Attracting people to your website is an easy task but that’s just the beginning. Once they are on your website, you need to engage and encourage them to explore it, ultimately turning them into customers.
So, let’s discuss the five essential elements of a website that converts visitors into customers.
Adding these five elements to your website will help you build a strong relationship with visitors.
Attractive and compelling web design
- When you are designing a website, you want to focus on the user. An attractive and compelling web design will help you in creating a good impression of your business.
- Focus on designing the website for the user first. It should be easy for the visitors to explore your website and engage in it. While designing, you should focus on giving the best experience to the visitor.
- Choose colors that align with your business.
Every color has its meaning. It’s important to understand the meaning of every color and the impact they are going to make on the visitors.
- Adding visual elements like videos, photos will make your visitors more engaged.
Noticeable and Contextual Call To Actions (CTAs)
CTAs or call to action buttons are designed to prompt immediate response. All high scoring websites make use of CTAs. CTA guides the visitors about what you want them to do. CTAs guide more leads towards conversion.
Example of some good CTAs are
- Login
- Sign up
- Get started
- Explore
- Learn more
Designing the CTA button
There is no specific color for CTA buttons. A high contrast CTA button will immediately guide the visitor where to click. There is no specific font.
Exit-intent pop-ups
According to Venture Harbour, Exit-intent pop-ups increase conversion by up to 5 to 10 percent. It is a popular lead generation tool.
These pop-ups engage the visitors when they are about to leave the website.
These pop ups make the visitors give some form of information. This information can be used later to convert the visitors into leads.
Also, you can offer some exclusive content in exchange for some information through these pop-ups.
Campaign specific Landing Pages
A landing page, as you can probably guess by the name, is the page that the visitor lands on. It is the first page that visitors see, so it has to be good. If you are running an ad campaign, you can decide where your ad sends the people. This is important because you are running paid ad campaigns so you want to send your leads to the most compelling page
Landing pages are highly unique and highly customized as they are designed keeping your target audience in mind. The landing page holds the audience by giving them the information that they are looking for. According to Search Engine Land, about 80% of the search traffic goes to the top 10% of the landing pages.
Quick loading pages
The loading speed of web pages matters a lot in converting visitors to customers.
Everyone wants to access all their required information quickly.
Faster pages are more user-friendly. It makes the experience of the visitor much smoother.
A recent report by Google shows that if a page is taking longer than three seconds to load,most of the users will close it and shift to another page or website. In 2010, Google announced that page speed will also be considered as one of the ranking factors for their search index. In 2017, Google announced that it will give more importance to page speed in its rankings.
Conclusion
Ultimately, the goal of adding the right elements to your website is to convert the visitors into customers. Adding these elements does not mean that the result will be instant. You need to test how these elements are converting. You might need to make some changes according to the response that you are getting.
You need to constantly monitor the performance of your website and make changes according to it.
You will need to make various changes in the design of the website, try various landing pages, make changes to the CTAs to be successful in converting the maximum number of leads into customers.
References
1.https://www.webfx.com/blog/web-design/examples-of-websites-that-convert/
2.https://www.leadfeeder.com/blog/how-to-convert-website-visitors-into-customers/
3.https://www.webfx.com/blog/web-design/beautiful-websites/
4.https://cxl.com/blog/call-to-action/
