You might have come across several businesses on Facebook but do you recall waiting for a long time to get a reply? For brands who want to leave a long-lasting impression on their customers, this is not a good practice. Most businesses do not have the right resources to offer 24/7 customer service and support. Luckily for them, chatbots do not need time off to sleep or breaks for lunch and coffee! A Facebook Chatbot can answer customers’ questions promptly, track packages, provide information on the product, even provide product recommendations, and close a sale at any time.
The latest information says that Facebook has around 40 million active businesses that use Messenger but only 300,000 that utilize the power of Facebook chatbots. Using a chatbot can help you create a streamlined experience for your customers and followers and can help you set your business apart from the competition.
What is a Facebook Chatbot?
A chatbot is an automated messaging software that uses artificial intelligence to converse with people and help businesses provide chat support to their customers 24/7.
A Facebook Messenger bot is a chatbot that lives within Facebook Messenger and converses with a wide population of 1.3 billion people who use Facebook Messenger every month.
Chatbots can be programmed to understand questions, provide answers, and execute tasks like providing tracking information, and even closing a sale. They can provide a customized online shopping experience so that your customers do not have to wait for you to get online.
Benefits of using Facebook Chatbots
Meeting customers:
Due to ease of access, people are now able to shop from the condor of their homes and Facebook has 40 million active businesses, so it is now even easier to connect with them at any point in time. Chatbots can increase your rate of response, making it easier for people to get the information they expect in real time without having to wait for you to get online. As a bonus, Facebook Messenger has sponsored ads, which can help target people who have previously been in touch with your Business Page. If you use these ads in tandem with your chatbot, you can target high-intent customers.
Saving time:
Customers expect quick responses when it comes to buying any product and they hate waiting on hold. Many times customers ask the same questions over and over again and humans might get bored answering the same question to the same customer multiple times. With Facebook chatbots, they’ll save time with instant answers to their questions, and you’ll save time by letting your Facebook Messenger chatbot answer the easy questions.
Marketing and Conversion:
Facebook chatbot marketing can optimize your campaigns and boost sales. Facebook Chatbots can offer personalized product recommendations and turn conversations into sales opportunities for your business. Research shows that, according to business leaders, chatbots increase sales by as much as 67%.
Final Words
Chatbots are extremely popular among businesses and our experienced team at e-Cliqs Consulting can help you set up all sorts of Messenger, WhatsApp, and Instagram automation.
A Facebook chatbot is a computer program that automates and enhances your customer experience through social media channels. The main features you should look for include AI technology, integrations, and no-code builder. And the top benefits include quicker customer service, scalable support, and increased sales.
