Whenever we think or hear Influencer Marketing, the first thing that pops is Instagram. For the longest time, influencer marketing have been associated with Instagram platform. With more than 2.35 billion active users worldwide, Instagram offers a vast reach and diverse content formats that include images, videos, and stories. Its ever-growing influencer community has molded the landscape of influencer marketing. By embracing the emerging platforms, brands need to stay ahead of the curve and connect with their audiences in new, innovative ways.
Even in today’s time, nearly after 24 years in the digital wave, influencer marketing is still an emerging sector. Various influencers from varied niche are active and thriving on various social media platforms like TikTok, Instagram, Twitter, and many more. As a brand, it can be quite overwhelming and equally scary to find the best influencer for your business who aligns with your business goals. It is important to note that before you choose influencers, you must choose the right platform. But how would you choose the perfect platform for your business?
You need to have a solid understanding of where your target audience is most active and depending on that, you can choose an influencer who is active on that platform and can help you reach out to your target audience.
But which is the best platform for influencer marketing? Let’s take a closer look into some of the most popular social media channels for influencer marketing besides Instagram:
YouTube
YouTube is a great platform to move from static to interactive video content and hook your viewers. Video content is at its peak today, as videos conveys complex messages easily and quickly. Rather than reading about your business, people would enjoy to ‘see’ it. YouTube has a wider audience, and people can watch all sorts of content. On YouTube, you can find influencers from different genres, like tech brands, community speakers, vloggers, gamers, fashion and lifestyle influencers, financial influencers and more. The list just goes on.
Another popular social media platform for influencer marketing is Facebook, which has more than 2.91 billion users globally. You won’t find a person in today’s world who isn’t on Facebook. As long as the influencer you’ve chosen to work with has built a decent community on Facebook, you can always rely on them to promote your services and products to your target audiences and engage with them on a personal level.
Did you ever wonder on how effective LinkedIn can be for influencer marketing? With the creator economy emerging every day, there are multiple influencers you can spot on LinkedIn who can help you scale your product/service from 0 to 1 in a blink of an eye.
LinkedIn is a crucial platform to get started, especially if your business is in the ed-tech or technical domain. However, irrespective of the genre of your business, you can connect with the respective influencers on LinkedIn who can help your product/service reach out to the masses and engage with them.
Hashtags have always been in trend, every other day on Twitter. Ever wonder what would happen if a hashtag related to your business starts trending? That would be a true blessing for your business. This kind of marketing creators are active on Twitter too. As a result, it can help your business flourish.
These are some of the most popular social media platform you might already know. But, let’s dig deeper into more platforms you can leverage to ace your influencer marketing game for your business.
Clubhouse
Clubhouse is an audio-based social networking app, launched in April 2020 but gained tremendous popularity due to its invite-only model. It allows users to join virtual rooms where they can listen or participate in live conversations on various topics with different people ranging from technology to business to wellness and grow their circle. It’s a great place to meet like-minded people who share the same love you do!
The exclusivity factor has helped clubhouse gain popularity among high-profile individuals such as Elon Musk and Oprah Winfrey, making it a hub for networking and knowledge-sharing. Brands, Businesses can leverage this platform by hosting rooms related to their industry or products/services and collaborate with influencers who have a significant following on clubhouse and share your interest and business goals.
Twitch
Twitch was originally launched as a live-streaming platform for gamers to connect with one another and share experiences, but, twitch has now expanded its reach to include other categories of content like music, talk shows, and even food recipes. It has more than 30 million active daily users globally and is a popular platform for live-streaming events.
Brands and businesses alike can use twitch for influencer marketing by partnering with gamers or streamers who have a dedicated fan base.
Final Words
In today’s fast-paced digital world, it is essential for brands to stay ahead of the every changing trends in the digital industry in terms of their social media presence. While Instagram may be the go-to platform for many, exploring emerging social media platforms can open up new windows of opportunities for your brand growth and audience engagement. By unlocking the power of these platforms and keeping an eye on future rising platforms, brands can continue to reach and connect deeply with their target audience in innovative ways.
