8 Benefits Video Marketing brings to your Business in 2022

In this fast paced environment, it’s more crucial than ever to create imaginative strategies to distinguish your product or service from the competition where marketers are fighting for your prospect’s attention

Here’s the intriguing part – video marketing may improve revenue for companies greatly since it helps you deliver your messages better to the audience.

Here are eight benefits of video marketing that can help you decide whether it’s suited for your brand.

What is Video Marketing?

One of the most productive company strategies is video marketing. It’s a great way to get people’s attention and establish a positive first impression with high-value leads.

And if that weren’t enough, you can reach a massive audience with no effort by using video marketing. It’s a cheap strategy that provides almost the same results as more conventional forms of promotion.

What’s more likely to get your attention, a short text message, a Facebook video, or a long email?

Top 8 Video Marketing Benefits

1. Video Boosts Conversions and Sales

You might potentially make a lot of money using videos. If you include a product video on your landing page, you may expect an 80% increase in conversions(source:saleslion).

If the video’s presenter is convincing enough, they might convince the viewer to become a lead (or a lead to become a customer), rather than just reading the results in the search engine.

It’s possible that playing a video could lead to a purchase. Research conducted by Explain Ninja shows that after watching an explainer-video about a product or service, 74% of viewers went on to make a purchase. Adapt your language to your audience!

2. Your Audience is More Likely to Watch Your Video

Users are more inclined to watch an embedded video. Thus, you will have yet another chance to spread your word.

More frequently than not, you’ll find a video instead of text. Keep in mind who you want to see your marketing video from the beginning.

3. Video Goes Well With Your Email Marketing Campaign

Even if you’re familiar with email marketing, have you ever heard of video email marketing?

There is evidence that including the word “video” in a subject line increases open rates and decreases unsubscribe rates. The remarkable uptick in click-through rate from sending videos via email ranges from 200 to 300 percent(source: Benchmark).

Emails containing videos can be more engaging if they include a compelling CTA and preview image.

Additional ways to tailor your message to a specific viewer include using the person’s first name in the video’s thumbnail and making references to the person’s interests and achievements.

4. Rank Higher in Search

An increase in search engine rankings can be achieved with the use of video. According to a survey conducted by HubSpot, 66% of viewers of branded videos go on to visit the site of the advertiser. This demonstrates how high-quality video content may pique consumer interest and boost site traffic by keeping viewers engaged for longer. Because Google uses clicks and traffic as ranking factors, this is crucial. The more the site’s visibility in SERPs, the greater its share of clicks and traffic.

The advancements in machine learning at Google have allowed the search engine to identify thousands of individual images within a movie. You may organize video content by its keywords using Google’s Video Intelligence API. In terms of search engine optimization, this may be a huge plus.

When it comes to search engine optimization, video also helps because it adapts to multiple screens. Many video hosting sites, including YouTube and Vimeo, optimize their content for mobile devices, allowing you to reach a wider audience.

Google’s ranking system is giving video-heavy webpages a boost. That’s why it’s crucial for companies to incorporate films into their online marketing efforts.

Get the most out of your video marketing campaigns by implementing these search engine optimization strategies for videos.

Shorter is better when it comes to video length. The most effective length for online videos is under two minutes. Communicating effectively in a short amount of time is essential. A short video of only four minutes will do. However, a major drop in viewership could occur if a video ran too long.
Take down the dialogue from your video. If you have taken the time to transcribe the audio from your video, you will help the Google crawlers crawl your content more effectively. As a result, more people are likely to find your site through a web search.
Videos should be optimized. Including titles, descriptions, and meta tags will help search engine spiders better index your movie.
We can’t stress enough how important high-quality thumbnails are. Click-through rates can be improved by the use of appealing thumbnails to attract the attention of search engine users.

5. Video Builds Trust

Video increases confidence because viewers feel connected to the video’s makers. Your prospect will appreciate the personal touch of a video introduction over a barrage of impersonal emails or phone calls.

Customers can’t buy without quick videos. Recent research by Optinmonster indicates that 90% of mobile video viewers value product videos, leading to a sizable uptick in sales.

Customers will have more faith in you if you provide them with more informative and educational movies. And it gets better; with increased consumer confidence comes a greater likelihood of making sales.

6. Bump Up Social Shares

HubSpot reports that 83% of customers are willing to share your company’s video content with friends and family if it is well received by the intended demographic.

Make entertaining videos that people will want to share on social media. Despite the fact that feelings can’t be quantified, social connections have been shown to increase site visitors and yield even greater results than monetary ones.

7. The Future of Video is Bright

There has been a corresponding increase in our reliance on technological advancements.

This means that you now have more options than ever before for creating video content that will spark your audience’s attention and get them involved with your brand.

To get the most out of your videos, you should give some thought to their potential applications.

Now is a great time to begin creating video content and keeping up with the most recent ways and best practices for disseminating your message to typical internet users, since VR, AR, and streaming services are on the horizon.

8. Reach Decision Makers

Consumers will go out of their way to find videos relating to the goods and services they are interested in. Videos have a greater probability of influencing clients’ purchasing decisions because they educate them and foster a lasting relationship with your target market.

Marketers who used movies shared on social media reported a 90%+ increase in lead conversion rates.

And if both text and video are accessible on the same page on the same topic, 59% of top-level executives say they will watch the video.

Takeaways

Online, on social media, and on mobile devices, video marketing is a potent tool for businesses to connect with customers.

It’s a fantastic medium through which to disseminate data concerning your offering to everyone who could be interested.

After you’ve made your video, you need to get the word out and track its performance so you can tweak and perfect your strategy for future campaigns.

In order to keep their attention, consumers are searching for novel means of interacting with brands online. Offerings that aren’t pleasing to the eye risk being ignored by potential buyers.

Reference