Today, LinkedIn is more than just a professional networking site. Businesses have begun to successfully use this social media platform to market their products and services. However, LinkedIn marketing is not just about posting updates. To get sufficient traction, you need to utilize more advanced strategies.
Do you want to transform your company’s LinkedIn account into a professional advertising channel just like your competitors are doing? Then, this blog is your ultimate guide to uncover the hidden strategies used by successful LinkedIn marketers.
Advanced LinkedIn Marketing Tactics
1. Optimize Your LinkedIn Profile and Company Page
- Use keyword-rich headlines and summaries. This will give you better search visibility.
- Add a professional banner to your company’s LinkedIn account. This will create a brand identity and brand trust among the viewers.
- Ensure your company page showcases your services and products.
- Another important section that you must never overlook and add to your page is customer testimonials, as this adds credibility to the page and the company.
- Always showcase your recent achievements or industry awards. This informs the viewers about your company’s standing in the business world.
2. Leverage LinkedIn Articles and Newsletters
- Publish long-form articles on LinkedIn. This will give a reflection about your thought leadership to prospective clients.
- Create a LinkedIn Newsletter. This engages readers and keeps them tuned for more. It also ensures they always stay updated with your company’s developments.
- Include case studies, industry reports, and how-to guides in your newsletters and articles. These help build your authority in your area of expertise.
- Always encourage comments and shares on your posts, articles, and newsletters as this increases your reach.
3. Use LinkedIn Polls, Live Sessions & Events
- Run polls regularly on your company page to know the audience’s likes and opinions. This also enhances activity on your page.
- Host LinkedIn Live sessions occasionally, where you can discuss trending industry topics and more.
- Host virtual events or webinars. This can help you to establish and maintain relationships with professional communities and keep your page alive.
4. Advanced LinkedIn Advertising Strategies
- Use LinkedIn Matched Audiences effectively. This tool is extremely useful for remarketing.
- Apply account-based marketing. This can be done by targeting decision-makers in specific companies.
- Experiment with Conversation Ads and Dynamic Ads.
- Use LinkedIn ads and retarget website visitors. This can enhance your lead conversions.
5. Employee Advocacy & Influencer Partnerships
- Encourage your company employees to share posts on your company page. This increases reach multifold.
- Partner with industry influencers for marketing your company’s products and services. They add credibility to your company.
- Humanizing your brand is very important in today’s world. One of the ways to do this is by showcasing your employee achievements and stories through LinkedIn.
6. Smart Use of LinkedIn Analytics
- It is important to look beyond the likes and comments. The engagement metrics provided by LinkedIn are important to gauge more information about your target audiences and your level of engagement with them.
- Keep track of your follower demographics. This helps you target the right audiences as your customers.
- Use A/B testing for posts and ads. This will inform which post or ad best resonates with your audiences.
7. Personalize Outreach & Lead Nurturing
- Always send personalized InMail messages. Generic pitches are quite identifiable and make you less memorable.
- Build rapport with individuals before offering them your services or products.
- Always remember to follow up with valuable content such as eBooks, webinars, or whitepapers. This helps in a higher recall among your customers as a potential prospect.
8. Integrate LinkedIn with Your Overall Marketing Strategy
- LinkedIn marketing can be much more effective if it is used in combination with other mediums of advertising. Align LinkedIn campaigns with email marketing campaigns and SEO efforts.
- Use CRM integration, as this helps you to track LinkedIn leads effectively.
- A smart way to increase the reach of your marketing content is to repurpose LinkedIn content for blogs, videos, and newsletters.
Ready to power up your LinkedIn marketing? Don’t let your competitors get ahead.
At e-Cliqs, we specialize in advanced marketing tactics, including effective LinkedIn marketing, to ensure your business achieves sustainable growth.
Do not wait any longer! Contact us today and let us transform your LinkedIn presence into a lasting powerhouse source of high quality leads!
FAQs
Q1. How effective is LinkedIn marketing for B2B companies?
LinkedIn is a very useful platform for B2B companies. It helps businesses reach out to the decision-makers of other businesses directly, ensuring you do not waste any time approaching the mediators.
Q2. Can small businesses benefit from LinkedIn marketing?
Definitely! Small businesses can gain high-quality leads through LinkedIn marketing. Optimizing your company’s LinkedIn profile, posting consistently, and targeting the right individuals are key to ensuring the best returns from LinkedIn marketing.
Q3. Are LinkedIn Ads worth the investment?
LinkedIn Ads help you reach the right professionals alongside increasing your general reach. Hence, it can be very useful and is worth the investment, particularly for niche industries.
Q4. How often should I post on LinkedIn?
Optimal posting is about 3-5 times in a week. However, varied strategies such as ad campaigns, articles posting, and events should also be used to maximize reach and conversions.
Q5. What’s the difference between basic posting and advanced LinkedIn marketing?
Basic posting helps you build your company’s presence on LinkedIn. On the other hand, advanced tactics such as ads campaigns, events, and LinkedIn analytics help you turn LinkedIn into a lead generation engine.
