The digital world is highly competitive. Trends are born and they die extremely quickly in the digital space. And when it comes to changing trends, website trends are no different. Website trends that once seemed highly modern and captivating are now boring and overdone. Think of accessing a flashy website that has a poor loading time with a weird layout. Clenching your eyes?
Website today is the identity of a business. No matter what you do, a website can help you grow. Checkout our blog Who Should Have a Website and Why to know how having a website can play an important role to help you or your business grow. The last thing a business wants is to lose conversions because of a sluggish website. Therefore, it becomes very important to foresee the trends and adapt them.
Here are 5 top website design and development trends for 2021.
1. Having less website loading time
Less website loading time is an extremely important factor when it comes to user experience and SEO. If you are looking to improve your page rankings and enable conversions, having a fast loading speed is a must. It has been observed that users expect a site to open in no more than two seconds after clicking on the link. Review42 reports that 40% of consumers will leave a site if it takes longer than three seconds to load. A slow website can lead to a loss of users, not for once, but forever.
2. Adding micro animation on the website
Micro animations act as interactive elements on the website. They make a website stand out, making the website design unforgettable. These animations are highly helpful when it comes to guiding users and enhancing user experience. Adding animations on the website not only helps in guiding the users, it can even make them buy. Using micro animations can help in drawing the users attention and can help in improving conversions and ROI. However, it should also be taken into consideration that too many animations on the page can make it slow and disturb the user experience as well as SEO. These should be incorporated moderately.
3. Adding short videos on website
When it comes to website design and development trends in 2021, adding short videos on the website is bound to make it to the list. Videos are the most effective online marketing tool. Gone are the days of embedding a YouTube video to your website. In 2021, a well thought and high quality video that speaks about your business is important to help your business grow. Not only videos help in marketing, they are also helpful in building the image of the business.
4. Giving dark mode feature for the website
Website developers in 2021 are opting to provide users with dark mode for their website. While on a practical end, dark mode can help in reducing the screen glare and eye strain, on a design level it can make the website design stand out. It’s important to note that when designing for dark mode, it needs to be ensured that the content which will be at the forefront has a strong focus. Websites having a dark background works better for interfaces based on graphic elements rather than content-heavy websites. Also, when it comes to having the dark mode feature for your website, the workload also doubles up as the website designer has to work out the color scheme for the light as well as the dark mode and design the website accordingly.
5. Integrating chatbots and automated assistants to the website
Integrating chatbots and automated assistants to the website has come out to be an important development for the website. Chatbots provide quick assistance to the users. The technology replaces support managers and saves cost for many companies. B2C companies are making great use of it by provisioning 24/7 assistance to their users using the chatbots feature, and thus, enabling a better user experience. With the sophistication of artificial intelligence and machine learning, chatbots can offer the user the exact thing/assistance they are looking for.
Conclusion
Trends are fast changing, and it’s important to implement them and make the best out of them while they last. Implementing all or a few of website design and development trends as mentioned can help you grow your business. At Ecliqs Consulting we provide best design and development services for your business. Our team of expert website designers and developers can help your business stand out and grow! Get in touch with us today.
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References
https://www.droptica.com/blog/benefits-dark-background-your-website/
https://www.theedigital.com/blog/web-design-trends
https://lanars.com/blog/top-web-development-trends
https://line25.com/articles/animation-web-design-why-and-when-to-use
