tips to increase facebook page followers and engagements

Engagement on Facebook has dropped by 20% since the beginning of 2017, as reported by BuzzSumo. Despite being the most popular Social media platform, this downfall can surely give sleepless nights to any social media marketer.

To tackle this constant decline in engagement and followers, one needs to build strong strategies. To help you with that, here are 5 tips to increase engagement and followers on Facebook pages.

1. Mix up format of posts

Try out different post formats to check which of them is generating the maximum engagement. If images are not helping in boosting engagement, try videos. Similarly, try experimenting with posts.

This will help in growing Facebook engagement organically. It will keep your Facebook page up to date with fresh content. Track these posts to understand which format brings in the most engagement.

2. Create viral content

Creating viral content brings high traffic to your posts. Most popular Facebook pages focus on delivering viral content that not only increases engagement but also brings in new followers with every post. All of this is organic. Content can be a meme, video, animation, etc.

Your existing audience tags their friends on your viral content and shares it with their friends and followers. Sometimes, popular pages also share your viral content and you get exposure to a larger audience.

3. Use automation tools

Sometimes, it gets tough to post constantly on Facebook due to time constraints or busy schedules. And if you’re still a growing business, hiring a team might be a little expensive for you.

You can always opt for Social media automation tools. These tools help you schedule your post for upcoming days and events. They automatically get posted on your pre-decided time. If you have a social media team that manages all your activity, they can also use these automation tools as it makes it easier for them to post on different platforms at the same time.

4. Go live

Going live helps you interact with the audience directly. You can give insights into your upcoming products or services while going live. You can also get feedback for your products and discuss user experience. You can also demonstrate your existing services and products on Facebook Live.

Going live regularly helps in creating a strong engagement with your followers. And it also puts you high on the Facebook live map. The more the no. of people watching you live, the more chances are that you’ll be ranking high in Facebook live maps.

5. Partner with influencer

Influencer marketing has seen exponential growth in the last few years. Partnering with an influencer gives you access to a huge following that the influencer has. Audiences trust the influencer that they follow. So, when the influencer promotes your service and products, their audience gets convinced easily.

You can also run giveaways along with influencers which will further improve engagement. This not only increases traffic on your Facebook page, but it also increases traffic on websites as well.

6. Start a contest

This is one of the best ways to generate organic engagement and followers on your Facebook page. To keep the contest effective, keep your prize related to your brand. It’s best when you provide your product as a gift.

Encourage the users to like, share, and comment on the post. Ask users to post on timelines about the contest.

7. Tagging

Tagging helps in getting exposure to different audiences. When partnering with an influencer, ask the influencer to tag your page wherever possible. Comment on different posts related to your products and services.

When running a contest, ask the user to tag more people for higher chances of winning. This way you not only increase your engagement, but you get more people on board. Sometimes these tagged people become your audience.

8. Try user-generated content

UGC(user-generated content) is more than just a passing trend in Facebook. If users create content using your brand name, it shows that they trust you. It becomes a major signal to others. This

means more engagement and more organic reach. Some ways to do this is

Get users to write reviews about your products.

Start hashtags and ask your users to post content using your hashtags.

Start a UGC contest and ask your audience to compete to win exciting prizes.

Final words

Facebook is a great platform for engagement. With a high user base and the right strategies, you can build exceptional engagement and popularise your Facebook page. Run paid ads and create high-quality content. Post viral content like memes so that the audience can relate to it and share it. Use automation tools to be on time when it comes to posting. Hop-in influencers and build a strong strategy to increase engagement and followers on Facebook.

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