7 Effective Link Building Strategies (2021)

Today in 2021, link building plays an important role in determining the ranking in search engine optimization. Search engines discover new content through links and judge the quality of the content.

A good link is a good sign to be seen as a healthy content by Google. Google has also improved its ability to detect bad linking patterns. This means search engines can detect which links are useful or not, the quality of the links and the type of links.

Since AI and search engines are getting smarter everyday, using traditional strategies of link building no longer work. Link building should be helpful, high quality and natural.

There are three types of link building that are crucial for your website:

Backlinks
Outbound links
Internal links

Some of the 7 effective link building strategies for 2021 are:

#1. Using strategic Guest blogging:

Using guest blogging strategy is a content marketing strategy that involves creating content for another company’s website, boosting recognition and authority of your own. Posting guest posts on your own blog will help you bring new perspectives and fresh content to your audience.

Some benefits of guest blogging:

Build and improve your personal brand awareness.

Grow an audience through social media, subscribers, etc.
Improve SEO performance
Build your backlinks
Grow your network expansion
Increase organic traffic
Get more leads, users and even customers.

Image source: webindiamaster.com

#2. Using Broken link Building strategy

Using broken link building strategy is a way of finding dead and broken links on a website and providing them with a replacement link that leads back to your site and the site becomes more user and SEO-friendly.

Benefits of broken link building:

Increases your website’s visibility and improves website traffic.
Gains a competitive advantage in SEO.
Boosts domain authority.
Enjoy expanded opportunities.
Improves search rankings.

Image Source: searchengineland.com

#3. Using Link exchange method

Using a link exchange method is simply a way of linking two sites to each other to increase visitors and page ranking. Link exchange methods help to increase trust and authority to attract more organic traffic.

Benefits of link exchange:

Increase your website rankings and traffic.
Increase in link popularity
Increase in higher search rankings.

Image source: www.edupristine.com

#4. Building links using Q&A sites

Are you in a dilemma whether adding links to question-and-answer sites will be valuable?

People typically type long queries to search for answers and are asking questions rather than searching by keywords. Q&A sites are platforms for such people to discover new information on different topics.

Building links using Q&A sites give you the following benefits:

Helps to diversify your link profile. For example, Quora.

Drive Traffic to Your Site

Establish Credibility & Trust

Improve SEO

Image source: webmetools.com

#5. Considering Web 2.0 Backlinks

Web 2.0 backlink strategies are ways to help to share information or material of a site directed to a website to control the conversation of a content. These types of backlinks from highly authoritative domains can carry some high ranking power and allow users to interact and collaborate giving more traffic to the site.

WordPress, Blogger, Tumblr, LiveJournal, and Medium are some of the popular Web 2.0 websites of today.

Benefits of Web 2.0 backlinks

You can create the blogs yourself.
Web 2.0 backlinks don’t go against any of Google’s policies and are safer to use.
A lot can be used from a variety of websites.
Improves the page rank and increases the website traffic.
Helps in earning money, branding websites or business etc.

Image source: nomvo.com

#6. Building Link with Images

Building a link with images is a link building strategy that involves earning or soliciting links to your website from external sites that use an image created by a website. Images add more value to the overall web usage through enhancing visual experience as well as in helping give more definition to web-based content.

Benefits of building links with images:

Helps to make a point in an article or blog given and prove their worth in the image.
Builds brand recognition
Good for building a strong link profile by diversifying the types of links generated to the site.
Images can take many different forms such as locations, photographs, drawings, infographics, memes, GIF, people, web comics, charts and graphs that can easily attract links, or act as link bait.

Image source: buildinglink.com

#7. Using Infographic Submission

Infographic submission is the most recent and most effective technique used for the purpose of SEO through social media. It’s a way of submitting a type of graphical representation depicting some information or integrated data on other websites in order to get targeted visitors and audiences.

Advantages of Infographic submission

Mostly shared on social media like Facebook and Twitter.
Convenient to use in websites and convey complicated information in an easy way.
An effective way of being creative and informative in a presentation.
It earns more incoming links and also enhances sales and traffic.
Visualization of your brand logo.
Helps you establish as an expert

Image source: fiverr.com

Conclusion

SEO is not complete without link building. A successful link building strategy should always be aimed to enhance your ranking, boost your traffic and grow your business significantly. The above given strategies are some of the most commonly used in today’s date. We hope this blog guides you to get started or improve your link building strategies.

Do you know of any other good link building strategies that we missed? Please mention in the comment section below.

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