that people want to spend time on from scratch is a lot of work. Therefore, we have provided the most effective means for making your website more user-friendly for your benefit. If you follow them, you will be successful in 2022 and beyond.

Your website will definitely benefit from using this checklist. It’s a long-term investment that will pay off in a slew of improvements to your web app’s speed and functionality. Further, if you implement these recommendations, your website will be ready for whatever the future may bring.

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