A marketing campaign is a coordinated effort to disseminate a message to a target audience using several means (email, advertisements, etc.). An ordinary email in Mailchimp is a campaign sent to a large number of subscribers simultaneously. Using a checklist-style campaign builder, you can easily add contacts, select preferences, and format your message when composing a standard email.
Here, you’ll find information on how to use MailChimp for your standard email marketing campaigns.
Before you begin
Consider the following things before getting started with this procedure.
- Make sure you have an audience of email subscribers before sending. Bring in your contacts or create a signup form if you don’t have any subscribers.
- Before you send your first email, you should check that the domain is valid..
Setup an email
Here’s what you should do to make a bulk email.
- Click on the Create icon.
- Click the Email drop-down.
- Click Regular.
- Enter a campaign name and click Begin.
Once you click Begin, you’ll be brought to the editor where you can customise the site’s appearance.
Setup and design
The email builder in MailChimp is flexible enough to allow you to work on individual sections in any sequence you like, and then see the completed email in its entirety before hitting the send button.
Before hitting “send,” there are four mandatory steps you must take.
- In the To section, add your recipients.
- In the From section, add your from name and from email address .
- Add your subject line in the Subject section.
- Design your email in the Content section.
There will be a green checkmark next to each section as tasks are finished.
It’s also a good idea to double-check your monitoring settings and any other preferences you’ve made.
Add recipients
To choose your recipients, follow these steps.
- In the To section, click Add Recipients.
- In the Audience drop-down menu, choose the audience you want to send to.
- In the Segment or Tag drop-down menu, choose All subscribers in the audience, Group or new segment, or one of the available saved or pre-built options.
- Click Save.
Send to a custom segment or group
Use these instructions to target a specific subset of your audience every time you launch a campaign.
- Select the audience you’d like to send to from the Audience drop-down menu to send a campaign to a one-time custom audience.
- To create a new tag or group, select the appropriate option from the Segment or Tag menu.
- To reach a certain group, you must first create it. Create and Send to a Segment explains how to do so.
Exclude contacts from a campaign
By using the segment builder, you can choose specific contacts to not include in a campaign. To leave out a portion, substitute the antonym of the modifier that would be used to incorporate it.
For instance, you can use Signup Source to create a subset of your audience consisting solely of subscribers who subscribed using your hosted signup form.
The Signup Source segment is what you’d create if you wanted to filter out anyone who subscribed using your Hosted Signup Form.
Add from name and from email address
Follow these steps to add your from name and from email address:
- Click Add From in the form section of the email builder.
- Enter your from name and email address.
- You may be asked to verify the domain in your email address.
- Click Save.
Add subject
Follow these steps to alter your subject line and, optionally, your preview text:
- In the Subject section of the email builder, click Add Subject.
- In the Subject field, enter a subject line for your email.
- In the Preview text field, you can include a personalised message in addition to the subject line, which will appear in the inboxes of your recipients. It’s optional to fill out this section.
- Click Save.
Design email
Whether you’re a seasoned pro or just starting out, MailChimp’s campaign creation tools can help you create stunning emails. The new inline email builder is available with our tried-and-true drag-and-drop email creator.
Click Design Email under the Content tab to begin laying out your message.
The next step is to decide whether you’d prefer to use the Classic Builder or the New Builder.
To help you decide, we’ve outlined the many possibilities:
- Classic Builder
The many email template designs, shopping cart functions, and the Creative Assistant are all accessible from our traditional editor. Simple drag-and-drop content editing or complete code rewrites are also possible.
- New Builder
In a streamlined user interface, our new builder allows you to add and update information on your layout as you go.
When you send emails using the same editor more than thrice in a row, that editor will be set as the default. In the Account Details section, you’ll see a link to select or modify your default email creator.
Settings and tracking
Certain tracking features are activated automatically when you make a standard email. Email tracking, from opens and clicks to sales made through a linked storefront, is included.
Here’s how to change your tracking settings:
- Scroll to the Settings & Tracking section and click Edit.
- Check the boxes next to the tracking options you want to enable.
- Click Save.
Send campaign
Once you’ve finished filling out the To, From, Subject, and Content fields in the email creator, you’ll be able to send your message. That implies the time has come to send your usual email.
Scheduled sending is available with the MailChimp Standard plan and higher. Just head on over to your planning page to make any necessary adjustments.
Send will be activated if you are ready to send the email to your subscribers. After reviewing your campaign, you can approve the send by clicking Send Now in the Review Your Campaign box.
