6 Free SEO Tools that you should not miss in 2021

Search Engine Optimisation or SEO is the process of improving the website’s visibility to have relevant searches on search engines.

Search Engines such as Google, Yahoo, Bing use technology to crawl on the web on different sites. Search Engines collect information about each site and then index it. Further, the algorithm analyses the pages in the index based upon many different factors to determine the relevant sites that appear in a search result. The ranking factors for SEO can be keywords, unique content, appropriate length of content, image attributes, etc. In order to facilitate the process, SEO tools play an important role in assessing the website’s health and its overall performance.

SEO tools enable various quick and efficient services like checking the speed and responsiveness of the website, identifying quality backlinks or conducting keyword research. Having SEO tools in one’s arsenal makes it easy to identify opportunities for the website in terms of increasing organic rankings and search visibility. There are free high-quality SEO tools that are helpful for organic ranking and increased visibility.

Ubersuggest

Ubersuggest is a free online tool that helps generate keyword ideas to improve the content marketing strategy. Ubersuggest includes features such as: Keyword Ideas, Keyword Overview, Content Ideas, Traffic Analyser Overview, SEO Keyword ranking and more. In addition to that, Ubersuggest can also help in improving the link profile and help to understand which links can have the most impact on your rankings. It is a highly useful SEO tool to get insight into the strategies that are working for competitors. One can identify and adopt (or use them in making improvements) for their SEO strategy.

Google Trends

Google Trends is another SEO tool that provides data on the popularity of specific search terms used on Google. Google Trends also allows the user to compare the relative search volume of searches between two or more terms. The tool can be used to find out what’s trending, identify topics or subtopics within an industry and/or discover local geographic search trends. Through Google Trends, one can identify keywords, related keywords, discover related topics, lookout for trends and more. The software also enables users to compare two or more keywords in terms of various parameters like- search volume, location etc.

SEMrush

Semrush is an all-in-one tool suite for improving online visibility and discovering marketing insights. SEMrush helps marketers in the following services: SEO, PPC, SMM, Keyword Research, Competitive Research, PR, Content Marketing, Marketing Insights, Campaign Management. With SEMrush, one can easily identify trends that occur within the niche. In addition, it audits on-page SEO and helps in improving pages for better lead generation.

Google Keyword Planner

Google Keyword Planner is another powerful free SEO tool that is designed to help marketers discover important keywords and to find data for certain keywords like search numbers, competition, and ad pricing. It allows one to discover keywords related to business and see the estimated monthly searches they receive. The planner is helpful when it comes to – discovering new search keywords, analysing average monthly search numbers for keywords and even for creating new search ad campaigns. Knowing how frequently keywords in your industry are searched for helps in building campaigns and strategies and Google Planner enables that.

Ahrefs

Ahrefs is another free SEO tool used for link building, keyword research, competitor analysis, rank tracking and site audits. Ahrefs has one of the largest databases of live links. It uses crawling software to recreate your site how a search engine sees it. Through this, one can understand the site better and optimize it for the search engines. Ahrefs enables in gathering all vital information about backlinks along with measuring the website parameters and the quality of links. URL Rating indicators are expressed on a point scale that allow checking URL and domain linking profile.

Google Analytics

Google Analytics is one of the most powerful and important free SEO tools. Google Analytics tracks every bit of traffic you can imagine on your website—where it comes from, which page is receiving it and so on.It’s a helpful tool to track traffic. The ability to report on and analyze metrics like number of sessions, unique visitors and conversions can help one in developing a detailed understanding of your traffic that includes from where it came from, to where it went on your site, how it engaged with the content and where it exited. Not only that, one can easily get detailed user data, such as demographics and device usage in order to help in improving the strategy. It is the most cost-effective analytics platform for businesses of all shapes and sizes to nurture their traffic generation activities and boost any kind of SEO strategy.

These are a handful of Free SEO Tools in 2021 one can use to drive organic search and visibility of the site. Still feeling overwhelmed when it gets to building a strong SEO strategy for your business? At Ecliqs, we help businesses grow through our result-driven SEO strategies. So get in touch with us and scale your business!

FAQs

What are SEO tools?

In order to facilitate the process, SEO tools play an important role in assessing the website’s health and its overall performance. Ubersuggest, Google Analytics, Semrush are some free SEO tools.

Why are SEO tools important?

Having SEO tools in one’s arsenal makes it easy to identify opportunities for the website in terms of increasing organic rankings and search visibility.