Every day, millions of people come to Quora to ask questions and to read and share insightful answers and or experiences they have had in the past. This includes people looking for reliable information about your company, products, services, competitions, and industry. With Quora ads, your business can gain a high-intent audience during the consideration phase of their purchase. This makes Quora ideally suited to reach an audience who is actively searching for a product or a service. In this blog, we will take you through all the necessary things you need to know about advertising on Quora.
Whether you are writing answers, or running ads to reach your target audience, quora enable you to:
Reach a coveted audience
Quora has monthly visitors of more than 300 million unique visitors who want to search for a product or want answers to the questions you can help them with! Quora audiences are generally highly educated and want to research and know everything there is before buying any product or service.
Greater efficiency
Quora offers contextual, audience, behavioral, and broad targeting options for you to reach your target customers and find your next potential buyer. It also allows you to further filter by location, gender, device type, or mobile platform giving you just what you are looking for!
Deliver your message in a premium environment
Quora is known for the quality of its questions and answers, and an internal team of moderators, along with the Quora community, is dedicated to maintaining that high bar so that you get exactly what you are looking for. People are also honest about a certain product they have purchased or a service they have taken so that other people may learn from their mistakes and not get fooled.
What are Quora Ads?
Quora is a very popular online question-and-answer community where people can ask questions related to various topics they are looking to explore or deepen their research. Advertisers benefit from Quora ads to reach potential customers who browse the Q&As that match their products and/or services.
For example, if you are advertising for an e-commerce website that sells cat food, then you might want to reach potential customers who are browsing Q&As related to pet food, such as:
- Which is the best cat food?
- Which is the best dry cat food?
- What do cats love to eat the most?
- What is the best giant cat breed puppy food?
- Is it okay to feed kitten food to an adult cat?
- Which is the best kitten food – grain or grain-free?
People browsing and reading answers to such questions are most likely pet owners looking to explore the best food options for their cats. Does it not sound like an opportune time to get your pet food brand in front of them?
Reaching relevant prospects when they are in the consideration phase of the customer journey is what Quora ads do best to help people make the best decision about the product they want to purchase. Quora ads make it easier for businesses to promote their brands and products leveraging native-ad formats that don’t look like ads.
Types of Quora Ads
There are three types of ads that you can run on Quora:
1. Text Ads
Text ads follow the native question-and-answer pattern on the Quora platform. These ads can appear on the Q&A pages, the Quora newsletter, home feeds, and topic feeds. Placement is available on both desktop and mobile devices. This helps you browse not only on your desktop but also on your mobile phone with ease.
2. Image Ads
Image ads let your brand stand out in the text-based format of Quora. These ads appear on home feeds and topic feeds. Since these feeds follow a text-based pattern, Quora image ads stand out and get your brand the audience you want.
3. Promoted Answers
Promoted Answers lets you expand the reach of your answers in the Quora Q&A platform. Promoted answers are clearly marked as ‘promoted by’. People can upvote, downvote, share, and comment on promoted answers. The higher the number of upvotes your answer has, the greater its authenticity and the greater the number of people who have benefitted from your answers. The only condition Quora has is that your answer should be more than 250 characters and must meet the Quora content policies to be eligible to be advertised as promoted answers.
Quora Ads Advantages – Advertising On Quora
Here are the 5 advantages of advertising on Quora:
1. Increase Your Brand Reach To Millions of Users
Quora is a rapidly growing social network platform with millions of users worldwide. Quora hooks the users to the Q&A platform to research companies, products, or services.
People ask questions on this platform related to a product or service they are using or planning to use in the future.
2. Attract Quality Organic Traffic
Quora questions & answers is one of the highly ranked search engines like Google, Bing, and Yahoo. When people ask questions on Google, the relevant response appears in the search result. You will never be disappointed having taken your query about a product or a service to Quora.
Quora’s answers are more direct and specific to the question asked by the users, which is why Quora’s pages rank well on search engines and attract more traffic which is a great way to promote your brand, products, or services.
3. Leverage Advertising On A Low Competition Channel
Quora is emerging as a popular online advertising channel yet, many companies have yet to explore the platform. Less competition on Quora makes it easier for companies to make their mark and acquire new customers.
Hence, the sooner you begin advertising on Quora, the faster you will start generating leads for your business and building a varied customer base.
4. Reach To More Relevant Audience
Users on Quora are continuously looking for answers to their questions regarding various industries, products, services, or as basic as recipes for a healthy breakfast. Quora has a vast knowledge base where users explore questions on a variety of topics.
People are constantly looking for solutions and reviews for products and services, and when your ads appear next to relevant questions related to the products or services you sell, the chances of conversions skyrocket.
5. Reach a wider audience with Contextual Targeting
For advertising on relevant question pages, Quora provides a feature called contextual targeting where the advertiser has to choose a topic that should be relevant to their products or services and ads will show up along with the keywords they want to target. These details are very useful to find your target relevant user questions.
This makes your ads appear next to questions with the highest chances of people clicking on the ads.
Final Words
Unlock the power of Quora advertising where your business will know no bounds and you will reach a wide array of audience interested in the similar products and services your brand provides. With Quora ads, you not only can target the audience looking specifically for your products or services but you can also filter based on demographics, gender, device type, etc.
