10 Ways to Drive Traffic on a Website

Many businesses fail to come up with new and innovative techniques to increase web traffic. Every entrepreneur wants more and more traffic on their website. More traffic means more business. They invest their precious time and effort painstakingly setting up the website. Still struggling to drive traffic on their website.

So, what should they do to increase their web traffic?

In this post, we’ll discuss 10 ultimate ways which will help in skyrocketing the traffic on your website.

1. Running an Advertisement

The first and the obvious way is running an advertisement to promote your website. Ads are an excellent way to attract people to your website. They help in building brands and getting your website noticed. There are various kinds of Online ads available like Google ads, Facebook Ads, Instagram Ads, Linkedin Ads and more. Choose the platform where your target audience are and create an ad keeping the goal as website traffic and your website traffic will certainly increase

2. Promote website on social media

While producing great content is important, it’s not enough. In this age, you need to promote your content to reach the audience. Create social media accounts for your business and try to tell your audience what you’re doing. Follow the latest trends to be on top of social media. Social Media Marketing helps businesses in creating brand awareness which further helps in driving traffic to the website.

3. Optimise Content according to SEO

When it comes to websites, SEO is one of the most important tools for increasing traffic. Conduct proper keyword research and make your website SEO optimised. Write keyword-rich meta descriptions. Reach out to a professional digital marketing agency for SEO as it requires technical knowledge where an expert can really help.

4. Guest posts

People think that guest posts are a thing of the past. But that’s not true. You can write a guest post for others or you can make other popular bloggers write a guest post for you. Linking both will allow you to have a share of the audience from the guests’ audience. It helps in getting more referral links and more backlinks. It also increases brand awareness.

5. Conduct a Podcast

In the US, 42% of the population have listened to a podcast (source:podcastinsights).

In recent times, the podcast has become one of the hottest marketing channels. People prefer podcasts as they can listen to them while doing other works. Appearing as a guest on a podcast and telling the listeners about your website can help in getting new visitors.

6. Host competition and giveaways

Hosting a competition and giveaways regularly makes the people visit your website and return. When visitors see a prize, it helps in convincing them to interact with your website.

7. Engage in email marketing

Email marketing helps in drawing visitors regularly to your website. Build a list of emails and send a personalized e-mail that highlights your business and gives the recipient a reason to visit your website.

Email marketing helps in building trust and increasing brand awareness. It helps in building an authentic connection with the recipient. Include a call to action button that directly sends the recipient to your website.

8. Influencer marketing

Influencers have a large audience and when you get an influencer to market your website, it puts your website in front of their audience. You can provide coupons to the audience of the influencer which further will help in convincing them to visit the website.

9. Conduct webinars and events

Webinars and events are a simple yet effective way of informing people about your business. Conducting webinars and showcasing your business there increases brand awareness. Choose a relevant topic for the webinar and send invites. Get some infographics ready for promoting the upcoming webinars and events.

When a user is interested in attending the webinar, he or she is likely to visit your website to know more about you

10. Creating a quality infographic

Quality infographics have high engagement. Creating high-quality infographics and sharing them across different platforms creates brand awareness which helps in diverting more traffic to the website. While creating the infographics, one should focus on creating something which people would like to share. If your audience shares your infographics, you get a chance to attract a fresh audience.

Final words

There are a lot of ways to increase traffic on your website like social media promotions, SEO, email marketing, etc. Doing these will help increase web traffic to a large extent. The most effective way depends on your brand and your target audience.

For all these activities it would be better if you can bring a professional digital marketing company on board. Their expert team would carry out each of these tasks in the best possible way to get desirable results. e-Cliqs Consulting is one such digital marketing company who is result-oriented and customer centric in approach

References