5 Ways to Write an SEO Friendly Blog

Writing a blog post that is well optimized for both reader and the search engine is a skill. It often gets time-consuming. Choosing the right topic for better engagement with the reader is an important part of writing an SEO blog. Use of the right set of SEO rules is important. It will help in getting higher rankings for the blog post.

According to techjury, nearly 82% of marketers notice a rise in SEO effectiveness in blogs. Optimizing your blog according to SEO rules is as important as writing high-quality content for it. A well-optimized blog with high-quality content will rank higher. Content quality should never be compromised.

But, the question is how to make an SEO-friendly blog?

Well, to answer that, we have these 5 ways to write an SEO-friendly blog.

Think first

Think thoroughly about the topic that you have selected before you start writing. Read several articles about digital marketing and search engine optimization.

Do a detailed analysis about how you are going to write the blog and what topics you’re going to cover. Understanding the goal of that particular blog post is also important.

Structure your blog

A well-structured blog makes the reader engaged. A structured blog will make the reader curious to read it fully. It also makes writing easier.

A well-structured blog should have:

An introduction
A body
A conclusion

Adding these three sections to the blog makes it neat. The introduction guides the reader about what’s going to be there in the blog and engages the reader. The body has the main content and the conclusion sums up the entire topic. Structure helps in getting a higher rank in the search results.

Decide a title for the blog that’s SEO friendly

The title of your blog should include the keyphrase. Adding a key phrase to the title makes it rank high. The title should describe the whole content accurately. Use long-tail keywords in the titles. According to Seth Winterer from Digital Logic, about 50% of the search queries are of four or more words. Hence, long-tail keywords can make the page rank high in results.

The character limit should be 50-60 so that it appears without breaks in the SERPS. Make it intriguing enough to make the readers click.

Use headings, subheadings and keep the paragraphs short

Headings and subheadings make the blog well structured. But make sure you use them correctly as they are important for SEO purposes as well as readability. These headings and subheadings help Google in understanding the main topics of the blog. A report from Digitalducats says that the use of numbers in the heading can increase the clickthrough rate by up to 36%. It also doubles your social shares.

Subheadings create a pathway for the readers to go through the blog. It makes it easier for the reader to understand what’s written. Also, use some keywords in the subheadings.

Keep your paragraphs short. Longer paragraphs are tiring to read. A large number of people will read the blogs on mobile so it will be easier for them to read them. Also, short paragraphs give a sufficient amount of white space to the blog.

White spaces help the reader to navigate through the blogs. It also gives rest to the eyes of the readers. A short paragraph will help in better engagement with the reader.

Use keywords

Keywords play a very important role in getting a higher rank in the search results. A blog with sufficient keywords has a better possibility of ranking high. According to Advanced web rankings, 67% of all the clicks are gone to the top five links. So it’s important to make a blog rank high.

Search for keywords around your topic. Some writers do this before they start writing and keep them in mind while writing. And some prefer writing the blog first and then inserting the keyword where it fits perfectly. Use the Google keyword tool to search for your main keyword.

Don’t add keywords just for the sake of it, use them only when they appear natural. Also, avoid keyword stuffing. You should add keywords to the title, headings, subheadings, and conclusion.

Summing up

Search engine optimization is not that complicated. As discussed above, give yourself some time to think and structure your blog post. Add the right keywords and keep a grammar check. The headings, subheadings, and titles along with the keywords will help the blog post rank high and get a large number of views. So, go ahead and add these to your blog and create a blog worth reading.

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