There was once a time when only TV, radio, newspapers and magazines performed a huge role in marketing campaigns. While they have a prominent role to play even today, Digital Marketing is taking a bulk of the pressure from them. Moreover with this pandemic the importance of digital marketing has grown manifolds.
However even in 2021, the digital era, many companies do not have a clear and defined digital marketing strategy.
Do companies need to hire a digital marketing agency?
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The above pie diagram indicates 44 percent of businesses don’t have a defined method in digital marketing.
The market has turned out to be highly competitive nowadays.
If your company is facing digital marketing issues, perhaps it is time to consider hiring a digital marketing agency.
Outsourcing digital marketing will allow you to focus on the core functions of the businesses
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When you have a dedicated digital marketing agency taking care of your digital marketing strategy along with its execution, you are free to focus on what your business is all about, your CORE FUNCTIONS.
You can put your energies and efforts at what you know the best, your primary area of business. For example a manufacturing firm can focus on it’s supply chain, production and needs of the client rather than worrying about the marketing. Similarly a hospital can focus on it’s patients, doctors and operation rather than getting deviated for digital marketing.
Strategy and Execution by Experts will help you get better results
A good digital marketing company will have experts for all its services be it Website Design, Search Engine Optimization, Social Media Marketing or Online Advertisements as this is their core function. If you want to perform digital marketing for your company in house you’ll have to compromise on the quality of the services as it will cost a bomb if you hire experts.
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Explore latest digital marketing avenues which you may not have known
A professional digital marketing agency has been providing services to multiple clients. This helps them in building their expertise and skill sets in their domain. Also since digital marketing is their focus area they are likely to be well aware of the latest digital marketing avenues and platforms which you may not be aware of. Hence your business can benefit from these latest digital marketing avenues.
Get measurable results through audits, reports, etc.
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A proficient digital marketing company would provide you with website audit time to time and regular reports on the services. These reports will help your business in understanding the progress you are making in terms of business growth as well as your business areas which need attention.
For example through digital advertising campaigns you find that you are getting enough website traffic but very less Contact Forms Filled. Here you can infer that users are hesitating in filling the contact form. The reasons could be long form with many fields which the user doesn’t want to fill or a field with bugs which is not accepting the value properly. You can investigate further to understand which problem is true for your website.
Once the problem is identified you can work towards solving it.
Get access to multiple resources under one roof
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An established digital marketing company would be providing multiple services under one roof. Hence by coordinating with one account manager you can get to avail all the services. Moreover, the tools, equipment, resources and subscriptions needed for digital marketing might make sense for a digital marketing company but might be a lot of expenditure for you. For eg SEMRUSH SEO tool’s monthly subscription costs around 500$ which might be affordable for a digital marketing company as they are serving multiple clients but might be way too expensive for a company carrying out SEO inhouse.
Thus digital marketing firms enable you to avail all digital marketing resources under one roof.
Conclusion
Hiring a digital marketing company can be really beneficial as the skills and resources they bring on the table can not be replaced by a digital marketing team inhouse specially if you are a small business or a startup.
Ecliqs Consulting is a result oriented professional Digital Marketing Company which provides its clients all these benefits. Our experts in digital marketing devise a custom made meticulously planned digital marketing strategy and then execute it perfectly so that your organic traffic, engagement with target audience and overall business start skyrocketing!
